Market Strategy Essays (Examples)
Study Document
Twitter External Internal Analysis Report To CEO
… millions of…[break]…much better position to sustain its profitability, and without the need for additional investment, or maybe even additional debt either.
2. Current strategy
3. Value Chain Analysis
3.1 Inbound Logistics and Operations
· It is the main primary activity that adds the most significant value to … users to instantly share real-time breaking news, clip opinions, and knowledge and can be accessed using desktop or mobile web browsers (C-142).
3.2 market and Sales
· It is the second major primary activity of Twitter.
· In 2017, sales and market accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six …
· Slow growth - competitors are growing at a much faster rate (C-138)
· High operational expenses - spending on technology infrastructure, sales, market and research and development (C-147)
2.3. Opportunities
· Collection……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
Introduction
In the research article “Effect of Digital market on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital market strategies affected the competitiveness of automobile companies in Kenya. The digital market strategies included in the study are search engine market (SEM), email market, social media market (SMM), and online advertising. The study population was staff working in the market departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda … Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital market, there return on investment (ROI) is still insignificant. Digital market strategies are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included a ………
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Walmart Total Rewards Program
… have been challenged with expanding their scope, and looking at the total rewards experiences of their companies’ employees. When the links between business strategy, people strategy and total rewards are mapped out, it becomes apparent that getting the right workers into the right jobs requires a comprehensive total rewards … and total rewards are mapped out, it becomes apparent that getting the right workers into the right jobs requires a comprehensive total rewards strategy (Kaplan, 2007). This paper will set out a total rewards program for Walmart, focused on the front line workers who work in the … job – famously having their own meteorologist – most of the company’s employees are the associates, or front line retail workers. Walmart’s business strategy is to be a low cost provider of household goods, including groceries, and because of this the company needs to control costs in … just over 3%,……
References
References
Group Dentistry Now (2019) Walmart introduces first-ever health center, which includes a comprehensive dental clinic. Group Dentistry Now. Retrieved May 7, 2020 from https://groupdentistrynow.com/dso-group-blog/walmart-introduces-first-ever-health-center-which-includes-a-comprehensive-dental-clinic/
Hiles, A. (2009) Tough times demand focus – total rewards strategy. Benefits Quarterly. Vol. 25 (4) 44-47.
Kaplan, S. (2005) Total rewards in action: Developing a total rewards strategy. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards.pdf
Kaplan, S. (2007) Business strategy, people strategy and total rewards. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://www.staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards_And_Business_Strategy.pdf
Meyersohn, N. (2019) Walmart will recruit high school students with free SAT prep and $1 a day college tuition. CNN Business. Retrieved May 7, 2020 from https://www.cnn.com/2019/06/04/business/walmart-college-tuition-benefit-high-school-students/index.html
Rumpel, S. & Medcof, J. (2006) Total rewards: Good fit for tech workers. Research Technology Management. Retrieved May 7, 2020 from https://www.researchgate.net/profile/John_Medcof/publication/233718407_Total_Rewards_Good_Fit_for_Tech_Workers/links/5b214c87458515270fc6cfdb/Total-Rewards-Good-Fit-for-Tech-Workers.pdf
Study Document
McDonalds Quality And Improving Operations
… at McDonalds Corporation.
Part 1 – Quality and Conformance
McDonalds Corporation operates in an increasingly competitive fast-food industry across the globe. Despite its market share and position, this company still faces stiff competition from other rivals in the market. Throughout its operations, McDonalds Corporation focuses on excellent customer service, response to competition, and utilizing suitable techniques to enhance growth and development (Keller, … company has ensured incorporation of this philosophy in all activities by using it as the foundation for its supply chain and value proposition strategy. McDonalds Corporation also formulates all its yearly strategic plans based on this philosophy of quality and customer service (Ka-Sing, 2019). Through incorporating the ……
References
References
Crom, S. (n.d.). Managing for Continuous and Breakthrough Improvement. Retrieved June 13, 2019, from https://www.isixsigma.com/implementation/basics/managing-continuous-and-breakthrough-improvement/
Hill, A. & Hill, T. (2011). Essential operations management. New York, NY: Macmillan International Higher Education.
Hu, W. & Xie, Y. (2013, April 28). Comparative Study of McDonald’s and Kentucky Fried Chicken (KFC) Development in China. Retrieved June 13, 2019, from https://pdfs.semanticscholar.org/ab1d/769d45deb5a0e03d147a04cb27fff30e6ae6.pdf
Ka-Sing, L. (2019, May). Guiding Principles a Recipe for Success. South China Morning Post. Retrieved June 13, 2019, from https://www.scmp.com/article/1006977/guiding-principles-recipe-success
Keller, C.R. (2017, September 1). How McDonald’s Became the Leader in the Fast Food Industry. Retrieved June 13, 2019, from https://profitworks.ca/hidden-blog/541-how-mcdonald-s-became-a-leader-in-fast-food-industry.html
Mulholland, B. (2018, April 6). What Continuous Improvement Is (and How to Use It). Retrieved June 13, 2019, from https://www.process.st/continuous-improvement/
Nanyang Consultancy. (2016, January). McDonalds – Charting McDonalds Way Forward. Retrieved June 13, 2019, from https://mbacasecomp.com/wp-content/uploads/2016/01/Nanyang_Mcdonalds_Final2.pdf
Team, T. (2015, October 8). Why is it Important for McDonald’s to Focus on Quality? Forbes. Retrieved June 13, 2019, from https://www.forbes.com/sites/greatspeculations/2015/10/08/why-is-it-important-for-mcdonalds-to-focus-on-quality/#1da4aebe2488
Study Document
External Environment Of Salesforce
… 2019), it is very important for the Salesforce to keep themselves updated of all these barriers and changes to better penetrate within the market.
Technology is the main factor that derives the growth of this company and since the competition with the competitors is intense in the … has to innovate constantly and keep updating since the competitors can come up with any disruptive technology and rule Salesforce out of the market. Also, since there has been an upward growth of technology, there are a number of threats that has come with it like data … by cutting the taxes like in US…[break]…threatening position of the company in the future. To take advantage of the opportunities present in the market, Salesforce needs to create a customer centric approach and to have a strong business model that takes into account all the political uncertainties. … a customer centric approach and……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Fero Beauty Boutiques
market plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, … bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive market plan for the company. The market plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
…
3. To achieve sales targets of 30 percent per month
The long term goals of the company include:
1. To achieve 15 percent market share within five years
2. To open a second retail shop within three years
3. To increase the number of employees to 50 ………
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Twitter Financial Statements Analysis
… to become profitable, which would make it more attractive for an equity investor. It is more likely that it would turn to bond market, but an equity issue of some kind is still an option for Twitter given its current financial health.
1.4 What are the implications … some kind is still an option for Twitter given its current financial health.
1.4 What are the implications of the financials for future strategy and execution of strategy?
Twitter’s financials indicate that the company has turned a corner strategically. Now that it is profitable, it has the ability to increases costs ……
References
References
Statista (2019) Social networking ad revenue market share of LinkedIn in the United States from 2015 to 2018. Statista. Retrieved March 20, 2020 from https://www.statista.com/statistics/241815/market-share-of-linkedins-us-social-network-ad-revenue/
Yahoo! Finance, various pages (2020).
Study Document
Nantucket Nectars Exit Study
… public offers. The memorable and quirky aspect of Nantucket Nectars may increase positivity for the company and continue to allow it to successfully market to a new audience.
The cons however, lie in the potential new investors the company will be responsible for as the company begins … and doubled from 1995 to 1996. The EBITDA for 1996 was 969 (Lassiter III, Sahlman, & Wasserman, 2014). If NN sees sales in market, which the company has seen no to low expansion, its sales could increase dramatically, adding further value to the company. As a standalone … could increase dramatically, adding further value to the company. As a standalone company, NN may be worth $65,226 (valuation in $000s). The company’s market value will grow at least three times much (assumptions), if it is sold to another……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
COVID 19 In South Africa Nigeria And Swaziland
...Market strategy Literature Review on Coping Through The Use Of Informal Institutions during COVID 19 in South Africa, Nigeria, and Swaziland
The institutional theory deals with the outlines, regulations, standards, and procedures that are formulated in the institutions as commanding instructions for social behavior. This theory gives an understanding of how institutions are shaped, and the societal norms and frameworks are informed to all people of an organization. Communication is the sole indicator of how organizations are formulated with the help of formal rules and regulations, as that would reflect how they are conversed across all levels of the firm and in what way people are obeying them. This would ultimately build an organizational culture for coping with social and political issues. The informal institutions are socially shared instructions, typically unwritten, that are formed, transferred and imposed outside the official boundaries (Torniainen & Sasstamoinen, 2007), for example, giving tips to the food……
References
References
Coelho, A. (2019). The role of informal institutions in the enforcement of rules and how to improve corporate and public governance in Brazil: Studies based on a set of corporate governance cases involving state-owned companies (Working Paper). Retrieved from SSRN website https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3434037
Dacin, M.T., Goodstein, J. & Scott, W.R. (2002). Institutional theory and institutional change: Introduction to the special research forum. Academy of Management Journal, 45(1), 45- 47. DOI: 10.2307/3069284
Escandon-Barbosa, D.M., Urbano, D., Hurtado-Ayala, A., Paramo, J.S. & Dominguez, A.Z. (2019). Formal institutions, informal institutions, and entrepreneurial activity: A comparative relationship between rural and urban areas in Colombia. Journal of Urban Management, 8(3), 458-471. https://doi.org/10.1016/j.jum.2019.06.002
Estrin, S. & Prevezer, M. (2010). The role of informal institutions in corporate governance: Brazil, Russia, India, and China compared. Asia Pacific Journal of Management, 28, 41- 67. https://doi.org/10.1007/s10490-010-9229-1
Kaufmann, W., Hooghiemstra, R. & Feeney, M.K. (2018). Formal institutions, informal institutions, and red tape: A comparative study. Public Administration, 96(2), 386-403. https://doi.org/10.1111/padm.12397
Meluch, A.L. (2016, August). Understanding the organizational and institutional origins of social support in a cancer support center. (Unpublished doctoral dissertation). Retrieved from https://etd.ohiolink.edu/!etd.send_file?accession=kent1466944822&disposition=inline
Torniainen, T.J. & Sasstamoinen, O.J. (2007). Formal and informal institutions and their hierarchy in the regulation of the forest lease in Russia. Forestry: An International Journal of Forest Research, 80(5), 489-501. https://doi.org/10.1093/forestry/cpm033
Study Document
Health Care Institutional Organization And Management
… into consideration the operational environment of Mayo Clinic, it is perceptible that it is part of a vertically integrated system. This is a strategy that has been employed by the organization in attaining control over its different entities to increase the organization’s power. Vertically and horizontally integrated … in comparison to companies that perform independent operations. Horizontal integration results in decline in competition, owing to which a monopoly emanates in the market.
Furthermore, this makes it possible for the organizations to diversify……
References
References
Booker, M. J. (2007). A roof without walls: Benjamin Bloom’s taxonomy and the misdirection of American education. Academic Questions, 20(4), 347-355.
Jensen, M. C., & Heckling, W. H. (1995). Specific and general knowledge and organizational structure. Journal of applied corporate finance, 8(2), 4-18.
Katzenbach, J. R., & Smith, D. K. (2003). The Wisdom of Teams (lst ed.). New York: First Harper Business.
McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press.
Taylor, N., Clay-Williams, R., Hogden, E., Braithwaite, J., & Groene, O. (2015). High performing hospitals: a qualitative systematic review of associated factors and practical strategies for improvement. BMC health services research, 15(1), 244.
Verenna, A. M. A., Noble, K. A., Pearson, H. E., & Miller, S. M. (2018). Role of comprehension on performance at higher levels of Bloom\\\\\\'s taxonomy: Findings from assessments of healthcare professional students. Anatomical sciences education, 11(5), 433-444.
Zelman, W. N., Pink, G. H., & Matthias, C. B. (2003). Use of the balanced scorecard in health care. Journal of health care finance, 29(4), 1-16
Source Link: https://www.researchgate.net/figure/Organizational-Chart-of-Leadership-at-the-Mayo-Clinic-the-parent-organization-changed_fig2_234069825
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