Study Document

Global Transformations and the Human Condition Global Lives of Things We Buy Research Paper

Pages:7 (2248 words)




Document Type:Research Paper


Section 1

The commodity selected for this research paper is coffee. This commodity was chosen owing to the reason that it is one of the most common and most consumed beverages across the globe. In fact, the practice of consuming coffee goes to as far back as the 15th century (Einstein, 2019). As indicated by Ponte (2002), more than 2.25 billion cups of coffee are consumed on an everyday basis. 54 percent if adults in America consume coffee with an average intake of at least three cups of coffee every day. In totality, it is approximated that the United States spends just about $40 billion on coffee annually. One of the key issues surrounding the consumption of coffee is the health benefits or risks that the commodity poses. The effects of coffee on the health of human beings are controversial. For the most part, there is a lot that has been said about coffee. On the one hand, coffee is exceedingly high in antioxidants and is associated to a diminished risk of numerous illnesses. Nonetheless, on the other hand, coffee contains caffeine, which is a stimulant that can result in problems in people and cause sleep deprivation. Coffee is deemed to have both positive and negative effects on the health of human beings. The prevailing recommendations give the suggestion that a consumer should not drink more than 400 milligrams of caffeine on a daily basis. This is approximated to be about three to five cups of coffee, reliant on the consumer’s brew of choice.

Section 2

Coffee is the most far and wide consumed beverage in the world. On estimate, almost 35,000 cups of coffee are consumed every second across the globe on any particular day. Within the United States, the largest market in the world in regard to both size and value, nearly 75 percent of the population takes coffee (World Intellectual Property Organization, 2017). Notably, the production of this commodity largely takes place in the Global South whereas the consumption of the commodity largely takes place in the Global North. Statistics indicate that about 70 percent of the demand levels for coffee emanate from high-income nations. These nations have a tendency of being situated in the northern hemisphere whereas the nations producing coffee have a tendency to be situated in the southern hemisphere and are usually categorized as low to middle income nations (World Intellectual Property Organization, 2017).

Worldwide exports by country added up to an appraised US$ 31.1 billion in the 2018 fiscal year. In 2018, the country that exported the highest value worth of coffee globally was Brazil with a total amount of US4.4 billion, signifying 14.1 percent of the total coffee exports. Brazilian coffee exports as projected by Agricultural Trade Office in Sao Paulo for 2019/20 is 36.82 million bags, with every bad being equivalent to 60 kilograms. Second was Vietnam with a value of $3.3 billion, which represented 10.5 percent of the total global coffee exports. The other three top countries included Germany, Switzerland, and Colombia with values of $2.4 billion, $2.3 billion, and $1.7 billion respectively (Workman, 2019).

Worldwide purchases of imported coffee were a total estimated amount of US$ 31 billion in the 2018 fiscal year. In regard to the different continents, nations within the European region consumed the greatest value of imported coffee with almost 59 percent of the global total. They were followed by North American nations with 22.6 percent and third, Asia with 13.6 percent of the global total imports (Workman, 2019). The United States tops the countries that imported the highest value of coffee in the world with US$5.7 billion, which signifies 18.5 percent of the total global coffee imports. Second is Germany with import value worth $3.5 billion, signifying 11.2 percent of the total coffee imports. The following three nations are France, Italy and Netherlands with $2.8 billion, $1.7 billion, and $1.3 billion respectively (Workman, 2019).

The process of coffee growing up until it gets to the…

Some parts of this document are missing

Click here to view full document

…sense that coffee offers citizens as a means of looking at their relationship to the greater world and has conversations.

There are different ways in which advertisements convey coffee as a commodity to consumers. One of the ways is whether a consumer is a morning person. Usually, in the morning, consumers are categorized into the caffeinated and the un-caffeinated, with the latter defined as the persons planning to consume coffee but have yet to. Another way in which the advertisements have been conveyed is that drinking coffee is a personal thing. That is, consumers are identified by the brand that they drink, by the coffee companies and houses that the consumers frequent and the process through which the coffee beans are grown and harvested. That has resulted in consumers having a preference for macchiato, espresso and also de-caffe, all of which are highly advertised by major coffee houses such as Starbucks (D’Costa, 2011).s


Coffee is one of the most extensively consumed beverages across the world. Coffee consumption goes back to the fifteenth century. Coffee is one of the highly traded economies amongst different markets. The major exporters of coffee comprise of Brazil, Vietnam, Colombia, Germany, as well as Switzerland. On the other hand, the major importers of the commodity comprise of the United States, France, Germany, Italy, and also Belgium. There continues to be a major incongruity concerning coffee consumption. Typically, coffee is associated with negative effects such as anxiety, depression, sleep deprivation, and elicitors of health palpitations. Nonetheless, recent studies have demonstrated that there are major advantages of drinking coffee. These comprise of decreased risk of developing Parkinson’s disease, type 2 diabetes, fighting cell damage, in addition to increasing antioxidants in the body. This project has provided me with great insight into global transformations and the human condition into the global lives of the things we purchase. Coffee, for the most part, is grown in the Global South and thereafter consumed in the Global North. Coffee is a commodity that…

Sample Source(s) Used


Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.

Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.

D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.

Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.

Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.

Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.

Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.

Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.

Cite this Document

Join thousands of other students and "spark your studies."

Sign Up for FREE
Related Documents

Study Document

Human Side of Change, the

Pages: 25 (7064 words) Sources: 8 Subject: Business - Management Document: #72346381

Through this, the owner of Ford Motors Corporation was able to increase production levels and to reduce costs. "Even then when the lean manufacturing concept was years away, Ford had a focus on reducing time and material waste, increasing quality, and lowering cycle times, in order to achieve a lower cost vehicle which was reflected in the price reduction of the model T. year on year. This focus allowed

Study Document

Aloud or in Writing, Making

Pages: 55 (17261 words) Sources: 3 Subject: Business Document: #71062622

Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa. 2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region. 3. Several constraints and challenges must

Study Document

Integrated Corporate Communication and Corporate

Pages: 52 (16981 words) Sources: 52 Subject: Business Document: #1510916

Corporate communications involves not just the message, but the idea that communications are managed, and are connected to corporate objectives (Cornelissen, 2004). Therefore, when communication possibilities were limited, corporate options were limited, and one did not see communications management perspectives that advocated the type of intimate connection between communications and corporate strategy that one sees in a modern context (Cornelissen, 2004). What this makes clear is that CC is

Study Document

Colombia Is the Third-Largest Recipient

Pages: 58 (19788 words) Sources: 35 Subject: Literature - Latin-American Document: #63191933

During this penultimate period of violence under Rojas, the violence that wracked Colombia assumed a number of different characteristics that included an economic quality as well as a political one with numerous assassinations taking place. These were literally contract killings there were sponsored by opposition forms. There were also horrendous genocidal acts that were carried out by gangs combined with authentic revolutionary fighting in some regions of the country. The fourth

Study Document

Modern Political Thought

Pages: 12 (4396 words) Sources: 10 Subject: Government Document: #54047318

Politics Modern Political Thought The transition from a feudal serf economy to a capitalist market economy was one of the fundamental shifts which have produced modernity as we know it. This essay aims to understand how the authors of The Prince and Leviathan, Niccolo Machiavelli and Thomas Hobbes would think about the transition and how these two great minds would relate to the issue of capitalism. Capitalism is a funny game that

Study Document

Delimitations Today, Modern Business Systems

Pages: 75 (20751 words) Sources: 20 Subject: Business Document: #13650636

A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for

Join thousands of other students and

"spark your studies".