Market Segmentation Essays (Examples)
Study Document
CFOs Big Data Opportunities In Firms
… data allow organizations to ‘co-create’ solutions alongside their target users and create new value that is highly tailored to the needs of the market (Turner, Schroeck & Shockley, 2013).
The financial services sector is one of the industries that have adopted Big Data at scale to inform … tools and models is the ability to accurately analyze customer sentiment. Customer tastes are rapidly changing as they get more choices in the market. Industries must be able to fulfill these ever-changing needs and address them satisfactorily (Nath, 2019).
For companies to be able to know what … and models do not have key functionalities such as the ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits businesses in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that can help overcome these……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Valiant
Company Description
Company Summary
Valiant market is a new conception in market. Our market agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America … with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant market will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent …
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and market industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant market prides itself in creating a link between businesses and the LGBTQ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Healthcare Marketing
Introduction
When it comes to healthcare market there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to … there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which … to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of market has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new … care by altering where patients go for information about health and healing. In this new complex landscape of regulations and changing technology, healthcare……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Childrens Amusement Park
market Plan for a Children’s Amusement Park
Executive Summary
The market objectives for this paper are to create a strategic market plan that considers the situational analysis, target segmentation, market mix, financials and controls needed to get the Park to the kids and get parents to buy an annual membership.
The vision for … are excellent customer service and people skills so that customers always feel valued and that they are getting good value for their money. market must also understand the target segment and be able to tailor the market strategy to the needs and behaviors of the target by using models like Maslow’s hierarchy of needs.
The value chain will be used … follows. First, the situation analysis will be provided with an examination of the Park’s SWOT and external environmental factors. Second is the target segmentation of the paper, which provides a breakdown of the demographic, geographic……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Customer Persona For Filshie Clip System
Executive Summary
This is a report providing detailed description of Filshie Clip System’s customer persona based on the selected target market. The creation of this persona was based on a comprehensive analysis of the target market and a brief background of the company. The discussion demonstrates how professional women who are of childbearing age are the ideal target market for this stylish and effective method of contraception. We have established that customers in the target market are differentiated based on demographic factors, personal histories and expectations. These women are interested in a reversible contraception method that is safe and … safe and effective since it enables them to make decisions on getting pregnant when they want. Finally, justified recommendations with respect to the market mix have provided.
Introduction
Femcare is a group of companies owned by Utah Medical Products Inc. in the United States. This company has … has perfected……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Study Document
Marketing Strategy Creation For OPG
market Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the … customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful market driven strategy.
Positioning is key to this process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is … process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG aims to do with its market strategy. Using customer benefits and product characteristics as a market positioning strategy is the way to go for OPG. OPG’s strengths are its location and its food. Its location in the community is … Each of these ideas creates customer value and thus positions the company well with……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Walmart Total Rewards Program
… a fairly poor reputation as an employer. A comprehensive total rewards program is highly likely to help meet all of these different criteria.
segmentation of the Workforce
Walmart’s employs range for senior executives – who are tasked with running the world’s largest company by revenue – to …
Not implementing a better total rewards program will put Walmart at a competitive disadvantage. The company is competing for labor in a tight market and needs to cultivate every advantage it can – if it doesn’t have the people to keep its stores running, it will struggle … as with health care, or employee discounts. By doing this, it can reposition itself as an employer of choice for anybody in the market for a low wage……
References
References
Group Dentistry Now (2019) Walmart introduces first-ever health center, which includes a comprehensive dental clinic. Group Dentistry Now. Retrieved May 7, 2020 from https://groupdentistrynow.com/dso-group-blog/walmart-introduces-first-ever-health-center-which-includes-a-comprehensive-dental-clinic/
Hiles, A. (2009) Tough times demand focus – total rewards strategy. Benefits Quarterly. Vol. 25 (4) 44-47.
Kaplan, S. (2005) Total rewards in action: Developing a total rewards strategy. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards.pdf
Kaplan, S. (2007) Business strategy, people strategy and total rewards. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://www.staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards_And_Business_Strategy.pdf
Meyersohn, N. (2019) Walmart will recruit high school students with free SAT prep and $1 a day college tuition. CNN Business. Retrieved May 7, 2020 from https://www.cnn.com/2019/06/04/business/walmart-college-tuition-benefit-high-school-students/index.html
Rumpel, S. & Medcof, J. (2006) Total rewards: Good fit for tech workers. Research Technology Management. Retrieved May 7, 2020 from https://www.researchgate.net/profile/John_Medcof/publication/233718407_Total_Rewards_Good_Fit_for_Tech_Workers/links/5b214c87458515270fc6cfdb/Total-Rewards-Good-Fit-for-Tech-Workers.pdf
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