Market Entry Strategy Essays (Examples)

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Brazilian Market Entry Pricing Strategy

Pages: 11 (3155 words) Sources: 11 Document Type:Reaction Paper Document #:56127693

Entering the Brazilian market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats and … strengths and weaknesses, and its external threats and opportunities, in order to provide some context for the decision that it is facing. The strategy that the company chooses should in some way reflect either leveraging strengths to take advantage of opportunities or to shore up weaknesses in … advantage of opportunities or to shore up weaknesses in order to defend against threats. In this……

References

References

Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp

CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html

Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from  https://blog.hubspot.com/sales/pricing-strategy 

Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from  https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539

Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp

Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from  https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/ 

Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from  https://smallbusiness.chron.com/entry-pricing-strategy-61428.html 

Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html

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Investing Overseas Market Entry Decision Making

Pages: 8 (2428 words) Sources: 10 Document Type:Term Paper Document #:23626142

… fairly complex regulatory environment that could prove challenging, the decision as to where to expand internationally still has to be more of a market-based decision. That means looking at an ROI or net present value type of calculation, weighing the cost of entering the market against the size of the market opportunity. That calculation might show that the EU is the best choice for international expansion, or it might not.
There is a lot … it might not.
There is a lot of information available about expanding into Europe, so at least the decision to enter the EU market or not can be made with a fairly robust set of information guiding it. Each of the 28 member nations publishes material for … 28 member nations publishes material for exporters, and there are US Commercial Service teams deployed across Europe to help American companies enter these market (Export.gov, 2019).……

References

References

CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from  http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies 

Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767

Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.

EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from  https://www.ef.com/wwen/epi/ 

Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from  https://www.export.gov/article?id=European-union-Market-Entry-Strategy 

Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305

Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.

Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from  https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html

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Competitive Advantage And Operations Management

Pages: 8 (2415 words) Sources: 6 Document Type:Research Paper Document #:99381670

… for itself, and tells the world those things about me that I want my shoes to tell.

Case Study
1. Lawn Care’s current strategy is to be a premium supplier of…[break]…loyal following, something most airlines struggle to win outside of their loyalty programs. Further, Southwest staff are … Starbucks also gains competitive advantage by being able to run both company-owned stores and franchised locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has several … consumer electronics during several critical years when mobile communications were entering the mainstream. The result is that today Apple still has a decent market share in a number of products, a massive ecosystem, tens of millions of loyal customers, and beyond that, years of success have made … Apple’s success took some……

References

References

Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.

Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp

Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/

QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from  https://www.qsrmagazine.com/content/qsr-50 

QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from  http://www.quickmba.com/strategy/value-chain/ 

Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from  https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10 

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Strategic Marketing Plan For Lemon Thirst Energy Drink

Pages: 11 (3288 words) Sources: 10 Document Type:Research Paper Document #:54106401

Introduction
The American soft drink market has been gradually shrinking over the last two decades due to health concerns. Many health experts are warning against sugary and carbonated drinks, … growth of healthier non-carbonated drinks (Al-Shaar et al., 2017). Among the many alternative drinks recording, steady growth in energy drinks.
The energy drink market has seen steady growth since its launch in the United States in the year 1997. According to Kunst (2019), since energy drinks were … the United States in the year 1997. According to Kunst (2019), since energy drinks were launched in the United States in 1997, the market or segment has grown steadily at an annual rate of about 20 percent every year. The market is now valued at over 53 billion U.S. dollars in sales every year and has recently overtaken the soft drinks market (Kunst, 2019). More and more energy drinks are being sold……

References

References

Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.

Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.

Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.

Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.

Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.

Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.

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Papa Johns Strategic Analysis

Pages: 7 (2158 words) Sources: 9 Document Type:Essay Document #:51025972

… Five Forces analysis (Kenton, 2019), the pizza industry does not have good profit potential. Competition is intense and there are low barriers to entry, the bargaining power of buyers is high because of this. The bargaining powers of suppliers is moderate, and will be lower for a … exists in a state of monopolistic competition, so brand can be one of the more reliable differentiators to combat hard economic times. This market structure means that the quality of the food, the service, and the overall brand value are the key means of differentiating from competitors. … one of these dimensions, if not more, and firms that fail seem to struggle with each. This industry structure, especially in a mature market, is not conducive to weakness.
The industry is also impacted by social forces such as trends towards healthier eating, gluten-free eating, online ordering … the industry and it is……

References

References

Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265

IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from  https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html 

Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from  https://www.investopedia.com/terms/p/porter.asp 

McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from  https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html 

Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm

Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from  https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe 

Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from  https://www.papajohns.com/company/about-papa-johns.html 

QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from  https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart

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Effectiveness Of The War On Drugs

Pages: 14 (4146 words) Sources: 18 Document Type:Reaction Paper Document #:69451857

… on drugs is a human rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been branded and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered … body, drugs have a wide range of effects including pain relief, stimulation, and relaxation. Drugs have also been traded on the global commodities market for centuries, with the most infamous being opium and tobacco: both of which became so lucrative they led to political and military skirmishes. … to redefine drug-related offenses (Payne & Hutton, 2017). One eleven-nation meta-analysis of data reveals the need to reframe drug policy based on supply-side market forces and a process of decriminalization (Coomber, Moyle, Belackova, et al., 2018). Benson, Kim, Rasmussen, et al. (2006) use Florida crime data to ……

References

References

ACLU (2020). Against drug prohibition. Retrieved from:  https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">

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War On Drugs

Pages: 13 (4034 words) Sources: 13 Document Type:Essay Document #:73696424

… on drugs is a human rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been branded and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered … body, drugs have a wide range of effects including pain relief, stimulation, and relaxation. Drugs have also been traded on the global commodities market for centuries, with the most infamous being opium and tobacco: both of which became so lucrative they led to political and military skirmishes. … redefine drug-related offenses (Payne & Hutton, 2017). One eleven-nation meta-analysis of data reveals the need to…[break]…it becomes more possible to envision a workable strategy. The Constitution’s Fourth Amendment covers the right to privacy, which can easily be shown to extend to areas previously taboo such as human … and awareness campaigns that help……

References

References

ACLU (2020). Against drug prohibition. Retrieved from:  https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">

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Childrens Amusement Park

Pages: 10 (3072 words) Sources: 10 Document Type:Marketing Plan Document #:62460752

market Plan for a Children’s Amusement Park
Executive Summary
The market objectives for this paper are to create a strategic market plan that considers the situational analysis, target segmentation, market mix, financials and controls needed to get the Park to the kids and get parents to buy an annual membership.
The vision for … are excellent customer service and people skills so that customers always feel valued and that they are getting good value for their money. market must also understand the target segment and be able to tailor the market strategy to the needs and behaviors of the target by using models like Maslow’s hierarchy of needs.
The value chain will be used to … segmentation of the paper, which provides a breakdown of the demographic, geographic and behavioral traits of the target customer. Third is the positioning strategy that the firm will adopt based on its approach to……

References

References

Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.

Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.

Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.

Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.

Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.

Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.

Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.

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Twitter External Internal Analysis Report To CEO

Pages: 15 (4857 words) Sources: 1 Document Type:Essay Document #:23822356

… millions of…[break]…much better position to sustain its profitability, and without the need for additional investment, or maybe even additional debt either.
2. Current Strategy
3. Value Chain Analysis
3.1 Inbound Logistics and Operations
· It is the main primary activity that adds the most significant value to … users to instantly share real-time breaking news, clip opinions, and knowledge and can be accessed using desktop or mobile web browsers (C-142).
3.2 market and Sales
· It is the second major primary activity of Twitter.
· In 2017, sales and market accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six …
· Slow growth - competitors are growing at a much faster rate (C-138)
· High operational expenses - spending on technology infrastructure, sales, market and research and development (C-147)
2.3. Opportunities
· Collection……

References

References

Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)

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Walmart Total Rewards Program

Pages: 6 (1754 words) Sources: 5 Document Type:Research Paper Document #:73393007

… have been challenged with expanding their scope, and looking at the total rewards experiences of their companies’ employees. When the links between business strategy, people strategy and total rewards are mapped out, it becomes apparent that getting the right workers into the right jobs requires a comprehensive total rewards … and total rewards are mapped out, it becomes apparent that getting the right workers into the right jobs requires a comprehensive total rewards strategy (Kaplan, 2007). This paper will set out a total rewards program for Walmart, focused on the front line workers who work in the … job – famously having their own meteorologist – most of the company’s employees are the associates, or front line retail workers. Walmart’s business strategy is to be a low cost provider of household goods, including groceries, and because of this the company needs to control costs in … just over 3%,……

References

References

Group Dentistry Now (2019) Walmart introduces first-ever health center, which includes a comprehensive dental clinic. Group Dentistry Now. Retrieved May 7, 2020 from  https://groupdentistrynow.com/dso-group-blog/walmart-introduces-first-ever-health-center-which-includes-a-comprehensive-dental-clinic/ 

Hiles, A. (2009) Tough times demand focus – total rewards strategy. Benefits Quarterly. Vol. 25 (4) 44-47.

Kaplan, S. (2005) Total rewards in action: Developing a total rewards strategy. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards.pdf

Kaplan, S. (2007) Business strategy, people strategy and total rewards. Benefits & Compensation Digest. Retrieved May 7, 2020 from  http://www.staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards_And_Business_Strategy.pdf 

Meyersohn, N. (2019) Walmart will recruit high school students with free SAT prep and $1 a day college tuition. CNN Business. Retrieved May 7, 2020 from https://www.cnn.com/2019/06/04/business/walmart-college-tuition-benefit-high-school-students/index.html

Rumpel, S. & Medcof, J. (2006) Total rewards: Good fit for tech workers. Research Technology Management. Retrieved May 7, 2020 from https://www.researchgate.net/profile/John_Medcof/publication/233718407_Total_Rewards_Good_Fit_for_Tech_Workers/links/5b214c87458515270fc6cfdb/Total-Rewards-Good-Fit-for-Tech-Workers.pdf

 

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