Pricing Strategy Essays (Examples)
Study Document
Brazilian Market Entry Pricing Strategy
Entering the Brazilian Market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, … strengths and weaknesses, and its external threats and opportunities, in order to provide some context for the decision that it is facing. The strategy that the company chooses should in some way reflect either leveraging strengths to take advantage of opportunities or to shore up weaknesses in … advantage of opportunities or to shore up weaknesses in order to defend against threats. In this case, where the company is……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Compare And Contrast Competitive Business Pricing Models
Price skimming and penetration pricing are marketing strategies typically implemented when businesses commit to a launch of new services or products. Reliant on low upfront prices, penetration pricing attracts customers in a straight forward fashion. Skimming aims to make the most through short-term profits by offering high upfront prices to the … profits by offering high upfront prices to the most interested and eager consumers (Nagle, Hogan, & Zale, 2016). A good example of penetration pricing is Walmart. They offer the lowest price guaranteed on many of their products and will price match if customers find lower prices elsewhere. … their latest release iPhones to interested customers and then, over time, the same model’s price lowers due to decreased demand and popularity. Both pricing strategies aim to make profits, yet one is aiming for long-term profits versus short-term profits.
There are three pricing strategies that any business must consider. Customer……
References
References
Nagle, T. T., Hogan, J., & Zale, J. (2016). The Strategy and Tactics of Pricing: New International Edition. London, England: Routledge.
Schindler, R. M. (2011). Pricing Strategies: A Marketing Approach. Thousand Oaks, CA: SAGE Publications.
Study Document
McCain Foods Strategies
… the brand loyalty and customer retention. Marketing mix ensures overall effectiveness of the company’s strategies as they are the building blocks of marketing strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ healthy … food through its own potato seed development. This is again, another unique selling point for the company to increase their brand loyalty. The pricing strategy of the McCain Foods is in such a way that it supports customer centric approach where any one price model is not kept … where any one price model is not kept in place, instead, various strategies are employed and consumers are given various perks and promotional pricing benefits to encourage them to buy the product (Essays, 2018).
The place of the marketing mix refers to the channels employed by company ……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Logistical Support And Distribution Strategies
… large as well as small corporations into focusing closely on the link between this function and others (Heskett, 1977).
Key factors in organizational strategy development include governmental regulation, technological advancements, national transport system health, and energy limitations. Several organizations react to such challenges by coming up with … the total organizational size where it is implemented. All this offers an edge over the competition, which, contrary to other strategies such as pricing, cannot easily be duplicated by rival firms (La Londe & Masters, 1994).
Strategies
Distribution strategies denote techniques of services/goods dissemination to end customers. … a particular solution for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of direct distribution. This strategy might be targeted at older clients or clients in particular sectors accustomed to this mode of order placement. A key consideration when adopting … may increase when it comes……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Marketing Strategy Creation For OPG
Marketing Driven strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in … If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing driven strategy.
Positioning is key to this process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG … and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG aims to do with its marketing strategy. Using customer benefits and product characteristics as a marketing positioning strategy is the way to go for OPG. OPG’s strengths are its location and its food. Its location in the community is perfect for … influencers play in the lives of consumers today (Dhar & Chang,……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Online Auctions For Fund Raising By Non Profit Organizations
… features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a reserve bid price which is the lowest price that the auctioneer is willing to accept while potential buyers … instant feedback on the other bidder's valuation of the item on sale, English auctions are associated with aggressive bidding (McAfee, 2017). The dominant strategy for a bidder is, therefore, bidding at a price slight lightly above the previous highest bid until the bidder reaches the private value … private value price for the item. Generating its name from the Dutch Flower Auction, the Dutch auction entails an oral descending sequential price strategy. The auctioneer sets the highest price asking, while the potential buyers place descending price offers, with the price decreasing with subsequent bids till … bidder wins the bid, but……
References
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
Using DoorDash To Promote A Restaurant Brand
Implementing the Market strategy
Introduction
Just as important as developing the market strategy is the process of implementing the strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these … strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
Strategic Partnerships
Strategic partnerships the company could develop to help promote both companies could be to look for a local brewer … meat that made it a town favorite and that will help to restore the burger to its top spot in the city.
Existing pricing strategy for Top Three Products
The pricing strategy for the OPG……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
How Amazon Hedges Its Forex Risk
… currency. This has implications for the company’s strategies with respect to foreign exchange risk, and foreign exchange cash flows. The use of local pricing is aided, however, by the fact that Amazon sources a lot of its goods either at the global level, utilizes local sources, or … the goods that are on each national-level site. This paper will discuss the international aspect of Amazon’s business, in terms of foreign currency pricing and in terms of how the foreign currency policies Amazon utilizes impact on its bottom line.
Currency
Amazon operates in at least 58 … imported through its US main company and then shipped to Canada, creating both additional costs and foreign exchange rate risk on the sale.
pricing at Amazon is typically based on cost-plus, while to an extent taking into account local market conditions. In the highly competitive US market, … the highly competitive US market,……
References
References
Amazon 2019 Annual Report. Retrieved April 29, 2020 from https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf
HowMuch.net (2019) Charting the most powerful reserve currencies in the world. HowMuch.net. Retrieved April 29, 2020 from https://howmuch.net/articles/worlds-top-reserve-currencies-2019
Mehta, N., Detroja, P. & Agashe, A. (2018) Amazon changes prices on its products about every 10 minutes – here’s how and why they do it. Business Insider. Retrieved April 29, 2020 from https://www.businessinsider.com/amazon-price-changes-2018-8
Reiff, N. (2020) Hedge. Investopedia. Retrieved April 29, 2020 from https://www.investopedia.com/terms/h/hedge.asp
Roamy (2019) The consequences of Amazon’s pricing power. Medium.com. Retrieved April 29, 2020 from https://medium.com/goods-services/https-medium-com-goods-services-amazons-pricing-power-797e28b63fbd
Statista (2019) Annual net sales of Amazon in selected leading markets from 2014 to 2019. Statista. Retrieved April 29, 2020 from https://www.statista.com/statistics/672782/net-sales-of-amazon-leading-markets/
Study Document
Fero Beauty
… earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing … marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
pricing and Distribution strategy
pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path … products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and distribution strategy for Fero Beauty.
pricing strategy
pricing is one of the components in the marketing mix, and it has a……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Customer Persona For Filshie Clip System
… the health and wellbeing of women and their babies. In essence, Femcare focuses on female healthcare through which it has maintained a competitive strategy over its rivals in the market. Beerthuizen (2010) states that Femcare’s competitive advantage is attributable to its production and distribution of Filshie Clip … demands. Constant improvements to the product enhances quality and effectiveness through meeting customers’ needs and demands.
Secondly, the company should utilize a premium pricing strategy for Filshie Clips because of their uniqueness, safety, and effectiveness. De Toni (2017) states that price policy definition is an important marketing decision … effectiveness. De Toni (2017) states that price policy definition is an important marketing decision that directly affects market competitiveness and organizational profitability. Premium pricing strategy is employed when customers perceive better value of a product than that offered by competitors. Filshie Clip has proven safe and effective unlike … offered by competitors.……
References
References
Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576.
Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.
De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.
Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,
Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.
Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.
Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.
Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
