Consumer Behavior Essays (Examples)
Study Document
Impact Of Depression In Children And Adolescents
… child is likely to withdraw from all engagements of a social nature. Next, depression in children and teens could also result in reckless behavior and risk-taking tendencies (Lee, 2005). This happens as the affected child or teen attempts to divorce their minds from the situations they perceive … in children and teens, according to CDC (2020) include, but they are not limited to, loss of interest in activities, self-destructive and injurious behavior, difficulty in remaining focused or paying attention, changes in sleep patterns, changes in eating patterns, indications of hopelessness, etc. In as far as ……
References
References
American Academy of Child and Adolescent Psychiatry (2018). Depression in Children and Teens. Retrieved from https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-Guide/The-Depressed-Child-004.aspx
Bhatia, R. (2019). Childhood Depression. Retrieved from https://adaa.org/learn-from-us/from-the-experts/blog-posts/consumer/childhood-depression
Capuzzi, D. & Golden, L. (2013). Preventing Adolescent Suicide. New York, NY: Routledge.
Centers for Disease Control and Prevention – CDC (2020). Anxiety and Depression in Children. Retrieved from https://www.cdc.gov/childrensmentalhealth/depression.html
Clark, M.S., Jansen, K.L. & Cloy, A. (2012). Treatment of Childhood and Adolescent Depression. Am Fam Physician, 86(5), 442-448.
Koplewicz, H.S. & Klass, E. (Eds.). (2016). Depression in Children and Adolescents. New York, NY: Routledge.
Lee, S.W. (Ed.). (2005). Encyclopedia of School Psychology. Thousand Oaks: SAGE.
Mehler-Wex, C. & Kolch, M. (2008). Depression in Children and Adolescents. Dtsch Arztebl Int., 105(9), 149-155.
Study Document
McCain Foods Strategies
… building blocks of marketing strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) concept which awares the consumer of the products’ healthy attributes. This makes the product highly suitable for its target audience since its audience is mostly moms who buys … the tagline of ‘It’s All Good’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) to imply that taste as well as the food’s ingredients are all good for the consumer. The company also ensures its quality of food through its own potato seed development. This is again, another unique selling point for the … way that it supports customer centric approach where any one price model is not kept in place, instead, various strategies are employed and consumer are given various perks and promotional pricing benefits to encourage them to buy the product (Essays, 2018).
The place of the marketing mix … and the retailer who channelize……
References
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
The Symbolic Frame
A novel approach to organizational behavior, Bolman & Deal’s (2013) model includes the structural, the human resources, the political, and the symbolic frames. The symbolic frame refers to the … refers to the organization’s use of signs, symbols, and stories to create a brand identity and organizational culture, as well as justify its behavior. Symbols create and propagate meaning, and encapsulate an organization’s written codes of ethics and values.
Therefore, symbols become one of the most powerful … underlying myths and symbols, an organization cannot hope to solicit intrinsic motivation among employees or to engender brand loyalty across multiple generations of consumer. The symbolic frame applies well to organizations with huge visions, whose leaders become legendary heroes, and whose cultures become an identity and a … of life for its members almost to the point of being like a religion given the emphasis on values and beliefs……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… shortcomings. First of all, this can give rise to different departments that fail to communicate with one another or collaborate properly. Ultimately, a consumer may get moved from one department to another in the event that his or her issue fails to be in relation to one ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
Childrens Amusement Park
… make sure that the Park is always advocating for families, health and education so that the foods, snacks and beverages are wholesome but consumer-friendly cost-wise and so that there is always a fun, educational experience to be had in the learning zone of the Park. The third … value for their money. Marketers must also understand the target segment and be able to tailor the marketing strategy to the needs and behavior of the target by using models like Maslow’s hierarchy of needs.
The value chain will be used to ensure competitive advantage by keeping … Park’s SWOT and external environmental factors. Second is the target segmentation of the paper, which provides a breakdown of the demographic, geographic and behavior traits of the target customer. Third is the positioning strategy that the firm will adopt based on its approach to differentiation and low-cost … on its approach to differentiation……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Valiant
…
Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumer and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, … itself in creating a link between businesses and the LGBTQ community. There are five fundamental services that our company will render to our consumer:
1. Public relations
This will include developing a wide range of programs and products that are means to sustain or improve the image … or improve the image and reputation of businesses and the products and services that they offer and will be focused on the LGBTQ consumer.
2. Advertising
This will include coming up with advertisements from the moment of conception of the ads to when they become completed. These … the moment of conception of……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Healthcare Marketing
… that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumer. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can … extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumer. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and communication … allowing marketers to navigate the rules and laws that can lead one into pitfalls if not careful.
Ethics, Rules and Regulations
Direct to consumer marketing in the healthcare industry comes with its own risks and rewards. For one, there are many critics of direct to consumer marketing who feel that the healthcare companies……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… drinks market.
Mission Statement
The mission statement of the Lemon Thirst Beverage Company is to produce products that satisfy the needs of the consumer and enhance the community and the society at the same time via the use of eco-friendly production and marketing methods.
Vision:
The vision … contains no caffeine, no sugar, and uses real plant stimulants. Because it has no caffeine or sugar, Lemon Thirst will appeal to health-conscious consumer, vegetarians, diabetics, convalescents, and others who do not want ordinary and unhealthy soft drink beverages.
Targeting
Lemon Thirst intends to become a product … and unhealthy soft drink beverages.
Targeting
Lemon Thirst intends to become a product for young people because young people are the majority of consumer of energy drink products. The young people that Lemon Thirst wants to target are those between the ages of fifteen to thirty-five. Young … the ages of fifteen to……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Social Media And Its Effects On Girls
… genders are using social media, young people in particular have embraced these communication platforms in a major way, with a majority of these consumer using social media systems on daily basis. Against this backdrop, identifying and explicating the effects of social media usage on girls has assumed … where there are more users of social media services globally than there are not (Reinberg 2019).
Furthermore, a large majority of young female consumer are already using popular social media platforms such as Twitter, Instagram, Snapchat and Facebook (Reinberg). Moreover, the competition between these major social media … crisis. Chronic news exposure may create vicarious trauma and PTSD” (7). Conversely, under-use or non-use of social media platforms may result in unhealthy behavior such as violating stay-at-home orders or social distancing guidelines (Hutchinson).
One of the more insidious aspects of social media platforms is the manner … that social media platforms like……
References
Works Cited
Ali, S. (2018). “Social Media Usage among Teenage Girls in Rawalpindi and Islamabad.” Global Media Journal, vol. 16, p. 31.
Chukwuere, Joshua Ebere and Chukwuere, Precious. (2017, December). Cyberbullying of female students: An exploration of literature study. Gender & Behaviour, vol. 13, no. 4, pp. 9983-9991.
Goodwin, Robin, Palgi,Yuval, Osnat, Lavenda, Yaira, Hamama-Raz and Ben-Ezra, Menachem. (2015), “Association between Media Use, Acute Stress Disorder and Psychological Distress.” Psychotherapy and Psychosomatics, vol. 84, no. 4, pp. 253-254
Granello, Paul F. and Zyromski, Brett. (2018, September-August). “Developing a Comprehensive School Suicide Prevention Program.” Professional School Counseling, vol. 22, no. 1, pp. 37-42.
Hutchinson, Tracy S. (2020, April 19). Ten things mentally strong people do during a pandemic. Psychology Today. [online] available: https://www.psychologytoday.com/us/blog/the-pulse-mental-health/202004/10-things-mentally-strong-people-do-during-pandemic.
Kemp. Simon. (2020, January). “Digital 2020.” We Are Social. [online] available: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media.
Redden, Crystal V. (2018, December). “The Media\\\\\\\\\\\\'s Influence on Female Relational Aggression and Its Implications for Schools.” Canadian Journal of Education, vol. 36, no. 4, pp. 374-381.
Reinberg, Steven. (2019, August 14). “Here\\\\\\\\\\\\'s How Too Much Social Media Can Harm Girls.” WebMD. [online] available: https://www.webmd.com/mental-health/news/20190814/ heres-how-too-much-social-media-can-harm-girls#1.
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