Brand Essays (Examples)
Study Document
Sexual Addiction And Treatment
...Brand Case Study Assessment
Chemical Use Assessment/History and Treatment Recommendations
Name: Alan
DOB/Age: 42
Dates of Interviews: July 10-15, 2019
Evaluator: X
Reason for Assessment
Alan is addicted to pornography and masturbation and wants to stop looking at pornography while alone. He has been “hooked” since the age of 14 but has never come close to expiring the same feeling he had when he looked at porn for the first time. He wants to stop his addiction because he feels it is hurting his marriage and he does not want to lose his wife, who knows about his one infidelity as well as his addiction and worries that he might stray again. He has already been divorced once and has a son who does not live with him. Clearly he wants to break free of his addiction but does not know how to do it.
Sources of Information
Alan is the……
References
References
Brand, M., Snagowski, J., Laier, C., & Maderwald, S. (2016). Ventral striatum activity when watching preferred pornographic pictures is correlated with symptoms of Internet pornography addiction. Neuroimage, 129, 224-232.
Doweiko, H. E. (2015). Concepts of chemical dependency (9th ed.). Stamford, CT: Cengage Learning.
Gilbert, D. (2014). The Novena to St. Boniface of Tarsus: A Pastoral Program for Addressing Sexual Addiction in Colonial Mexico. Catholic Social Science Review, 19: 87-109.
Laaser, M. (2004). Healing the wounds of sexual addiction. Grand Rapids, MI: Zondervan.
Manley, G., & Koehler, J. (2001). Sexual behavior disorders: Proposed new classification in the DSM-V. Sexual Addiction &Compulsivity: The Journal of Treatment and Prevention, 8(3-4), 253-265.
McKeague, E. L. (2014). Differentiating the female sex addict: A literature review focused on themes of gender difference used to inform recommendations for treating women with sex addiction. Sexual Addiction & Compulsivity, 21(3), 203-224.
Park, B., Wilson, G., Berger, J., Christman, M., Reina, B., Bishop, F., ... & Doan, A. (2016). Is Internet pornography causing sexual dysfunctions? A review with clinical reports. Behavioral Sciences, 6(3), 17.
Young, K., Pistner, M.,O’Mara, J., & Buchanan, J. (2009). Cyber disorders: the mental health concern for the new millennium. CyberPsychology & Behavior, 2(5), 475-479.
Study Document
Best Buy Purchasing And Supply Management
… Buy, bestbuy.com, GreatCall, Geek Squad, Best Buy Mobile, Best Buy Direct, Magnolia, Pacific Kitchen and Home, bestbuy.ca, bestbuy.com.mx and the Best Buy Express brand names (Company profile, 2019). In addition, the company also offers range of consumer products and services using mobile apps and a network of ……
References
References
Chan, R. (2011, June 29). Best Buy. Marketing, 20.
Corporate responsibility and sustainability. (2019). Best Buy Co., Inc. Retrieved from https://corporate.bestbuy.com/sustainability/ .
Best Buy supply chain. (2019). Best Buy Co., Inc. Retrieved from https://www.bestbuy. com/site/help-topics/ca-transparency-act/pcmcat263000050003.c?id=pcmcat 263000050003.
Company profile. (2019). Yahoo! Finance. Retrieved from https://finance.yahoo.com/quote/ BBY/profile?p=BBY.
Mitchell, S. (2009, September-October). The big box swindle: The true cost of the mega-retailers. Multinational Monitor, 27(5), 34-39.
Ong, T. (2018, May 1). Best Buy is closing all 250 of its mobile stores in the U.S. The Verge. Retrieved from https://www.theverge.com/2018/3/1/17066232/best-buy-close-all-mobile-stores-may-us .
Thomas, L. (2019, August 28). Best Buy revs up supply chain ahead of the holiday season. CNBC. Retrieved from https://www.cnbc.com/2019/08/28/best-buy-revs-up-supply-chain-ahead-of-the-holiday-season.html .
Wack, K. (2017, June 29). Credit card issuers face peril from rise in store closures: American Banker, 182(124), 37-39.
Study Document
Investing Overseas Market Entry Decision Making
… largest…[break]…Stout, which was an early exporter, a move that however profitable it was at the time allowed the company to be a global brand in the 21st century. Another example might be KFC, which moved quickly to expand, knowing that people everywhere love fried chicken. There are ……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Study Document
Starbucks Corporation Operational Sustainability
… Apple to offer coupons that can be redeemed using iPhones. The company is positioning itself to reap from the benefits of cross-selling and co-branding that are increasingly becoming popular as Smartphone technology advances…[break]…more productive coffee farming and supply chain solutions. Starbucks has established Farmer Support Centers in ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Purchasing And Supply Management
...Brand Purchasing and Supply Management
Introduction
Why is purchasing and supply management so important to a firm’s success? Burt (2010) perhaps puts it best: “Historically, supply management has been considered important because of its impact on costs” (p. 9). In other words, a firm seeking to be competitive and profitable must have a good purchasing and supply management process in place—otherwise it risks watching its bottom line whittle away due to costs that it did not try its hardest to reduce. This paper will discuss the importance and value of purchasing and supply management by 1) looking at how the function relates to selecting a qualified supplier, 2) selecting the best strategies for negotiating prices, 3) creating a project supply, service and material budget for detailed requirements, 4) discussing the benefits and costs of outsourcing, and 5) evaluating various organizations that are benchmarks in purchasing and supply management and identifying their……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
Study Document
The Rite Of The Sacraments Of Healing And Of The Sick
… starts with preaching on the importance of penance and of our value to God, of teaching the faithful that if they have a brand new car they will take care of it and keep it clean and if it gets dirty they will clean it immediately—but they ……
References
Bibliography
Toner, Patrick. \\\\\\"Extreme Unction.\\\\\\" The Catholic Encyclopedia. Vol. 5. New York: Robert Appleton Company, 1909.
Study Document
Sexual Morality
… the globe. The moral standing of such unions has been hotly debated and even contested in some quarters. Those who criticize same-sex marriages brand it as an unnatural and immoral act. Those who support, on the other hand, insist that there is nothing immoral about the whole ……
References
References
Akpan, C. O. (2017). The Morality of Same-Sex Marriage: How Not to Globalize a Cultural Anomie. Online Journal of Health Ethics, 13(1), 2.
Ellison, M. (2012). Is Same-Sex Marriage a \\\\\\"Must\\\\\\" or a \\\\\\"Bust\\\\\\"? In Making Love Just: Sexual Ethics for Perplexing Times (pp. 59-76). Minneapolis: Augsburg Fortress. DOI:10.2307/j.ctt22nm74r.8
Koppelman, A. (2014). Judging the case against same-sex marriage. U. Ill. L. Rev., 431.
Millstein, S. (2014). How to argue for gay marriage and win any debate with a hater. Retrieved from https://www.bustle.com/articles/15957-how-to-argue-for-gay-marriage-and-win-any-debate-with-a-hater
Morini, M. (2017). Same-sex marriage and other moral taboos: cultural acceptances, change in American public opinion, and the evidence from the opinion polls. European Journal of American studies, 11(11-3).
Primoratz, I. (2013). Sexual Morality. In International Encyclopedia of Ethics, H. Lafollette (Ed.). DOI:10.1002/9781444367072.wbiee127
Rachels, J., &Rachels, S. (2012). The Elements of Moral Philosophy. (7th ed). New York: McGraw Hill Press.
Study Document
Family Business Reliance Industries Ambani Family
...Brand Introduction
Reliance Industries was founded by the Ambani family in the 1960s in Maharashtra, manufacturing synthetic fabrics. The company went public in 1977. Chairman and MD of the company is Mukesh Ambani and the Ambani family controls 46.32% of the company’s shares, which are listed on the National Stock Exchange of India. The company currently oversees 158 subsidiaries and has 7 associate firms with nearly 30,000 employees (Reliance Industries, Limited, 2019). From the 1960s to the 1980s, the company was managed by its founder Dhirubhai Ambani; but after suffering a stroke, Dhirubhai gave control of daily operations to his sons Mukesh and Anil. When Dhirubhai died in 2002, Mukesh and Anil assumed control of management of the whole company. Within two years’ time, a private spat between the two brothers had broken out into the public realm and the company’s share price was negatively impacted. Their mother intervened to oversee……
References
References
Burkart, M., Panunzi, F. and Shleifer, A., 2003. Family firms. The journal of finance, 58(5), pp.2167-2201.
Daily, C.M. and Dollinger, M.J., 1991. Family firms are different. Review of Business, 13(1-2), pp.3-6.
McConaughy, D.L., Matthews, C.H. and Fialko, A.S., 2001. Founding family controlled firms: Performance, risk, and value. Journal of small business management, 39(1), pp.31-49.
Ray, A., 2020. Reliance to pay twice. Retrieved from https://www.livemint.com/news/india/reliance-to-pay-twice-to-those-employees-who-earn-below-rs-30-000-11585033829993.html
Reliance Industries, Limited, 2019. Retrieved from https://www.ril.com/DownloadFiles/Subsidiaries%20and%20major%20Associates%20of%20RIL.pdf
RIL Annual Report, 2019. Retrieved from https://www.ril.com/getattachment/2b3a5223-b9a3-4bc1-b9b6-99f9b1e85a07/Financial%20performance%20for%20the%20year%20ended%2031%20Mar,%202019.aspx
Sraer, D. and Thesmar, D., 2007. Performance and behavior of family firms: Evidence from the French stock market. Journal of the european economic Association, 5(4), pp.709-751.
Study Document
Public Health Inconvenient Truth
… funding it needs, while businesses get top/priority medical considerations for its staff and an improved public image. However, sharing of other resources or brand promotion in favor of the public health system is not usually inclusive of such partnerships (Majestic, 2009).
Changes in the public health landscape
……
References
References
Johnson, T. D. (2009). Public health benefiting from private-sector partnerships: Health departments reaping results. The Nation\\\\\\\\\\\\'s Health.
Majestic, E. (2009). Public health\\\\\\\\\\\\'s inconvenient truth: the need to create partnerships with the business sector. Preventing chronic disease, 6(2), A39.
Study Document
Organizational Concepts
… of the organization. The worldview informs the mission, vision, and value statements, and can be imparted to the general public to build a brand identity, communicate the organization’s commitment to social justice or environmental stewardship, and to align itself with strategic partners. When external or internal crises ……
References
References
Ahmed, A. (2019). Importance of mission vision in organizational strategy. The Chronicle. Retrieved from: https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html
Daft, R.L. (2013). Organizational theory and design. Boston: Cengage.
Metcalf, T. (n.d.). Contingency theory of organization. The Chronicle. Retrieved from: https://smallbusiness.chron.com/contingency-theory-organization-73865.html
Morgan, G. (2006). Images of organization. Thousand Oaks, CA: Sage.
Sire, J.W. (2009). The universe next door. Intervarsity.
Suhomlinova, O. & Currie, G. (2016). Organizational contingencies. The Blackwell Encyclopedia of Sociology. Retrieved from: https://doi.org/10.1002/9781405165518.wbeoso019.pub2
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