Consumer Behavior Essays (Examples)

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Utility Maximization Theory And Economics

Pages: 3 (1009 words) Sources: 1 Document Type:Essay Document #:25318275

Is the Theory of Utility Maximization Reliable for Rational consumer to Make Decisions?
The article by Rothman about Johnson’s book focuses on the topic of how most people use “bounded rationality” to make … trying to maximize the value of every dollar they spend. The reality is that many people do not do this at all. Many consumer are impulse buyers when all is said and done: the entire sales industry is based on the assumption that consumer are moved more by impulse than by well-reasoned argument or scientific approach to decision-making.
Johnson argues that a decision is a value-maximizing equation—but … rational and based on value maximization theory.
Should the argument developed in the Rothman article cause us to reject standard microeconomic theories about consumer behaviour? Not at all. Just as no two people are the same, no one theory can perfectly explain the behavior of people. Multiple theories……

References

Works Cited

Rothman, Joshua. “The Art of Decision Making.” The New Yorker, 2019.

 https://www.newyorker.com/magazine/2019/01/21/the-art-of-decision-making 

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Branding Study

Pages: 6 (1727 words) Sources: 5 Document Type:Essay Document #:84457750

… process could stand to improve through the use of social media, and by using sites like Instagram and YouTube, the company could ask consumer to upload inspirational pics of them with their Nikes during this time of quarantine. That would be a good way to keep consumer engaged with the brand and to inspire creativity. With sales likely to move more and more online, Nike could also consider allowing consumer to design their own shoes online for purchase the way Vans does. This would also promote consumer engagement.
Conclusion
Nike has been at the top of the sports apparel and retail world for decades, but with increasing competition and its … but with increasing competition and its decision to promote “woke” culture, the Nike brand has suffered. Nike needs a way to reconnect with consumer, and the macro and micro environmental issues of today could be exactly the issues……

References

Works Cited

“About Nike.” Nike, 2000.  https://about.nike.com/ 

Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018  https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/ 

Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019.  https://morningconsult.com/form/nike-kaepernick-report/ 

Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009.  https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss

Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019.  https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/ 

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Competitive Advantage And Operations Management

Pages: 8 (2415 words) Sources: 6 Document Type:Research Paper Document #:99381670

… product available for purchase is a pair of Chanel shoes. There are a number of things that I would take into consideration. Buying behavior is strongly related to whether the purchase is a high-involvement purchase or a low-involvement purchase. A high involvement purchase would involve significantly more … Therefore, the amount of research, consideration and time that one would take for this pair of shoes will be dependent on whether the consumer views this purchase as high involvement or low involvement. As Deshmukh and Das (2012) note, social class can be a determinant of consumer behavior, and a pair of Chanel shoes is definitely one of those products. For some, this is a low involvement purchase and for others … from this loyal fanbase to this today. This in turn allowed Apple to innovate at a rapid pace and become the leader in consumer electronics during several critical years……

References

References

Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.

Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp

Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/

QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from  https://www.qsrmagazine.com/content/qsr-50 

QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from  http://www.quickmba.com/strategy/value-chain/ 

Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from  https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10 

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Papa Johns Strategic Analysis

Pages: 7 (2158 words) Sources: 9 Document Type:Essay Document #:51025972

… pizza. First, a good brand helps a company to stand out among the crowded field of competitors. Quick service is another factor – consumer expect pizza to arrive quickly and will switch if this is not the case. Convenient locations in highly-visible places help get drive-by and … of apps for ordering, have affected the industry and it is imperative that competitors in the business keep up with such changes in consumer behavior.
The current corporate level strategy is a bit muddy. While the chain originally focused on quality,…[break]…quality, with a differentiated offering in the market. ……

References

References

Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265

IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from  https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html 

Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from  https://www.investopedia.com/terms/p/porter.asp 

McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from  https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html 

Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm

Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from  https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe 

Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from  https://www.papajohns.com/company/about-papa-johns.html 

QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from  https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart

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Organizational Concepts

Pages: 5 (1484 words) Sources: 6 Document Type:Research Paper Document #:57244011

… but instead reflects its mission and vision. Daft (2013) points out how a clearly defined mission statement acts as a “guideline for employee behavior and decision making,” (p. 59). The protocols for inter-departmental and intra-departmental communication, for leadership, and for all types of strategic planning impact the … a system of values, and a “spiritual orientation,” (p. 20). An organization can avoid overt discussions of its worldview, but ultimately the organization’s behavior, and the decisions made by its leaders, will reflect a worldview. Articulating and recognizing that worldview can help clarify organizational goals, prevent conflicts ……

References

References

Ahmed, A. (2019). Importance of mission vision in organizational strategy. The Chronicle. Retrieved from:  https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html 

Daft, R.L. (2013). Organizational theory and design. Boston: Cengage.

Metcalf, T. (n.d.). Contingency theory of organization. The Chronicle. Retrieved from:  https://smallbusiness.chron.com/contingency-theory-organization-73865.html 

Morgan, G. (2006). Images of organization. Thousand Oaks, CA: Sage.

Sire, J.W. (2009). The universe next door. Intervarsity.

Suhomlinova, O. & Currie, G. (2016). Organizational contingencies. The Blackwell Encyclopedia of Sociology. Retrieved from: https://doi.org/10.1002/9781405165518.wbeoso019.pub2

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How Interest Rates Compare Over The Last Decade Within The United

Pages: 6 (1728 words) Sources: 6 Document Type:Essay Document #:11480675

… for valuation models around the world. They are used in almost every industry, country, and geography. Interest rates can also influence corporate and consumer behavior. For example, depending on the inherent risk of a consumer, credit card rates determine how much an individual must pay on a month basis to the financial institution. Corporations looking to borrow funds … debt. Due primarily to their importance in key elements of human civilization, interest rates are a closely watched tool by individual investors, general consumer, and corporations. Banks in particular are heavily influenced by the change in interest rates as they operate as financial intermediaries between consumer and business. As a result, they often focus keenly on what interest rates may likely look like in the future and how they ……

References

References

1. Goodhard, C and E Perotti, 2008 “Maturity mismatch stretching: Banking has taken a wrong turn”, CEPR Policy Insight 81, 6-July

2. Holston, Laubach, and Williams. 2017. “Measuring the Natural Rate of Interest: International Trends and Determinants,” Journal of International Economics 108, supplement 1 (May): S39–S75

3. Laubach and Williams. 2003. “Measuring the Natural Rate of Interest,” Review of Economics and Statistics 85, no.4 (November): 1063-70.

4. Rachel, L. and Smith, T.D., 2017. Are low real interest rates here to stay?. International Journal of Central Banking, 13(3), pp.1-42.

5. Schularick, M, and A M Taylor, (2009), “Credit Booms Gone Bust: Monetary Policy, Leverage Cycles and Financial Crises, 1870-2008”, NBER DP 15512

6. Stock, J.H. and Watson, M.W., 2007. Why has US inflation become harder to forecast?. Journal of Money, Credit and banking, 39, pp.3-33

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Digital Era And Taxation

Pages: 4 (1249 words) Sources: 5 Document Type:Research Paper Document #:83562315

… sellers and buyers of traditional goods and services. That is, they act as intermediaries. Given their unique position, they can collect information on consumer behavior and sell it to advertisers. Taxation issues arise because it not clear what can be counted as a new value. Is it…[break]…levy is ……

References

References

Committee of Experts on International Cooperation in Tax Matters. (2019). Tax Issues related to the Digitalization of the Economy: Report (E/C.18/2019/CRP.12).  https://www.un.org/esa/ffd/wp-content/uploads/2019/04/18STM_CRP12-Work-on-taxation-issues-digitalization.pdf 

Katz, R. (2015). THE IMPACT OF TAXATION ON THE DIGITAL ECONOMY.  https://www.itu.int/en/ITU-D/Conferences/GSR/Documents/GSR2015/Discussion_papers_and_Presentations/GSR16_Discussion-Paper_Taxation_Latest_web.pdf 

Pemerathna, A. (2016). Economic impact of digital taxation: A case on information communication technology industry Sri Lanka. SSRN Electronic Journal.  https://doi.org/10.2139/ssrn.2910328 

Sand-Zantman, W. (2018). Taxation in the Digital Economy. https://www.orange.com/fr/content/download/47110/1371114/version/1/file/Rapport%20TAXATION-VF-Mai2018.pdf

Sestakova, M. (2018, February). Tax Challenges of the Digital Economy [Paper presentation]. Management Challenges in the 21st Century, Bratislava, Slovakia.

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Intake Information For Mental Health

Pages: 9 (2605 words) Sources: 13 Document Type: Document #:76744601

… ever in deep thoughts and worries, and she felt as if everyone was looking at her. She denied having any suicidal thoughts or behavior. She stated that running away from her issues would be great, but she knew that that she could not take her life.
She … of actor-observer bias in social science. This bias refers to the propensity to stress internal causes (traits) when describing or explaining an individual’s behavior but at the same time regarding one’s own behavior to be a result of situational or external factors e.g. stress. Studies have shown that cognitive beliefs among observers could be their motivation ……

References

References

American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders. BMC Med, 17, 133-137.

Buntrock, C., Ebert, D. D., Lehr, D., Smit, F., Riper, H., Berking, M., & Cuijpers, P. (2016). Effect of a web-based guided self-help intervention for prevention of major depression in adults with subthreshold depression: a randomized clinical trial. Jama, 315(17), 1854-1863.

Davaasambuu, S., Aira, T., Hamid, P., Wainberg, M., & Witte, S. (2017). Risk and resilience factors for depression and suicidal ideation in Mongolian college students. Mental health & prevention, 5, 33.

Gilbert, P. (2016). Depression: The evolution of powerlessness. Routledge.

Hammen, C. (2018). Risk factors for depression: An autobiographical review. Annual review of clinical psychology, 14, 1-28.

Kahneman, D. (2011). Thinking, fast and slow. Macmillan.

Khoury, B., Langer, E. J., & Pagnini, F. (2014). The DSM: mindful science or mindless power? A critical review. Frontiers in psychology, 5, 602.

MacGill, M. (2017). What is depression and what can I do about it? Medical News Today. Retrieved from https://www.medicalnewstoday.com/kc/depression-causes-symptoms-treatments-8933.

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Organizational Situations

Pages: 6 (1663 words) Sources: 8 Document Type:Essay Document #:92019167

… “psychological maladjustment…[is the result of a person] denying awareness of significant sensory and visceral experiences” and that “the best vantage point for understanding behavior is from the internal frame of reference of the individual” (p. 495). Thus one has to get inside the head of the individual … can be great because managers are showing the love to workers and workers will in turn pay it forward to co-workers and to consumer who…[break]…making sure that all employees are getting enough paid leave time, are using vacation time (which should be mandated) and having opportunities to … personalities of the workers are and whether they would be conducive to leadership roles within the company.
Organizational Constraints that Lead to Counterproductive behavior
Organizational constraints that can lead to counterproductive behavior include leadership struggles and environmental issues, such as lack of access to recreational rooms such as gyms for getting exercise during……

References

References

Cañadas-De la Fuente, G. A., Vargas, C., San Luis, C., García, I., Cañadas, G. R., &

Emilia, I. (2015). Risk factors and prevalence of burnout syndrome in the nursing profession. International Journal of Nursing Studies, 52(1), 240-249.

Meacham, W. (2017). History of industrial and organizational psychology. Retrieved from  https://owlcation.com/social-sciences/History-of-Industrial-and-Organizational-Psychology 

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Fight Club And Resiliency

Pages: 9 (2826 words) Sources: 7 Document Type:Essay Document #:28924089

… been rendered powerless by a lifetime of submission to a culture of innocuous platitudes ultimately designed to make everyone into a mindless, soulless consumer. The unnamed hero (he is christened Jack at one point) finds that in spite of society’s attempt to regulate everything, including his own … purpose, a higher calling. Their work must not be self-centered but dedicated to a higher good, a higher moral principle—liberation from the authoritarian, consumer culture of the politically correct land of the dead. Tyler is offering them life through awareness. Each week he gives them challenges that ……

References

References

Domhardt, M., Münzer, A., Fegert, J. M., & Goldbeck, L. (2015). Resilience in survivors of child sexual abuse: A systematic review of the literature. Trauma, Violence, & Abuse, 16(4), 476-493.

Fincher, D. (1999). Fight club. Los Angeles, CA: 20th Century Fox.

Koerner, R. (2017). Authoritarians to the Right of Me, Authoritarians to the Left. Retrieved from  https://fee.org/articles/authoritarians-to-the-right-of-me-authoritarians-to-the-left/ 

Londoner. (2017). Londoner's Diary: Fight Club's Chuck Palahniuk: "I coined 'snowflake' and I stand by it". Retrieved from  https://www.standard.co.uk/news/londoners-diary/londoners-diary-chuck-palahniuk-i-coined-snowflake-and-i-stand-by-it-a3448226.html#comments 

Perkins-Gough, D. (2013). The significance of grit: A conversation with Angela Lee Duckworth. Educational Leadership, 71(1), 14-20.

Reivich, K. J., Seligman, M. E., & McBride, S. (2011). Master resilience training in the US Army. American Psychologist, 66(1), 25.

Tough, P. (2013). How Children Succeed: Grit, Curiosity, and the Hidden Power of Character. NY: Houghton Mifflin Harcourt.

Webster, D., & Rivers, N. (2018). Resisting resilience: disrupting discourses of self- efficacy. Pedagogy, Culture & Society, 1-13.

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