Business Communication Essays (Examples)
Study Document
CFOs Big Data Opportunities In Firms
… do not have key functionalities such as the ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits business in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that … prioritizing the retraining of finance professionals working under them (Zhou, Fu & Yang, 2016).
It is vital that organizations put their focus on business areas that Big Data…[break]…make huge investments to bring their capabilities up to par with the current reality of Big Data. However, waiting for … the current reality of Big Data. However, waiting for resources for such big investments can slow down progress and extend the timeframes that business fail to take advantage of Big Data. CFOs should sell the need to move fast and take advantage of already existing infrastructure and ……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
C Suite Executive Leadership And Ethics
… they are committed by colleagues he would have referred to as friends. The courage to speak out involves delicate and tactful approaches to communication and emotional intelligence, Linden notes, pointing out that the first step should always be direct confrontation with the individual and then if necessary … important intrinsic changes that lead to normative ethical behavior.
Speaking with leaders like Linden also showcase the diversity of opinions and approaches to business ethics. Not all leaders will believe that character ethics can be integrated into a large company. Many leaders believe that market forces and … a company. Linden straddles the extremes of consequentialism and deontology, showing that hard lined stances are just as problematic in the world of business as moral relativism. Through this interview, I also learned the importance of humor—an unexpected takeaway. Linden kept reminding me that people make mistakes ……
References
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
Crossan, M., Mazutis, D. & Seijts, G. (2013). In search of virtue. Journal of Business Ethics 113(4): 567-581.
Hatcher, T. (2008). The value of values in the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Charlotte: IAP, pp. 97-122.
Hoekstra, E., Bell, A. & Peterson, S.R. (2008). Humility in Leadership: Abandoning the Pursuit of Unattainable Perfection. In S.A. Quatro & R. R. Sims (Eds.), Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite. Greenwich, CT: Information Age Publishing, pp. 79-96.
MacDougall, A.E., Bagdarasov, Z. & Buckley, M.R. (2008). Applying a primary risk management model to the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Second Edition. Charlotte: IAP, pp. 211-234.
Martin, R. (2011). The CEO\\\\'s ethical dilemma in the era of earnings management. Strategy & Leadership 39(6): 43-47.
Schwartz, M.S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons 56(1): 39-50.
Study Document
Fero Beauty
… as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communication plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and … competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path through which products move from production to … various product items on the company website and the different social media channels and purchase them online (Kotler et al., 2009).
Integrated Marketing communication
Integrated marketing communication (IMC) is an approach that endeavors to amalgamate contemporary and customary marketing strategies with the main aim of generating an efficacious dependable tool … aim of……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
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Strategic
… the children as they play in their own play area while Mom relaxes and gets her hair or nails done. It is a business that caters specifically to women and lets them know how special and important they are to the community by making sure their beauty ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
… sell symbols and stories, reinventing those symbols and rewriting those stories anew to keep the brand relevant to people from disparate…[break]…or members. Disney’s business model is in part based on the use of narratives taken from the folktales and legends of yore, encased in particular cultures or ……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
Recruitment And Retention Human Resource Policies
...Business communication 1. Best practices and compliance with recruitment laws
The first step towards filling the request will be to review the various H.R. best practices and compliance to minimize an employee lawsuit's risk. The review will be done on issues such as hiring, wage requirements, and employee classification. To ensure this, the H.R. department will establish a strategy (assuming none exists at the moment) for regulatory reviewing and updating compliance procedures and labor laws that are constantly changing (Breaugh, 2016). The suggested strategy is to have one of the H.R. department staff members as a "point person" to research and update compliance policies.
To ensure hiring and employee compliance for the current post, the H.R. department will first seek to ensure there cannot be any discrimination in the process based on religion, race, color, age, sex, sexual orientation, disability, and ethnicity (Patterson & Zibarras, 2018). To achieve this, the recruitment process……
References
References
Arthur, D. (2012). Recruiting, interviewing, selecting & orienting new employees. AMACOM Div American Mgmt Assn.
Avery, D. R., McKay, P. F., & Volpone, S. D. (2013). \\\\\\"Diversity staffing: Inclusive personnel recruitment and selection practices.\\\\\\" In Q. M. Roberson (Ed.), Oxford library of psychology. The Oxford handbook of diversity and work (p. 282–299). Oxford University Press.
Becker, W. J., Connolly, T., & Slaughter, J. E. (2010). The effect of job offer timing on offer acceptance, performance, and turnover. Personnel Psychology, 63(1), 223-241.
Breaugh, J. (2016). Talent acquisition: A guide to understanding and managing the recruitment process. Society of Human Resource Management.
Compton, R. L. (2009). Effective recruitment and selection practices. CCH Australia Limited.
Flynn, W. J., Mathis, R. L., Jackson, J. H., & Valentine, S. R. (2016). Healthcare human resource management, 3rd Edition. Cengage Learning, U.S.
Garner, E. (2012). Recruitment and Selection. Bookboon.
Gusdorf, M. L. (2008). Recruitment and Selection: Hiring the right person. USA: Society for Human Resource Management.
Study Document
Retention In The National Guard
...Business communication 1. Introduction
The United States Congress has for many years been directly involved in ensuring that the country has a fully equipped standing military force that is capable of dealing with any external or internal threat. One of the ways it does this is to make laws that influence how the different branches of the United States military recruit and retain soldiers. For example, the Congress has the power to set the maximum number of men and women a branch of the military can have. This will have a direct influence on the branch’s recruitment policies (Kapp, 2014; 2012). The Congress can also set compensation levels e.g. separation incentives, educational benefits, recruitment bonuses, retention bonuses, and salary. The Congress can also set the eligibility criteria for recruitment and retention i.e. the qualifications that one must meet to serve in any branch of the United States Armed Forces. Some of the……
Study Document
Optimizing Health Information Systems
Optimizing Merged Health Information Systems
Although the merger of two comparably sized companies competing in the same industry is a relatively commonplace business strategy, the process is fraught with obstacles and challenges and a significant percentage of merged entities fail outright because of these problems (Murphy, ……
References
References
Abouzhar, C. & Boerma, T. (2009, August). Health information systems: The foundations of public health. Bulletin of the World Health Organization, 83(8), 578-583.
Cresswell, K. & Aziz, S. (2013, May). Organizational issues in the implementation and adoption of health information technology innovations: An interpretative review. International Journal of Medical Informatics, 87(5), 73-86.
Drazen, E. L. (2006, February). Maximizing the benefits of health care information systems. Journal of Medical Systems, 10(1), 51-56.
Kruse, C. S. & Smith, D. (2017, July). Security techniques for the electronic health records. Journal of Medical Systems, 41(8), 127.
Kumar, V. (2011). Impact of health information systems on organizational health communication and behavior. The Internet Journal of Allied Health Sciences and Practice, 9(2), 37-44.
McGrail, K. M. & Black, C. (2009, August). Access to data in health information systems. Bulletin of the World Health Organization, 83(8), 563-569.
Murphy, M. L. (2019, March). Mastering accounting for business combinations: Mergers and acquisitions present challenges that finance can overcome by staying involved with the deal and preparing in advance of the closing. Journal of Accountancy, 227(3), 24-27.
NAHQ code of ethics for healthcare quality. (2019). National Association for Healthcare Quality. Retrieved from https://nahq.org/about/code-of-ethics .
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Recruitment Of Talented Employees
… the profile of the company for employees is a continual work in progress. Again taking inspiration from how companies attract customers, creating a communication feedback loop from employees about the responsibilities they desire and how the company can improve performance in key areas can be useful (Bajic, ……
References
References
Bajic, E. (2013). The 6 steps for retaining good employees. Forbes. Retrieved from:
https://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good- employees/#63a92aa5721f
Fallon, N. (2016). 6 steps for learning how to recruit the best talent. Business News Daily.
Retrieved from: https://www.businessnewsdaily.com/6252-tips-for-recruiters.html
Keller, S. & Meaney, (2017). Attracting and retaining the right talent. McKinsey. Retrieved
from: https://www.mckinsey.com/business-functions/organization/our-insights/attracting - and-retaining-the-right-talent
Williams, D. & Scott, M. (2012). Five ways to retain employees forever. Harvard Business
Review Retrieved from: https://hbr.org/2012/11/five-ways-to-retain-employees
Study Document
Self Regulation Proposal
… them to set the example for the rest of the workers in the firm.
The culture must then be supported by practical, every-day communication and activities—messages that inspire and motivate workers to seek compliance and to honor the code that the firm puts forward. The firm must ……
References
References
Arner, D. W., Barberis, J., & Buckey, R. P. (2016). FinTech, RegTech, and the reconceptualization of financial regulation. Nw. J. Int'l L. & Bus., 37, 371.
Arnone, M., & Padoan, P. C. (2008). Anti-money laundering by international institutions: a preliminary assessment. European Journal of Law and Economics, 26(3), 361-386.
Greene, E., & Odorski, C. (2015). SEC enforcement in the financial sector: addressing
Omarova, S. T. (2010). Rethinking the future of self-regulation in the financial industry. Brook. J. Int'l L., 35, 665.post-crisis criticism. Bus. L. Int'l, 16, 5.
Omarova, S. T. (2011). Wall street as community of fate: Toward financial industry self-regulation. University of Pennsylvania Law Review, 159(2), 411-492.
Pritchard, A. C. (2003). Self-regulation and securities markets. Regulation, 26, 32.
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