Customer Service Essays (Examples)
Study Document
Fero Beauty
… responsibility/cause-related marketing plan.
Pricing and Distribution Strategy
Pricing alludes to the practice of a business setting the price for retailing its products and service. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and distribution ……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Competitive Advantage And Operations Management
… McDonalds or Dunkin Donuts have. This combination of brand power and massive number of locations makes Starbucks a formidable competitor among mainstream quick service restaurants, outperforming all over coffee competitors and taking it towards the top of the industry (QSR, 2017). Starbucks has been able to leverage … in the coffee shop business was able to do.
Apple has several competitive advantages that it utilizes. First, the company all but pioneered customer evangelism, and it benefits from this loyal fanbase to this today. This in turn allowed Apple to innovate at a rapid pace and … is that today Apple still has a decent market share in a number of products, a massive ecosystem, tens of millions of loyal customer, and beyond that, years of success have made it one of the largest companies in the world by revenue and with a massive ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Warehouse And Material Handling
… layout of the warehouse will encompass different sections including loading and unloading areas, reception area, storage area, order picking area, dispatch area and service area.
Introduction
In the contemporary, warehousing has come to be the most significant facilitators for efficacious worldwide supply chain network. Warehousing is the … manufacturing, warehousing, distribution, end0user consumption and ultimately disposal. The main objective of material handling system and processes within a firm are to enhance customer service, decrease inventory levels, curtail the delivery time and also lower general handling costs within manufacturing, distributing and transporting activities. The handling of products … is owned by the entity. Basically, the company will maintain direct control of the product up until the ownership is transmitted to the customer. What is more, the management of the organization will be able to safeguard and manage the goods as they please and in relation … attaining greater insight and……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Valiant
… distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
service
Valiant Marketing prides itself in creating a link between businesses and the LGBTQ community. There are five fundamental service that our company will render to our consumers:
1. Public relations
This will include developing a wide range of programs and products that … wide range of programs and products that are means to sustain or improve the image and reputation of businesses and the products and service that they offer and will be focused on the LGBTQ consumers.
2. Advertising
This will include coming up with advertisements from the moment …
2. Advertising
This will include coming up with advertisements from the moment of conception of the ads to when they become completed. These service will have the fundamental objective of influencing the purchasing behavior……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Business Proposal For Coffee Shop And Restaurants
… Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park service, 2019)—and as an entertainment theatre for the African American community, where jazz bands played and showmen performed. There was salon and beauty school, … doing. As Trout and Rivkin (2006) have shown, one must “differentiate or die.” For me that means creating a product and providing a service in an environment that is unlike anything anywhere else. What makes people want to come to a place like a coffee shop day … day out where there coffee shops dotting every corner of every community? First, the product must delivery at a high level. Second, the service must shine. And third the environment must speak volumes and give people that extra pick-up-and-go that they want when they step foot into … all know who and what……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Bass Pro Management
… on, have led workers to view what was once a great place to work as now an organization that is more focused on customer service than it is on employee support. This paper will discuss the workforce environment of Bass Pro Shops, the nature of engagement and performance … of work (Orpen, 1997). If they have questions they can ask their mentor instead of looking stunned and lost in front of a customer or continuously making mistakes through a process of guess and check until they get it right.
At the same time, Bass Pro uses … selected organization assess your workforce capability and capacity needs?
The company assesses the workforce capabilities and capacity needs through internal auditing, sales performance, customer feedback, and employee surveying. Managers are tasked with examining areas where the company comes into barriers in terms of performance and looks at … the company comes into……
References
References
Babin, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer. Journal of Business research, 49(2), 91-99.
Bass Pro Shops Employee Reviews. (2017). For manager. Retrieved from https://www.indeed.com/cmp/Bass-Pro-Shops/reviews?fjobtitle=Manager&fcountry=ALL
De Vries, M.F.K., 1998. Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), pp.7-21.
Klein, H. J., & Polin, B. (2012). Are organizations on board with best practices onboarding. The Oxford handbook of organizational socialization, 267-287.
Life at Bass Pro Shops. (2018). Careers. Retrieved from https://www.basspro.com/shop/en/careers-life
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
Randolph Thomas, H., & Horman, M. J. (2006). Fundamental principles of workforce management. Journal of Construction Engineering and Management, 132(1), 97-104.
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
… impact that can have upon organizational structure, how structure, size and scope of different organizations link to the business objectives and product and service offered by the organization and the complexities of different types of business structures and interrelationships of different organizational functions. A summary of the … of these aircraft. Although the complexities faced by this division may be especially challenging in comparison to other divisions such as administration or customer service (Gruia and Kavan 2013), each of these divisions is confronted with its own unique set of complexities that may not be readily understood ……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
Panera Bread
Panera Bread
In its 2015 Form 10-K, Panera Bread describes itself as “one of the largest food service companies in the United States” and that its success is attributable to “our ability to create long-term concept differentiation.”
The company defines its … run. There are individual competitors, but few major competitors that do exactly what Panera Bread does. If Panera is competing against mainly quick service or fast casual businesses, it does offer a relatively unique value proposition in terms of the food and the in-store experience.
A SWOT ……
References
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
Walmart Total Rewards Program
… structure per employee, allow the company to attract a fairly high caliber of worker who can execute efficiently, while still delivering a reasonable customer service level, and helping the company overcome a fairly poor reputation as an employer. A comprehensive total rewards program is highly likely to help ……
References
References
Group Dentistry Now (2019) Walmart introduces first-ever health center, which includes a comprehensive dental clinic. Group Dentistry Now. Retrieved May 7, 2020 from https://groupdentistrynow.com/dso-group-blog/walmart-introduces-first-ever-health-center-which-includes-a-comprehensive-dental-clinic/
Hiles, A. (2009) Tough times demand focus – total rewards strategy. Benefits Quarterly. Vol. 25 (4) 44-47.
Kaplan, S. (2005) Total rewards in action: Developing a total rewards strategy. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards.pdf
Kaplan, S. (2007) Business strategy, people strategy and total rewards. Benefits & Compensation Digest. Retrieved May 7, 2020 from http://www.staceykaplan.com/pdf/Stacey_Kaplan_Total_Rewards_And_Business_Strategy.pdf
Meyersohn, N. (2019) Walmart will recruit high school students with free SAT prep and $1 a day college tuition. CNN Business. Retrieved May 7, 2020 from https://www.cnn.com/2019/06/04/business/walmart-college-tuition-benefit-high-school-students/index.html
Rumpel, S. & Medcof, J. (2006) Total rewards: Good fit for tech workers. Research Technology Management. Retrieved May 7, 2020 from https://www.researchgate.net/profile/John_Medcof/publication/233718407_Total_Rewards_Good_Fit_for_Tech_Workers/links/5b214c87458515270fc6cfdb/Total-Rewards-Good-Fit-for-Tech-Workers.pdf
Study Document
Keller Williams Realty
… to commissions and the best training through their IGNITE and BOLD programs (Larcker & Tayan, 2015). KW Ft. Mitchell is known for its customer service which has allowed the firm to remain competitive with larger brokerages like HUFF in the area, as home buyers know they are getting … show them the methods that lead to success in closing sales. They should be responsible for promoting a learned approach to messaging with customer, drumming up clients, and making sure that every sales agent is confident in the field and knows what to do in a variety ……
References
References
Chang, S. C., & Lee, M. S. (2007). A study on relationship among leadership, organizational culture, the operation of learning organization and employees' job satisfaction. The learning organization, 14(2), 155-185.
Gerhart, B., & Fang, M. (2015). Pay, intrinsic motivation, extrinsic motivation, performance, and creativity in the workplace: Revisiting long-held beliefs. Annual Review of Organizational Psychology and Organizational Behavior, 2, 489-521
Larcker, D. & Tayan, B. (2015). How important is culture? An inside look at Keller Williams Realty. Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance No. CGRP-48. Social Science Research Network.
Meyer, C. B., & Stensaker, I. G. (2006). Developing capacity for change. Journal of Change Management, 6(2), 217–231.
Orpen, C. (1997). The effects of formal mentoring on employee work motivation, organizational commitment and job performance. The Learning Organization, 4(2), 53-60.
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