Target Market Essays (Examples)
Study Document
McCain Foods Strategies
Strategies of McCain Foods
There are several market and distribution strategies employed by McCain Foods in order to keep themselves up with the market. market strategies are the core strategies that define how the product and service reaches to the customers. McCain foods comes under the highly competitive … the product and service reaches to the customers. McCain foods comes under the highly competitive Food and Beverages Industry for which an effective market mix is employed making the company successful and one of the leading company in its domain (Essays, 2018). The 4ps of the market; price, promotion, place and product, are the most effective tools to ensure the brand loyalty and customer retention. market mix ensures overall effectiveness of the company’s strategies as they are the building blocks of market strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Integrated Waveguide Technologies Preparing For A Public Offering
… pattern of income distribution between retained earnings and dividends. The theory is premised on the assumption that firms operate on the perfect capital market of the absence of transaction costs and capital gain taxes (Al-Malkawi et al., 2010). Systematic analysis of the literature by Mohanasundari & Vidhya … Systematic analysis of the literature by Mohanasundari & Vidhya (2016) identifies that the MM dividend irrelevance theory is founded on a perfect capital market concept while, in reality, market are imperfect. Empirical analysis by Black & Scholes (2010) of a portfolio of 25 common stock listed on the New York Stock Exchange … risk-averse and indifferent between capital gains tomorrow and dividends today. Consequently, investors prefer stocks characterized by high and…[break]…implying the firm ought to maintain the target growth, which could be achieved by revising the capital structure when inevitable.
Question 8: Stock Repurchase
Stock repurchases mean the buying of a ……
References
References
Al-Malkawi, H.-A. N., Rafferty, M., & Pillai, R. (2010). Dividend Policy?: A Review of Literatures and Empirical Evidence. International Bulletin of Business Administration, 5(9), 38–45. https://doi.org/10.12816/0037572
Baker, H. K., & Weigand, R. (2015). Corporate dividend policy revisited. In Managerial Finance (Vol. 41, Issue 2, pp. 126–144). https://doi.org/10.1108/MF-03-2014-0077
Black, F., & Scholes, M. (2010). The effects of dividend yield and dividend policy on common stock prices and returns. In Journal of Financial Economics (Vol. 1, Issue 1, pp. 1–22). https://doi.org/10.1016/0304-405X(74)90006-3
Farre-Mensa, J., Michaely, R., & Schmalz, M. (2014). Payout Policy. Annual Review of Financial Economics, 6, 75–134.
Mohanasundari, M., & Vidhya, P. (2016). Dividend Policy and Its Impact on Firm Value: A Review of Theories and Empirical Evidence. Journal of Management Sciences and Technology, 3(3), 59–69.
Travlos, Trigeorgis, & Vafeas. (2001). No Title. Multinational Finance Journal, 5(2), 87–112.
Study Document
Coronavirus COVID 19 In The United States
… cases of COVID-19 were observed in Wuhan, China, the current belief is that the animal-to-human transmission of the disease occurred in a “wet market” in Wuhan, China. Wet market sell both live and dead animals for human consumption. While that idea may sound exotic to people who are used to purchasing dead … While that idea may sound exotic to people who are used to purchasing dead and butchered meat for consumption, foods at a wet market include traditionally consumed animals like fish and poultry, as well as some more exotic food. Wet market are more likely to be a source of disease transmission than some other types of market because the presence of live animals makes them more difficult to keep clean; they are also usually very crowded.
Some scientists believe that … usually very crowded.
Some scientists believe that COVID-19 originated in bats. This has led some……
References
Centers for Disease Control and Prevention. “Coronavirus Disease 2019 (COVID-19): Key Facts.” CDC. 12 March 2020. https://www.cdc.gov/coronavirus/2019-ncov/symptoms-testing/share-facts.html?CDC_AA_refVal=https%3A%2F%2Fwww.cdc.gov%2Fcoronavirus%2F2019-ncov%2Fabout%2Fshare-facts.html . Accessed 16 March 2020.
Newey, S. and Gulland, A. “What Is Coronavirus, How Did It Start and Could the Outbreak Grow Bigger?” The Telegraph. 16 March 2020. https://www.telegraph.co.uk/news/2020/03/16/what-coronavirus-how-start-outbreak-pandemic-covid-19/ . Accessed 16 March 2020.
U.S. Food and Drug Administration. “Coronavirus 2019 (COVID-19) Frequently Asked Questions.” FDA. 2020. https://www.fda.gov/emergency-preparedness-and-response/mcm-issues/coronavirus-disease-2019-covid-19-frequently-asked-questions . Accessed 16 March 2020.
World Health Organization. “Coronavirus.” WHO. 2020. https://www.who.int/health-topics/coronavirus . Accessed 16 March 2020.
Study Document
McDonalds International Expansion
Global market Project
market Analysis
St. Lucia is a small market, with a population of 166,000 people and a GDP per capita of $14,400 (CIA World Factbook, 2020). This makes it a relatively weak … with a population of 166,000 people and a GDP per capita of $14,400 (CIA World Factbook, 2020). This makes it a relatively weak market for fast food, and there are only a few outlets in the entire country, and none for McDonalds. There is potential, however, in … potential, however, in Castries, and in tourist areas such as Rodney Bay, or near the airport in Vieux Fort. How much potential the market had is up for debate, as locals do not eat much beef, and this was responsible for the downfall of McDonalds in Barbados … St. Lucia. Other outlets like KFC have barely a foothold in the country. That said, McDonalds is motivated to……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Fero Beauty Boutiques
market plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, … bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive market plan for the company. The market plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
… generate 15 percent returns in the first year
2. To increase clothing brands within the store in six months
3. To achieve sales target of 30 percent per month
The long term goals of the company include:
1. To achieve 15 percent market share within five years
2.……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… bite a number of high-profile banks that were left with millions if not billions in mortgage-backed securities for which…[break]…premium is determined by the market and is usually priced according to the volatility of the underlying. For very volatile stocks or financial instruments the premium can be quite … tool, however, derivatives can be quite effective, as Bill Ackman showed when his hedge fund netted billions by speculating with derivatives a stock market crash.
Wells Fargo could hedge risk by buying derivatives on its investments, using a call/put (i.e., long/short) strategy with options. The company could ……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
CFOs Big Data Opportunities In Firms
… and tools that can analyze the data at scale. Good analysis and interpretation of the data allow organizations to ‘co-create’ solutions alongside their target users and create new value that is highly tailored to the needs of the market (Turner, Schroeck & Shockley, 2013).
The financial services sector is one of the industries that have adopted Big Data at scale to inform … tools and models is the ability to accurately analyze customer sentiment. Customer tastes are rapidly changing as they get more choices in the market. Industries must be able to fulfill these ever-changing needs and address them satisfactorily (Nath, 2019).
For companies to be able to know what … as the ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits businesses in their ability to accurately target their market segments when doing advertising. There is a growing need for a more……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Arabic Language And Culture Course Middle East Culture
… Language and Culture Course. This course will provide opportunities for students to further enhance their Arabic language skills outside the class setting. The target audience is Intermediate Arabic learners who have completed at least two Arabic courses. The primary goals of this proposed course include: preparing students … the students (heritage and non-heritage) outside the classroom, helping them practice their linguistic skills in the real world while staying 80% within the target language. (Social Distancing and mask-wearing will be practiced.)
Audience
The target audience is Arabic learners who have completed at least two Arabic courses. The majority of Arabic learners (ALs) are planning to visit the … outlined below:
Goal 1: Students can greet each other and say good-bye, and they can introduce themselves by name, nationality, and profession. Standards target is interpersonal communication.
Goal 2: Students can use number combinations from 0 to 5000 in situations to express……
References
References
Center for Arabic Study Abroad (Casa). (2012). USED Grant Proposal, 2008-2012. Cairo, Egypt, The University Of Texas, Austin. Retrieved from http://www2.ed.gov/programs/iegpsgpa/texas.doc
Center for Cross-Cultural Learning. (2008). Arabic Course Description and Syllabus. Boston University Morocco Program. Department of Moroccan Languages and Culture CCCL. Retrieved from http://www.bu.edu/abroad/files/2009/12/syllabus-rabat-language-and-liberal-arts-rabat-arabic.pdf
General English Activities Worksheets Games. https://www.teach-this.com/general-activities-worksheet s
Learn Modern Standard Arabic (MSA) Online with Arab Academy. https://www.arabacademy.com/msa/
Syllabus for Spanish Culture - Instructure. https://canvas.instructure.com/courses/902107/assignments/syllabus
Utah State University DigitalCommons@USU. Retrieved from https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1820&context=gradreports
Study Document
Logistical Support And Distribution Strategies
… areas of transportation and inventory management for including one among the most crucial components of organizational success—location relative to supply sources or end-customer market. When it comes to producers, logistics is concerned with basic aspects like manufacturing unit location, customer service quality/standards, and raw material sourcing. Of … for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of direct distribution. This strategy might be target at older clients or clients in particular sectors accustomed to this mode of order placement. A key consideration when adopting direct distribution approaches … to end-users, whether via intermediaries, direct selling, or both strategies combined. Also, it allows companies to identify specific users or geographical areas for target their sales, ensuring the ideal application of their efforts (Partida, 2017).
Earlier, considerable regulatory activity within the logistics domain was economical, linked specifically to … future, the focus may increase……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
The Hollywood Blacklist Dalton Trumbo And Spartacus
… allied with the Soviets in WW2—but now that the war was over, American politicians were rethinking that relationship. The Communist Party became a target though the perceived threat of the Party within the US did not necessarily reflect the reality. For the FBI’s J. Edgar Hoover, who … was being used by the Communists as “one of the greatest propaganda machines the world has ever seen.”[footnoteRef:10] So Hollywood became a natural target during McCarthyism—and the Blacklist was a way to inhibit the spread of communist propaganda in film. Dalton Trumbo was part of that Blacklist—and … Thomas were attempting to gain or increase power for themselves by attacking a weaker organization. The Communist Party in America was deemed a target, and the HUAC identified Communist writers in Hollywood as enemies of the people. The HUAC hauled people in to testify and to name … stint in Mexico, however, he……
References
Bibliography
Ceplair, Larry and Christopher Trumbo. Dalton Trumbo: Blacklisted Hollywood Radical. Lexington: The University Press of Kentucky, 2015.
Griffith, Robert. McCarthyism: The Politics of Fear: Joseph R. McCarthy and the Senate. Amherst: University of Massachusetts Press, 1987.
Krutnik, Frank. “Un-American” Hollywood: Politics and Film in the Blacklist Era. New Brunswick N.J.: Rutgers University Press, 2007.
McGilligan, Patrick and Paul Buhle. Tender Comrades: A Backstory of the Hollywood Blacklist. Minneapolis: University of Minnesota Press, 2012.
Schrecker, Ellen. The Age of McCarthyism: A Brief History with Documents. Boston: St. Martin’s Press, 1994.
Schrecker, Ellen. Many are the Crimes: McCarthyism in America. Princeton NJ: Princeton University Press, 1998.
Smith, Jeff. Criticism, the Cold War, and the Blacklist: Reading the Hollywood Reds. Berkeley: University of California Press, 2014.
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