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As Bonsall (2012) points out, The American Nurses Credentialing Center (ANCC) has defined specialty certification as “a process by which a government agency validates, based upon predetermined standards, an individual nurse’s qualifications for practice in a defined functional or clinical area of nursing.” Essentially specialty ……
References
American Academy of Nurse Practitioners. (2019). AANPCB Certification. Retrieved from https://www.aanpcert.org/certs/index
BoardVitals. (2018). ANCC vs. AANP: Which FNP Exam Should I Take? Retrieved from https://www.boardvitals.com/blog/ancc-aanp-fnp-exam/
Bonsall, L. (2012). Specialty certification. Retrieved from https://www.nursingcenter.com/ncblog/march-2012/specialty-certification
Green, K. (2015). Careers in hospice care. Retrieved https://www.bls.gov/careeroutlook/2015/article/hospice.htm
Institute of Medicine. (2010). Future of nursing. Retrieved from https://www.nursingworld.org/practice-policy/iom-future-of-nursing-report/
NetCE. (2019). New Jersey Advanced Practice Registered Nurses CE Requirements, Accreditations & Approvals. Retrieved from https://www.netce.com/ce-requirements/nurse-practitioner/NJ/
Spiritual Care Association. (2019). Palliative care specialty. Retrieved from https://www.spiritualcareassociation.org/apbcc-hpc.html
Study Document
...Government policy Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company is one of the biggest coffee roasters in the world and serves millions of patrons every day from its 30,000 plus stores around the globe. This article looks at how Starbucks has approached and operationalized the concept of sustainability.
Social Sustainability
In 2016, Starbucks floated a sustainability bond with the goal of financing coffee growing projects in various regions so as to promote environmental sustainability and socio-economic growth. Starbucks Corporation followed the guidelines presented by the Green Bond Principles 2016 in issuing its Starbucks Corporation Sustainability Bond Framework - also referred to simply as the “Framework”. The proceeds of the bond were directed at financing and refinancing……
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
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… can be useful when the company is looking to obtain a long-term health contract. These are usually aimed towards other big organizations like government agencies.
Marketing Strategy
Generally speaking, the marketing strategy should follow the basic rules of marketing in the digital age, which consist of the ……
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
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