Consumer Behaviour Essays (Examples)
Study Document
Utility Maximization Theory And Economics
Is the Theory of Utility Maximization Reliable for Rational consumer to Make Decisions?
The article by Rothman about Johnson’s book focuses on the topic of how most people use “bounded rationality” to make … trying to maximize the value of every dollar they spend. The reality is that many people do not do this at all. Many consumer are impulse buyers when all is said and done: the entire sales industry is based on the assumption that consumer are moved more by impulse than by well-reasoned argument or scientific approach to decision-making.
Johnson argues that a decision is a value-maximizing equation—but … rational and based on value maximization theory.
Should the argument developed in the Rothman article cause us to reject standard microeconomic theories about consumer behaviour? Not at all. Just as no two people are the same, no one theory can perfectly explain the behavior of people. Multiple theories……
References
Works Cited
Rothman, Joshua. “The Art of Decision Making.” The New Yorker, 2019.
https://www.newyorker.com/magazine/2019/01/21/the-art-of-decision-making
Study Document
Branding Study
… process could stand to improve through the use of social media, and by using sites like Instagram and YouTube, the company could ask consumer to upload inspirational pics of them with their Nikes during this time of quarantine. That would be a good way to keep consumer engaged with the brand and to inspire creativity. With sales likely to move more and more online, Nike could also consider allowing consumer to design their own shoes online for purchase the way Vans does. This would also promote consumer engagement.
Conclusion
Nike has been at the top of the sports apparel and retail world for decades, but with increasing competition and its … but with increasing competition and its decision to promote “woke” culture, the Nike brand has suffered. Nike needs a way to reconnect with consumer, and the macro and micro environmental issues of today could be exactly the issues……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/
Global News. “Nike shoes burn on social media as Colin Kaepernick features in ‘Just Do It’ campaign.” Global News, 2018 https://globalnews.ca/news/4425379/nike-shoes-burn-colin-kaepernick/
Morning Consult. “Nike's Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick.” Morning Consult, 2019. https://morningconsult.com/form/nike-kaepernick-report/
Peters, Jeremy. “The Birth of ‘Just Do It’ and Other Magic Words.” The New York Times, 19 Aug 2009. https://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=3&ref=busine ss
Storey, G. “Nike and the importance of meaningful brand values.” Polpeo, 2019. https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Competitive Advantage And Operations Management
… Therefore, the amount of research, consideration and time that one would take for this pair of shoes will be dependent on whether the consumer views this purchase as high involvement or low involvement. As Deshmukh and Das (2012) note, social class can be a determinant of consumer behavior, and a pair of Chanel shoes is definitely one of those products. For some, this is a low involvement purchase and for … from this loyal fanbase to this today. This in turn allowed Apple to innovate at a rapid pace and become the leader in consumer electronics during several critical years when mobile communications were entering the mainstream. The result is that today Apple still has a decent market ……
References
References
Deshmukh, G. & Das, R. (2012) Consumer buying behaviour for high involvement products. Asian Journal of Management. Vol. 3 (3) 153-157.
Halton, C. (2019) Credence good. Investopedia. Retrieved March 26, 2020 from https://www.investopedia.com/terms/c/credence-good.asp
Interbrand (2019) Best global brands. Interbrand Retrieved March 26, 2020 from https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/
QSR (2017) The QSR Top 50. QSR Magazine. Retrieved March 26, 2020 from https://www.qsrmagazine.com/content/qsr-50
QuickMBA (2010) The value chain. QuickMBA.com. Retrieved March 26, 2020 from http://www.quickmba.com/strategy/value-chain/
Zhang, B. (2018) The 10 best airlines to fly in North America. Business Insider. Retrieved March 26, 2020 from https://www.businessinsider.com/best-airlines-in-north-america-for-2018-skytrax-2018-10
Study Document
Papa Johns Strategic Analysis
… pizza. First, a good brand helps a company to stand out among the crowded field of competitors. Quick service is another factor – consumer expect pizza to arrive quickly and will switch if this is not the case. Convenient locations in highly-visible places help get drive-by and … of apps for ordering, have affected the industry and it is imperative that competitors in the business keep up with such changes in consumer behavior.
The current corporate level strategy is a bit muddy. While the chain originally focused on quality,…[break]…quality, with a differentiated offering in the ……
References
References
Halzack, S. (2018) Papa John’s just went from bad to worse. BNN Bloomberg. Retrieved April 7, 2019 from https://www.bnnbloomberg.com/papa-john-s-just-went-from-bad-to-worse-1.1120265
IBIS World (2019) Pizza restaurants industry in the US. IBIS World. Retrieved April 7, 2019 from https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/pizza-restaurants.html
Kenton, W. (2019) Porter’s 5 forces. Investopedia. Retrieved April 7, 2019 from https://www.investopedia.com/terms/p/porter.asp
McCormick, M. (2018) Key success factors in a pizza business. Houston Chronicle. Retrieved April 7, 2019 from https://smallbusiness.chron.com/key-success-factors-pizza-business-2788.html
Navellier, L. (2009) Papa John’s – how to beat the recession with pizza. NASDAQ. Retrieved April 7, 2019 from https://www.nasdaq.com/personal-finance/papa-johns-PZZA.stm
Papa John’s Form 10-K 2018. Retrieved April 7, 2019 from https://ir.papajohns.com/static-files/2977c391-0218-4bac-8eb2-dcabd4561cfe
Papa John’s website, various pages. (2019) Retrieved April 7, 2019 from https://www.papajohns.com/company/about-papa-johns.html
QSR (2018) The QSR Top 50. QSR Magazine. Retrieved April 7, 2019 from https://www.qsrmagazine.com/content/qsr50-2018-top-50-chart
Study Document
Organizational Concepts
...Consumer behaviour Organizational mission: the organization's mission and purpose, stated in terms of benefits to customers, employees, and society
The mission of an organization is its guiding purpose, its reason for existing beyond the superficial aims of profiting its shareholders, owners, and staff members. At the very least, the organizational mission is linked to its core goals or objectives, which include the target population or market it serves, as well as why, and most importantly, how it will achieve those goals (Ahmed, 2019). The organization can also choose to break down its mission into more specific parts, explaining factors like its operating goals, overall performance objectives, use or allocation of resources, position in the marketplace, and more (Daft, 2013). Its mission statement will typically reveal the organization’s role vis-a-vis society at large, the target market or customer base, and also its employees.
All organizations serve some sort of need, typically via the……
References
References
Ahmed, A. (2019). Importance of mission vision in organizational strategy. The Chronicle. Retrieved from: https://smallbusiness.chron.com/importance-mission-vision-organizational-strategy-16000.html
Daft, R.L. (2013). Organizational theory and design. Boston: Cengage.
Metcalf, T. (n.d.). Contingency theory of organization. The Chronicle. Retrieved from: https://smallbusiness.chron.com/contingency-theory-organization-73865.html
Morgan, G. (2006). Images of organization. Thousand Oaks, CA: Sage.
Sire, J.W. (2009). The universe next door. Intervarsity.
Suhomlinova, O. & Currie, G. (2016). Organizational contingencies. The Blackwell Encyclopedia of Sociology. Retrieved from: https://doi.org/10.1002/9781405165518.wbeoso019.pub2
Study Document
How Interest Rates Compare Over The Last Decade Within The United
… for valuation models around the world. They are used in almost every industry, country, and geography. Interest rates can also influence corporate and consumer behaviors. For example, depending on the inherent risk of a consumer, credit card rates determine how much an individual must pay on a month basis to the financial institution. Corporations looking to borrow funds … debt. Due primarily to their importance in key elements of human civilization, interest rates are a closely watched tool by individual investors, general consumer, and corporations. Banks in particular are heavily influenced by the change in interest rates as they operate as financial intermediaries between consumer and business. As a result, they often focus keenly on what interest rates may likely look like in the future and how they ……
References
References
1. Goodhard, C and E Perotti, 2008 “Maturity mismatch stretching: Banking has taken a wrong turn”, CEPR Policy Insight 81, 6-July
2. Holston, Laubach, and Williams. 2017. “Measuring the Natural Rate of Interest: International Trends and Determinants,” Journal of International Economics 108, supplement 1 (May): S39–S75
3. Laubach and Williams. 2003. “Measuring the Natural Rate of Interest,” Review of Economics and Statistics 85, no.4 (November): 1063-70.
4. Rachel, L. and Smith, T.D., 2017. Are low real interest rates here to stay?. International Journal of Central Banking, 13(3), pp.1-42.
5. Schularick, M, and A M Taylor, (2009), “Credit Booms Gone Bust: Monetary Policy, Leverage Cycles and Financial Crises, 1870-2008”, NBER DP 15512
6. Stock, J.H. and Watson, M.W., 2007. Why has US inflation become harder to forecast?. Journal of Money, Credit and banking, 39, pp.3-33
Study Document
Digital Era And Taxation
… sellers and buyers of traditional goods and services. That is, they act as intermediaries. Given their unique position, they can collect information on consumer behavior and sell it to advertisers. Taxation issues arise because it not clear what can be counted as a new value. Is it…[break]…levy ……
References
References
Committee of Experts on International Cooperation in Tax Matters. (2019). Tax Issues related to the Digitalization of the Economy: Report (E/C.18/2019/CRP.12). https://www.un.org/esa/ffd/wp-content/uploads/2019/04/18STM_CRP12-Work-on-taxation-issues-digitalization.pdf
Katz, R. (2015). THE IMPACT OF TAXATION ON THE DIGITAL ECONOMY. https://www.itu.int/en/ITU-D/Conferences/GSR/Documents/GSR2015/Discussion_papers_and_Presentations/GSR16_Discussion-Paper_Taxation_Latest_web.pdf
Pemerathna, A. (2016). Economic impact of digital taxation: A case on information communication technology industry Sri Lanka. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2910328
Sand-Zantman, W. (2018). Taxation in the Digital Economy. https://www.orange.com/fr/content/download/47110/1371114/version/1/file/Rapport%20TAXATION-VF-Mai2018.pdf
Sestakova, M. (2018, February). Tax Challenges of the Digital Economy [Paper presentation]. Management Challenges in the 21st Century, Bratislava, Slovakia.
Study Document
Intake Information For Mental Health
...Consumer behaviour Case information and intake information
Presenting Problem:
The patient is a Caucasian female that is 29 years old. She presented the symptoms and signs of a mental health condition. Apart from having sleepless nights, she stated that she often felt sad, had crying spells almost daily, and that she was overeating. She stated that her sleeping was not right in the sense that it took her a couple of hours before finally falling a sleep. She also added that during certain nights, falling a sleep was impossible and if it happened, she would only sleep for few hours. She mentioned that she found herself thinking a lot and worrying during the time that she was awake. She said that her worries included the thoughts of her not being a good mother, and she felt as though she was a burden to her husband. She also acknowledged that she often thought……
References
References
American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders. BMC Med, 17, 133-137.
Buntrock, C., Ebert, D. D., Lehr, D., Smit, F., Riper, H., Berking, M., & Cuijpers, P. (2016). Effect of a web-based guided self-help intervention for prevention of major depression in adults with subthreshold depression: a randomized clinical trial. Jama, 315(17), 1854-1863.
Davaasambuu, S., Aira, T., Hamid, P., Wainberg, M., & Witte, S. (2017). Risk and resilience factors for depression and suicidal ideation in Mongolian college students. Mental health & prevention, 5, 33.
Gilbert, P. (2016). Depression: The evolution of powerlessness. Routledge.
Hammen, C. (2018). Risk factors for depression: An autobiographical review. Annual review of clinical psychology, 14, 1-28.
Kahneman, D. (2011). Thinking, fast and slow. Macmillan.
Khoury, B., Langer, E. J., & Pagnini, F. (2014). The DSM: mindful science or mindless power? A critical review. Frontiers in psychology, 5, 602.
MacGill, M. (2017). What is depression and what can I do about it? Medical News Today. Retrieved from https://www.medicalnewstoday.com/kc/depression-causes-symptoms-treatments-8933.
Study Document
Organizational Situations
… can be great because managers are showing the love to workers and workers will in turn pay it forward to co-workers and to consumer who…[break]…making sure that all employees are getting enough paid leave time, are using vacation time (which should be mandated) and having opportunities to ……
References
References
Cañadas-De la Fuente, G. A., Vargas, C., San Luis, C., García, I., Cañadas, G. R., &
Emilia, I. (2015). Risk factors and prevalence of burnout syndrome in the nursing profession. International Journal of Nursing Studies, 52(1), 240-249.
Meacham, W. (2017). History of industrial and organizational psychology. Retrieved from https://owlcation.com/social-sciences/History-of-Industrial-and-Organizational-Psychology
Study Document
Fight Club And Resiliency
… been rendered powerless by a lifetime of submission to a culture of innocuous platitudes ultimately designed to make everyone into a mindless, soulless consumer. The unnamed hero (he is christened Jack at one point) finds that in spite of society’s attempt to regulate everything, including his own … purpose, a higher calling. Their work must not be self-centered but dedicated to a higher good, a higher moral principle—liberation from the authoritarian, consumer culture of the politically correct land of the dead. Tyler is offering them life through awareness. Each week he gives them challenges that ……
References
References
Domhardt, M., Münzer, A., Fegert, J. M., & Goldbeck, L. (2015). Resilience in survivors of child sexual abuse: A systematic review of the literature. Trauma, Violence, & Abuse, 16(4), 476-493.
Fincher, D. (1999). Fight club. Los Angeles, CA: 20th Century Fox.
Koerner, R. (2017). Authoritarians to the Right of Me, Authoritarians to the Left. Retrieved from https://fee.org/articles/authoritarians-to-the-right-of-me-authoritarians-to-the-left/
Londoner. (2017). Londoner's Diary: Fight Club's Chuck Palahniuk: "I coined 'snowflake' and I stand by it". Retrieved from https://www.standard.co.uk/news/londoners-diary/londoners-diary-chuck-palahniuk-i-coined-snowflake-and-i-stand-by-it-a3448226.html#comments
Perkins-Gough, D. (2013). The significance of grit: A conversation with Angela Lee Duckworth. Educational Leadership, 71(1), 14-20.
Reivich, K. J., Seligman, M. E., & McBride, S. (2011). Master resilience training in the US Army. American Psychologist, 66(1), 25.
Tough, P. (2013). How Children Succeed: Grit, Curiosity, and the Hidden Power of Character. NY: Houghton Mifflin Harcourt.
Webster, D., & Rivers, N. (2018). Resisting resilience: disrupting discourses of self- efficacy. Pedagogy, Culture & Society, 1-13.
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