Business Communication Essays (Examples)
Study Document
Using Tactical Empathy And Effective Silence To Negotiate An Outcome
… in his own person what it means to have the kind of bearing and presence of mind needed to facilitate trust building, respect, communication, and resolution. The Authoritative leader sets the stage for how to act by leading the way personally. Situational leadership is another style of ……
References
References
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Combs, J. P., Harris, S., & Edmonson, S. (2015). Four Essential Practices for Building Trust. Educational Leadership, 72(7), 18-22.
Fisher, R. & Ury, W. (1991). Getting to Yes. NY: Penguin.
Lunenburg, F. C. (2012). Power and leadership: An influence process. International Journal of Management, Business, and Administration, 15(1), 1-9.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370.
Ritzer, G. & Stepnisky, J. (2017). Modern sociological theory. Thousand Oaks, CA: SAGE.
Singh-Sengupta, S. (1997). Leadership: A Style or an Influence Process. Indian Journal of Industrial Relations, 265-286.
Study Document
Cross Cultural Management
… biases to ensure that they can avoid them when working in a multicultural environment (Søderberg & Holden, 2002). There are verbal and nonverbal communication styles that could contribute to this challenge. Gestures, facial expressions, and eye contact. There are cultures where keeping eye contact is a sign … up and taught to always maintain eye contact with the person I am talking with. Facial expressions and gestures are nonverbal means of communication where one uses these to create impactful conversations with their audience. In cross-cultural work environments, one should be certain of the gestures and … to the employees. Management should be wary of the employees and be certain that they are communicating effectively using both nonverbal and verbal communication.
Cross-Cultural Management: Issues to be Faced
Purpose of the Study
The purpose of this study was to analyze cross-cultural management. Adler (1983) wanted … is handled in a cross-cultural……
References
References
Adler, N. J. (1983). Cross-cultural management: Issues to be faced. International Studies of Management & Organization, 13(1-2), 7-45.
Hamlin, R. G., Beattie, R. S., & Ellinger, A. D. (2007). What do effective managerial leaders really do? Using qualitative methodological pluralism and analytical triangulation to explore everyday ‘managerial effectiveness’ and ‘managerial coaching effectiveness.
Hamlin, R. G., Ellinger, A. D., & Beattie, R. S. (2006). Coaching at the heart of managerial effectiveness: A cross-cultural study of managerial behaviours. Human Resource Development International, 9(3), 305-331.
Søderberg, A.-M., & Holden, N. (2002). Rethinking cross cultural management in a globalizing business world. International Journal of Cross Cultural Management, 2(1), 103-121.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… there.
Macro Environmental Factors
Political Environment
The political environment in the City of Ogden and the State of Utah is pretty conducive for business. This will help the beverage company to move forward as it intends to. Both the state government and the federal government are putting … the federal government are putting measures in place to encourage the establishment of more companies to create employment. Some of the measures include pro-business regulation and tax benefits. Therefore, in terms of the political environment, the Company is in a good place.
Economic Environment
The coronavirus pandemic ……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Line Managers Coaching Guidance
...Business communication Coaching for Influence
Influencing others is an essential skill and competency in the present day work setting. It is imperative to learn how to influence others in a more efficacious manner so as to advance in different leadership roles within the organization. The following are guiding principles that need to be taken into consideration in coaching for influencing:
Pinpointing Precisely the Goal or Objective
In regard to influencing others, it is always important to start with the end in mind. That is, it is important to ascertain precisely what the goal or objective for influencing is. That is, being sure of what one wishes the outcome to be, what the influencing is meant to make the others do and also what any sort of change will look like. In the similar phase, it is essential to know your audience. That is, determining who they are, what is significant to them……
References
References
Amory, D. (2012). Essential knowledge for personal coaches. Lulu. com.
Bareil, C. (2013). Two paradigms about resistance to change. Organization Development Journal, 31(3), 59–71
Bennett, J. L., & Bush, M. W. (2013). Coaching for change. New York: Routledge.
Franken, A., Edwards, C., & Lambert, R. (2009). Executing strategic change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49–73.
Institute of Leadership and Management. (2012). Influencing Others at Work. New York: Routledge.
Nevenhoven, J. (2019). Coaching Employees Through Change. Life Cycle Engineering. Retrieved from: https://www.lce.com/Coaching-Employees-Through-Change-1912.html
Study Document
Competitive Advantage And Operations Management
… this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and it benefits … in turn allowed Apple to innovate at a rapid pace and become the leader in consumer electronics during several critical years when mobile communication were entering the mainstream. The result is that today Apple still has a decent market share in a number of products, a massive ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Nike S Colin Kaepernick Ad Campaign
...Business communication Nike
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. This paper discusses the strategic issue underlying Nike’s controversial campaign and shows how it was intended to leverage “woke culture” and gain competitive advantage in an industry that had largely stayed quiet on socio-political issues. This paper provides an external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Starbucks Corporation Operational Sustainability
...Business communication Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company is one of the biggest coffee roasters in the world and serves millions of patrons every day from its 30,000 plus stores around the globe. This article looks at how Starbucks has approached and operationalized the concept of sustainability.
Social Sustainability
In 2016, Starbucks floated a sustainability bond with the goal of financing coffee growing projects in various regions so as to promote environmental sustainability and socio-economic growth. Starbucks Corporation followed the guidelines presented by the Green Bond Principles 2016 in issuing its Starbucks Corporation Sustainability Bond Framework - also referred to simply as the “Framework”. The proceeds of the bond were directed at financing and refinancing……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Trust And Relationships In Negotiation
...Business communication Trust and Relationships in Negotiation
Introduction
Successful negotiations rely heavily upon the ability of those involved to develop trust and build solid relationships. If parties to a negotiation cannot trust one another and do not develop the kind of relationships required, it is highly unlikely that they will arrive at the kind of satisfactory, win-win outcome that all sides desire. But how does one define trust? What steps can be taken to best support a working relationship? How can one tell if one is moving towards a successful negotiation or working against one’s own best interests? This paper will review the topic of trust and relationship development in negotiations to show how one can approach the problem of trust and relationship building while working on negotiating an outcome that satisfies all parties.
What is Trust?
Trust is a concept that has different meanings depending on how one thinks of its……
References
References
Butler Jr, J. K. (1999). Trust expectations, information sharing, climate of trust, and negotiation effectiveness and efficiency. Group & Organization Management, 24(2), 217-238.
Lewicki, R. J., & Stevenson, M. A. (1997). Trust development in negotiation: Proposed actions and a research agenda. Business & Professional Ethics Journal, 16(1/3), 99-132.
Olekalns, M., & Smith, P. L. (2009). Mutually dependent: Power, trust, affect and the use of deception in negotiation. Journal of Business Ethics, 85(3), 347-365.
Ross, W., & LaCroix, J. (1996). Multiple meanings of trust in negotiation theory and research: A literature review and integrative model. International Journal of Conflict Management. 7(4), 314–360.
Shell, G. R. (1991). Opportunism and trust in the negotiation of commercial contracts:Toward a new cause of action. Vand. L. Rev., 44, 221.
Study Document
Manufacturing Systems In Automotive Industry
… part types simultaneously under computer control. Imperatively, the system is not just interlinked by a material transport system but also interconnected by a communication network for assimilating all aspects of manufacturing. This sort of system portrays flexibility in handling, routing, processes, and changing of tools. Also, an ……
References
References
Boone, L. E., Kurtz, D. L., & Khan, M. H. (2009). Contemporary business. Hoboken: John Wiley & Sons.
Chui, M., George, K., Manyika, J., Miremadi, M. (September 2017). Human + machine: A new era of automation in manufacturing. McKinsey & Company.
Deng, W., Luo, Q. (2012). Advanced Technology for Manufacturing Systems and Industry. New York: Pearson.
Groover, M. P. (2007). Fundamentals of modern manufacturing: materials processes, and systems. John Wiley & Sons.
HR Cloud. (2020). HR Automation - The Future of Human Resource Process Management. Retrieved from: https://kissflow.com/hr-process/
Joshi, V., Adhikari, M. S., Patel, R., Singh, R., Gehlot, A. (2018). Industrial Automation: Learn the current and leading-edge research on SCADA Automation. New Delhi: Pearson.
Krar, S. F., & Gill, A. (2003). Exploring advanced manufacturing technologies. Industrial Press, Inc.
Ladet, P., & Vernadat, F. (Eds.). (2013). Integrated manufacturing systems engineering. Springer.
Study Document
Twitter External Internal Analysis Report To CEO
…
· Global high profile - political leaders around the world and famous celebrities of similar high-profiles use the platform (C-142)
· Platform allows business and content creators to extend reach and have the potential of billions of online impressions of tweets (C-141)
· Immediate data generator, every ……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
