Marketing Essays (Examples)
Study Document
How To Help Stop Veteran Suicides
… by volunteers to people’s homes.
2. Encourage citizens to volunteer at their local VA medical centers and Vet Centers.
3. Partner with local marketing organizations to develop a public awareness commercial concerning the number of veteran suicides each year for presentation on television and social media platforms ……
References
References
Albright, D. L. & Borah, E. V. (2017, Spring). Mental health practice with military- and veteran-connected populations. Best Practices in Mental Health, 13(1), 11-13.
Spiva, D. (2019, January). Veterans 50 percent more likely to commit suicide. VFW Magazine, 106(4), 8.
Suicide among veterans. (2016). Department of Veterans Affairs. Retrieved from https://www. mentalhealth.va.gov/docs/2016suicidedatareport.pdf.
Study Document
The Time Value Of Money
… time value of money.
References
Cook, L. A., & Sadeghein, R. (2018). Effects of perceived scarcity on financial decision making. Journal of Public Policy & Marketing, 37(1), 68-87.
Northwood, J. M., & Rhine, S. L. (2018). Use of bank and nonbank financial services: Financial decision making by immigrants and native born. Journal ……
References
References
Cook, L. A., & Sadeghein, R. (2018). Effects of perceived scarcity on financial decision making. Journal of Public Policy & Marketing, 37(1), 68-87.
Northwood, J. M., & Rhine, S. L. (2018). Use of bank and nonbank financial services: Financial decision making by immigrants and native born. Journal of Consumer Affairs, 52(2), 317-348.
Valaskova, K., Bartosova, V., & Kubala, P. (2019). Behavioural Aspects of the Financial Decision-Making. Organizacija, 52(1).
Study Document
Sex Gender And Work Segregation In Cultural Industries
… industries there are jobs dominated by women and jobs dominated by men. Women tend to find work in jobs such as production coordination, marketing and PR. Men tend to be found in more creative roles and technical jobs. While the authors claim that stereotypes are the reason ……
References
Works Cited
Hesmondhalgh, David, and Sarah Baker. \\"Sex, gender and work segregation in the cultural industries.\\" The Sociological Review 63 (2015): 23-36.
Hoffman, Curt, and Nancy Hurst. \\"Gender stereotypes: Perception or rationalization?.\\" Journal of personality and social psychology 58.2 (1990): 197.
Study Document
EV Market Business Opportunity Analysis Report
...Marketing Overview
The electric vehicle (EV) market has received a considerable boost in recent years thanks in no small part to the rise of Tesla and its Model 3. However, while Tesla is basically a luxury EV manufacturer and most other automakers in the business are approaching the EV design with a tendency towards luxury over affordability, the idea behind this venture is to provide a cheap, high-quality EV to consumers that is practical, appealing, and safe. Considering that internal combustion engine (ICE) cars have reached a plateau in terms of how much further advanced they can get, and the EVs from Tesla, VW, Porsche and other firms are all going after the luxury consumer market, there is room for an innovate EV idea that will transform the entire industry just as the first car transformed the horse and buggy industry. This idea aims to be disruptive. The product will be……
References
References
Andwari, A.M., Pesiridis, A., Rajoo, S., Martinez-Botas, R. and Esfahanian, V., 2017. A review of Battery Electric Vehicle technology and readiness levels. Renewable and Sustainable Energy Reviews, 78, pp.414-430.
Angerer, M., Brem, A., Kraus, S. and Peter, A., 2017. Start-up funding via equity crowdfunding in Germany: A qualitative analysis of success factors. The Journal of Entrepreneurial Finance (JEF), 19(1), pp.1-34.
Baron, R.A. and Tang, J., 2011. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26(1), pp.49-60.
Car, 2019. Best EVs 2019. Retrieved from https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/
Crum, R. 2018. Elon Musk says Tesla nearly died during Model 3 production ramp. Retrieved from https://www.mercurynews.com/2018/11/26/elon-musk-says-tesla-nearly-died-during-model-3-production-ramp/
Ewing, J. 2017. What Needs to Happen Before Electric Cars Take Over the World. Retrieved from https://www.nytimes.com/2017/12/18/business/electric-car-adoption.html
Fuentelsaz, L., Maicas, J.P. and Montero, J., 2018. Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), pp.686-711.
Inman, P., 2019. Is a global recession imminent? Retrieved from https://www.theguardian.com/uk-news/2019/aug/25/is-a-global-recession-coming-here-are-seven-warning-signs
Study Document
Social Media S Negative Effect On Emotions
...Marketing Introduction
Nowadays, almost everyone who has regular access to the internet has a social media account. Social media sites like Instagram, Snapchat, Facebook, and Instagram are very popular around the world. The sites allow people to sign up for accounts that they can use to socialize with friends and acquaintances online. When the social media sites first emerged, many people hailed them for connecting long lost friends and for enabling individuals to share about their lives. However, despite these known benefits of social media, it is now emerging that frequent social media use can affect a user’s mental health and their wellbeing. For instance, a number of studies have already shown that there is a direct relationship between frequent use of social media and depression and low mood (Berry et al., 559). This work is an investigation of the possible negative effects of frequent social media use. It explores different……
References
Works cited
Berry, Natalie, et al. \\\\\\\\\\\\"Social media and its relationship with mood, self?esteem and paranoia in psychosis.\\\\\\\\\\\\" Acta Psychiatrica Scandinavica 138.6 (2018): 558-570.
Conick, Hal. Marketing\\\\\\\\\\\\'s Ethical Line Between Social Media Habit and Addiction. American Marketing Association, 2017.
Do?an, U?ur. \\\\\\\\\\\\"Effects of social network use on happiness, psychological well-being, and life satisfaction of high school students: Case of facebook and twitter.\\\\\\\\\\\\" Egitim ve Bilim 41.183 (2016), 217-231.
Goldhar, Thomas. The Negative Impacts that Social Media Have On Our Self-Esteem. Medium.com, 2018. Web.
Hu, Elise. \\\\\\\\\\\\"Facebook makes us sadder and less satisfied, study finds.\\\\\\\\\\\\" In Isaac Gillman Online lives, offline consequences: Professionalism, information ethics and professional students. Interface on the Internet 9.1 (2009) 484-485.
Konnikova, Maria. “How Facebook Makes Us Unhappy.” Annals of technology. The New Yorker, 2013. Web.
Kross, Ethan, et al. \\\\\\\\\\\\"Facebook use predicts declines in subjective well-being in young adults.\\\\\\\\\\\\" PloS one 8.8 (2013): e69841.
Orben, Amy, Tobias Dienlin, and Andrew K. Przybylski. \\\\\\\\\\\\"Social media’s enduring effect on adolescent life satisfaction.\\\\\\\\\\\\" Proceedings of the National Academy of Sciences 116.21 (2019): 10226-10228.
Study Document
Customer Service In The Telecoms Industry
...Marketing The Telecoms Industry
In the study by Lai, Griffin and Babin (2009) entitled “How quality, value, image, and satisfaction create loyalty at a Chinese telecom,” the researchers used an integrative model to assess the relationship between multiple variables related to consumers’ experience of telecoms in China. The researchers conducted a survey of 118 Chinese telecommunications customers and found that service quality has a direct impact on value perception. Value and customer satisfaction, moreover, were found to determine the extent to which the customer would be loyal to the firm. Corporate image perceptions were also found to impact customer satisfaction. The researchers were able to conclude that customer satisfaction and service quality do make a substantial difference in determining whether customers will be retained or not.
Kim, Park and Jeong (2004) examined how a Korean telecommunications company focused on retaining customers in their article entitled “The effects of customer satisfaction and……
References
References
Angelova, B., & Zekiri, J. (2011). Measuring customer satisfaction with service quality using American Customer Satisfaction Model (ACSI Model). International journal of academic research in business and social sciences, 1(3), 232. Retrieved from http://hrmars.com/admin/pics/381.pdf
Boohene, R., & Agyapong, G. K. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.662.3208&rep=rep1&type=pdf
Chu, P. Y., Lee, G. Y., & Chao, Y. (2012). Service quality, customer satisfaction, customer trust, and loyalty in an e-banking context. Social Behavior and Personality: an international journal, 40(8), 1271-1283.
Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of business research, 62(10), 980-986. Retrieved from shorturl.at/BMTY7
Lee, H. S. (2013). Major moderators influencing the relationships of service quality, customer satisfaction and customer loyalty. Asian Social Science, 9(2), 1. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.428.6730&rep=rep1&type=pdf
Liu, C. T., Guo, Y. M., & Lee, C. H. (2011). The effects of relationship quality and switching barriers on customer loyalty. International Journal of Information Management, 31(1), 71-79.
Khatibi, A. A., Ismail, H., & Thyagarajan, V. (2002). What drives customer loyalty: An analysis from the telecommunications industry. Journal of Targeting, Measurement and Analysis for Marketing, 11(1), 34-44. Retrieved from https://link.springer.com/content/pdf/10.1057/palgrave.jt.5740065.pdf
Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications policy, 28(2), 145-159. Retrieved from shorturl.at/imDEX
Study Document
Strategic Leadership In Light Of The Five Compass Model
… Those objectives can be related to capital budgeting and financial constraints, but they may also be linked to other elements of strategy including marketing, branding, or corporate social responsibility. The “five compass model” proposed by Wilson (1996) is based on the motif of the gyrocompass, which remains ……
References
References
Wilson, I.H. (1996). The 5 compasses of strategic leadership. Strategy & Leadership 24(4): 26-31.
Study Document
Media And Its Grip On Youth Culture
… get people to consume. It is meant to attach them to the world created for them by the corporations. The media is their marketing division. It sends messages that make the individual want to consume what the corporations want them to consume, vote the way the corporations ……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
Study Document
Culture And Nursing
...Marketing Introduction: The Concept of Culture
Culture is the way of life for a person, society or group of people. It embodies the soul of the community and the heart of a team; it is seen in the way its members express themselves, communicate, think, feel, and believe. It determines what they value and how they honor the principles that guide them. It is different for every society, as Hofstede (1980) showed—and yet there are universal elements to every culture that allow people from different backgrounds to understand one another and rise above their differences to find common ground. Culture shapes the way people, families and communities communicate, perceive the self, think about sexuality, express spirituality, manage stress, cope with less, and deal with death and grief. Some cultures are open and indulgent about individuals’ choices, spirituality, sexuality and how they choose to communicate themselves. Others are more restrained and promote……
References
References
Bassert, J. M. (2017). McCurnin\\\\\\\\\\\\'s Clinical Textbook for Veterinary Technicians-E-Book. Elsevier Health Sciences.
Bovee, C.L., & Thill, J.V. (1992). Business Communication Today. NY, NY: McGraw- Hill.
Burnett, M.J., & Dollar, A. (1989). Business Communication: Strategies for Success. Houston, Texas: Dane.
Davidson, L., Tondora, J., Miller, R., O’Connell, M. (2015). Person-Centered Care. Person-Centered Care for Mental Illness. WA: American Psychological Association.
Hambrick, D.C., Davison, S.C., Snell, S.A. & Snow, C.C. (1998). When groups consist of multiple nationalities: Towards a new understanding of the implications. Organization studies, 19(2), 181-205.
Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and Culture, 2(1), 8.
Hofstede, G. (1980). Motivation, leadership, and organization: do American theories apply abroad?. Organizational Dynamics, 9(1), 42-63.
Hofstede Insights. (2019). Retrieved from https://www.hofstede-insights.com/country-comparison/china,the-usa/
Study Document
Global Transformations And The Human Condition Global Lives Of Things
...Marketing Section 1
The commodity selected for this research paper is coffee. This commodity was chosen owing to the reason that it is one of the most common and most consumed beverages across the globe. In fact, the practice of consuming coffee goes to as far back as the 15th century (Einstein, 2019). As indicated by Ponte (2002), more than 2.25 billion cups of coffee are consumed on an everyday basis. 54 percent if adults in America consume coffee with an average intake of at least three cups of coffee every day. In totality, it is approximated that the United States spends just about $40 billion on coffee annually. One of the key issues surrounding the consumption of coffee is the health benefits or risks that the commodity poses. The effects of coffee on the health of human beings are controversial. For the most part, there is a lot that has……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
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