Brand Essays (Examples)
Study Document
Lululemon Strategic Management
… and start-ups, the threat of new entrants in Lululemon’s market is high. The firm also faces a high threat of substitutes from established brands like Nike, Adidas and Reebok. However, the bargaining power of buyers in the market is low because Lululemon’s rivals act independently while the … the intense rivalry in this market. Gamble, Peteraf & Thompson (2019) state that this market is characterized by intense competition, especially from established brands.
Strategic Group Map of this Industry
Based on my strategic group map, the performance sports apparel industry is characterized by numerous growth and … the industry’s customer base. Lululemon is well positioned in this industry as it is in a similar strategic group as Nike, an established brand. The firm’s better positioning is also brought by its success and performance in cross-group rivalry.
Key Success Factors in this Market
In light … which would require using a……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Valiant
… consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the … facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating a link between businesses and the LGBTQ community. … However, one of the key trends within this industry is that about two-thirds of consumers from this community continue to be loyal to brands that are gay-friendly as compared to other brands, even in instances when other companies offer them lower prices. In accordance to market research, it has been established that 85……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Defending The Practice Of Social Media Marketing
… on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase … a narrative in moments of crisis. The pros are that consumers feel connected to a company that cares about them, and the company’s brand equity can grow as consumer confidence in the company’s image increases through this level of direct engagement and interaction.
The cons are that ……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Logistical Support And Distribution Strategies
… buy their goods via the internet. This alternative works well for corporations having a customer base that is at least moderately tech-savvy, is brand loyal, or requires a particular solution for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of ……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Fero Beauty
… that endeavors to amalgamate contemporary and customary marketing strategies with the main aim of generating an efficacious dependable tool to express a firm’s brands to the pertinent stakeholders. This makes certain that all kinds of communications and messages are sensibly linked together (Andrews and Shimp, 2017). The … with consumers and also self-advertising and self-promoting (Palma, 2016). Fero Beauty will capitalize its official business page on the platform to advance its brand identity. This will be through sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook ……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Twitter External Internal Analysis Report To CEO
… offensive, malicious posts/users. (C-141 & C-147)
1.7 Conclusions
Political: U.S. President Donald Trump has help boost Twitter popularity.
Economic: Twitter is a global brand. The blue bird alone communicate twitter worldwide.
Social: Twitter accounts that are at risk of impersonification have a verification badge.
Technological: Internet access … Twitter.
· In 2017, sales and marketing accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six years). Their 2018 ad campaign was successful, yet they only used the bluebird icon (Larry the Bird) … and WhatsApp because it is crucial for growth and helps in attracting new users and advertisers
2. SWOT Analysis
2.1. Strengths
· Strong brand image - people are able to associate logo (blue bird) without a name (C-141)
· Global high profile - political leaders around the ……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Supply Chain Management In Canada
… resistance from stakeholders that could undermine the momentum and competitive advantage the company currently holds thanks to the quality factor that the Krebbler brand brings to the company’s reputation in the market.
VII. Monitor and Control
Monitoring and controlling the situation should be commenced using Six Sigma, ……
References
Bibliography
Channick, Robert. “Fallout from China Trade War,” Chicago Tribune, 2019. https://www.chicagotribune.com/business/ct-biz-china-tariffs-illinois-impact-20190510-story.html
Krebbler Furniture Case Study, Supply Chain Management Association. Digital File.
Study Document
McCain Foods Strategies
… in its domain (Essays, 2018). The 4ps of the market; price, promotion, place and product, are the most effective tools to ensure the brand loyalty and customer retention. Marketing mix ensures overall effectiveness of the company’s strategies as they are the building blocks of marketing strategy
First … its quality of food through its own potato seed development. This is again, another unique selling point for the company to increase their brand loyalty. The pricing strategy of the McCain Foods is in such a way that it supports customer centric approach where any one price … transparency of the ingredients involved (Essays, 2018). The consumers are informed about the ingredients of the product so their trust level in the brand increases. Advertising campaigns are designed for children under 12 years of age, to attract them towards the product while the company uses emotional … 12 years of age, to……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
General Electric Appliance Company Quality Control Instruments
… took majority ownership of the company, obtaining 90 percent shares. Significantly, Haier obtained the right and liberty to capitalize on the General Electric brand name up until 2056 (Flannery, 2016). Becoming a part of this massive multinational organization grants GE Appliances with extra resources to go on … year to decrease from $97,012 in 2018 to $95,214 in 2019 (General Electric, 2019).
Product or Service Mix
General Electric has different appliance brands, including Monogram, Café, Haier, Profile, and Hotpoint. The products manufactured and retailed by GE Appliances comprise of Refrigerators, Ranges, Microwaves, Dishwashers, Washers, Room … employed over 90,000 personnel, in addition to operating over 70 manufacturing and technology research facilities across the globe. Some of the company's major brands include Hotpoint, Acros, Amana, Royalstar, Whirlpool, and also Hefei Sanyo.
3. Samsung
Samsung Electronics is a multinational corporation that has its headquarters situated ……
References
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
Study Document
Fero Beauty Boutiques
… short term goals of the company include the following:
1. To generate 15 percent returns in the first year
2. To increase clothing brands within the store in six months
3. To achieve sales targets of 30 percent per month
The long term goals of the company … consumer feedback and reviews to determine consumer satisfaction and progression of the company
2. To check the monthly inventory turnover rate for clothing brands
3. To examine employee retention and turnover per year
4. Examining the number of consumers entering the store.
Environmental Analysis
PESTEL Analysis
PESTLE … the short term, the company endeavors to achieve sales targets of 30 percent every month, generate 15 percent returns and also increase clothing brands within the store. In the long-run, the……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
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