Digital Advertising Essays (Examples)
Study Document
Digital Era And Taxation
To Choose an Accounting Topic That Would Be Excellent for A Dissertation.
Research Topic
Taxation in the digital era is an excellent topic for a dissertation because there is an ongoing debate on whether digital companies are paying their fair share of taxes. Some tax experts believe that digital companies enjoy tax levels close to zero compared to traditional companies, yet they earn huge profits. The underlying principle of corporate taxation is … they earn huge profits. The underlying principle of corporate taxation is that \"profit should be taxed where value is created\" (Sestakova, 2018). However, digital challenges this principle because of it difficult to pin down how and where digital companies create value. Also, digital companies rely heavily on intangible assets, big data, and which is hard to value (Sand- Zantman, 2018). Given this fact, there is a … is hard to value (Sand- Zantman, 2018). Given this fact,……
References
References
Committee of Experts on International Cooperation in Tax Matters. (2019). Tax Issues related to the Digitalization of the Economy: Report (E/C.18/2019/CRP.12). https://www.un.org/esa/ffd/wp-content/uploads/2019/04/18STM_CRP12-Work-on-taxation-issues-digitalization.pdf
Katz, R. (2015). THE IMPACT OF TAXATION ON THE DIGITAL ECONOMY. https://www.itu.int/en/ITU-D/Conferences/GSR/Documents/GSR2015/Discussion_papers_and_Presentations/GSR16_Discussion-Paper_Taxation_Latest_web.pdf
Pemerathna, A. (2016). Economic impact of digital taxation: A case on information communication technology industry Sri Lanka. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2910328
Sand-Zantman, W. (2018). Taxation in the Digital Economy. https://www.orange.com/fr/content/download/47110/1371114/version/1/file/Rapport%20TAXATION-VF-Mai2018.pdf
Sestakova, M. (2018, February). Tax Challenges of the Digital Economy [Paper presentation]. Management Challenges in the 21st Century, Bratislava, Slovakia.
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
Introduction
In the research article “Effect of digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% … analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. digital marketing strategies are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included … are to be covered in the literature review, which……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Healthcare Marketing
… have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be … aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and communication purposes; more … are many critics of direct to consumer marketing who feel that the healthcare companies take advantage of consumers’ ignorance by appealing and directly advertising to them. This is especially the case with TV spots, which tend to……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Using DoorDash To Promote A Restaurant Brand
… set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
… with higher alcohol content brews and also give smaller pours to emphasize the premium essence of the product.
Two Ideas for Sales Promotion, advertising and Sale Promotion Strategies
Two ideas for sales promotion are to have an OPG…[break]…suppliers to know when stocks are getting low and to … standard.
Conclusion
Implementing a market strategy depends upon numerous factors, such as forming partnerships with other companies and organizations, like DoorDash and using digital technology to make one’s business more visible to the public. Social media plays a big part in the decision making process of many……
References
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… clear that even negative business should also be communicated.
ii. With the current change in the workplace, especially with the emergence of the digital workspace, it is essential to establish a clear human resource management protocol and provide staff with practical tools to complete their work. It ……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Depression Among Adolescents
… depressed by being around others who demonstrate helplessness and an inability to overcome challenges.
External factors may be that teens are hyper-connected, with digital devices over-stimulating them and giving them the means to engage in unhealthy social comparison, as they constantly monitor their social media pages and ……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Grover, S., Raju, V. V., Sharma, A., & Shah, R. (2019). Depression in children and adolescents: a review of Indian studies. Indian journal of psychological medicine, 41(3), 216.
Korry, E. (2015). California Moves To Stop Misuse Of Psychiatric Meds In Foster Care. Retrieved from https://www.npr.org/sections/health-shots/2015/09/02/436350334/california-moves-to-stop-misuse-of-psychiatric-meds-in-foster-care
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lohmann, R. (2019). What\\\\\\'s Driving the Rise in Teen Depression? Retrieved from https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Study Document
McCain Foods Strategies
… the ingredients involved (Essays, 2018). The consumers are informed about the ingredients of the product so their trust level in the brand increases. advertising campaigns are designed for children under 12 years of age, to attract them towards the product while the company uses emotional advertising (Essays, 2018) for its consumers to increase brand knowledge and brand recall. All the strategies are directed to increase the convenience and customer ……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
CFOs Big Data Opportunities In Firms
… number of humans using smartphones has increased tremendously and this has created a big pool of user data as smartphone users stamp their digital footprint all over the web. The electronic data collected as a result of these activities yield Big Data that provide valuable insights to … such as hackers have more opportunities to gain access to company data. The traditional models do not have the systems required to secure digital assets as hackers become more advanced by the day. Therefore, this security problem should be overcome as soon as possible because of the … by psychographic and demographic profiles. This inability for advanced segmentation limits businesses in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that can help overcome these challenges especially in the financial services sector (Zhou, ……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
Barriers That Prevent Implementation Of IoT Within Small Businesses
… which leads to the adoption of device-based interaction and automation. However, IoT has also raised issues about the security and privacy of these digital augmented spaces” (p. 1). Some of the digital augmented spaces in IoT implementations that are most vulnerable to security risks include those depicted in Figure 2 below.
Figure 2. Smart objects ……
References
References
Ahamed, J., & Rajan, A.V. (2016). Internet of Things (IoT): Application systems and security vulnerabilities. 2016 5th International Conference on Electronic Devices, Systems and Applications (ICEDSA), 1-5.
Aishah, S., Sahandi, R., Prakoonwit, S., & Khan, W. (2019). Big data and IoT opportunities for small and medium-sized enterprises (SMEs). In Handbook of Research on Big data and the IoT. doi: 10.4018/978-1-5225-7432-3.ch005
An, N. & Wang, J. (2018, October). Research and practice on innovative methods of ideological and political education for college student. Educational Sciences Theory and Practice, 18(5), 2386-2391.
Banham, R. (2016, July-August). IoT complexity: As the Internet of Things expands, the risks-and questions of liability-become more complicated. Risk Management, 63(6), 39-44.
Bhardwaj, A., Subramanyam, G. V., Avasthi, V. & Sastry, H. (2016). Review of solutions for securing end user data over cloud applications. International Journal of Advanced Computer Research, 6(27), 2277-2291.
Bok, H. (2014, September). An empirical study on factors influencing Internet advertising effects. Advances in Management, 7(9), 6-9.
Business.com. (2018). Disaster preparedness for small businesses. Business.com, September 26. Retrieved from https://www.business.com/articles/business-disaster-prep/ .
Cass, J. (2019). Internet of Things: What it is, how it works, examples and more. Just Creative. Retrieved from https://justcreative.com/2018/11/19/internet-of-things-explained/ .
Study Document
Defending The Practice Of Social Media Marketing
… target market trusts influencers to tell them the truth about products.
Conclusion
Social media marketing is a great way for companies to leverage digital technology and the Internet for their own purposes. More people are connected than ever before thanks to online sharing platforms like Twitter and ……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
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