Growth Strategy Essays (Examples)
Study Document
Strategy For National Defense
Part I – Regional Security Issue within the Indo-Asia-Pacific Region
The National Security strategy (NSS) focuses on promoting the security of the United States on the premise that a safe environment is critical toward enhancing the prosperity … the security of the United States on the premise that a safe environment is critical toward enhancing the prosperity of the nation. This strategy goes beyond promoting the interests of America and includes safeguarding the interests of partners/allies around the world. Through the strategy, the United States responds to the increasing military, political and economic competitions encountered worldwide. As part of ensuring suitable response to these competitions, … the increasing military, political and economic competitions encountered worldwide. As part of ensuring suitable response to these competitions, NSS includes a regional context strategy through which the United States tailors it approaches to various regions worldwide to protect her national interests.[footnoteRef:1] The United States……
References
Bibliography
Davidson, P.S. “Statement of Admiral Philip S. Davidson, U.S. Navy Commander, U.S. Indo-Pacific Command Before the House Armed Services Committee on U.S. Indo-Pacific Command Posture.” United States Senate, March 27, 2019, https://www.armed-services.senate.gov/imo/media/doc/Davidson_02-12-19.pdf
Department of Defense. “Summary of the 2018 National Defense Strategy of the United States of America.” National Defense Strategy, 2018, https://dod.defense.gov/Portals/1/Documents/pubs/2018-National-Defense-Strategy-Summary.pdf
Muller, K. “The Essence of Coercive Air Power: A Primer for Military Strategies.” Air University, https://www.airuniversity.af.edu/Portals/10/ASPJ/journals/Chronicles/mueller.pdf
Pape, R.A. Bombing to Win: Air Power and Coercion in War, 1st ed. Ithaca, NY: Cornell University Press, 1996.
Tammen, R.L., Kugler, J. & Lemke, D. “Power Transition Theory.” International Relations, June 27, 2017, DOI: 10.1093/OBO/9780199743292-0038
The White House. “National Security Strategy of the United States of America.” The White House, December 2017, https://www.whitehouse.gov/wp-content/uploads/2017/12/NSS-Final-12-18-2017-0905.pdf
Withers, P. “Integrating Cyber with Air Power in the Second Century of the Royal Air Force.” Medium, March 4, 2019, https://medium.com/raf-caps/integrating-cyber-with-air-power-in-the-second-century-of-the-royal-air-force-bca74b8d42ed
Study Document
Strategies To Improve Retention Rates At A Consulting Firm
… differ depending on a number of factors including the type of industry and the availability of alternative employment opportunities, one recruitment and retention strategy that has demonstrated ineffectiveness is the use of sign-on bonuses (Hansen, 2009). In this regard, Hansen (2009) emphasizes that, “Signing bonuses generate job … monitor and analyze employee turnover with a view to improving overall organizational effectiveness” (p. 26). In sum, exit interviews represent a highly cost-effective strategy for identifying the underlying causes of turnover, especially since these interviews can be conducted…[break]…of turnover that are being experienced by the company to … periods of labor shortages (Hansen, 2009). Likewise, a growing number of companies of all sizes and types are using exit interviews as a strategy to reduce their unplanned turnover rates (Christie, 2014). In addition, a growing number of companies have also recognized the need to provide employees ……
References
References
Christie, J. (2014, September). Cochrane review brief: Exit interviews to reduce turnover amongst healthcare professionals. Online Journal of Issues in Nursing. 19(3), 7-11.
Dobbs, K. (2009, April). Knowing how to keep your best and brightest. Workforce, 80(4), 56-60.
Hansen, F. (2009, March 27). Refining signing bonuses. Workforce Management, 85(6), 1-3.
Johns, R. & Gorrick, J. (2016, April). Exploring the behavioral options of exit and voice in the exit interview process. International Journal of Employment Studies, 24(1), 25-29.
Ohunakin, F. & Adeniji, A. (2018, March). Perception of frontline employees towards career growth opportunities: Implications on turnover untention. Business: Theory and Practice, 19(1), 278-283.
Tatham, P. (2008, Spring). At my desk. Australian Journal of Career Development, 17(3), 6-9.
Turnover rates by industry. (2019). Compensation Force. Retrieved from https://www.compensationforce.com/2017/04/2016-turnover-rates-by-industry.html .
Study Document
Brazilian Market Entry Pricing Strategy
Entering the Brazilian Market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will … This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, … strengths and weaknesses, and its external threats and opportunities, in order to provide some context for the decision that it is facing. The strategy that the company chooses should in some way reflect either leveraging strengths to take advantage of opportunities or to shore up weaknesses in … advantage of opportunities or to shore up weaknesses in order to defend against threats. In this case,……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Logistical Support And Distribution Strategies
… large as well as small corporations into focusing closely on the link between this function and others (Heskett, 1977).
Key factors in organizational strategy development include governmental regulation, technological advancements, national transport system health, and energy limitations. Several organizations react to such challenges by coming up with … a particular solution for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of direct distribution. This strategy might be targeted at older clients or clients in particular sectors accustomed to this mode of order placement. A key consideration when adopting … Federal Trade Commission (FTC) has displayed a growing interest in the number of advertised goods stocked supporting special promotions (Li, 2014).
Swift organizational growth masks several flaws, such as operational inefficiencies and ineffective decisions. While individual firms continue rising and falling in the long run, there will … operational inefficiencies and ineffective decisions.……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
HR Strategy And Practice
Specific HR strategy
Summary
Human resource management (HRM) is an integral part of organizational operations with greater impacts on financial performance. Modern HR strategies and practices … strategies differ from general strategies as they are based on the unique aspects of an organization’s operations.
An example of a specific HR strategy is IRM’s HR strategy, which reflects the general aspirations and intentions of the company. The HR strategy reflects four key areas of its overall business strategy: business value, innovation, global integration, and on-demand infrastructure. The goals of IBM’s HR strategy include to lead transformation, anticipate and build skills, and grow the company. IBM seeks to achieve its HR strategy through leadership, performance-based opportunities, flexibility, creating a value-based culture, and hiring a diverse and talented workforce. IBM’s HR strategy is based on the matching or contingency approach to HR strategies and practices. Based on this approach, the HR strategy seeks……
References
References
Boon, C., Eckardt, R., Lepak, D.P. & Boselie, P. (2017, October 5). Integrating Strategic Human Capital and Strategic Human Resource Management. The International Journal of Human Resource Management, 29(1), 34-67.
Boon, C., Hartog, D.N.D. & Lepak, D.P. (2019, January 14). A Systematic Review of Human Resource Management Systems and Their Measurement. Journal of Management, 45(6), 2498-2537.
Richard, O.C. & Johnson, N.B. (2001, March). Strategic Human Resource Management Effectiveness and Firm Performance. The International Journal of Human Resource Management, 12(2), 299-310.
Seyyedjavadin, S.R. & Zadeh, M.H. (2009, June). HR Strategy and Its Aligning with Organizational Strategy and Human Capabilities. Iranian Journal of Management Studies, 2(2), 5-29.
Wright, P.M. (2008). Human Resource Strategy – Adapting to the Age of Globalization. Retrieved July 25, 2020, from https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/Documents/HR-Strategy-Globalization.pdf
Study Document
Operations Management And Business Strategy
… on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and highly stratified, but the growth provides opportunity for companies to grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable … challenge will make it more difficult to maintain the brand’s strong reputation, and could also impact the ability of the company to maintain growth going forward.
Demographics
Coffee is one of the most widely consumed beverages in the United States, with 64% of Americans drinking at least … produce for Fiyeli, depending on the size of the contract.
Supplier Relationship Management
Overview
The basic philosophy that underpins the supplier relationship management strategy is that there are only so many producers of super premium coffee……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
Home Depot Response To COVID 19
… had significant positive impacts on its profitability and market size as it attracts more customers to the business. As part of this differentiation strategy and efforts, Home Depot focuses on products that can save time and money for all its customers. During this global pandemic, the company … focuses on products that can save time and money for all its customers. During this global pandemic, the company has maintained its differentiation strategy as a key factor for continued operations and profitability. However, the company has differentiated itself from its rivals by increasingly focusing on providing … by increasingly focusing on providing essential products and services. The focus on essential products and services is a key aspect of its differentiation strategy that has helped maintain its operations amidst the pandemic. At a time when many retailers are forced to close, Home Depot’s provision of … time when many retailers are……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
Nike S Colin Kaepernick Ad Campaign
… these values (Storey, 2019).
Corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. Its corporate strategy focuses on diversification, international appeal, and developing partnerships.
External Analysis
Industry/Competition—Five Forces
Current Rivalry Opportunities
· Online sales represent a great growth area, as the shift to e-commerce has caused brick and mortar retail shops to fold in recent years. Nike has an opportunity to … please both the minority population and the white population. Alienating consumers is not a good look for any company, especially one concerned with growth prospects as is Nike in today’s risky economy.
Recommendations
Nike should abandon its “woke culture” ad campaign and get back to its original … image among workers, communities and consumers and restore its value in the eyes of consumers who were affronted by its latest ad campaign strategy.
Changes in Organizational Structure
Nike’s organizational structure……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Starbucks
Introduction
Over the past 20 years, Starbucks has experienced both periods of strong growth, and periods of retraction, most notably during the Great Recession. The company’s investment strategies should have reflected its strategic priorities during this period, … should have reflected its strategic priorities during this period, and an analysis of the company’s financials over this time should illustrate that. Starbucks’ growth since 1998 has mainly been in overseas markets, but the company has also branched out into other business lines, in an attempt to … to have settled into more of a “cash cow” state, where the company is earning healthy returns from its businesses, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other words where there remains … in some of the overseas markets where the coffee market is maybe a bit more nascent,……
References
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
Investing Overseas Market Entry Decision Making
… For an American company seeking expansion, they will find that Europe has robust legal systems, the opportunity to employ a land and expand strategy, access to capital markets and financial institutions, along with plentiful potential partners or acquisitions in most fields. The member nations of the European … potential partners or acquisitions in most fields. The member nations of the European Union are sufficiently sophisticated to handle any chosen market entry strategy for the American exporter (CE Intelligence, 2019).
Typically, different industries have different preferences for how they would enter the EU market. Almor (2001) … manufacture to the other EU countries. Or they can buy a company anywhere in the EU – the key is the access to growth from the Union’s other major nations (Girma, 2002).
Sometimes, acquisition of a company in the EU is done mainly to take advantage of … expanding internationally.
Many of the……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
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