Marketing Essays (Examples)
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Starbucks Corporation Operational Sustainability
Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Depression And Social Media
...Marketing Introduction
Loneliness is defined as “a subjective, unwelcome feeling of lack or loss of companionship. It happens when we have a mismatch between the quantity and quality of social relationships that we have, and those that we want” (Office for National Satistics). As Horne notes, loneliness and depression play off one another. Loneliness is not necessarily isolation from people as it is the feeling of being alone (Horne). Van Winkel et al. show that loneliness often is both a predictor and symptom of depression. Depression in other words is typically an underlying current in loneliness.
In recent years there has been a significant increase in the rate of depression among young adults (National Institute of Mental Health). Twenge, Cooper, Joiner, Duffy and Binau show that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Depression Among Adolescents
...Marketing The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Federal Reserve Operations And Market Impact
...Marketing What tools are used by the Federal Reserve to implement monetary policy?
Monetary policy refers to the actions undertaken by the Federal Reserve, which is the central bank, to control credit and its flow within the United States economy. Significantly, what occurs with money and credit influences interest rates and also the performance of the nation’s economy as a whole (Federal Reserve Education, n.d).
The Federal Reserve presently utilizes numerous tools in the implementation of monetary policy about its statutory obligation to nurture maximum employment and stability in prices. The following are the tools:
1. Open market operations (OMO)
The Fed carries out OMO in domestic markets. The terminology open market implies that the Federal Reserve does not decide on its own concerning the kind of securities dealers it will carry out business with on a certain day. Instead, this choice emanates from an open market whereby the different securities……
References
References
Brandl, M. (2020). Money, banking, financial markets & institutions. New York: Cengage Learning.
Federal Reserve Education. (n.d). Monetary Policy Basics. Retrieved from: https://www.federalreserveeducation.org/about-the-fed/structure-and-functions/monetary-policy
Federal Reserve. (2017). Monetary Policy Tools. Retrieved from: https://www.federalreserve.gov/monetarypolicy/bsd-monetary-policy-tools-201711.htm
Lumen Learning. (n.d). Macroeconomics: How a Central Bank Executes Monetary Policy. Retrieved from: https://courses.lumenlearning.com/suny-macroeconomics/chapter/tools-of-monetary-policy/
Study Document
Cigarette Warning Labels And Advertising
...Marketing Q1. How do you feel about these regulations?
I think such regulations mandating accurate and graphic warnings on cigarette packages are necessary and warranted. Smoking is a hazard for those suffering from the addiction, and also generates tremendous societal costs in terms of lost productivity at work and costs to the healthcare system. For far too many years, cigarette companies hid the risks of their products and were protected by the law. Even if their products had warning labels on them, cigarette companies were still able to advertise their products with sexy, carefree illustrations of people enjoying healthy activities. Companies even used cartoon characters to promote their products and attract children. Forcing companies to illustrate the true risks of their products is essential.
Q2. Will this type of packaging make a difference in the number of people who smoke? If not, can you think of other ways to encourage people……
References
References
Dalton, M. A., Longacre, M. R., Drake, K. M., Cleveland, L. P., Harris, J. L., Hendricks, K., & Titus, L. J. (2017). Child-targeted fast-food television advertising exposure is linked with fast-food intake among pre-school children. Public Health Nutrition, 20(9), 1548–1556. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5758305/
Emery, S., Kim, Y., Choi, Y. K., Szczypka, G., Wakefield, M., & Chaloupka, F. J. (2012). The effects of smoking-related television advertising on smoking and intentions to quit among adults in the United States: 1999-2007. American Journal of Public Health, 102(4), 751– 757. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3489369/
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