Target Audience Essays (Examples)
Study Document
Fero Beauty
… on the positioning of a product in the market. It is essential for pricing to take into account fixed and variable expenses, competition, target market groups, organizational goals and objectives, and the willingness of the consumer to pay the price. When a suitable price is chosen, it … is chosen, it ought to help the organization in attaining its financial goals and objectives, be a genuine and convincing price for the target market, and be cohesive with other constituents of the marketing mix (Gould, n.d). Fero Beauty will apply value-based pricing. In delineation, this approach … sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook Ads to reach a greater target market and social media reach for new consumers. Promoted posts and sponsored stories within the app will also be ideal for Fero Beauty … reach for new consumers. Promoted……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
McCain Foods Strategies
… in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumers of the products’ healthy attributes. This makes the product highly suitable for its target audience since its audience is mostly moms who buys the company’s products for their kids. Moms are sensitive for their kids and would obviously opt for healthy … the strategies are directed to increase the convenience and customer base using the core competencies which differentiates the company from the competitors. The target audience is kept in mind to understand and direct the strategies towards them.
Analysis of External Environment
Social, Legal, Economic, Political and Technological analysis … Also, with the use of sunflower oil, they were able to cut 70% saturated fat, making the potato based product healthier for its target audience (SLEPT Analysis of McCain Foods, 2015). Analyzing through SLEPT, the company has been effective in countering and responding to various external factors and……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Healthcare Marketing
… an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on target consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and … take advantage of consumers’ ignorance by appealing and directly advertising to them. This is especially the case with TV spots, which tend to target older persons (younger people tend to use more Internet-based sources for entertainment). Older consumers do not understand the subtle nuances of particular treatments … many to see an advertisement addressing ED during a game the family may be watching. It can cause discomfort and embarrassment for the audience, and healthcare marketers should strive to avoid embarrassing anyone if possible.
There is also the problem of “manipulating consumers by using low-cognitive elaboration … because it is an effective……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Arabic Language And Culture Course Middle East Culture
… Language and Culture Course. This course will provide opportunities for students to further enhance their Arabic language skills outside the class setting. The target audience is Intermediate Arabic learners who have completed at least two Arabic courses. The primary goals of this proposed course include: preparing students to … the students (heritage and non-heritage) outside the classroom, helping them practice their linguistic skills in the real world while staying 80% within the target language. (Social Distancing and mask-wearing will be practiced.)
audience
The target audience is Arabic learners who have completed at least two Arabic courses. The majority of Arabic learners (ALs) are planning to visit the Middle … outlined below:
Goal 1: Students can greet each other and say good-bye, and they can introduce themselves by name, nationality, and profession. Standards target is interpersonal communication.
Goal 2: Students can use number combinations from 0 to 5000 in situations……
References
References
Center for Arabic Study Abroad (Casa). (2012). USED Grant Proposal, 2008-2012. Cairo, Egypt, The University Of Texas, Austin. Retrieved from http://www2.ed.gov/programs/iegpsgpa/texas.doc
Center for Cross-Cultural Learning. (2008). Arabic Course Description and Syllabus. Boston University Morocco Program. Department of Moroccan Languages and Culture CCCL. Retrieved from http://www.bu.edu/abroad/files/2009/12/syllabus-rabat-language-and-liberal-arts-rabat-arabic.pdf
General English Activities Worksheets Games. https://www.teach-this.com/general-activities-worksheet s
Learn Modern Standard Arabic (MSA) Online with Arab Academy. https://www.arabacademy.com/msa/
Syllabus for Spanish Culture - Instructure. https://canvas.instructure.com/courses/902107/assignments/syllabus
Utah State University DigitalCommons@USU. Retrieved from https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1820&context=gradreports
Study Document
Lululemon Strategic Management
… costs. Insights from the analysis should be utilized to determine a new business strategy going into 2017.
Secondly, Lululemon should transform its business audience to incorporate a wider target audience to help improve profit margins. The company should consider incorporating young people and seniors as part of the target market, which would require using a different competitive approach other than the current focused differentiation strategy. In this case, the firm should adopt … than the current focused differentiation strategy. In this case, the firm should adopt a brand differentiation strategy in order to reach a wider target market.
Third, Lululemon’s CEO and management should capitalize on its constant innovation to develop new products that reach the wider target market in order to deal with the threat of new entrants who copy its business model. Innovative product development initiatives would help ensure ……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Program Logic Model
… on cultural understanding the more educators will be to connect with teens and supply them with meaningful information that is accepted by the target audience, understood and appreciated.
8) Develop a logic model……
References
References
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Bickel, R., Weaver, S., Williams, T., & Lange, L. (1997). Opportunity, community, and teen pregnancy in an Appalachian state. The Journal of Educational Research, 90(3), 175-181.
Chapin, J. (2001). It won't happen to me: The role of optimistic bias in African American teens' risky sexual practices. Howard Journal of Communication, 12(1), 49-59.
Damon, W. (1984). Peer education: The untapped potential. Journal of applied developmental psychology, 5(4), 331-343.
Kerpelman, J. L., McElwain, A. D., Pittman, J. F., & Adler-Baeder, F. M. (2016). Engagement in risky sexual behavior: Adolescents’ perceptions of self and the parent–child relationship matter. Youth & Society, 48(1), 101-125.
Sciolla, A., Ziajko, L. A., & Salguero, M. L. (2010). Sexual health competence of international medical graduate psychiatric residents in the United States. Academic Psychiatry, 34(5), 361-368.
Stakic, S., Zielony, R., Bodiroza, A., & Kimzeke, G. (2003). Peer education within a frame of theories and models of behaviour change. Entre Nous: The European Magazine for Sexual and Reproductive Health, 56, 4-6.
Walsh-Buhi, E. R., Marhefka, S. L., Wang, W., Debate, R., Perrin, K., Singleton, A., ... & Ziemba, R. (2016). The impact of the Teen Outreach Program on sexual intentions and behaviors. Journal of Adolescent Health, 59(3), 283-290.
Study Document
Domestic Extremism And Terrorism
...Target audience Proud Boys vs Antifa War of Words
Introduction and Research Question
When it comes to domestic extremism, there are groups on both the Right and the Left of the socio-political spectrum in America. And while they may differ ideologically, they can also have a great deal of similarities. This paper looks at two extremist groups in particular—Antifa on the Left and Proud Boys on the Right. The questions this paper poses are: What is the nature of Antifa and how does Proud Boys mirror the group from the opposite spectrum? How can these extremist groups best be countered? The purpose of this paper is, therefore, to compare and contrast the two groups while showing that they both represent deep sub-cultural trends among the American populace that are emerging into popular culture and have the potential of disrupting and subverting mainstream cultural norms. To accomplish this objective, this paper first reviews……
References
References
Breger, M. L. (2017). Reforming by re-norming: How the legal system has the potential to change a toxic culture of domestic violence. J. Legis., 44, 170.
Beinart, P. (2017). The rise of the violent left. Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/the-rise-of-the-violent-left/534192/
Brockhoff, S., Krieger, T. & Meierrieks, D. (2014). Great expectations and hard times: the (nontrivial) impact of education on domestic terrorism. Journal of Conflict Resolution, 59(7), 1186-1215.
Brown, D. (2017). Proud boys founder. Retrieved from https://www.portlandmercury.com/blogtown/2017/12/12/19540403/proud-boys-founder-wants-to-trigger-the-entire-state-of-oregon-by-helping-patriot-prayers-joey-gibson-win-the-oregon-person-of-the-year- p
Cramer, E. P., Choi, Y. J., & Ross, A. I. (2017). Race, Culture, and Abuse of Persons with Disabilities. In Religion, Disability, and Interpersonal Violence (pp. 89-110). Springer, Cham.
Dalgaard-Nielsen, A. (2016). Countering violent extremism with governance networks. Perspectives on Terrorism, 10(6), 135-139.
DeCook, J. R. (2018). Memes and symbolic violence:# proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485-504.
Doyle, E. (Ed.). (2018). Antifa and the Radical Left. Greenhaven Publishing LLC.
Study Document
The Importance Of A Healthy Lifestyle For College Students
...Target audience Review of Chapter One from Introduction to Wellness, Fitness, and Lifestyle Management
As the nation continues to struggle to recover from the ongoing Covid-19 virus pandemic, the concept of wellness has assumed new importance and relevance. Furthermore, until just a century or so ago, humans were far less concerned about the concept of wellness over the lifespan simply because they died much younger than most people do today. In sharp contrast, though, children born today have a reasonably good chance of living into their hundreds, assuming the current pandemic is resolved in the foreseeable future. Against this backdrop, it is important to develop a better understanding concerning the fundamental factors that contribute to human wellness. To this end, the purpose of this paper is to provide a systematic review of chapter one from Introduction to Wellness, Fitness and Lifestyle Management. Following the review, a summary of the research and key……
References
References
Hermon, D. A. & Davis, G. A. (2009, Spring). College student wellness: A comparison between traditional- and nontraditional-age students. Journal of College Counseling, 7(1), 32-36.
Holland, D. & Wheeler, H. (2016, Fall). College student stress and mental health: Examination of stigmatic views on mental health counseling. Michigan Sociological Review, 30, 16-21.
Introduction to wellness, fitness, and lifestyle management.
Seat belts overview (2020). Insurance Institute for Highway Safety. Retrieved from https://www.iihs.org/topics/seat-belts .
Walsh, B. (2015, Spring). America\\\\\\'s evolution toward wellness. Generations, 39(1), 23-26.
Study Document
The Hollywood Blacklist Dalton Trumbo And Spartacus
… allied with the Soviets in WW2—but now that the war was over, American politicians were rethinking that relationship. The Communist Party became a target though the perceived threat of the Party within the US did not necessarily reflect the reality. For the FBI’s J. Edgar Hoover, who … was being used by the Communists as “one of the greatest propaganda machines the world has ever seen.”[footnoteRef:10] So Hollywood became a natural target during McCarthyism—and the Blacklist was a way to inhibit the spread of communist propaganda in film. Dalton Trumbo was part of that Blacklist—and … do it with because of its perfect allegorical symmetry.[footnoteRef:32] The tactic worked, too: as reviews began to pour in, it was clear that audience loved the film in spite of Trumbo’s past “sins”—his name attached in the credits at the end of the film did not sour … Thomas were attempting to gain……
References
Bibliography
Ceplair, Larry and Christopher Trumbo. Dalton Trumbo: Blacklisted Hollywood Radical. Lexington: The University Press of Kentucky, 2015.
Griffith, Robert. McCarthyism: The Politics of Fear: Joseph R. McCarthy and the Senate. Amherst: University of Massachusetts Press, 1987.
Krutnik, Frank. “Un-American” Hollywood: Politics and Film in the Blacklist Era. New Brunswick N.J.: Rutgers University Press, 2007.
McGilligan, Patrick and Paul Buhle. Tender Comrades: A Backstory of the Hollywood Blacklist. Minneapolis: University of Minnesota Press, 2012.
Schrecker, Ellen. The Age of McCarthyism: A Brief History with Documents. Boston: St. Martin’s Press, 1994.
Schrecker, Ellen. Many are the Crimes: McCarthyism in America. Princeton NJ: Princeton University Press, 1998.
Smith, Jeff. Criticism, the Cold War, and the Blacklist: Reading the Hollywood Reds. Berkeley: University of California Press, 2014.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… 2009).
The outcomes
The outcomes of the changes the CEO made helped to turn around the company. First, the company entirely refocused its target customers. Initially, the company target music lovers who wanted to buy new albums and music CDs in India. After the change, the company now target corporates, organizations, and mostly all types of businesses, both small and medium, and in all types of the business sector (EBS Worldwide Inc. ……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
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