Value Essays (Examples)
Study Document
Healthcare Marketing
Introduction
When it comes to healthcare marketing there are certain restrictions that have to be followed under U.S. law. For example, the FDA has rules for companies that want to market pharmaceuticals directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly in violation of the privacy rights of patients (Lane, 2019). Moreover, aside from issues of compliance, the nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Mission Command
Introduction
There is no assigned definition for mission command. This is to say that there are various definitions that have been floated in the past in an attempt to express this particular warfighting function. As a matter of fact, there are different definitions assigned to mission command under Army doctrine and the Joint Doctrine. In addition to highlighting what I learnt about mission command, this discussion will also assess how I intend to apply the philosophy as well as concepts of mission command in my future duty.
Discussion
What I learnt about Mission Command
As per the Army Doctrine Publication 6-0, “mission command is the exercise of authority and direction by the commander using mission orders to enable disciplined initiative within the commander's intent to empower agile and adaptive leaders in the conduct of unified land operations” (U.S. Army, 2012, p. 1-3). On the other hand, mission command as per……
References
References
Hill, A. & Niemi, H. (2017). The Trouble with Mission Command: Flexive Command and the Future of Command and Control. Retrieved from https://ndupress.ndu.edu/Media/News/Article/1223929/the-trouble-with-mission-command-flexive-command-and-the-future-of-command-and/
Join Chiefs of Staff (2012). Mission Command White Paper. Retrieved from https://www.jcs.mil/Portals/36/Documents/Publications/missioncommandwhitepaper2012.pdf
Muth, J. (2011). Command Culture: Officer Education in the U.S. Army and the German Armed Forces, 1901-1940, and the Consequences for World War II. Denton, TX: University of North Texas Press.
Shamir, E. (2011). Transforming Command: The Pursuit of Mission Command in the U.S., British, and Israeli Armies. Stanford, CA: Stanford University Press.
U.S. Army (2012). ADP 6-0: Mission Command – Command and Control of Army Forces. Retrieved from https://armypubs.army.mil/epubs/DR_pubs/DR_a/pdf/web/ARN19189_ADP_6-0_FINAL_WEB_v2.pdf
Vandergriff, D.E. (2017). Adopting Mission Command: Developing Leaders for a Superior Command Culture. Washington, DC: Naval Institute Press.
Study Document
Carrie Chapman And The Women S Movement
Introduction
The Women’s Rights Movement in the U.S. got going in the 19th century with the National Woman’s Rights Convention of 1850 in Worcester, Massachusetts, where the role of women in society was a major focal point (Siegel, 1994). Women were becoming more outspoken and many women like Sojourner Truth and Angelina Weld were traveling around and speaking out on the evils of slavery and so on. The Women’s Movement would continue on through the latter half of the 19th century into the 20th century. Women’s suffrage would become a major focal point in the early 20th century and women would finally win the right to vote in 1920. Carrie Chapman was a big leader in the Women’s Rights Movement at that time, campaigning hard for the 19th Amendment to be passed. However, there were other campaigns by women that had other outcomes—such as the campaign by Carrie Nation at……
References
References
Blackwell, E. (1850). Elizabeth Blackwell on the 1850 Women\\\\\\'s Rights Convention. Retrieved from http://www.wwhp.org/Resources/WomansRights/blackwell_comments.html
Griffith, E. (1984). In Her Own Right: The Life of Elizabeth Cady Stanton. New York: Oxford University Press.
History. (2019). Women’s suffrage. Retrieved from https://www.history.com/topics/womens-history/the-fight-for-womens-suffrage
Lawson, E. N. (2013). Smugglers, Bootleggers, and Scofflaws: Prohibition and New York City. SUNY Press.
Siegel, R. B. (1994). Home as Work: The First Woman\\\\\\'s Rights Claims Concerning
Wives\\\\\\' Household Labor, 1850-1880. The Yale Law Journal, 103(5), 1073-1217.
Van Voris, J. (1996). Carrie Chapman Catt: A Public Life. New York City: Feminist Press at CUNY.
Study Document
Learning Goals Real Life Experience And Personal Experience
Summary/synthesis of what I learned
The goal of the probation program is to help offenders to change for the better and to maintain that change. The probation program also works to ensure communities remain safe even while offenders are given a chance to re-integrate. The mission of probation is to ensure public safety through motivating offenders to change and to lead lives that are free of crime. The mission is achieved via the re-integration of offenders back into their communities, monitoring the offenders, supervising and controlling the offenders, and ensuring the offenders are re-entering in positive and safe environments where they can stay crime-free.
Offenders are usually monitored in various ways to ensure they are living crime-free lives and that they are truly reformed. Some of the ways include getting their telephone and mobile contacts for communication, visiting them at home, carrying out urine screens, referring them to substance abuse……
Study Document
Developing Organizational Practices And Policies
Introduction
In healthcare organizational settings, competing needs are rather commonplace. Thus, nurse leaders ought to effectively manage these needs so as to ensure that an organization is able to fulfill its obligations to various stakeholders, i.e. patients and employees. To a large extent, this involves not only prudent allocation of resources, but also proper establishment of priorities.
Competing Needs
The competing needs in the organizational setting are: the need to promote better outcomes via the acquisition and implementation of new technology and the need to raise the minimum wage of employees as a motivation and retention strategy.
To begin with, it should be noted that technology is of great relevance in healthcare settings. As a matter of fact, Kruse and Beane (2018) point out that there is no doubt that technology has had a significant impact in the way healthcare services are delivered in the healthcare realm. It is likely……
References
References
Agah, A. (Ed.). (2013). Medical Applications of Artificial Intelligence. New York, NY: CRC Press.
Barlow, J. (2016). Managing Innovation in Healthcare. Hackensack, NJ: World Scientific Publishing Company.
Cherry, B. & Jacob, S.R. (2018). Contemporary Nursing: Issues, Trends, & Management (8th ed.). St Louis, MO: Elsevier Health.
Jones, C.B. & Gates, M. (2007). The Costs and Benefits of Nurse Turnover: A Business Case for Nurse Retention. Online Journal of Issues in Nursing, 12(3).
Littlejohn, L., Campbell, J., Collins-McNeil, J. & Khayile, T. (2012). Nursing Shortage: A Comparative Analysis. International Journal of Nursing, 1(1), 22-27.
Kruse, C.S. & Beane, A. (2018). Health Information Technology Continues to Show Positive Effect on Medical Outcomes: Systematic Review. J Med Internet Res, 20(2).
Study Document
Depression Among Adolescents
The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Grover, S., Raju, V. V., Sharma, A., & Shah, R. (2019). Depression in children and adolescents: a review of Indian studies. Indian journal of psychological medicine, 41(3), 216.
Korry, E. (2015). California Moves To Stop Misuse Of Psychiatric Meds In Foster Care. Retrieved from https://www.npr.org/sections/health-shots/2015/09/02/436350334/california-moves-to-stop-misuse-of-psychiatric-meds-in-foster-care
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lohmann, R. (2019). What\\\\\\'s Driving the Rise in Teen Depression? Retrieved from https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Study Document
Capital Budgeting Bullock Gold
[calculations available in full version]
The calculations were done in Excel, except the payback period. This was done starting at -850 and then adding back each year's cash flow. Year 5 started with a deficit of 20, which amounts to 31 days worth of payback, in other words the payback will be complete by the end of January in Year 5.
2. Based on this analysis, the company should open the mine. There are several reasons why. First, there is no rule of thumb for Bullock with respect to payback period – and once the project has started it will be finished, so that is not really a great way to analyze the problem.
Second, IRR and MIRR are both above the cost of capital, which is assumed to be the company's hurdle rate of 12%. A project that returns above the cost of capital is normally a viable one.……
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