Marketing Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
...Marketing Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Home Depot Response To COVID 19
...Marketing Home Depot and the Pandemic
The novel coronavirus (COVID 19) has affected business operations across the globe because of the health and safety risk it poses. As the virus continues to spread and affect many people across the globe, governments have been forced to undertake measures that seek to protect people’s lives and properties. Measures adopted by governments have not only affected people’s normal lives, but also disrupted business operations. Additionally, businesses have been forced to make a series of changes in their operations in order to enhance the health and safety of their customers, workers and associates. Home Depot is an example of a business that has transformed its operations in efforts to adjust to the impact of the global pandemic. This paper explores how Home Depot is adjusting to the pandemic through changes in its operations. The exploration is based on application of relevant management theories and business……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
The Cleveland Clinic Health
… the things in the case like electronic health records and use of diagnostic tools, but for other things as well, like outpatient care, marketing and information gathering. More advanced use cases for IT technology include reducing cybercrime risk (i.e. breaches) and innovative AI uses beyond diagnostics. There ……
Study Document
Panera Bread
… a well-performing company, and does not have many real weaknesses, but it does have relative weaknesses, things that different competitors do better. Panera’s marketing is…[break]…identify and carve out a niche for itself, in a space where such opportunities seem few and far between.
The study of Panera’s ……
References
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
Culture Formation In The Internet Age
… information and knowledge (Bauer, Berne…[break]…easier because of the way in which the Internet has facilitated the removal of much of the barriers to marketing in general.
Conclusion
The Internet has reduced much of the friction that came with geographies and cultural boundaries. While there are still some ……
References
References
Bauer, J., Berne, M. & Maitland, C. (2002) Internet access in the European Union and in the United States. Telematics and Information. Vol. 19 (2) 117-137.
Castells, M. (2019) The impact of the Internet on society: A global perspective. Open Mind BBVA. Retrieved February 10, 2020 from https://www.bbvaopenmind.com/en/articles/the-impact-of-the-internet-on-society-a-global-perspective/
DiMaggio, P. (2014) The Internet and cultural industries. MIT Technology Review. Retrieved February 10, 2020 from https://www.technologyreview.com/s/531341/the-internet-and-the-cultural-industries/
Huizer, E., Shah, S., Arroyo, J., Okorafor, U. & MacKinnon, R. (2017) A brave new world: How the Internet affects societies. Chatham House. Retrieved February 11, 2020 from https://www.internetsociety.org/wp-content/uploads/2017/08/MeetingSummary.BraveNewWorld.pdf
Voiskounsky, A. (1998) Internet: Culture diversity and unification. Proceedings on Cultural Attitudes Towards Communication and Technology. Retrieved February 11, 2020 from https://www.it.murdoch.edu.au/catac/catac98/pdf/07_voiskounsky.pdf
Study Document
Teenage Health Vulnerabilities With Substance Abuse US
… and Alateen;
· Advocates for Recovery;
· Big Brothers and Sisters;
· Council on Alcohol and Drug…[break]…inherent in your program. How could social marketing and mass media help your program?
One of the more challenging aspects of treating adolescent substance abuse is the fact that the overwhelming … they need treatment and almost never seek it on their own” (para. 7). This reluctance means that the program can benefit from social marketing using online resources that are popular with young people such as Facebook and Twitter. These online resources can serve as a valuable tool ……
References
References
A public health-based approach. (2019). Rural Health. Retrieved from https://www.ruralhealth info.org/toolkits/substance-abuse/1/public-health-based-approach.
Barker, P. (2009). Psychiatric and mental health nursing: The craft of caring. London: Hodder Arnold.
Burrow-Sanchez, J. J. (2009, Summer). Understanding adolescent substance abuse: Prevalence, risk factors, and clinical implications. Journal of Counseling and Development, 84(3), 283-288.
Guy, X. & Slesnick, N. (2016, April). Changes in family relationships among substance abusing runaway adolescents: A comparison between family and individual therapies. Journal of Marital and Family Therapy, 42(2), 299-302.
National Institute on Drug Abuse. (2019). Principles of adolescent substance use disorder treatment: A research-based guide. Retrieved from https://www.drugabuse.gov/ publications/principles-adolescent-substance-use-disorder-treatment-research-based-guide/principles-adolescent-substance-use-disorder-treatment.
Schwartz, R. C. & Smith, S. D. (2009, October). Screening and assessing adolescent substance abuse: A primer for counselors. Journal of Addictions & Offender Counseling, 24(1), 23-26.
The United States war on drugs. (2017 ). Stanford University. Retrieved from https://web. stanford.edu/class/e297c/poverty_prejudice/paradox/htele.html.
Youth.gov. (2019). Substance abuse agencies. Retrieved from https://youth.gov/youth-topics/substance-abuse/prevalence-substance-use-abuse-and-dependence .
Study Document
Operations Management And Business Strategy
...Marketing Operations Management
Introduction to the Company
Fiyeli Coffee is an artisan coffee roaster in a mid-sized city. The company operates with a wholesale-only business model, which allows it to focus on the high end restaurant and hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shops, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and highly stratified, but the growth provides opportunity for companies to grow, and to find specialized niche markets.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, while climate change is threatening supply, the result being a spike in the……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
Healthcare Program
...Marketing Description
It should be noted, from the onset, that amongst many persons, behavioral, emotional, as well as mental problems happen to be rather commonplace. This is more so the case given the various challenges that people – both young and old - group tend to encounter in their daily living. RAND undertook an “evaluation of California’s state-wide mental health prevention and early intervention programs” (Eberhart et al., 2015, p. 1). It is important to note that the three initiatives that RAND sought to evaluate were inclusive of; the reduction of discrimination as well as stigma, prevention of suicide, and the mental health of students.
How was the success of the program or policy measured?
Essentially, the RAND undertook a baseline survey that covered the entire state. It should be noted that the said survey took into consideration various groups with an intention of evaluating findings for the various schemes or……
References
References
Eberhart, N.K., Burnam, M.A., Berry, S.H., Collins, R.L., Ebener, P.A., Ramchand, R., Stein, B.D. & Woodbridge, M.W. (2015). Evaluation of California\\\\'s Statewide Mental Health Prevention and Early Intervention Programs: Summary of Key Year 2 Findings. Santa Monica, CA: RAND Corporation.
Study Document
External Environment Of Salesforce
… a customer centric approach and to have a strong business model that takes into account all the political uncertainties. Salesforce need to develop marketing strategy which is locally suited according their linguistic and culture so more and more companies can be attracted to it. Localized marketing strategy helps the company to understand its consumers more deeply and customize the services according to their needs. Salesforce also needs to expand ……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Testing Essay
… new church members of all ages
Education:
Harvard
MBA
2004-2010
Cum laude
Skills:
Fluent in English, Spanish, and Cantonese
Data analytics; Six Sigma
Marketing skills; write SEO content using current hot keywords; social media usage for content formatting; email marketing, conversion rate optimization; machine learning
Management skills; servant leadership style, transformational leadership style, transactional leadership and democratic leadership styles
Sales; closed on a ……
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