Global Market Essays (Examples)
Study Document
Branding Study
Nike Should Move Production to the US and Make America Great Again
Introduction
Nike is a global sport, clothing and shoe supplier and retailer with over 1000 retail outlets in the US and with global brand recognition. Since its founding in the 1960s, the company has dominated the sporting industry with its apparel, shoes, accessories and sporting products—from … in the world.” Its mission is to create “groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work” (“About Nike”). Its brand values include enhancing performance, providing ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Walmart And Starbucks Sustainability
… is the ethics of coffee, tea, cocoa and farmer support and this combines with water, energy, green building and climate change. The company's market of its approach contains a lot of high level discussion, but there are opportunities to take a deeper dive into specific initiatives and … well, such as diversity, but there is the community involvement element that distinguishes it from some other large companies.
The Wal-Mart approach to global Responsibility (2017) focuses a lot on sustainability. For Wal-Mart, this dovetails a lot with their approach on waste. The company has long recognized …
Lindgreen and Swaen (2009) note that there are many reasons why a company chooses to behave as it does. There is certainly a market interest in CSR, but if there is no financial interest, that raises interesting questions about agency theory. Differentiation from competitors, however, is a … in CSR, but if there……
References
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
Competitive Advantage And Operations Management
… coffee spaces, and expand into breakfast and snack food, both areas that have helped to fuel the company’s growth. Starbucks furthermore has a global scope and is listed among the world’s most valuable brands (Interbrand, 2019). Starbucks also gains competitive advantage by being able to run both … Starbucks also gains competitive advantage by being able to run both company-owned stores and franchised locations, and this flexibility allows it to control market entry, and also allowed it to expand much faster than any competitor in the coffee shop business was able to do.
Apple has … consumer electronics during several critical years when mobile communications were entering the mainstream. The result is that today Apple still has a decent market share in a number of products, a massive ecosystem, tens of millions of loyal customers, and beyond that, years of success have made … Apple’s success took some time,……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Valiant
Company Description
Company Summary
Valiant market is a new conception in market. Our market agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America … with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant market will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent …
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and market industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant market prides itself in creating a link between businesses and the LGBTQ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
McDonalds International Expansion
global market Project
market Analysis
St. Lucia is a small market, with a population of 166,000 people and a GDP per capita of $14,400 (CIA World Factbook, 2020). This makes it a relatively weak … with a population of 166,000 people and a GDP per capita of $14,400 (CIA World Factbook, 2020). This makes it a relatively weak market for fast food, and there are only a few outlets in the entire country, and none for McDonalds. There is potential, however, in … potential, however, in Castries, and in tourist areas such as Rodney Bay, or near the airport in Vieux Fort. How much potential the market had is up for debate, as locals do not eat much beef, and this was responsible for the downfall of McDonalds in Barbados … St. Lucia. Other outlets like KFC have barely a foothold in the country. That said, McDonalds is motivated to……
References
References
CIA World Factbook (2020) St. Lucia. Central Intelligence Agency. Retrieved May 29, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/st.html
Deloitte (2020) International tax St. Lucia highlights 2020. Deloitte. Retrieved May 29, 2020 from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Tax/dttl-tax-stluciahighlights-2020.pdf
Duncan, N. (2019) The QSR 50. Quick Service Restaurants. Retrieved May 29, 2020 from https://www.qsrmagazine.com/reports/qsr-50-11
Patrick (2020) McDonald’s failure in Barbados hides in plain sight. Uncommon Caribbean. Retrieved May 29, 2020 from https://www.uncommoncaribbean.com/barbados/mcdonalds-failure-in-barbados-hides-in-plain-sight/
St. Lucia Times (2019) Saint Lucia slips in ease of doing business rankings. St. Lucia Times. Retrieved May 29, 2020 from https://stluciatimes.com/saint-lucia-slips-in-ease-of-doing-business-rankings/
Trading Economics (2019) St. Lucia corruption perceptions index. Trading Economics. Retrieved May 29, 2020 from https://tradingeconomics.com/st-lucia/corruption-index
Study Document
Major Issues Facing The European Union
… the open borders policy, which allows an EU citizen or guest to freely travel from one member nation to the next without requiring a…[break]…market and the economies of Europe. The UK has already left, setting a terrible precedent for other countries to follow. These trends are not … already left, setting a terrible precedent for other countries to follow. These trends are not positive developments for the EU and with the global economy wavering there is a great deal of downside risk. How can the EU weather the coming social, political, and economic storm that ……
References
References
Amadeo, K. (2019). Eurozone debt crisis. Retrieved from https://www.thebalance.com/eurozone-debt-crisis-causes-cures-and-consequences-3305524
BBC. (2020). Brexit. Retrieved from https://www.bbc.com/news/uk-politics-32810887
Chadwick, L. (2020). Recession could tip EU. Retrieved from https://www.euronews.com/2020/02/27/could-covid-19-coronavirus-trigger-a-european-economic-recession
Grose, T. (2020). Coronavirus tests Europe’s open borders. Retrieved from https://www.usnews.com/news/best-countries/articles/2020-03-02/europes-open-border-agreement-may-become-casualty-to-coronavirus
Herszenhorn, D. (2019). Europe’s NATO problem. Retrieved from https://www.politico.eu/article/europe-nato-problem-defense-procurement-training-research/
Pew Research Center. (2016). European opinions of the refugee crisis. Retrieved from https://www.pewresearch.org/fact-tank/2016/09/16/european-opinions-of-the-refugee-crisis-in-5-charts/
Wirtz, B. (2019). The Beginning Of The End Of Open Borders In Europe. Retrieved from https://www.theamericanconservative.com/articles/the-beginning-of-the-end-of-open-borders-in-europe/
Study Document
Operations Management And Business Strategy
… hotel trade in the state, along with a mail order retail business. Fiyeli also sells to select coffee shops, but most of its market is on the restaurant and hotel side.
In the United States, the retail coffee market is worth an estimated $12.8 billion and saw a growth rate of 7.9% (Morder Intelligence, 2017). The market is highly competitive and highly stratified, but the growth provides opportunity for companies to grow, and to find specialized niche market.
The Challenge
Fiyeli faces a long-term challenge to ensure a stable supply chain of high quality coffee beans. Rising consumption has increased demand, … case that product design is integral to the supply chain management process. Their research suggests that products are typically designed to meet identified market needs, and the supply chain designed around the product. But, they argue, if product design is also taken into account, the supply chain……
References
References
Aburto, L. & Weber, R. (2005) Improved supply chain management based on hybrid demand forecasts. Applied Soft Computing. Retrieved June 13, 2019 from https://s3.amazonaws.com/academia.edu.documents/30284637/demand_forecast_in_a_supermarket_using_a_hybrid_intelligent_system.pdf
CT Magazine (2012) Coffee packaging freshness. Coffee Talk Magazine. Retrieved June 13, 2019 from https://coffeetalk.com/ctmagazine/10-2012/3926/
Del Valle, G. (2019) Wholesale coffee is cheaper than it has been in years. That’s not good news. Vox. Retrieved June 13, 2019 from https://www.vox.com/the-goods/2019/4/25/18512680/coffee-futures-price-dropping-brazil-currency
Garza, E. & Hoffman, M. (2019) How climate change is killing coffee. Knowledge @ Wharton. Retrieved June 13, 2019 from https://knowledge.wharton.upenn.edu/article/coffee-climate-change/
Khan, O. & Creazza, A. (2005) The impact of product design on the supply chain. Chartered Institute of Logistics and Transport Retrieved June 13, 2019 from https://www.researchgate.net/publication/265492088_The_Impact_of_Product_Design_on_the_Supply_Chain_The_Impact_of_Product_Design_on_the_Supply_Chain
Manetti, G. & Becatti, L. (2009). Assurance services for sustainability reports: Standards and empirical evidence. Journal of Business Ethics. Vol. 87 (2009) 289-298.
Mersie, A. (2019) Coffee prices seen rising 25% by year end. Reuters Retrieved June 13, 2019 from https://www.reuters.com/article/us-global-coffee-poll/coffee-prices-seen-rising-nearly-25-percent-by-year-end-reuters-poll-idUSKCN1Q11JD
Mordor Intelligence (2017) United States coffee market – growth, trends and forecasts. Mordor Intelligence Retrieved June 13, 2019 from https://www.mordorintelligence.com/industry-reports/united-states-coffee-market
Study Document
General Electric Appliance Company Quality Control Instruments
… a part of this massive multinational organization grants GE Appliances with extra resources to go on partaking in innovation and retailing their products global (GE Appliances, 2020).
Size of the Company
GE Appliances has an annual revenue of $7 billion. The company has employed 12 000 employees. …
Size of the Company
GE Appliances has an annual revenue of $7 billion. The company has employed 12 000 employees. General Electric has global operations in more than 170 countries across the world. The company has 205,000 employees in total. The revenues of the company experienced a … Ovens, Water Filtration Systems, Ice Makers, Trash Compactors, Laundry Units, Water Softeners and several others (GE Appliances, 2020).
GE Appliances' Competitors in the market
GE Appliances faced intense competition from other players in the market. These include the following:
1. LG Electronics
LG is a multinational electronics corporation with its main center of……
References
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
Study Document
CEOs And Presidents
… consumers. The more that leaders reflect on the importance of acting ethically the more likely they will be to succeed. Also, in a global organization there is a need for cultural competence so that all voices can be heard and a truly inclusive environment can be created ……
References
References
Bromley, H. R. (2007). Are you a transformational leader?. Physician Executive, 33(6), 54.
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Chamers, M.M. (2014). An Integrative Theory of Leadership (4thed.). New York, NY: Psychology Press.
De Vries, M.F.K. (1998). Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21.
Healthcare Technology Report. (2019). Alex Gorsky is the all-American CEO. Retrieved from https://thehealthcaretechnologyreport.com/alex-gorsky-is-the-all-american-ceo/
Holmes, A. (2007). Ethics: Approaching moral decisions. Downers Grove, IL: InterVarsity Press.
Kameda, T., Ohtsubo, Y., & Takezawa, M. (1997). Centrality in sociocognitive networks and social influence: An illustration in a group decision-making context. Journal of personality and social psychology, 73(2), 296.
Kolodny, L. (2018). Elon Musk’s extreme micromanagement has wasted time and money at Tesla, insiders say. Retrieved from https://www.cnbc.com/2018/10/19/tesla-ceo-elon-musk-extreme-micro-manager.html
Study Document
Influence Of The PRC With Great Power Competition Globalization
The Influence of the PRC
Introduction
The People’s Republic of China (PRC) is the state that most influences contemporary international security. The global of the Communist superpower projects brings employment and economic growth. Since joining the World Trade Organization, China has become an increasingly influential participant … Communist superpower projects brings employment and economic growth. Since joining the World Trade Organization, China has become an increasingly influential participant in the global economy, and has used this increase in wealth to finance its other ambitions, including re-establishing itself as a great maritime power and increasing … in turn has allowed China to increase its military might considerably, and restore the nation to its former status as a regional and global power.
Great Power Competition
Great powers often engage in competition for power and influence, both in their respective regions and in the world … major rivals – such views are seldom……
References
References
Chatzky, A. & McBride, J. (2019) China’s massive Belt and Road Initiative. Council on Foreign Relations. In possession of the author.
“China as a Trading State” (n.d.) In possession of the author. s
“Foreign Direct Investment” (n.d.) In possession of the author.
Global Times (2018) Best strategic opportunity since the Cold War. Global Times. In possession of the author.
Hoffman, S. (2002) Clash of globalizations. Foreign Affairs. July/August 2002. 105-115.
Morrison, W. (2017) China’s economic rise: History, trends, challenges, and implications for the United States. Congressional Research Service. September 15, 2017. In possession of the author.
NIC (2017) Paradox of progress. National Intelligence Council. In possession of the author.
Pollack, J. (no date). Competing visions: China, America and the Asia-Pacific Security Order. In possession of the author.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
