Brand Essays (Examples)
Study Document
Using Social Media For Meal Prepping Business
… will allow the company to gain traction at the grassroots level and seek celebrity endorsement (Stever & Lawson, 2013), which can greatly enhance brand visibility and assist in crowdfunding to get the company’s brick-and-mortar store open and operating. Sponsorships are another effective way of providing an income … non-profit it will depend upon having the support of donors, both big and small, and that means having a very visible and appealing brand. Messaging is going to be highly important and that is where the social media campaign must come into play. This campaign will have ……
References
References
Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.
Malhotra, C. K., & Malhotra, A. (2016). How CEOs can leverage twitter. MIT Sloan Management Review, 57(2), 73.
Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American journal of psychology, 15(2).
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Zhou, S., & Kuo, C. (2018). How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan. The China Nonprofit Review, 10(2), 349-370.
Study Document
EV Market Business Opportunity Analysis Report
… for something new. Considering the many changes happening all over the planet, a truly affordable EV that foregoes the frills of the luxury brand models could be exactly what the market is looking for. Climate change worries, economic worries (particularly how a Brexit will impact the UK), … up well with competitors: Tesla, MG, Audi, Mercedes, and Jaguar off the top five EVs in the UK and they are all luxury brands. Each of them offers numerous frills and luxury options, which is their primary strengths (Car, 2019). None of them offers what the EVX ……
References
References
Andwari, A.M., Pesiridis, A., Rajoo, S., Martinez-Botas, R. and Esfahanian, V., 2017. A review of Battery Electric Vehicle technology and readiness levels. Renewable and Sustainable Energy Reviews, 78, pp.414-430.
Angerer, M., Brem, A., Kraus, S. and Peter, A., 2017. Start-up funding via equity crowdfunding in Germany: A qualitative analysis of success factors. The Journal of Entrepreneurial Finance (JEF), 19(1), pp.1-34.
Baron, R.A. and Tang, J., 2011. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26(1), pp.49-60.
Car, 2019. Best EVs 2019. Retrieved from https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/
Crum, R. 2018. Elon Musk says Tesla nearly died during Model 3 production ramp. Retrieved from https://www.mercurynews.com/2018/11/26/elon-musk-says-tesla-nearly-died-during-model-3-production-ramp/
Ewing, J. 2017. What Needs to Happen Before Electric Cars Take Over the World. Retrieved from https://www.nytimes.com/2017/12/18/business/electric-car-adoption.html
Fuentelsaz, L., Maicas, J.P. and Montero, J., 2018. Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), pp.686-711.
Inman, P., 2019. Is a global recession imminent? Retrieved from https://www.theguardian.com/uk-news/2019/aug/25/is-a-global-recession-coming-here-are-seven-warning-signs
Study Document
Female Hip Hop Artists Impact
… the artists who have made it their business have paved the way for younger women to take control over their image, music, and branding. Women have at times mimicked their male counterparts, such as through female-led gangsta rap, but even then contribute to the ongoing discourse of … way for other female artists to retain power over their bodies. Rather than allow male artists and producers to dictate their image and brand, female hip hop artists steered the genre in a whole new direction.
Hip hop has been derided for crass misogyny, reflecting a narrow-minded ……
References
Works Cited
Bruce, La Mar Jurelle. “’The People Inside My Head, Too’: Madness, Black Womanhood, and the Radical Performance of Lauryn Hill.” African American Review, Vol. 45, No. 3 (2012): 371-389.
Jamerson, J’na. ““Best-of” lists and conversations often exclude women. Why?” BBC. 8 Oct, 2019. Retrieved from http://www.bbc.com/culture/story/20191007-why-are-there-so-few-women-in-best-of-hip-hop-polls
Morris, Tyana. “The Evolution of Women in Hip Hop.” The Pine Needle. 31 Jan, 2018. Retreived from https://www.pineneedlenews.com/single-post/2018/01/31/The-Evolution-of-Women-in-Hip-Hop
Orcutt, KC. “Each One, Teach One | What generations of women in hip hop teach us about perseverance.” Revolt. Oct 16, 2019. Retrieved from https://www.revolt.tv/2019/10/16/20917629/women-in-hip-hop-lessons
Oware, Matthew. “A ‘Man’s Woman’?” Journal of Black Studies, Vol. 39, No. 5 (2007): 786-802.
Tillet, S. (2014). Strange Sampling: Nina Simone and Her Hip-Hop Children. American Quarterly, 66(1), 119–137. doi:10.1353/aq.2014.0006
UDiscover (2019). Let’s talk about the female MCs who shaped hip-hop. Dec 9, 2019. Retrieved from https://www.udiscovermusic.com/stories/the-female-rappers-who-shaped-hip-hop/
White, Theresa R. “Missy “Misdemeanor” Elliott and Nicki Minaj.” Journal of Black Studies, Vol. 44, No. 6, (2013): 607–626. doi:10.1177/0021934713497365
Study Document
Global Transformations And The Human Condition Global Lives Of Things
… way in which the advertisements have been conveyed is that drinking coffee is a personal thing. That is, consumers are identified by the brand that they drink, by the coffee companies and houses that the consumers frequent and the process through which the coffee beans are grown ……
References
References
Bhupathiraju, S. N., Pan, A., Manson, J. E., Willett, W. C., van Dam, R. M., & Hu, F. B. (2014). Changes in coffee intake and subsequent risk of type 2 diabetes: three large cohorts of US men and women. Diabetologia, 57(7), 1346-1354.
Cadden, I. S. H., Partovi, N., & Yoshida, E. M. (2007). Possible beneficial effects of coffee on liver disease and function. Alimentary pharmacology & therapeutics, 26(1), 1-8.
D’Costa, K. (2011). The Culture of Coffee Drinkers. Scientific American.
Einstein, E. (2019). The Health Benefits of Coffee: How does drinking coffee help your body and your brain? Scientific American.
Lucas, M., Mirzaei, F., Pan, A., Okereke, O. I., Willett, W. C., O’Reilly, É. J., ... & Ascherio, A. (2011). Coffee, caffeine, and risk of depression among women. Archives of internal medicine, 171(17), 1571-1578.
Ponte, S. (2002). The latte revolution? Regulation, markets and consumption in the global coffee chain. World development, 30(7), 1099-1122.
Rudeen, K. (2018). The History of Coffee and its Concurrent Marketing Strategies. Scholars Archive.
Samoggia, A., & Riedel, B. (2019). Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing. Nutrients, 11(3), 653.
Study Document
Depression And Social Media
… today want to be YouTubers and have a career being Influencers. They spend more and more time online focusing on building their own brand. Teens can become addicted to the Internet as a result and can develop self-esteem issues if they are not getting the following they ……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Starbucks Use Of Wireless Technology
… customer their taste of music as this system provides accurate position, time and speed information through satellite.[footnoteRef:1] This has increased customer engagement and brand loyalty as the App offers other unique features too but the tracking of location and giving out customized packages within the area of … its built-in GPS system in the user Application, it can suggest a nearby Starbucks to help the customer find it. This has increased brand knowledge among the customers as they are more aware of the locations of Starbucks due to the GPS system. [1: Torrington, M. (2016, ……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Depression Among Adolescents
...Brand The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/ " target="_blank" REL="NOFOLLOW">
Study Document
Brazilian Market Entry Pricing Strategy
… sizeable middle and upper classes who are able to pay for quality gear and who likely travel around the world to climb. The brand may already be known to many climbers in the country, and this maturity of market gives Peak the opportunity to treat it as ……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Marketing Strategy Creation For OPG
...Brand Marketing Driven Strategy
In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also include opportunities identified in the same analysis. Then comes the step of matching customer value with the bar and grill’s capabilities and to ask whether leveraging the pub’s resources would help to create customer value. If there is a match and the pub can do it, the steps should lead to superior performance and a successful marketing driven strategy.
Positioning is key to this process and as Trout and Rivkin (2006) argue, a company must differentiate or die, which is what OPG aims to……
References
References
Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.
Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Formulating An Effective National Response To Ebola In Nigeria
...Brand Abstract
Today, there are dozens of deadly diseases in the world, but the Ebola virus disease (alternatively “EVD” or “Ebola”) is among the most virulent and lethal. Although intensive research is underway, there is no cure currently available for Ebola and the death toll attributable to this disease continues to increase. To date, there have been nearly 30,000 cases of Ebola infections that caused more than 11,000 deaths, primarily in West Africa, but the disease has the potential to spread worldwide unless first responders, emergency management managers and the health care community take aggressive steps to identify infections and contain outbreaks. The main purpose of this study is to provide a systematic and critical review of the relevant juried, scholarly and governmental literature about the Ebola virus disease to create an awareness manual that is targeted at educating Nigerian citizens concerning this disease. A secondary purpose of this study is……
References
References
Allam, M. F. (2014, September). Ebola hemorrhagic fever: Case fatality rate 90%? Central European Journal of Public Health 22(3), 207-210.
Allam, M. F. & Vonka, V. (2015, March). Ebola virus disease: Temperature checks for travelers? Central European Journal of Public Health, 23(1), 84.
Brand, J. E. & Stela, D. (2014, October). Ebola is here: Knowledge, identification, and appropriate infection control are key. American Nurse Today, 9(10), 37-39.
Brown, G. (2015, Winter). Ebola in America: An epidemic or a pandemic? ABNF Journal, 26(1), 3-5.
Ebola. (2019). Doctors without Borders. Retrieved from https://www.doctorswithout borders.org/what-we-do/medical-issues/ebola.
Ebola outbreak. (2019). U.S. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/vhf/ebola/history/2014-2016-outbreak/index.html .
Ebola virus disease. (2019). U.S. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/vhf/ebola/index.html .
Hancock, M. (2019, September). After Ebola. African Business, 422, 56-58.
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