Valiant Marketing Plan

Company Description

Company Summary

Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant Marketing will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.

Mission Statement

Vision Statement

We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.

Services

Valiant Marketing prides itself in creating a link between businesses and the LGBTQ community. There are five fundamental services that our company will render to our consumers:

1. Public relations

This will include developing a wide range of programs and products that are means to sustain or improve the image and reputation of businesses and the products and services that they offer and will be focused on the LGBTQ consumers.

2. Advertising

This will include coming up with advertisements from the moment of conception of the ads to when they become completed. These services will have the fundamental objective of influencing the purchasing behavior of the LGBTQ consumers to lean on to the products and services being offered by the businesses.

3. Strategy

This service will include helping businesses to develop a general game plan through which they can reach the prospective LGBTQ consumers as a community and convert them into consumers of their product and service offerings

4. Market research

Valiant Marketing will seek out information that links the LBGT community with businesses. The information gathered will be employed in ascertaining and delineating marketing prospects and problems; creating, modifying and appraising marketing actions in addition to enhancing understanding of the LGBTQ community.

Core Values

The following are the core values that our company will stand by and adhere to at all times:

· All members of staff will conduct themselves with utmost professionalism in their day to day work

· All consumers that walk in our doors will be treated with integrity and objectivity to guarantee their satisfaction

· We guarantee brilliant customer service and customer satisfaction at all times

· We guarantee incessant creativity and comprehensive insight in all services that we provide to fit in the preferences and inclinations of LGBTQ consumers.

Key Partnerships

Key partnerships encompass the grid of the business affiliates and business suppliers that enable the business to operate effectively. One of the key partnerships for Valiant Market will be working in tandem with the National LGBTQ Chamber of Commerce (NGLCC). The NGLCC is the entity that provides a voice for businesses of the LGBTQ community. It is the biggest activism organization that is committed to the expansion of economic prospects and developments for LGBTQ individuals, and the select certifying entity for LGBTQ-owned businesses (NGLCC, 2019).

Management Team and Company Structure

The company structure of Valiant Marketing will be hierarchical comprising of different rakings using the top-down approach:

Industry Analysis

Industry Trends

Consumers from the LGBTQ community are a demographic that is highly lucrative, as they are valued to be worth approximately $700 billion in the United States and roughly £80 billion in Britain. Statistics indicate that the LGBT economy in America comprises of LGBT businesses that bring in $1.7 trillion to the entire economy and generate tens of thousands of jobs on an annual basis (NGLCC, 2019). However, one of the key trends within this industry is that about two-thirds of consumers from this community continue to be loyal to brands that are gay-friendly as compared to other brands, even in instances when other companies offer them lower prices. In accordance to market research, it has been established that 85 percent of individuals from the LGBTQ community have a preference of purchasing products or services from a brand that advertises and markets in the LGBT media or comprises of ad creatives that specifically target them. This indicates the massive business potential that can create a link between this community and businesses in the market.

Valiant Market purposes to bring trust, unity and enthusiasm in the marketing and advertising industry. Our marketing and advertisement services will help businesses to gain understanding into the LGBTQ communities in regard to their preferences and inclinations and therefore target these consumers in an effective manner. Our company assures businesses that we will facilitate effective market positioning of their brands glaringly in the LGBTQ community. At the same time, Valiant Marketing endeavors to ensure that the LGBTQ community is shone in a positive light and their voices also heard through our marketing efforts.

Future of the Industry

The future prospects of the industry appear to be bright and hopeful. In the present day, technology advancement is on a high and more and more consumers are eager to embrace and make use of cutting-edge products and services. Social media platforms and online advertising is on the rise and progressively more businesses are seeking services to market their business operations online. Automated processes facilitate expedient business processes, which not only bring in a greater consumer base but at the same time also increase the revenue generated by the company. Therefore, it is anticipated that there will be increased sales in the future for the industry. In addition, with progressively more states and countries recognizing the rights and liberties of the LGBTQ community, the demographic is growing making it progressively valuable in conducting business.

Market Analysis

Market Segmentation and Target Market Selection

From a demographic perspective, Valiant Marketing will lay emphasis on both individuals and businesses that endeavor to conduct business transactions with the LGBTQ community. These are companies that necessitate proper marketing and advertisement to facilitate their success in the market. Geographically, the initial two years will consist of ad buys and connections in the Southeast US with Atlanta as the home base / next 2 years expand Nationwide with plans afterwards to go global. Subsequent to having a greater number of consumers and increase service sales, we plan to extend our business operations to neighboring states and further to internationally. The LGBTQ community is increasing all over the world. From a psychographic perspective, Valiant Marketing will target companies that are seeking to create a business relationship and affiliation with consumers and businesses in the LGBTQ community, with the main of changing how these consumers perceive them and have an endearing to them. In addition, these are companies that aspire to have the processes that have consumer preferences in mind and are fitting to the business’ needs.

Target market selection is imperative to business accomplishment and achievement. Our business company will target the business community in Southeast US with Atlanta as the…