Market Strategy Essays (Examples)
Study Document
Competitive Advantage And Operations Management
… for itself, and tells the world those things about me that I want my shoes to tell.
Case Study
1. Lawn Care’s current strategy is to be a premium supplier of…[break]…loyal following, something most airlines struggle to win outside of their loyalty programs. Further, Southwest staff are … Starbucks also gains competitive advantage by being able to run both company-owned stores and franchised locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has … consumer electronics during several critical years when mobile communications were entering the mainstream. The result is that today Apple still has a decent market share in a number of products, a massive ecosystem, tens of millions of loyal customers, and beyond that, years of success have made … Apple’s success took some time,……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Enron Corporate Scandal And Microeconomics
… that are relevant to microeconomics in relation to Enron corporate scandal.
One of the topics discussed in the video relating to microeconomics is market regulation, which is a board term used to refer to government policies that regulate the market. market regulation is evident in the discussion regarding the energy sector in California. As noted in the video, California is one of the most … is evident in the discussion regarding the energy sector in California. As noted in the video, California is one of the most regulated market in North America. However, Enron took advantage of the existing market regulations in California relating to the energy sector to steal billions of dollars from people as it emphasized on making profits. The company … relating to the energy sector to steal billions of dollars from people as it emphasized on making profits. The company identified loopholes in market regulations……
References
Works Cited
Amadeo, Kimberly. “Deregulation Pros, Cons, and Examples.” The Balance, The Balance, 16 Jan. 2020, https://www.thebalance.com/deregulation-definition-pros-cons-examples-3305921
Gibney, Alex, director. Enron: The Smartest Guys In the Room. YouTube, Magnolia Pictures, 20 Oct. 2009, https://www.youtube.com/watch?v=BIwFO4_SWQQ&has_verified=1
Kienitz, Paul M. “ENRON: THE SMARTEST GUYS IN THE ROOM (2005).” Paulkienitz.net, Paulkienitz.net, https://paulkienitz.net/enron/smartest-guys.html
Study Document
Effectiveness Of The War On Drugs
… on drugs is a human rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been branded and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered … body, drugs have a wide range of effects including pain relief, stimulation, and relaxation. Drugs have also been traded on the global commodities market for centuries, with the most infamous being opium and tobacco: both of which became so lucrative they led to political and military skirmishes. … to redefine drug-related offenses (Payne & Hutton, 2017). One eleven-nation meta-analysis of data reveals the need to reframe drug policy based on supply-side market forces and a process of decriminalization (Coomber, Moyle, Belackova, et al., 2018). Benson, Kim, Rasmussen, et al. (2006) use Florida crime data to ……
References
References
ACLU (2020). Against drug prohibition. Retrieved from: https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">
Study Document
War On Drugs
… on drugs is a human rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been branded and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered … body, drugs have a wide range of effects including pain relief, stimulation, and relaxation. Drugs have also been traded on the global commodities market for centuries, with the most infamous being opium and tobacco: both of which became so lucrative they led to political and military skirmishes. … redefine drug-related offenses (Payne & Hutton, 2017). One eleven-nation meta-analysis of data reveals the need to…[break]…it becomes more possible to envision a workable strategy. The Constitution’s Fourth Amendment covers the right to privacy, which can easily be shown to extend to areas previously taboo such as human … and awareness campaigns that help……
References
References
ACLU (2020). Against drug prohibition. Retrieved from: https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">
Study Document
Childrens Amusement Park
market Plan for a Children’s Amusement Park
Executive Summary
The market objectives for this paper are to create a strategic market plan that considers the situational analysis, target segmentation, market mix, financials and controls needed to get the Park to the kids and get parents to buy an annual membership.
The vision for … are excellent customer service and people skills so that customers always feel valued and that they are getting good value for their money. market must also understand the target segment and be able to tailor the market strategy to the needs and behaviors of the target by using models like Maslow’s hierarchy of needs.
The value chain will be used to … segmentation of the paper, which provides a breakdown of the demographic, geographic and behavioral traits of the target customer. Third is the positioning strategy that the firm will adopt based on its approach to……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Walmart And Starbucks Sustainability
… is the ethics of coffee, tea, cocoa and farmer support and this combines with water, energy, green building and climate change. The company's market of its approach contains a lot of high level discussion, but there are opportunities to take a deeper dive into specific initiatives and …
Lindgreen and Swaen (2009) note that there are many reasons why a company chooses to behave as it does. There is certainly a market interest in CSR, but if there is no financial interest, that raises interesting questions about agency theory. Differentiation from competitors, however, is a … in CSR, but if there is no financial interest, that raises interesting questions about agency theory. Differentiation from competitors, however, is a valuable market tool. This might inform the efforts of Starbucks, especially since when the company started there was little in the way ethical consideration from … for profit. So this meta-study……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
Home Depot Response To COVID 19
… Depot’s Business Approach
The impact of COVID-19 has forced businesses, particularly…[break]…(Trefis Team, 2017). This has had significant positive impacts on its profitability and market size as it attracts more customers to the business. As part of this differentiation strategy and efforts, Home Depot focuses on products that can save time and money for all its customers. During this global pandemic, the company … focuses on products that can save time and money for all its customers. During this global pandemic, the company has maintained its differentiation strategy as a key factor for continued operations and profitability. However, the company has differentiated itself from its rivals by increasingly focusing on providing … by increasingly focusing on providing essential products and services. The focus on essential products and services is a key aspect of its differentiation strategy that has helped maintain its operations amidst the pandemic. At a time when many……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
Organizational Concepts
… staff members. At the very least, the organizational mission is linked to its core goals or objectives, which include the target population or market it serves, as well as why, and most importantly, how it will achieve those goals (Ahmed, 2019). The organization can also choose to … its mission into more specific parts, explaining factors like its operating goals, overall performance objectives, use or allocation of resources, position in the market, and more (Daft, 2013). Its mission statement will typically reveal the organization’s role vis-a-vis society at large, the target market or customer base, and also its employees.
All organizations serve some sort of need, typically via the provision of a product or service. … product or service. The mission of the organization is directly linked to the way the organization conceptualizes that need, the niche in the market, and the function of the organization in fulfilling its……
References
References
Ahmed, A. (2019). Importance of mission vision in organizational strategy. The Chronicle. Retrieved from: https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html
Daft, R.L. (2013). Organizational theory and design. Boston: Cengage.
Metcalf, T. (n.d.). Contingency theory of organization. The Chronicle. Retrieved from: https://smallbusiness.chron.com/contingency-theory-organization-73865.html
Morgan, G. (2006). Images of organization. Thousand Oaks, CA: Sage.
Sire, J.W. (2009). The universe next door. Intervarsity.
Suhomlinova, O. & Currie, G. (2016). Organizational contingencies. The Blackwell Encyclopedia of Sociology. Retrieved from: https://doi.org/10.1002/9781405165518.wbeoso019.pub2
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… Organisational Structure
Organizational Functions
The functions of an organization take into account the different aspects undertaken by the business including production or manufacturing, market, sales, accounting as well as research and development. In accordance to Sherman and Thompson (2019), the organizational structure delineates the relationship and interrelations … dissimilar lines of production, the department for every line of production has its own functional groups, for instance, accounting, research and development, and market (Jones, 2013). The advantage of this is that every division of the organization has the staff to undertake all the essential functions. Fundamentally, … 2008). Within a matrix organizational structure, the advantage is that every employee operates within a function-oriented department, for instance, finance or sales and market, but the employee can be apportioned to projects under various supervisors or managers and also placed into teams with other employees who have ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
Integrated Waveguide Technologies Preparing For A Public Offering
… Cash dividends offer investors a stream of income. Stock repurchases entail the buyback of a firm shares. Stock repurchases are employed as a strategy for managing a company's real earnings. Moreover, the stock repurchases have an inverse relationship with the EPS. The dividend distribution policy ought to … pattern of income distribution between retained earnings and dividends. The theory is premised on the assumption that firms operate on the perfect capital market of the absence of transaction costs and capital gain taxes (Al-Malkawi et al., 2010). Systematic analysis of the literature by Mohanasundari & Vidhya … Systematic analysis of the literature by Mohanasundari & Vidhya (2016) identifies that the MM dividend irrelevance theory is founded on a perfect capital market concept while, in reality, market are imperfect. Empirical analysis by Black & Scholes (2010) of a portfolio of 25 common stock listed on the New York Stock Exchange ………
References
References
Al-Malkawi, H.-A. N., Rafferty, M., & Pillai, R. (2010). Dividend Policy?: A Review of Literatures and Empirical Evidence. International Bulletin of Business Administration, 5(9), 38–45. https://doi.org/10.12816/0037572
Baker, H. K., & Weigand, R. (2015). Corporate dividend policy revisited. In Managerial Finance (Vol. 41, Issue 2, pp. 126–144). https://doi.org/10.1108/MF-03-2014-0077
Black, F., & Scholes, M. (2010). The effects of dividend yield and dividend policy on common stock prices and returns. In Journal of Financial Economics (Vol. 1, Issue 1, pp. 1–22). https://doi.org/10.1016/0304-405X(74)90006-3
Farre-Mensa, J., Michaely, R., & Schmalz, M. (2014). Payout Policy. Annual Review of Financial Economics, 6, 75–134.
Mohanasundari, M., & Vidhya, P. (2016). Dividend Policy and Its Impact on Firm Value: A Review of Theories and Empirical Evidence. Journal of Management Sciences and Technology, 3(3), 59–69.
Travlos, Trigeorgis, & Vafeas. (2001). No Title. Multinational Finance Journal, 5(2), 87–112.
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