Marketing Essays (Examples)
Study Document
Introduction And Literature Review On Esports
… with fans filling stadiums that hold 91,000 people (Stewart, 2017). Based on their proven spectator appeal and growing popularity worldwide, the advertising and marketing potential of eSports is even greater than it is for many traditional sports. Most eSports also demand both physical and psychological training, good … bring in new sources of revenue for schools and also because eSports can teach students the essential qualities of good sportsmanship and discipline.
Marketing, spectator appeal, a specialized set of mental, social, and physical skills, strategy, and training are all dimensions of eSports. Both scholarly and popular ……
References
References
Hallmann, K. & Giel, T. (2018). eSports--Competitive sports or recreational activity? Sport Management Review 21(1): 14-20.
Keiper, M. C., Manning, R. D., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: the addition of esports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143–160. doi:10.1080/19357397.2017.1316001
Moosa, T. (2017). eSports are real sports. The Guardian. 11 Aug, 2017. Retrieved from https://www.theguardian.com/commentisfree/2017/aug/11/esports-olympic-video-games-ioc-gaming
Pereira, A.M., Brito, J., Figueiredo, P., et al. (2019). Virtual sports deserve real sports medical attention. BMJ Open Sport & Exercise Medicine 5(1): https://bmjopensem.bmj.com/content/5/1/e000606.abstract
Rosen, G. (2017). Should e-sports be considered real sports? The Telescope. Retrieved from https://www.palomar.edu/telescope/2017/11/14/should-e-sports-be-considered-real-sports-pro/
Stewart, J. (2017). Why esports ARE real sports: Video gamers\\\\\\' talents compare with those of athletes and their tournaments rival viewing figures of sport events. Mail Online. 24 Aug, 2017. Retrieved from https://www.dailymail.co.uk/sport/esports/article-4812762/Why-esports-real-sports.html
Study Document
Data Security Using RFID Bands At Music Festivals
… all the processes at the event and integration of social media activities with the attendees' check-in function, enabling the event's enhanced promotion value-added marketing potential.
Description of Five or More Types of Personal/Private Information Data That Will Be Collected, Stored, Processed With the Use Case
The type ……
References
References
Event Tribe. (n.a.). The top 10 benefits of using RFID for events. Retrieved from https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/
ID&C. (n.a.). How to RFID wristbands work? Retrieved from https://www.idcband.com/blog/how-do-rfid-wristbands-work/
Kacicki, T. (2019, July 15). 4 commonly overlooked facts about RFID wristbands. Intellitix. Retrieved from https://intellitix.com/hub/four-commonly-overlooked-facts-rfid
OECD. (2008). OECD policy guideline on RFID. https://www.oecd.org/sti/ieconomy/40892347.pdf
Quirk, R.E. & Borrello, S.J. (2005). RFID: Rapid deployment and regulatory challenges. Retrieved from https://www.pharmamanufacturing.com/assets/Media/MediaManager/VenableRFIDpaper.pdf?SESSID=62935cf41f5a19909f5bb3ae3a598490
Williamson, A., Tsay, L., Kateeb, I.A. & Burton, L. (2013). Solutions for RFID smart tagged card security vulnerabilities. AASRI Procedia, 4, 282-287. DOI: 10.1016/j.aasri.2013.10.042
Study Document
Individuals Using Customary Practices In Times Of Crises
...Marketing Allen-Meares, P. & Garvin, C. (Eds.). (2000). The Handbook of Social Work Direct Practice. New York, SAGE. This is not a primary source, but the definition of crisis could be used in the proposal.
An assessment of the customary practices utilized by individuals in times of crisis would not be complete without a clear definition of ‘crisis’ in the context of the said practices. In seeking to define the term crisis, the cited authors of the relevant piece in the volume are definite that we must base our perspectives on subjective reality. This is more so the case given that “what precipitates a crisis episode in one individual might not generate such a response in another person” (327). This is true for communities as well. It, therefore, follows that this is an essential resource in the definition of what constitutes a crisis at both the individual and community levels. This……
References
Roberts. A.R. (Ed.). (2005). Crisis Intervention Handbook: Assessment, Treatment, and Research (3rd ed.). New York, NY: Oxford University Press.
Sama’ila, A. (2019). Economic crisis and the coping strategies of indigenous automobile entrepreneurs in northern Nigeria, 1983-2014. Sociology International Journal, 3(6), 437-442.
Study Document
COVID 19 In South Africa Nigeria And Swaziland
...Marketing Literature Review on Coping Through The Use Of Informal Institutions during COVID 19 in South Africa, Nigeria, and Swaziland
The institutional theory deals with the outlines, regulations, standards, and procedures that are formulated in the institutions as commanding instructions for social behavior. This theory gives an understanding of how institutions are shaped, and the societal norms and frameworks are informed to all people of an organization. Communication is the sole indicator of how organizations are formulated with the help of formal rules and regulations, as that would reflect how they are conversed across all levels of the firm and in what way people are obeying them. This would ultimately build an organizational culture for coping with social and political issues. The informal institutions are socially shared instructions, typically unwritten, that are formed, transferred and imposed outside the official boundaries (Torniainen & Sasstamoinen, 2007), for example, giving tips to the food……
References
References
Coelho, A. (2019). The role of informal institutions in the enforcement of rules and how to improve corporate and public governance in Brazil: Studies based on a set of corporate governance cases involving state-owned companies (Working Paper). Retrieved from SSRN website https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3434037
Dacin, M.T., Goodstein, J. & Scott, W.R. (2002). Institutional theory and institutional change: Introduction to the special research forum. Academy of Management Journal, 45(1), 45- 47. DOI: 10.2307/3069284
Escandon-Barbosa, D.M., Urbano, D., Hurtado-Ayala, A., Paramo, J.S. & Dominguez, A.Z. (2019). Formal institutions, informal institutions, and entrepreneurial activity: A comparative relationship between rural and urban areas in Colombia. Journal of Urban Management, 8(3), 458-471. https://doi.org/10.1016/j.jum.2019.06.002
Estrin, S. & Prevezer, M. (2010). The role of informal institutions in corporate governance: Brazil, Russia, India, and China compared. Asia Pacific Journal of Management, 28, 41- 67. https://doi.org/10.1007/s10490-010-9229-1
Kaufmann, W., Hooghiemstra, R. & Feeney, M.K. (2018). Formal institutions, informal institutions, and red tape: A comparative study. Public Administration, 96(2), 386-403. https://doi.org/10.1111/padm.12397
Meluch, A.L. (2016, August). Understanding the organizational and institutional origins of social support in a cancer support center. (Unpublished doctoral dissertation). Retrieved from https://etd.ohiolink.edu/!etd.send_file?accession=kent1466944822&disposition=inline
Torniainen, T.J. & Sasstamoinen, O.J. (2007). Formal and informal institutions and their hierarchy in the regulation of the forest lease in Russia. Forestry: An International Journal of Forest Research, 80(5), 489-501. https://doi.org/10.1093/forestry/cpm033
Study Document
Employment Law
… the defendant (Murley) parted ways with the plaintiff (Hallmark Cards) and was paid a total of $735,000 as the severance package. As Hallmark’s marketing vice-president, Murley had come across and was indeed in possession of some confidential information regarding the operations of the company. The said information ……
References
References
Frey, M.A. (2015). Essentials of Contract Law (2nd ed.). Mason, OH: Cengage Learning.
Gross, J.A. & Compa, L.A. (2009). Human Rights in Labor and Employment Relations International and Domestic Perspectives. Champaign, IL: Labor and Employment Relations Association.
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
Study Document
Trolley Problems And Self Driving Cars
… auto pilot mode. They are sold as being fully self-driving, yet a German court recently found that Teslas are not self-driving and that marketing them as such is false advertising (Ewing). Does the world need more false assurances and false sense of safety? Should people really put ……
References
Works Cited
Carter, Stacy M. \\\\\\\\\\\\"Overdiagnosis, ethics, and trolley problems: why factors other than outcomes matter—an essay by Stacy Carter.\\\\\\\\\\\\" Bmj 358 (2017): j3872.
Ewing, J. “German Court Says Tesla Self-Driving Claims Are Misleading.” New York Times, 2020. https://www.nytimes.com/2020/07/14/business/tesla-autopilot-germany.html
Himmelreich, Johannes. \\\\\\\\\\\\"Never mind the trolley: The ethics of autonomous vehicles in mundane situations.\\\\\\\\\\\\" Ethical Theory and Moral Practice 21.3 (2018): 669-684.
Marshall, Aarian. “What Can the Trolley Problem Teach Self-Driving Car Engineers?” Wired, 2010. https://www.wired.com/story/trolley-problem-teach-self-driving-car-engineers/
Nyholm, Sven. \\\\\\\\\\\\"The ethics of crashes with self?driving cars: A roadmap, I.\\\\\\\\\\\\" Philosophy Compass 13.7 (2018): e12507.
Nyholm, Sven, and Jilles Smids. \\\\\\\\\\\\"The ethics of accident-algorithms for self-driving cars: An applied trolley problem?.\\\\\\\\\\\\" Ethical theory and moral practice 19.5 (2016): 1275-1289.
Pojman, L. and J. Fieser. Ethics: Discovering Right and Wrong. Cengage, 2012.
Snow, Nancy E. \\\\\\\\\\\\"Neo-Aristotelian Virtue Ethics.\\\\\\\\\\\\" The Oxford Handbook of Virtue. Oxford University Press, 2018. 321.
Study Document
Confidentiality Breach And Unfair Dismissal Law
...Marketing Milestone 1
I. Introduction
As an intern at the legal department of Greene’s Jewelry Wholesale, I am convinced that the company does indeed have significant strengths in as far as its legal claim is concerned. This is more so the case given that Jennifer Lawson did indeed sign a confidentiality agreement whereby she made a commitment to keep any information gathered relating to the creation of Ever-Gold secret. It is important to note that she never signed a ‘not to compete’ agreement. This, however, has no connection to the issue at hand because Jennifer has not necessarily established an enterprise that seeks to compete with Greene’s Jewelry. On the other hand, when it comes to the legal defense of the company, it would be prudent to note that Greene’s Jewelry position would be weak. The subsequent sections of this text not only analyze the facts and laws relevant to the……
References
References
Bagley, C.E. (2012). Managers and the Legal Environment: Strategies for the 21st Century (7th ed.). Mason, OH: Cengage Learning.
Chociey, E.F. (2018). The Defend Trade Secrets Act of 2016: An Overview and Analysis of the Statute Establishing a Federal Civil Cause of Action for Trade Secret Misappropriation and Notable Case Law to Date. Retrieved from https://www.lexology.com/library/detail.aspx?g=a6c6cf8f-5d89-4cbd-9c64-82ca38e53006
Justia (2020). Chestnut v. Stone Forest Industries, Inc., 817 F. Supp. 932 (N.D. Fla. 1993). Retrieved from https://law.justia.com/cases/federal/district-courts/FSupp/817/932/1459432/
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
U.S. Department of Labor (2020). Plant Closings and Layoffs. Retrieved from https://www.dol.gov/general/topic/termination/plantclosings
Study Document
Logistical Support And Distribution Strategies
… results in a move from focusing on growth as such, to earnings quality, acquired using prudent cost control necessary for serving fairly slower-growing marketing/selling bases. Logistical factors are of considerable significance in initiatives aimed at improving earnings quality. For effective distribution strategy implementation, ensuring it is in ……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Purchasing And Supply Management
...Marketing Purchasing and Supply Management
Introduction
Why is purchasing and supply management so important to a firm’s success? Burt (2010) perhaps puts it best: “Historically, supply management has been considered important because of its impact on costs” (p. 9). In other words, a firm seeking to be competitive and profitable must have a good purchasing and supply management process in place—otherwise it risks watching its bottom line whittle away due to costs that it did not try its hardest to reduce. This paper will discuss the importance and value of purchasing and supply management by 1) looking at how the function relates to selecting a qualified supplier, 2) selecting the best strategies for negotiating prices, 3) creating a project supply, service and material budget for detailed requirements, 4) discussing the benefits and costs of outsourcing, and 5) evaluating various organizations that are benchmarks in purchasing and supply management and identifying their……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
Study Document
Domestic Terrorism And Extremist Groups
… in communication.
The situation is exacerbated by the patriotic zeal with which the message is reinforced (Vitolo-Haddad, 2019). The individuals involved in this marketing of extremist and domestic terror cloak their hatred in images of symbolic violence and thus make use of slogans like “Don’t Tread on ……
References
References
Barnett, B. A. (2015). 20 Years Later: A Look Back at the Unabomber Manifesto. Perspectives on Terrorism, 9(6), 60-71.
Beinart, P. (2017). The rise of the violent left. Retrieved from https://www.theatlantic.com/magazine/archive/2017/09/the-rise-of-the-violent-left/534192/
Chatfield, A. T., Reddick, C. G., & Brajawidagda, U. (2015, May). Tweeting propaganda, radicalization and recruitment: Islamic state supporters multi-sided twitter networks. In Proceedings of the 16th Annual International Conference on Digital Government Research (pp. 239-249).
Costello, M., & Hawdon, J. (2018). Who are the online extremists among us? Sociodemographic characteristics, social networking, and online experiences of those who produce online hate materials. Violence and gender, 5(1), 55-60.
DeCook, J. R. (2018). Memes and symbolic violence:# proudboys and the use of memes for propaganda and the construction of collective identity. Learning, Media and Technology, 43(4), 485-504.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Hamm, M &Spaaj, R. (2015). Lone wolf terrorism in America: Using knowledge of radicalization pathways to forge prevention strategies. U.S. Department of Justice. Retrieved from https://www.ncjrs.gov/pdffiles1/nij/grants/248691.pdf
Klein, A. (2019). From Twitter to Charlottesville: Analyzing the Fighting Words Between the Alt-Right and Antifa. International Journal of Communication, 13, 22.
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