Brand Identity Essays (Examples)
Study Document
Branding Study
…
Introduction
Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets in the US and with global brand recognition. Since its founding in the 1960s, the company has dominated the sporting industry with its apparel, shoes, accessories and sporting products—from golf … with its apparel, shoes, accessories and sporting products—from golf balls to tennis rackets. One reason for its success has been its ability to brand itself as the company that produces the products champions use. Nike is associated with winners like Michael Jordan and Tiger Woods and LeBron … founded by Phil Knight and Bill Bowerman as Blue Ribbon Sports in 1964. The name of the company was changed to Nike it brand itself with a more motivational and inspirational tie-in: the Nike swoosh sign and the phrase “Just Do It” which appeared in the subsequent … itself through advertising (Peters).
Leadership……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
… resources, the political, and the symbolic frames. The symbolic frame refers to the organization’s use of signs, symbols, and stories to create a brand identity and organizational culture, as well as justify its behaviors. Symbols create and propagate meaning, and encapsulate an organization’s written codes of ethics and … of the organization’s leaders. Without the underlying myths and symbols, an organization cannot hope to solicit intrinsic motivation among employees or to engender brand loyalty across multiple generations of consumers. The symbolic frame applies well to organizations with huge visions, whose leaders become legendary heroes, and whose … generations of consumers. The symbolic frame applies well to organizations with huge visions, whose leaders become legendary heroes, and whose cultures become an identity and a way of life for its members almost to the point of being like a religion given the emphasis on values and … better example of the……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
Fero Beauty
… that endeavors to amalgamate contemporary and customary marketing strategies with the main aim of generating an efficacious dependable tool to express a firm’s brand to the pertinent stakeholders. This makes certain that all kinds of communications and messages are sensibly linked together (Andrews and Shimp, 2017). The … with consumers and also self-advertising and self-promoting (Palma, 2016). Fero Beauty will capitalize its official business page on the platform to advance its brand identity. This will be through sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook Ads ……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Organizational Concepts
… of the organization. The worldview informs the mission, vision, and value statements, and can be imparted to the general public to build a brand identity, communicate the organization’s commitment to social justice or environmental stewardship, and to align itself with strategic partners. When external or internal crises threaten ……
References
References
Ahmed, A. (2019). Importance of mission vision in organizational strategy. The Chronicle. Retrieved from: https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html
Daft, R.L. (2013). Organizational theory and design. Boston: Cengage.
Metcalf, T. (n.d.). Contingency theory of organization. The Chronicle. Retrieved from: https://smallbusiness.chron.com/contingency-theory-organization-73865.html
Morgan, G. (2006). Images of organization. Thousand Oaks, CA: Sage.
Sire, J.W. (2009). The universe next door. Intervarsity.
Suhomlinova, O. & Currie, G. (2016). Organizational contingencies. The Blackwell Encyclopedia of Sociology. Retrieved from: https://doi.org/10.1002/9781405165518.wbeoso019.pub2
Study Document
Twitter External Internal Analysis Report To CEO
… offensive, malicious posts/users. (C-141 & C-147)
1.7 Conclusions
Political: U.S. President Donald Trump has help boost Twitter popularity.
Economic: Twitter is a global brand. The blue bird alone communicate twitter worldwide.
Social: Twitter accounts that are at risk of impersonification have a verification badge.
Technological: Internet access … Twitter.
· In 2017, sales and marketing accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six years). Their 2018 ad campaign was successful, yet they only used the bluebird icon (Larry the Bird) … and WhatsApp because it is crucial for growth and helps in attracting new users and advertisers
2. SWOT Analysis
2.1. Strengths
· Strong brand image - people are able to associate logo (blue bird) without a name (C-141)
· Global high profile - political leaders around the ……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Female Hip Hop Artists Impact
… the artists who have made it their business have paved the way for younger women to take control over their image, music, and brand. Women have at times mimicked their male counterparts, such as through female-led gangsta rap, but even then contribute to the ongoing discourse of … a sort of irony that needs to be considered as deliberate and subversive; a means by which African American women can “search for self-identity and self-control,” (White 607). The presence of women in hip hop historically paved the way for other female artists to retain power over … way for other female artists to retain power over their bodies. Rather than allow male artists and producers to dictate their image and brand, female hip hop artists steered the genre in a whole new direction.
Hip hop has been derided for crass misogyny, reflecting a narrow-minded ……
References
Works Cited
Bruce, La Mar Jurelle. “’The People Inside My Head, Too’: Madness, Black Womanhood, and the Radical Performance of Lauryn Hill.” African American Review, Vol. 45, No. 3 (2012): 371-389.
Jamerson, J’na. ““Best-of” lists and conversations often exclude women. Why?” BBC. 8 Oct, 2019. Retrieved from http://www.bbc.com/culture/story/20191007-why-are-there-so-few-women-in-best-of-hip-hop-polls
Morris, Tyana. “The Evolution of Women in Hip Hop.” The Pine Needle. 31 Jan, 2018. Retreived from https://www.pineneedlenews.com/single-post/2018/01/31/The-Evolution-of-Women-in-Hip-Hop
Orcutt, KC. “Each One, Teach One | What generations of women in hip hop teach us about perseverance.” Revolt. Oct 16, 2019. Retrieved from https://www.revolt.tv/2019/10/16/20917629/women-in-hip-hop-lessons
Oware, Matthew. “A ‘Man’s Woman’?” Journal of Black Studies, Vol. 39, No. 5 (2007): 786-802.
Tillet, S. (2014). Strange Sampling: Nina Simone and Her Hip-Hop Children. American Quarterly, 66(1), 119–137. doi:10.1353/aq.2014.0006
UDiscover (2019). Let’s talk about the female MCs who shaped hip-hop. Dec 9, 2019. Retrieved from https://www.udiscovermusic.com/stories/the-female-rappers-who-shaped-hip-hop/
White, Theresa R. “Missy “Misdemeanor” Elliott and Nicki Minaj.” Journal of Black Studies, Vol. 44, No. 6, (2013): 607–626. doi:10.1177/0021934713497365
Study Document
Depression And Social Media
… today want to be YouTubers and have a career being Influencers. They spend more and more time online focusing on building their own brand. Teens can become addicted to the Internet as a result and can develop self-esteem issues if they are not getting the following they …
According to Erikson’s model of human development, the adolescent stage of development is the fifth stage of development, as is typified by the identity vs. Role Confusion conflict, which commonly lasts from ages 12-18—i.e., the teenage years (Shriner & Shriner). The next stage is Intimacy vs. Isolation, ……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Depression Among Adolescents
… According to Erikson’s model of human development, the adolescent stage of development is the fifth stage of development, as is typified by the identity vs. Role Confusion conflict, which commonly lasts from ages 12-18—i.e., the teenage years (Shriner & Shriner, 2014). It is during this stage of ……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Effectiveness Of The War On Drugs
… rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been brand and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered useful.
D. Drug abuse is ……
References
References
ACLU (2020). Against drug prohibition. Retrieved from: https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">
Study Document
War On Drugs
… rights issue.
B. The war on drugs is illogical and empirically proven to be an illegitimate and ineffective strategy.
C. Drugs have been brand and arbitrarily classified as “socially acceptable” versus “criminal,” when drugs themselves are simply tools and can be considered useful.
D. Drug abuse is ……
References
References
ACLU (2020). Against drug prohibition. Retrieved from: https://www.aclu.org/other/against-drug-prohibition " target="_blank" REL="NOFOLLOW">
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