Brand Essays (Examples)
Study Document
Nantucket Nectars Exit Study
… management to remain (Acharya & Xu, 2017). Scott for example, would continue with the strategies designed for the company and allow for increased brand awareness than going public offers. The memorable and quirky aspect of Nantucket Nectars may increase positivity for the company and continue to allow ……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
The Assassination Of Qassem Soleimani The Iranian General
… the U.K. and South Korea indicate that they have no confidence in Trump and his administration (Blazakis, 2020). George Bush and his administration branded the Quds Force, an international terrorist organization in the year 2007. After four years, the Obama administration pronounced new sanctions on Soleimani and … Iran's most important envoy overseas and was Tehran's political quick fixer in the Middle East. For the first time in history, the U.S. branded a unit of another state, a terrorist group: the Revolutionary Guards and Quds Force (Risen, 2020).
Based on the definition given for terrorist ……
References
References
Jahanbani, N. (2020). Beyond Soleimani: Implications for Iran\\\\\\\\\\\\'s Proxy Network in Iraq and Syria. CTC Perspectives.
Vladeck, S. I. (2004). Emergency Power and the Militia Acts. Yale LJ, 114, 149.
Brands, H. (2019). Why America Can\\\\\\\\\\\\" t Quit the Middle East. Hoover Institution, 21.
Tillman, S. P. (1982). The United States in the Middle East: Interests and Obstacles (Vol. 82). Bloomington: Indiana University Press.
Terry, J. P. (1986). Countering State-Sponsored Terrorism: A Law-Policy Analysis. Naval L. Rev., 36, 159.
Maogoto, J. N. (2003). War on the enemy: self-defense and state-sponsored terrorism. Melb. J. Int\\\\\\\\\\\\'l L., 4, 406.
Lillich, R. B., & Paxman, J. M. (1976). State Responsibility for Injuries to Aliens Occasioned by Terrorist Activities. Am. U.L. Rev., 26, 217.
Parker, C. & Noack, R. (2020, January 2). Iran has invested in allies and proxies across the Middle East. Here\\\\\\\\\\\\'s where they stand after Soleimani\\\\\\\\\\\\'s death. Washington Post. Retrieved from https://www.washingtonpost.com/world/2020/01/03/iran-has-invested-allies-proxies-across-middle-east-heres-where-they-stand-after-soleimanis-death/
Study Document
CEOs And Presidents
...Brand Influence Practices of Elon Musk and Jeff Skilling
CEOs and Presidents
Abstract
This paper looks at the influence processes of three CEOs: Elon Musk of Tesla, Alex Gorsky of Johnson & Johnson, and Jeff Skilling of Enron. These leaders have various strengths and faults and their leadership approaches are all different and to some extent based on their own personalities and styles of management. Some have met with more success than others, and some have met with more failure. Gorsky has succeeded at leading Johnson & Johnson for the past 8 years. Skilling failed in his leadership role at Enron and was jailed for fraud. Musk has seen a string of successes and failures during the course of his tenure as head of Tesla. This paper discusses their various influence processes, analyzes their strengths and weaknesses and summarizes their key attributes that effect positive organizational change and improved performance.
Introduction……
References
References
Bromley, H. R. (2007). Are you a transformational leader?. Physician Executive, 33(6), 54.
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Chamers, M.M. (2014). An Integrative Theory of Leadership (4thed.). New York, NY: Psychology Press.
De Vries, M.F.K. (1998). Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21.
Healthcare Technology Report. (2019). Alex Gorsky is the all-American CEO. Retrieved from https://thehealthcaretechnologyreport.com/alex-gorsky-is-the-all-american-ceo/
Holmes, A. (2007). Ethics: Approaching moral decisions. Downers Grove, IL: InterVarsity Press.
Kameda, T., Ohtsubo, Y., & Takezawa, M. (1997). Centrality in sociocognitive networks and social influence: An illustration in a group decision-making context. Journal of personality and social psychology, 73(2), 296.
Kolodny, L. (2018). Elon Musk’s extreme micromanagement has wasted time and money at Tesla, insiders say. Retrieved from https://www.cnbc.com/2018/10/19/tesla-ceo-elon-musk-extreme-micro-manager.html
Study Document
Operations Management And Business Strategy
… in availability of high quality beans (Garza & Hoffman, 2019). Inability to resolve this challenge will make it more difficult to maintain the brand’s strong reputation, and could also impact the ability of the company to maintain growth going forward.
Demographics
Coffee is one of the most … product, we get a great product. With that great product, we have price flexibility that allows us to maintain margins and establish a brand with an exceptional reputation. When this is coupled with exceptional service, and that service is supported by a supply chain without disruptions,
Conclusion
… Fiyeli has focused on hotels and restaurants. While most institutional buyers focus more on price, or buy overpriced burnt beans from major international brands, Fiyeli has a successful appeal to quality that is hard to ignore.
Some of the attributes of coffee are favorable for supply chain ……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
External Environment Of Salesforce
… provides solutions to various companies, the economic factors are very much in favor of the growth of Salesforce (Pratap, PESTEL ANALYSIS OF CRM BRAND SALESFORCE, 2019). These are the factors that will help the company to reap more benefits from the external environment as these opportunities will ……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
The Disney And Pixar Merger Deal
...Brand Disney and Pixar
The acquisition of Pixar by Disney in 2006 is an example of vertical merger, which is best described as a merger that occurs between two firms that work at separate and distinct stages of the production process. By merging operations, the two firms become one and their oversight of the production process is made that much more complete. Prior to the merger, Pixar produced films and Disney released them, marketed them, and so on. After the merger, the entire process would be overseen by Disney with Pixar leaders still playing a fundamental role in the creative development phases of production (Jain, 2013). As Debruge (2016) notes, however, the merger was more of a bailout for Disney, whose animated studio had floundered ever since Pixar’s hit Toy Story took animation and audiences in a whole new direction. Disney thus wanted to keep the firms separate while retaining ownership……
References
References
Debruge, P. (2016). Disney’s Pixar Acquisition: Bob Iger’s Bold Move That Reanimated a Studio. Retrieved from https://variety.com/2016/film/features/disney-pixar-acquisition-bob-iger-john-lasseter-1201923719/
Jain, P. (2013). The Disney-Pixar merger. Retrieved from https://qrius.com/disney-pixar-merger/
Study Document
Enterprise Risk Management In Wells Fargo During The Pandemic
… for once customers realized how they were being taken advantage of they would sue and the company would face a severe liability. Its brand appeal would be lost and the company’s future guidance, share price, and reputation would decline. ERM looks beyond the risks that a single ……
References
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
Study Document
Walt Disney
… want. There has already been terrible backlash at the way Disney handled the rollout of the new Star Wars films after acquiring the brand. Disney needs to do a better job of monitoring performance in this regard and one way to measure its performance is to assess ……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Strategic
… sale promotions and then reaching out to them on email or social media to get a positive review from them
4. To increase brand awareness—this will include sponsoring local events so that the word gets out about the brand
5. To launch in a new market—this will include opening the store and having an opening day and opening week event in which ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Law In Business
...Brand Law in Business
Source: Saunders, K. M., & Golden, N. (2018). Skill or secret? — the line between trade secrets and employee general skills and knowledge. Journal of Law and Business, 15(1), 61-99.
This article primarily focuses on how employees should treat trade secrets legally. The authors argue that as agents or former agents of companies, employees should not disclose trade secrets or any other important confidently information to anyone. Neither should they use it. However, an employee is free to utilize general skills, knowledge, and/ or experience that he or she may have gained on a current or former job without being accused of trade secret misappropriation. This law is related to two legal concepts: employee mobility and protect competition. Nevertheless, the difference between general knowledge and trade secrets is usually not clear. Even the courts in different jurisdictions have not be consistent about what is what between the……
References
Edelman, M. (2018). Lack of integrity? Rebutting the myth that U. S. commercial sports leagues have an intellectual property right to sports gambling proceeds. Journal of Law and Business, 15(1), 1-16.
Franck, J-U., & Peitz, M. (2018). Suppliers as forgotten cartel victims. Journal of Law & Business, 15(1), 17-59.
Saunders, K. M., & Golden, N. (2018). Skill or secret? — the line between trade secrets and employee general skills and knowledge. Journal of Law and Business, 15(1), 61-99.
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