Global Market Essays (Examples)
Study Document
Warehouse And Material Handling
… 2015). What is more, the private warehouse will place a key role to the distribution system of the firm, especially in regard to market presence. It is imperative to note that a private warehouse that includes the name of the company on it might generate consumer perceptions … the company on it might generate consumer perceptions of receptiveness, awareness and stability. At times, this sort of awareness gives a company a market advantage over other rivaling firms (Ross, 2015).
Description on warehouse location accessibility
Warehouses are very significant components within a supply chain network either … other rivaling firms (Ross, 2015).
Description on warehouse location accessibility
Warehouses are very significant components within a supply chain network either locally or global. The location of a warehouse within a supply chain network is a key determining factor of the…[break]…diagram above illustrates the proposed layout of ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Fero Beauty
ABC market Plan (FERO BEAUTY)
Introduction
The company in question is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic … is Fero Beauty. Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, … include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the market plan, I will share the company’s pricing and distribution strategy, integrated market communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct market plan, and social responsibility/cause-related market plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Fero Beauty Boutiques
market plan
Introduction
Fero Beauty is a boutique that sells the latest, fashionable and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, … bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of this paper is to explain a comprehensive market plan for the company. The market plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and SWOT analysis.
…
3. To achieve sales targets of 30 percent per month
The long term goals of the company include:
1. To achieve 15 percent market share within five years
2. To open a second retail shop within three years
3. To increase the number of employees to 50 ………
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Papa Johns Strategic Analysis
… exists in a state of monopolistic competition, so brand can be one of the more reliable differentiators to combat hard economic times. This market structure means that the quality of the food, the service, and the overall brand value are the key means of differentiating from competitors. … one of these dimensions, if not more, and firms that fail seem to struggle with each. This industry structure, especially in a mature market, is not conducive to weakness.
The industry is also impacted by social forces such as trends towards healthier eating, gluten-free eating, online ordering … behavior.
The current corporate level strategy is a bit muddy. While the chain originally focused on quality,…[break]…quality, with a differentiated offering in the market. Pizza is a highly competitive business, and margins are certainly slim, so there is a risk that the company cannot do this profitably, … the post-Schnatter brand definition. The……
References
References
Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265
IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html
Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from https://www.investopedia.com/terms/p/porter.asp
McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html
Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm
Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe
Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from https://www.papajohns.com/company/about-papa-johns.html
QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart
Study Document
Theory Practice Of Business Psychology In Johnson & Johnson Company
… obtain better job performance and make a contribution to more substantial efforts (Asim, 2013). For an organization to compete efficaciously in the international market, it is essential to design jobs, and duties in a way that stress id diminished, and the levels of employee satisfaction and motivation, … that they are bound to gain rewards. Johnson & Johnson has been able to attain remarkable results and outstanding performance concerning competitors and market performance. These results are primarily linked to the motivation given to the employees. The company has one of the healthiest workforces around, and ……
References
References
Asim, M., 2013. Impact of Motivation on Employee Performance with effect of training: Specific to Education Sector of Pakistan. International Journal of Scientific and Research Publications, 3(9), 1-9.
Heneman, H. G., & Schwab, D. P., 1972. Evaluation of research on expectancy theory predictions of employee performance. Psychological Bulletin, 78(1), 1.
Herzberg, F., 1987. One More Time: How Do You Motivate Employees? Harvard Business Review, 65, 5.
Herzberg, F., Mausner, B. & Snyderman, B. 1959. The motivation to work. New York. John Wiley.
Hilgert, R. L., Leonard, E. C., 2001. Supervision: Concepts and practices of management. New York: South-Western College Publication.
Johnson & Johnson., 2020. Wellness 360: 9 Innovative Johnson & Johnson Employee Benefits for Mind, Body, and Budget. Retrieved 25 February 2020 from https://www.jnj.com/health-and-wellness/innovative-employee-benefits-and-wellness-programs-from-johnson-johnson
Johnson & Johnson., 2020. Careers: Healthiest Finances. Retrieved 25 February 2020 from https://www.careers.jnj.com/employee-benefits/financial-benefits .
Johnson & Johnson. , 2018. 2018 Health for Humanity Report: Creating Unique Career Opportunities. Retrieved 25 February 2020 from https://healthforhumanityreport.jnj.com/our-people/creating-unique-career-opportunities
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… part of any business because, given the ever-shifting economy and the relevant economic forces, a business must change to adapt to the prevailing market forces (Doppelt 2017). The process of change management can either be successful or a failure, and its success or failure can significantly affect … to change, and though the website had taught him invaluable lessons, the turned EasyBuyMusic to EBS Worldwide (Rodrigues 2012). Today EBS Worldwide provides market tools and services and has offices in India, Europe, and the US. Some of its products are market, CreditMax, and PeopleMax.
Changes the entrepreneur made
The entrepreneur made a complete transformation of the company, not only the name but also the … However, it is to be noted that these changes began after the CEO had noticed the need for change to respond to the market forces and the changing customer needs.
After EasyBuy, the business did……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
CFOs Big Data Opportunities In Firms
… data allow organizations to ‘co-create’ solutions alongside their target users and create new value that is highly tailored to the needs of the market (Turner, Schroeck & Shockley, 2013).
The financial services sector is one of the industries that have adopted Big Data at scale to inform … tools and models is the ability to accurately analyze customer sentiment. Customer tastes are rapidly changing as they get more choices in the market. Industries must be able to fulfill these ever-changing needs and address them satisfactorily (Nath, 2019).
For companies to be able to know what … ability to segment customers by psychographic and demographic profiles. This inability for advanced segmentation limits businesses in their ability to accurately target their market segments when doing advertising. There is a growing need for a more advanced system that can help overcome these challenges especially in the … calculations, ability to collaborate, and……
References
References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4).
Jin, X., Wah, B. W., Cheng, X., & Wang, Y. (2015). Significance and challenges of big data research. Big Data Research, 2(2), 59-64.
Joshi, N. (2018). How Big Data Can Transform the Finance Industry. Retrieved October 7, 2019, from https://www.bbntimes.com/en/technology/big-data-is-transforming-the-finance-industry .
Nath, T. I. (2019). How Big Data Has Changed Finance. Retrieved October 7, 2019, from https://www.investopedia.com/articles/active-trading/040915/how-big-data-has-changed-finance.asp .
Turner, D., Schroeck, M., & Shockley, R. (2013). Analytics: The real-world use of big data in financial services. IBM Global Business Services, 27.
Yin, S., & Kaynak, O. (2015). Big data for modern industry: challenges and trends [point of view]. Proceedings of the IEEE, 103(2), 143-146.
Zhou, K., Fu, C., & Yang, S. (2016). Big data driven smart energy management: From big data to big insights. Renewable and Sustainable Energy Reviews, 56, 215-225.
Study Document
HR Strategy And Practice
… the general aspirations and intentions of the company. The HR strategy reflects four key areas of its overall business strategy: business value, innovation, global integration, and on-demand infrastructure. The goals of IBM’s HR Strategy include to lead transformation, anticipate and build skills, and grow the company. IBM … its corporate strategy is the premise for both HR and business strategies. As a result, the company’s HR strategy is not subservient to product-market logic. On the contrary, horizontal integration through ensuring HR goals are linked to individual HR policy areas. Therefore, HR practices do not conflict ……
References
References
Boon, C., Eckardt, R., Lepak, D.P. & Boselie, P. (2017, October 5). Integrating Strategic Human Capital and Strategic Human Resource Management. The International Journal of Human Resource Management, 29(1), 34-67.
Boon, C., Hartog, D.N.D. & Lepak, D.P. (2019, January 14). A Systematic Review of Human Resource Management Systems and Their Measurement. Journal of Management, 45(6), 2498-2537.
Richard, O.C. & Johnson, N.B. (2001, March). Strategic Human Resource Management Effectiveness and Firm Performance. The International Journal of Human Resource Management, 12(2), 299-310.
Seyyedjavadin, S.R. & Zadeh, M.H. (2009, June). HR Strategy and Its Aligning with Organizational Strategy and Human Capabilities. Iranian Journal of Management Studies, 2(2), 5-29.
Wright, P.M. (2008). Human Resource Strategy – Adapting to the Age of Globalization. Retrieved July 25, 2020, from https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/Documents/HR-Strategy-Globalization.pdf
Study Document
COVID 19 Pandemic Public Implications Of Government Response
… will revise their measures appropriately.
Introduction
The novel coronavirus disease 2019 (COVID-19) has so far has a significant effect on lives on a global scale. It has been classified as a threat to national security my many countries and regions, and thus, putting in place several measures … More importantly, there is a need to ensure that before the social distancing measure put in place is lifted, there is an effective global coordinated effort to ensure that in almost all regions report zero new infections in healthcare settings. This strategy, however, might be hard to ……
References
Reference
Fong, M. W., Gao, H., Wong, J. Y., Xiao, J., Shiu, E. Y., Ryu, S., & Cowling, B. J. (2020). Nonpharmaceutical Measures for Pandemic Influenza in Nonhealthcare Settings-Social Distancing Measures. Emerging infectious diseases, 26(5).
McCloskey, B., Zumla, A., Ippolito, G., Blumberg, L., Arbon, P., Cicero, A., ... & Borodina, M. (2020). Mass gathering events and reducing further global spread of COVID-19: a political and public health dilemma. The Lancet.
O\\\\\\'Leary, R., Van Slyke, D. M., & Kim, S. (Eds.). (2010). The future of public administration around the world: The Minnowbrook perspective. Washington, DC: Georgetown University Press.
Tuite, A. R., Ng, V., Rees, E., & Fisman, D. (2020). Estimation of COVID-19 outbreak size in Italy. The Lancet Infectious Diseases.
Study Document
Analyzing The Speeches Of Angela Y Davis
… Alan Gómez, “Resisting Living Death at Marion Federal Penitentiary, 1972,” Radical History Review 96 (2006), 59.]
Racism, Gender Oppression, the Regulation of Sexuality, and global Capitalism
Davis’s interpretation of the prison-industrial complex and of the order of the U.S. as a whole is filtered through the lens of … is filtered through the lens of racism and gender oppression. Linked to these concepts are the regulation of sexuality and the issue of global capitalism—the unregulated pursuit of market dominance, materialistic conquest, and material gain in a zero sum game. She identified all of these things as coming from a “patriarchal structure … from women, especially from black women.[footnoteRef:4] Julia Sudbury supports this interpretation, arguing that “we need to challenge the tendency for discussions about the global economy and state violence to lose site of the intimate ways in which gender and sexuality are inscribed in macro-level processes of exploitation ……
References
Bibliography
Davis, Angela. The Meaning of Freedom. San Francisco, CA: City Light Books, 2012.
Gomez, Alan. “Resisting Living Death at Marion Federal Penitentiary, 1972,” Radical History Review 96 (2006): 58–86.
Prashad, Vijay. “Second-Hand Dreams,” Social Analysis 49: 2 (Summer 2005): 191-198.
Sudbury, Julia. “A World Without Prisons: Resisting Militarism, Globalized Punishment, and Empire,” Social Justice 31.2 (2004): 9-28.
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