Market Strategy Essays (Examples)
Study Document
Global Transformations And The Human Condition Global Lives Of Things
… estimate, almost 35,000 cups of coffee are consumed every second across the globe on any particular day. Within the United States, the largest market in the world in regard to both size and value, nearly 75 percent of the population takes coffee (World Intellectual Property Organization, 2017). … consumed beverages across the world. Coffee consumption goes back to the fifteenth century. Coffee is one of the highly traded economies amongst different market. The major exporters of coffee comprise of Brazil, Vietnam, Colombia, Germany, as well as Switzerland. On the other hand, the major importers of ……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Introduction And Literature Review On Esports
Introduction
When new sports are introduced to the global market, they are frequently met with disdain, ridicule, or mistrust. Even when those sports become popular, stalwarts of the old guard cling to their … with fans filling stadiums that hold 91,000 people (Stewart, 2017). Based on their proven spectator appeal and growing popularity worldwide, the advertising and market potential of eSports is even greater than it is for many traditional sports. Most eSports also demand both physical and psychological training, good … greater than it is for many traditional sports. Most eSports also demand both physical and psychological training, good sportsmanship practices, teamwork, and game strategy. Because they resemble traditional sports from the player perspective and the perspective of spectators and market, eSports can and should be considered “real sports.”
Literature Review
The recent literature on the status of eSports has been supportive of this … bring in new sources……
References
References
Hallmann, K. & Giel, T. (2018). eSports--Competitive sports or recreational activity? Sport Management Review 21(1): 14-20.
Keiper, M. C., Manning, R. D., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: the addition of esports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143–160. doi:10.1080/19357397.2017.1316001
Moosa, T. (2017). eSports are real sports. The Guardian. 11 Aug, 2017. Retrieved from https://www.theguardian.com/commentisfree/2017/aug/11/esports-olympic-video-games-ioc-gaming
Pereira, A.M., Brito, J., Figueiredo, P., et al. (2019). Virtual sports deserve real sports medical attention. BMJ Open Sport & Exercise Medicine 5(1): https://bmjopensem.bmj.com/content/5/1/e000606.abstract
Rosen, G. (2017). Should e-sports be considered real sports? The Telescope. Retrieved from https://www.palomar.edu/telescope/2017/11/14/should-e-sports-be-considered-real-sports-pro/
Stewart, J. (2017). Why esports ARE real sports: Video gamers\\\\\\' talents compare with those of athletes and their tournaments rival viewing figures of sport events. Mail Online. 24 Aug, 2017. Retrieved from https://www.dailymail.co.uk/sport/esports/article-4812762/Why-esports-real-sports.html
Study Document
COVID 19 Pandemic Public Implications Of Government Response
… lifted, there is an effective global coordinated effort to ensure that in almost all regions report zero new infections in healthcare settings. This strategy, however, might be hard to achieve, given the nationalistic worldviews that have been witnessed in various countries. The ultimate strategy for public administrations, working closely with the medical-health and medical-scholar professionals, is to find effective vaccines for the virus.
Conclusion
The current coronavirus ……
References
Reference
Fong, M. W., Gao, H., Wong, J. Y., Xiao, J., Shiu, E. Y., Ryu, S., & Cowling, B. J. (2020). Nonpharmaceutical Measures for Pandemic Influenza in Nonhealthcare Settings-Social Distancing Measures. Emerging infectious diseases, 26(5).
McCloskey, B., Zumla, A., Ippolito, G., Blumberg, L., Arbon, P., Cicero, A., ... & Borodina, M. (2020). Mass gathering events and reducing further global spread of COVID-19: a political and public health dilemma. The Lancet.
O\\\\\\'Leary, R., Van Slyke, D. M., & Kim, S. (Eds.). (2010). The future of public administration around the world: The Minnowbrook perspective. Washington, DC: Georgetown University Press.
Tuite, A. R., Ng, V., Rees, E., & Fisman, D. (2020). Estimation of COVID-19 outbreak size in Italy. The Lancet Infectious Diseases.
Study Document
Change Management At Nike
… some changes needed to be made for the foreseeable future as nations go into lockdown. But this is not a sustainable plan or strategy for companies that need laborers and supply chains. To maintain the livelihood of the nation at the same time that people are protected, … an end. The US has been offshoring jobs for decades. Is it perhaps time for all jobs to return to the domestic labor market? Is it perhaps time for nations to become more isolationist in terms of transport? Perhaps a solution can be arrived at that will ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Coronavirus COVID 19
… symptoms at all.
Cause
Speculation persists about where the virus came from—whether from an infected bat sold and consumed at a Chinese wet market in Wuhan, China, or from a bioweapons lab in Wuhan, China, near the wet market where the virus was first alleged to have been contracted by human from animal species. There is still no confirmation one way or ……
References
References
Chen, N., Zhou, M., Dong, X., Qu, J., Gong, F., Han, Y., ... & Yu, T. (2020). Epidemiological and clinical characteristics of 99 cases of 2019 novel coronavirus pneumonia in Wuhan, China: a descriptive study. The Lancet, 395(10223), 507-513.
Kekatos, M. (2020). Ventilating too soon. Retrieved from https://www.dailymail.co.uk/health/article-8201783/Some-doctors-moving-away-ventilators-virus-patients.html
Myers, S. L. (2020). China Spins Tale That the U.S. Army Started the Coronavirus Epidemic. Retrieved from https://www.nytimes.com/2020/03/13/world/asia/coronavirus-china-conspiracy-theory.html
National Academies of Sciences, Engineering, and Medicine. (2015). Improving diagnosis in health care. National Academies Press.
Oliver, D. (2020). Coronavirus genetic material stayed on surfaces for up to 17 days on Diamond Princess cruise, CDC says. Retrieved from https://www.usatoday.com/story/travel/cruises/2020/03/24/coronavirus-diamond-princess-cabin-surfaces-contaminated-cdc-report/2905924001/
Study Document
Defending The Practice Of Social Media Marketing
How to Use Social Media Influencers to Promote Products
Social media market has become an important market strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & … the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media market and examine an example of a practical application.
Pros and Cons of Social Media market
The pros of social media market are that it allows the company to directly connect to consumers on platforms that consumers themselves choose to use for the purpose of … grow as consumer confidence in the company’s image increases through this level of direct engagement and interaction.
The cons are that social media market is not as easy to control as other forms of market. There is always a……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Federal Government Policy Program Social Security
… evaluation above also indicates that Social Security as a whole avails some level of insurance that would ordinarily be unavailable in normal free market scenarios, i.e. in the private market. Thus, to a large extent, we could conclude that Social Security effectively helps address annuity market and private insurance……
References
References
Burkhauser, R.V. & Daly, M.C. (2011). The Declining Work and Welfare of People with Disabilities: What Went Wrong and a Strategy for Change. Washington, DC: AEI Press.
Biggs, S. & Helms, L.B. (2006). The Practice of American Public Policymaking. New York, NY: Routledge.
Council of Economic Advisers (2014). Economic Report of the President. Washington, DC: Government Printing Office.
Social Security Administration – SSA (2020). Benefits. Retrieved from https://www.ssa.gov/benefits/
Study Document
Branding Study
… the 1980s to over $80 per share today. While not all of the company’s stock performance can be attributed to the company’s branding strategy (share buybacks and central bank intervention also help to keep stock prices levitated), Nike’s brand has become so recognizable and trusted that it ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
C Suite Executive Leadership And Ethics
… the company’s environmental policies and practices. The company has changed its environmental policies several times in response to client requests and also to market forces. At first, the C-suite took some steps to reduce waste out of the need to retain customers and remain competitive. One competitor … approaches to business ethics. Not all leaders will believe that character ethics can be integrated into a large company. Many leaders believe that market forces and the legal climate are the only real thing guiding ethical decisions. Others may believe that religious values are needed to create ……
References
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
Crossan, M., Mazutis, D. & Seijts, G. (2013). In search of virtue. Journal of Business Ethics 113(4): 567-581.
Hatcher, T. (2008). The value of values in the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Charlotte: IAP, pp. 97-122.
Hoekstra, E., Bell, A. & Peterson, S.R. (2008). Humility in Leadership: Abandoning the Pursuit of Unattainable Perfection. In S.A. Quatro & R. R. Sims (Eds.), Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite. Greenwich, CT: Information Age Publishing, pp. 79-96.
MacDougall, A.E., Bagdarasov, Z. & Buckley, M.R. (2008). Applying a primary risk management model to the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Second Edition. Charlotte: IAP, pp. 211-234.
Martin, R. (2011). The CEO\\\\'s ethical dilemma in the era of earnings management. Strategy & Leadership 39(6): 43-47.
Schwartz, M.S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons 56(1): 39-50.
Study Document
Directors Remuneration And Its Impact On Share Repurchases
Introduction
Prior to 1982, share buybacks by public companies in the open market in the U.S. were illegal. That year the Securities and Exchange Commission (SEC) passed Rule 10b-18, which created a legal process for executing … to sell their shares at a higher price than would be the case if these companies were not piling billions upon billions into market to fund buybacks.
In Ireland, the Companies Act 2014 (CA 2014) and the Taxes Consolidation Act 1997 (TCA 1997) describe the legal procedure ……
References
References
Bendix, R. (1974). Inequality and social structure: a comparison of Marx and Weber. American Sociological Review, 149-161.
Chan, R., & Hoy, M. (1991). East—West joint ventures and buyback contracts. Journal of International Economics, 30(3-4), 331-343.
Choi, C. J., & Maldoom, D. (1992). A simple model of buybacks. Economics Letters, 40(1), 77-82.
Durkheim, E. (1997). The Division of Labor in Society. NY: The Free Press.
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Goldsmith, J. M. (1994). The case against GATT. Multinational Monitor, 15(10), 20-24.
Lee, P. (2018). Share Buybacks and Redemptions: Legal Update - Companies Act 2014. Retrieved from https://www.lexology.com/library/detail.aspx?g=30c07ac8-c29c-4f99-b17d-7844d09888ea
Mill, J. S. (1859). On Liberty. London: John W. Parker and Son, West Strand.
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