Broadcasting Essays (Examples)
Study Document
Defending The Practice Of Social Media Marketing
...Broadcasting How to Use Social Media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social media marketing and examine an example of a practical application.
Pros and Cons of Social Media Marketing
The pros of social media marketing are that it allows the company to directly connect to consumers on platforms that consumers……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Transgender The Behaviors Acts And Transitions
… necessitate transgender people to voluntarily and readily identify as transgender and risk ostracism, violation, and further segregation from society. Despite increasing publication and broadcasting in media, there continues to a high level of ignorance and disregard for transgender people (Miner et al., 2012).
However, following research conducted ……
References
References
Bockting, W. O., Miner, M. H., Swinburne Romine, R. E., Hamilton, A., & Coleman, E. (2013). Stigma, mental health, and resilience in an online sample of the US transgender population. American journal of public health, 103(5), 943-951.
Bockting, W., Coleman, E., Deutsch, M. B., Guillamon, A., Meyer, I., Meyer III, W., ... & Ettner, R. (2016). Adult development and quality of life of transgender and gender-nonconforming people. Current opinion in endocrinology, diabetes, and obesity, 23(2), 188.
Catelan, R. F., Costa, A. B., & Lisboa, C. S. D. M. (2017). Psychological interventions for transgender persons: a scoping review. International Journal of Sexual Health, 29(4), 325-337.
Divan, V., Cortez, C., Smelyanskaya, M., & Keatley, J. (2016). Transgender social inclusion and equality: a pivotal path to development. Journal of the International AIDS Society, 19, 20803.
Drydakis, N. (2020). Trans People, Transitioning, Mental Health, Life, and Job Satisfaction. Handbook of Labor, Human Resources and Population Economics, 1-22.
Glynn, T. R., & van den Berg, J. J. (2017). A systematic review of interventions to reduce problematic substance use among transgender individuals: A call to action. Transgender Health, 2(1), 45-59.
Grossman, A. H., Haney, A. P., Edwards, P., Alessi, E. J., Ardon, M., & Howell, T. J. (2009). Lesbian, gay, bisexual, and transgender youth talk about experiencing and coping with school violence: A qualitative study. Journal of LGBT Youth, 6(1), 24-46.
Jellestad, L., Jäggi, T., Corbisiero, S., Schaefer, D. J., Jenewein, J., Schneeberger, A., ... & Garcia Nuñez, D. (2018). Quality of life in transitioned trans persons: a retrospective cross-sectional cohort study. BioMed research international, 2018.
Study Document
Twitter External Internal Analysis Report To CEO
… badge placed on accounts that are at risk of impersonification to indicate legitimacy. (C-141)
1.4.3. Social media platforms have implemented features such as broadcasting live videos, photo attachments to increase engagement. (C-141)
1.4.4. As internet access is becoming readily available, the use of social media is also ……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
Media And Its Grip On Youth Culture
...Broadcasting Introduction
As Stuart Hall shows, media representations are powerful. The problem is that the often present stereotypical images and characters that perpetuate and propagate biased beliefs. Because so much media is directed at and consumed by young people, youth culture itself becomes inundated with prefabricated ideas that are developed by the Culture Industry for their consumption. The Frankfurt School argued that the reason people in America never rose up against the owners of the means of production was because the Culture Industry had pacified them by way of the media—films, TV shows, musicals, music albums and so on—all of it had depleted the working class people of whatever impulse they might have had to rise up and take control of their own destiny, like Marx said they would. One of the most powerful companies within the Culture Industry is Disney, and as Giroux points out, it is all about hooking……
References
Works Cited
Drake, Jennifer, et al. Growing up postmodern: Neoliberalism and the war on the young. Rowman & Littlefield Publishers, 2002.
Giroux, Henry. “Disney, Casino Capitalism and the Exploitation of Young Boys: Beyond the Politics of Innocence.” TruthOut, 2009. https://truthout.org/articles/disney-casino-capitalism-and-the-exploitation-of-young-boys-beyond-the-politics-of-innocence/
Hall, Stuart. “Representation & the Media.” Media Education Foundation, 1997. https://www.mediaed.org/transcripts/Stuart-Hall-Representation-and-the-Media-Transcript.pdf
Marger, Martin N. \\\\\\\\\\\\"The mass media as a power institution.\\\\\\\\\\\\" Power in modern societies (1993): 238-249.
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