Brand Management Essays (Examples)
Study Document
Starbucks Corporation Operational Sustainability
… to the stores as well. Under the Green Stores Framework, the company has put forth six important standards covering design upgrades to waste management practices. To inspire the entire coffee industry, Starbucks has open-sourced this framework and made it available to other industry players (Khalamayzer, 2017).
One … Apple to offer coupons that can be redeemed using iPhones. The company is positioning itself to reap from the benefits of cross-selling and co-brand that are increasingly becoming popular as Smartphone technology advances…[break]…more productive coffee farming and supply chain solutions. Starbucks has established Farmer Support Centers in ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Warehouse And Material Handling
… Basically, the company will maintain direct control of the product up until the ownership is transmitted to the customer. What is more, the management of the organization will be able to safeguard and manage the goods as they please and in relation to their own standards (Voortman, … and will key role to the distribution system of the firm in terms of greater flexibility, decreased costs and also greater control and management. In my opinion, a warehouse location that facilitates ease in accessibility and also cost effectiveness. For this reason, I believe that Tangjong Pagar ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Family Business Reliance Industries Ambani Family
… Dhirubhai gave control of daily operations to his sons Mukesh and Anil. When Dhirubhai died in 2002, Mukesh and Anil assumed control of management of the whole company. Within two years’ time, a private spat between the two brothers had broken out into the public realm and … and family run businesses are more cost-conscious in this manner.
Burkart, Panunzi and Shleifer (2003) argue that family owned firms that pass on management responsibilities to heirs instead of to professional managers perform more poorly over time. They use various models to show that professionally managed organizations ……
References
References
Burkart, M., Panunzi, F. and Shleifer, A., 2003. Family firms. The journal of finance, 58(5), pp.2167-2201.
Daily, C.M. and Dollinger, M.J., 1991. Family firms are different. Review of Business, 13(1-2), pp.3-6.
McConaughy, D.L., Matthews, C.H. and Fialko, A.S., 2001. Founding family controlled firms: Performance, risk, and value. Journal of small business management, 39(1), pp.31-49.
Ray, A., 2020. Reliance to pay twice. Retrieved from https://www.livemint.com/news/india/reliance-to-pay-twice-to-those-employees-who-earn-below-rs-30-000-11585033829993.html
Reliance Industries, Limited, 2019. Retrieved from https://www.ril.com/DownloadFiles/Subsidiaries%20and%20major%20Associates%20of%20RIL.pdf
RIL Annual Report, 2019. Retrieved from https://www.ril.com/getattachment/2b3a5223-b9a3-4bc1-b9b6-99f9b1e85a07/Financial%20performance%20for%20the%20year%20ended%2031%20Mar,%202019.aspx
Sraer, D. and Thesmar, D., 2007. Performance and behavior of family firms: Evidence from the French stock market. Journal of the european economic Association, 5(4), pp.709-751.
Study Document
C Suite Executive Leadership And Ethics
...Brand management Beliefs, Practices, Challenges
Persons in positions of leadership inevitably encounter major ethical dilemmas and in fact make ethical decisions on a daily basis. Interviews with senior executives can reveal the complexities of ethical decision making at the executive level, as personal morals frequently disconnect from the ethical culture governing the organization or the industry’s regulatory climate (Bailey & Shantz, 2018). Bandwagon fallacies—the sense that because something is normative it is ethical—predominate in the workplace. An interview with C. Linden (name altered to protect the individual’s privacy) shows how personal ethical beliefs clash with the prevailing norms and values in the field. Employee diversity adds to the complications involved in executive ethical decision-making, according to Linden. The predominant ethical challenges usually relate to balancing two equally compelling ethical objectives, or weighing the pros and cons of a decision when there are no clear black-and-white resolutions. No genuine dilemma has a straightforward……
References
References
Bailey, C. & Shantz, A. (2018). Creating an ethically strong organization. MIT Sloan Management Review. http://ilp.mit.edu/media/news_articles/smr/2018/60101.pdf
Crossan, M., Mazutis, D. & Seijts, G. (2013). In search of virtue. Journal of Business Ethics 113(4): 567-581.
Hatcher, T. (2008). The value of values in the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Charlotte: IAP, pp. 97-122.
Hoekstra, E., Bell, A. & Peterson, S.R. (2008). Humility in Leadership: Abandoning the Pursuit of Unattainable Perfection. In S.A. Quatro & R. R. Sims (Eds.), Executive Ethics: Ethical Dilemmas and Challenges for the C-Suite. Greenwich, CT: Information Age Publishing, pp. 79-96.
MacDougall, A.E., Bagdarasov, Z. & Buckley, M.R. (2008). Applying a primary risk management model to the C-suite. In Sims, R.R. & Quatro, S.A. (Eds.) Executive Ethics. Second Edition. Charlotte: IAP, pp. 211-234.
Martin, R. (2011). The CEO\\\\'s ethical dilemma in the era of earnings management. Strategy & Leadership 39(6): 43-47.
Schwartz, M.S. (2013). Developing and sustaining an ethical corporate culture: The core elements. Business Horizons 56(1): 39-50.
Study Document
Bolman Deals Human Resource Frame And Disney
...Brand management Human Resource Frame
Overview of the Organization
The Walt Disney Company is one of the largest media and entertainment companies in the world. Its products and services meet the needs of billions of consumers around the world, through storytelling and the creation of fantasy and entertainment. In order to produce these outcomes, the Disney Company needs to engage around 200,000 employees (Forbes, 2018). The Walt Disney Company is ranked as one of the best companies to work for. The essential strategy of Disney is that they company requires its employees to create amazing experiences for guests and consumers. In order to do this, the employees themselves must be inspired, and committed to delivering those types of experiences. The human resources frame can be utilized to explain how Disney is able to inspire 200,000 employees to deliver amazing experiences.
Human Resources Frame
Bolman and Deal describe the four frames by which……
References
References
BLS (2020). The employment situation – January 2020. Bureau of Labor Statistics. Retrieved March 2, 2020 from https://www.bls.gov/news.release/pdf/empsit.pdf
Bricker, J. (2020) Disney World investing millions on cast morale. Disney Tourist Blog Retrieved March 2, 2020 from https://www.disneytouristblog.com/disney-world-investing-millions-cast-morale/
Business Balls (2020) Four frame model – Bolman and Deal. Business Balls. Retrieved March 2, 2020 from https://www.businessballs.com/leadership-models/four-frame-model-bolman-and-deal/
Forbes (2018) World’s best employers. Forbes. Retrieved March 2, 2020 from https://www.forbes.com/companies/walt-disney/?list=world-best-employers/#394d24715730
Jones, B. (2018) How Disney empowers its employees to deliver exceptional customer service. Harvard Business Review. Retrieved March 2, 2020 from https://hbr.org/sponsored/2018/02/how-disney-empowers-its-employees-to-deliver-exceptional-customer-service
McLeod, S. (2011) Bolman & Deal frameworks. Big Think. Retrieved March 2, 2020 from https://bigthink.com/bolman-deal-frameworks
Sammer, J. (2019) 5 takeaways from Disney’s tuition benefits. SRHM.org. Retrieved March 2, 2020 from https://www.shrm.org/resourcesandtools/hr-topics/benefits/pages/5-takeaways-from-disney-tuition-benefits-approach.aspx
Walt Disney Company (2020) website, various pages. Retrieved March 2, 2020 from https://thewaltdisneycompany.com/forbes-ranks-disney-among-worlds-best-employers-for-2018/
Study Document
Lomotil Treatment Of Diarrhea
… with it. Consequently, consuming a higher dosage of Lomotil than recommended results in adverse effects from excess atropine consumption. Besides Lomotil, the other brand names for atropine and diphenoxylate are Lonox and Lofene (Ogbru, 2019).
Some of diphenoxylate's most widely-occurring adverse effects among patients are: sleepiness, vomiting, … to treat diarrhea. However, it must be borne in mind that frequently consuming the medication may lead to dependency, thereby rendering gastrointestinal disorder management challenging.
References
Agzew, Y. (2005). Clostridium difficile–Associated Diarrhea and Colitis: A Significant Cause of Nosocomial Infection. Retrieved from https://www.the-hospitalist.org/hospitalist/article/122898/clostridium-difficile-associated-diarrhea-and-colitis-significant-cause
Joob, B., & Wiwanitkit, ……
References
References
Agzew, Y. (2005). Clostridium difficile–Associated Diarrhea and Colitis: A Significant Cause of Nosocomial Infection. Retrieved from https://www.the-hospitalist.org/hospitalist/article/122898/clostridium-difficile-associated-diarrhea-and-colitis-significant-cause
Joob, B., & Wiwanitkit, V. (2014). Lomotil dependence. Indian J Psychol Med, 36(3), 348-349. Doi: 10.4103/0253-7176.135401
Ogbru, O. (2019). Diphenoxylate and atropine (Lomotil). Retrieved from https://www.medicinenet.com/diphenoxylate_and_atropine/article.htm#what_is_diphenoxylate_and_atropine_and_how_does_it_work_mechanism_of_action
WebMD. (2019). Lomotil. Retrieved from https://www.webmd.com/drugs/2/drug-6876/lomotil-oral/details
Study Document
Business Proposal For Coffee Shop And Restaurants
...Brand management Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Strategic Leadership In Light Of The Five Compass Model
According to Wilson (1996), strategic leadership incorporates the fundamentals of strategic planning with the tactics used in strategic management. The purpose of strategic leadership is to align business practices—including human resources management—with company goals, values, mission, and ethics. Leadership sets the tone for the entire organization. The strategic leader makes sure that all departments and … objectives can be related to capital budgeting and financial constraints, but they may also be linked to other elements of strategy including marketing, brand, or corporate social responsibility. The “five compass model” proposed by Wilson (1996) is based on the motif of the gyrocompass, which remains stable ……
References
References
Wilson, I.H. (1996). The 5 compasses of strategic leadership. Strategy & Leadership 24(4): 26-31.
Study Document
Iraq War
… set their goals, but it was still unclear how Schwarzkopf was expected to handle it. This is the reason why some ended up brand him as too pessimistic. In general, he was in quite a difficult place to make the right decision (Hardy, McIntyre III & Knight, ……
References
References
Andrews, W. F. (1998). Airpower against an Army: Challenge and Response in CENTAF\\\\\\'s Duel with the Republican Guard. DIANE Publishing.
Bame, D. J. (2001). The Exit Strategy Myth and the End State Reality. Marine Corps Command and Staff College. Quantico VA.
Builder, C. H., Bankes, S. C., & Nordin, R. (1999). Command concepts: A theory derived from the practice of command and control. RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA.
Currie Jr, J. G. (1995). Operational Logistics, War and Operations Other Than War: What Applies?. Army Command and General Staff College. Fort Leavenworth Ks. School of Advanced Military Studies.
Joint Chiefs of Staff (2017). Joint Publication 5-0: Joint Planning. Washigton, DC, Aug.
Matsunaga, H. (2019). The Reconstruction of Iraq after 2003: Learning from Its Successes and Failures.
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