Brand Management Essays (Examples)
Study Document
Logistical Support And Distribution Strategies
… contributed strategically to the organizational business. Within the context of wholesalers and retailers, such organizations go beyond the areas of transportation and inventory management for including one among the most crucial components of organizational success—location relative to supply sources or end-customer markets. When it comes to producers, … buy their goods via the internet. This alternative works well for corporations having a customer base that is at least moderately tech-savvy, is brand loyal, or requires a particular solution for fulfilling its needs (Ma et al., 2011).
Telephone orders or catalogs from the second mode of ……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Fero Beauty
… of greater relative quality and will have a tendency of increasing future demand levels (Gould, n.d).
Distribution Strategy
The logistics and supply chain management strategy will encompass dealers/ retailers as the vendors for the different clothing items and also accessories that will be included in the store. … that endeavors to amalgamate contemporary and customary marketing strategies with the main aim of generating an efficacious dependable tool to express a firm’s brand to the pertinent stakeholders. This makes certain that all kinds of communications and messages are sensibly linked together (Andrews and Shimp, 2017). The … with consumers and also self-advertising and self-promoting (Palma, 2016). Fero Beauty will capitalize its official business page on the platform to advance its brand identity. This will be through sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook ……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Valiant
… consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brand, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the … facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating a link between businesses and the LGBTQ community. … is committed to the expansion of economic prospects and developments for LGBTQ individuals, and the select certifying entity for LGBTQ-owned businesses (NGLCC, 2019).
management Team and Company Structure
The company structure of Valiant Marketing will be hierarchical comprising of different rakings using the top-down approach:
Industry Analysis
… However, one of the key……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Nantucket Nectars Exit Study
… the company plans to grow, they will need more liquid capital to do so.
An IPO by going public would allow the current management to remain (Acharya & Xu, 2017). Scott for example, would continue with the strategies designed for the company and allow for increased brand awareness than going public offers. The memorable and quirky aspect of Nantucket Nectars may increase positivity for the company and continue to allow ……
References
References
Acharya, V., & Xu, Z. (2017). Financial dependence and innovation: The case of public versus private firms. Journal of Financial Economics, 124(2). doi:10.3386/w19708
Ang, S., & Oliva, A. (2004). Superior Customer Value in the New Economy: Concepts and Cases, Second Edition. Boca Raton, FL: CRC Press.
Lassiter III, J. B., Sahlman, W. A., & Wasserman, N. (2014, February). Nantucket Nectars: The Exit - Case. Retrieved from https://www.hbs.edu/faculty/pages/item.aspx?num=37865
Study Document
CEOs And Presidents
… various strengths and faults and their leadership approaches are all different and to some extent based on their own personalities and styles of management. Some have met with more success than others, and some have met with more failure. Gorsky has succeeded at leading Johnson & Johnson … to creating an effective organizational change as they all get to the heart of what makes Kotter’s (2012) 8 step model for change management so effective. The model is about identifying the issue that needs to change, communicating in rational and logical ways why the change is ……
References
References
Bromley, H. R. (2007). Are you a transformational leader?. Physician Executive, 33(6), 54.
Brown, M. E., & Treviño, L. K. (2014). Do role models matter? An investigation of role modeling as an antecedent of perceived ethical leadership. Journal of Business Ethics, 122(4), 587-598.
Chamers, M.M. (2014). An Integrative Theory of Leadership (4thed.). New York, NY: Psychology Press.
De Vries, M.F.K. (1998). Charisma in action: The transformational abilities of Virgin's Richard Branson and ABB's Percy Barnevik. Organizational Dynamics, 26(3), 7-21.
Healthcare Technology Report. (2019). Alex Gorsky is the all-American CEO. Retrieved from https://thehealthcaretechnologyreport.com/alex-gorsky-is-the-all-american-ceo/
Holmes, A. (2007). Ethics: Approaching moral decisions. Downers Grove, IL: InterVarsity Press.
Kameda, T., Ohtsubo, Y., & Takezawa, M. (1997). Centrality in sociocognitive networks and social influence: An illustration in a group decision-making context. Journal of personality and social psychology, 73(2), 296.
Kolodny, L. (2018). Elon Musk’s extreme micromanagement has wasted time and money at Tesla, insiders say. Retrieved from https://www.cnbc.com/2018/10/19/tesla-ceo-elon-musk-extreme-micro-manager.html
Study Document
Strategic
… sale promotions and then reaching out to them on email or social media to get a positive review from them
4. To increase brand awareness—this will include sponsoring local events so that the word gets out about the brand
5. To launch in a new market—this will include opening the store and having an opening day and opening week event in which … be made with little bits of information passed on to those who follow on the site.
One idea to facilitate the customer relationship management process is to use Instagram to host a competition among customers of who can post the best beauty picture featuring the organic make-up … comes from.
This is also a way to get all customers using the same social media site, which allows for better customer relations management. Instead of searching all over social media, from Facebook to Twitter to YouTube to……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
General Electric Appliance Company Quality Control Instruments
… took majority ownership of the company, obtaining 90 percent shares. Significantly, Haier obtained the right and liberty to capitalize on the General Electric brand name up until 2056 (Flannery, 2016). Becoming a part of this massive multinational organization grants GE Appliances with extra resources to go on … year to decrease from $97,012 in 2018 to $95,214 in 2019 (General Electric, 2019).
Product or Service Mix
General Electric has different appliance brand, including Monogram, Café, Haier, Profile, and Hotpoint. The products manufactured and retailed by GE Appliances comprise of Refrigerators, Ranges, Microwaves, Dishwashers, Washers, Room … employed over 90,000 personnel, in addition to operating over 70 manufacturing and technology research facilities across the globe. Some of the company's major brand include Hotpoint, Acros, Amana, Royalstar, Whirlpool, and also Hefei Sanyo.
3. Samsung
Samsung Electronics is a multinational corporation that has its headquarters situated ……
References
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
Study Document
Using Social Media For Meal Prepping Business
… will allow the company to gain traction at the grassroots level and seek celebrity endorsement (Stever & Lawson, 2013), which can greatly enhance brand visibility and assist in crowdfunding to get the company’s brick-and-mortar store open and operating. Sponsorships are another effective way of providing an income … the big problems facing Musk as CEO of Tesla (Yauney, 2014). There will be a need to coordinate and collaborate with others—from kitchen management to volunteer management to IT support and so on. There will also need to be coordination with community leaders who want to assist in helping to … non-profit it will depend upon having the support of donors, both big and small, and that means having a very visible and appealing brand. Messaging is going to be highly important and that is where the social media campaign must come into play. This campaign will have ……
References
References
Lunt, T., & Nicotra, E. (2018). Event Sponsorship and Fundraising: An Advanced Guide. Kogan Page Publishers.
Malhotra, C. K., & Malhotra, A. (2016). How CEOs can leverage twitter. MIT Sloan Management Review, 57(2), 73.
Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American journal of psychology, 15(2).
Yauney, R. H. (2018). Leadership Development: A Study of Elon Musk. Marriott Student Review, 2(2), 4.
Zhou, S., & Kuo, C. (2018). How Social Media are Changing Nonprofit Advocacy: Evidence from the Crowdfunding Platform in Taiwan. The China Nonprofit Review, 10(2), 349-370.
Study Document
Formulating An Effective National Response To Ebola In Nigeria
… that caused more than 11,000 deaths, primarily in West Africa, but the disease has the potential to spread worldwide unless first responders, emergency management managers and the health care community take aggressive steps to identify infections and contain outbreaks. The main purpose of this study is to … place. Therefore, while the search for a cure for the Ebola virus disease continue, it is vitally important for national and local emergency management teams to formulate effective response interventions to minimize the transmission of the disease, including educating citizens concerning the Ebola disease virus to prevent … disease, including transmission methods, symptoms, diagnosis, and current treatment strategies. In addition, this chapter provides an analysis concerning ways to identify optimal emergency management strategies for Ebola outbreaks in Nigeria.
Overview of the Ebola virus disease
Cause of the Ebola virus disease
The Ebola virus disease is ……
References
References
Allam, M. F. (2014, September). Ebola hemorrhagic fever: Case fatality rate 90%? Central European Journal of Public Health 22(3), 207-210.
Allam, M. F. & Vonka, V. (2015, March). Ebola virus disease: Temperature checks for travelers? Central European Journal of Public Health, 23(1), 84.
Brand, J. E. & Stela, D. (2014, October). Ebola is here: Knowledge, identification, and appropriate infection control are key. American Nurse Today, 9(10), 37-39.
Brown, G. (2015, Winter). Ebola in America: An epidemic or a pandemic? ABNF Journal, 26(1), 3-5.
Ebola. (2019). Doctors without Borders. Retrieved from https://www.doctorswithout borders.org/what-we-do/medical-issues/ebola.
Ebola outbreak. (2019). U.S. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/vhf/ebola/history/2014-2016-outbreak/index.html .
Ebola virus disease. (2019). U.S. Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/vhf/ebola/index.html .
Hancock, M. (2019, September). After Ebola. African Business, 422, 56-58.
Study Document
Investing Overseas Market Entry Decision Making
… largest…[break]…Stout, which was an early exporter, a move that however profitable it was at the time allowed the company to be a global brand in the 21st century. Another example might be KFC, which moved quickly to expand, knowing that people everywhere love fried chicken. There are … has extended beyond its Canadian home base to countries throughout the Americas, following Canadian trade patterns.
Financial institutions also have the same risk management motivation that other companies do. Interest rates theoretically reflect financial risk, but some countries have other forms of risk, in particular in the ……
References
References
CE Intelligence. (2019) EU – market entry strategies. CE Intelligence.com. Retrieved December 5, 2019 from http://www.ceintelligence.com/content_manager/contentPages/view/eu-market-entry-strategies
Chapman, K. & Edmond, H. (2010) Mergers/acquisitions and restructuring in the EU chemical industry: Patterns and implications. Regional Studies. Vol. 34 (8) 753-767
Conyon, M., Girma, S., Thompson, S. & Wright, P. (2003) The productivity and wage effects of foreign acquisitions in the United Kingdom. The Journal of Industrial Economics. Vol. 50 (1) 85-102.
EF.com (2019) English proficiency index. EF.com. Retrieved December 5, 2019 from https://www.ef.com/wwen/epi/
Export.gov (2019) European Union – market entry strategy. Export.gov. Retrieved December 5, 2019 from https://www.export.gov/article?id=European-union-Market-Entry-Strategy
Girma, S. (2002) The process of European integration and the determinants of entry by non-EU multinationals in UK manufacturing. DOI:10.1111/1467-9957.00305
Girma, S. (2005) Technology transfer from acquisition FDI and the absorptive capacity of domestic firms: An empirical investigation. Open Economies Review. Vol. 16 (2) 175-187.
Lamson, M. (2016) 5 things you need to know before doing business in Europe. Inc. Magazine. Retrieved December 5, 2019 from https://www.inc.com/melissa-lamson/5-things-you-need-to-know-before-doing-business-in-europe.html
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
