Marketing Essays (Examples)
Study Document
Gun Violence Among African American Community
...Marketing Gun Violence Effect on African American Community
Introduction
The African American community has faced the brunt of the criminal justice system in the aftermath of gun violence. For starters, the violence takes a toll on these communities. The violence that emanates from the use of guns and other incidences of shooting rips families apart and tears the family and community fabric. There's often a second devastating effect that results from the violence. The police frequently have to stop members of the colored community on the streets and run inspections. The outcome is that the community becomes suspicious of the law enforcement authorities. Indeed, any government departments, including but not limited to the police, are under thorough scrutiny regarding the treatment of people of color. There are calls for reforms in the justice system owing to the disproportionate numbers of people of color in incarceration. Also, the increase in gun violence……
References
References
Armstrong, M., & Carlson, J. (2019). Speaking of trauma: The race talk, the gun violence talk, and the racialization of gun trauma. Palgrave Communications, 5(112). https://doi.org/10.1057/s41599-019-0320-z
Maxson, C. L., Hennigan, K, and D. C. Sloane. (2003). For the sake of the neighborhood? Civil gang injunctions as a gang intervention tool in Southern California. In Scott H. Decker, Ed. Policing Gangs and Youth Violence. Belmont, CA: Wadsworth/Thomson Learning
Morris, S. (2018). Mass shootings in the US: There have been 1,624 in 1,870 days. The Guardian. https://www.theguardian.com/us-news/ng-interactive/2017/oct/02/america-mass-shootings-gun-violence
Payne, B. K. (2006). Weapon bias: split-second decisions and unintended stereotyping. Curr Directions Psychological Sci, 15(6), 287–291.
Roman, J. K. (2013).Race, justifiable homicide, and stand your ground laws: Analysis of FBI supplementary homicide report data. Retrieved from http://www.ncjrs.gov/App/publications/abstract.aspx?ID=265405
Schopper, D., Lormand, J. D.,&Waxweiler, R (eds). (2006).Developing policies to prevent injuries and violence: guidelines for policy-makers and planners. Geneva, World Health Organization.
Tate, J., Jenkins, J., Rich, S., Muyskens, J., Elliott, K., Mellnik, T., &Williams, A. (2016).How the Washington Post is examining police shootings in the United States. The Washington Post.
Tita, G. E., Troshynski, E., & Graves, M. (2007). Strategies for reducing gun violence: The role of gangs, drugs, and firearm accessibility. Research Report: National Crime Prevention Centre (NCPC). Retrieved from https://www.publicsafety.gc.ca/cnt/rsrcs/pblctns/rdcng-gn-vlnc/rdcng-gn-vlnc-eng.pdf
Study Document
How Amazon Hedges Its Forex Risk
...Marketing Abstract
Amazon operates in 58 countries, and while its international operations tend to be offsetting in terms of costs and revenues, there still foreign currency profits that end up being translated back to Amazon’s financial statements. This creates translational risk for the company. The operating offsets mean that Amazon doesn’t need to utilize hedging strategies, but tactics like offsetting costs and revenues, and diversification of international operations, help Amazon reduce the translational risk that it faces. This paper will examine what foreign currency exchange rate risks Amazon faces, and what tactics it undertakes to mitigate these risks on its income statement and balance sheet.
Introduction
Amazon has online retail operations in 58 countries around the world, and these are typically priced in local currency. This has implications for the company’s strategies with respect to foreign exchange risk, and foreign exchange cash flows. The use of local pricing is aided, however,……
References
References
Amazon 2019 Annual Report. Retrieved April 29, 2020 from https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf
HowMuch.net (2019) Charting the most powerful reserve currencies in the world. HowMuch.net. Retrieved April 29, 2020 from https://howmuch.net/articles/worlds-top-reserve-currencies-2019
Mehta, N., Detroja, P. & Agashe, A. (2018) Amazon changes prices on its products about every 10 minutes – here’s how and why they do it. Business Insider. Retrieved April 29, 2020 from https://www.businessinsider.com/amazon-price-changes-2018-8
Reiff, N. (2020) Hedge. Investopedia. Retrieved April 29, 2020 from https://www.investopedia.com/terms/h/hedge.asp
Roamy (2019) The consequences of Amazon’s pricing power. Medium.com. Retrieved April 29, 2020 from https://medium.com/goods-services/https-medium-com-goods-services-amazons-pricing-power-797e28b63fbd
Statista (2019) Annual net sales of Amazon in selected leading markets from 2014 to 2019. Statista. Retrieved April 29, 2020 from https://www.statista.com/statistics/672782/net-sales-of-amazon-leading-markets/
Study Document
Electric Vehicle And The Environment
… sources of pollution in the world than the ICE car. At the end of the day, the EV may be considered just a marketing ploy that businesses are using because in the world of business one has to differentiate or die; or, it can be considered a ……
References
Works Cited
Ellsmoor, James. “Are Electric Vehicles Really Better For The Environment? Forbes, Forbes Magazine, 21 May 2019, https://www.forbes.com/sites/jamesellsmoor/2019/05/20/are-electric-vehicles-really-better-for-the-environment/#11eb349076d2
Lemonick, Sam. “Scientists Underestimated How Bad Cow Farts Are.” Forbes, 29 September 2017. https://www.forbes.com/sites/samlemonick/2017/09/29/scientists-underestimated-how-bad-cow-farts-are/#6c0aca2178a9
Loss, Scott R., Tom Will, and Peter P. Marra. \\\\\\\\\\\\"Estimates of bird collision mortality at wind facilities in the contiguous United States.\\\\\\\\\\\\" Biological Conservation 168 (2013): 201-209.
Natter, Ari. “Alexandria Ocasio-Cortez\\\\\\\\\\\\'s Green New Deal Could Cost $93 Trillion, Group Says.” Bloomberg, 25 February 2019. https://www.bloomberg.com/news/articles/2019-02-25/group-sees-ocasio-cortez-s-green-new-deal-costing-93-trillion
Schirber, Michael. “Chemistry of Cars.” LiveScience, 6 May 2009, https://www.livescience.com/5449-chemistry-life-plastic-cars.html
Shellenberger, Michael. “New Michael Moore-Backed Documentary On YouTube Reveals Massive Ecological Impacts Of Renewables.” Forbes, 21 April 2020. https://www.forbes.com/sites/michaelshellenberger/2020/04/21/new-michael-moore-backed-documentary-on-youtube-reveals-massive-ecological-impacts-of-renewables/#2636e066c964
US Energy Information Administration. “Electricity Explained,” EIA, 2020. https://www.eia.gov/energyexplained/electricity/electricity-in-the-us.ph p
Study Document
Change Management At Nike
...Marketing Why Nike Needs to Cut Colin Kaepernick
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up production in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Culture Analysis At A Software Company
...Marketing Culture Analysis Paper
Company Overview
I’m studying a software company that shall be known as K. K is not based in Silicon Valley, but elsewhere in the US, with offices around the world. K sells SaaS products in the B2B market and has sales in the hundreds of millions, and over 1000 employees. This company has also acquired several small firms in recent years. Integrating all of those individual cultures into a cohesive one has been one of the organization’s biggest challenges. This paper will outline the culture at K via primary sources, supplemented with secondary source material on organizational culture theory.
Primary research consisting of several employee interviews revealed some challenges, especially the domains of underlying assumptions and values. There is a lack of artifacts that provide meaning, which is another problem that will need to be resolved.
Primary Research
As I know people who work in this company……
References
References
Chambers, K. & Honeycutt, A. (2009) Telecommunications mega-mergers: Impact on employee morale and turnover intention. Journal of Business & Economics Research. Vol. 7 (2) 43-52.
Dencker, J., Joshi, A, & Martocchio, J. (2007) Employee benefits as context for intergenerational conflict Human Resource Management Review. Vol. 17 (2) 208-220.
Lund, D. (2003) Organizational culture and job satisfaction. Journal of Business and Industrial Marketing. Vol. 18 (3) 219-236.
North, M. & Fiske, S. (2015) Intergenerational resource tensions in the workplace and beyond: Individual, interpersonal, institutional and international. Research in Organizational Behavior. Vol. 35 (2015) 159-179.
Yamanoi, J. & Sayama, H. (2013). Post-merger cultural integration from a social network perspective: A computational modeling approach. Computational and Mathematical Organization Theory Vol. 19 (2013) 516-537.
Study Document
Beginning A Public Health Campaign
...Marketing Health Communications: Minority Youth Substance Abuse Solutions
Introduction: Why a Public Health Campaign is Needed
The rise of the opioid epidemic in America has been well documented by researchers (Nelson, Juurlink & Perrone, 2015; Manchikanti et al., 2012). As millions of youths are at risk of succumbing to substance abuse via street drugs and opioids, the need for a public health campaign is evident (Murthy, 2016). The issue of reducing the spread of substance abuse among minority youths is particularly important because a high percentage of those who become addicted to or substance abusers is found in minority populations and particularly high among Asian Americans (Winter, 2016). In order to prevent the spread of substance abuse among minority youth, a public health campaign should be developed and implemented.
A Key Element of Health Communication
A key element of health communication that is essential for a public health leader dealing with……
References
References
Nelson, L. S., Juurlink, D. N., & Perrone, J. (2015). Addressing the opioid epidemic. Jama, 314(14), 1453-1454.
Manchikanti, L., Fellows, B., Janata, J. W., Pampati, V., Grider, J. S., & Boswell, M. V. (2012). Opioid epidemic in the United States. Pain Physician, 15(3 Suppl), ES9-38.
Murthy, V. H. (2016). Ending the opioid epidemic—a call to action. New England Journal of Medicine, 375(25), 2413-2415.
Smit-Kroner, C. & Brumby, S. (2015). Farmers sun exposure, skin protection, and public health campaigns: An Australian Perspective. Preventive Medicine Reports 2, 602-607.
Velasquez, A., & LaRose, R. (2015). Youth collective activism through social media: The role of collective efficacy. New Media & Society, 17(6), 899-918.
Winter, T. (2016). Addiction among different races. Retrieved from https://sunrisehouse.com/addiction-demographics/different-races/
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
...Marketing A Review of Organizational Behavior Theories
Because organizations are the primary means by which capital is earned and job are created, it is not surprising that there has been a great deal of scholarship concerning how organizations actually “behave” in the real world. The purpose of this paper is to provide a current definition of organizational behavior together with a statement of three prominent theories of organizational behavior, French and Raven's Five Bases of Power, Complexity Theory and Resource Dependence Theory. An explanation concerning the fundamental concepts of each of these three theories is followed by an analysis of their respective importance to a business. In addition, an evaluation of the strengths and weaknesses of each of these three theories as well as the positive and negative ways that the theories impact the workforce behavior of organizations. Finally, in the context of Air India, the paper presents a critical analysis……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
Warehouse And Material Handling
… the company on it might generate consumer perceptions of receptiveness, awareness and stability. At times, this sort of awareness gives a company a marketing advantage over other rivaling firms (Ross, 2015).
Description on warehouse location accessibility
Warehouses are very significant components within a supply chain network either ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
SEC Enforcement Of Goldman Sachs And AIG
Goldman Sachs & Co. and Fabrice Tourre were charged by the SEC in 2010 with “Fraud In Connection With the Structuring and Marketing of a Synthetic CDO” from the 2007 subprime mortgage scandal at the heart of the financial crisis of 2007-2008 (SEC, 2010). The specific ……
References
References
Baer, J. (2014). Former Goldman Trader Tourre Won't Appeal Fraud Verdict. Retrieved from https://www.wsj.com/articles/former-goldman-trader-tourre-wont-seek-appeal-of-securities-fraud-verdict-1401221556
Huston, J. H., & Spencer, R. W. (2018). Quantitative easing and asset bubbles. Applied Economics Letters, 25(6), 369-374.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
McDonald, R., & Paulson, A. (2015). AIG in Hindsight. Journal of Economic Perspectives, 29(2), 81-106.
Murray, N., Manrai, A. K., & Manrai, L. A. (2018). The role of incentives/punishments, moral hazard, and conflicts of interests in the 2008 financial crisis. The bi-annual academic publication of Universidad ESAN, 22(43).
SEC. (2010). Litigation Release No. 21489 / April 16, 2010. Retrieved from https://www.sec.gov/litigation/litreleases/2010/lr21489.htm
Weisenthal, J. (2009). Goldman Sachs made billions shorting AIG. Retrieved from https://www.businessinsider.com/goldman-sachs-made-billions-shorting-aig-2009-3
Study Document
Recruitment Of Talented Employees
… & Meaney, 2017). Awareness of how the company’s compensation and salary compare with other companies on the market are thus essential.
In fact, marketing a company’s need for new hires much like the company would launch a product is not necessarily a bad idea, particularly in regards ……
References
References
Bajic, E. (2013). The 6 steps for retaining good employees. Forbes. Retrieved from:
https://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good- employees/#63a92aa5721f
Fallon, N. (2016). 6 steps for learning how to recruit the best talent. Business News Daily.
Retrieved from: https://www.businessnewsdaily.com/6252-tips-for-recruiters.html
Keller, S. & Meaney, (2017). Attracting and retaining the right talent. McKinsey. Retrieved
from: https://www.mckinsey.com/business-functions/organization/our-insights/attracting - and-retaining-the-right-talent
Williams, D. & Scott, M. (2012). Five ways to retain employees forever. Harvard Business
Review Retrieved from: https://hbr.org/2012/11/five-ways-to-retain-employees
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