Pricing Strategy Essays (Examples)
Study Document
Valiant
… of influencing the purchasing behavior of the LGBTQ consumers to lean on to the products and services being offered by the businesses.
3. strategy
This service will include helping businesses to develop a general game plan through which they can reach the prospective LGBTQ consumers as a ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
...Pricing strategy Introduction
The American soft drink market has been gradually shrinking over the last two decades due to health concerns. Many health experts are warning against sugary and carbonated drinks, so the sales have naturally reduced. And several reports are showing that those who are no longer taking sugary and carbonated drinks are turning to alternative drinks such as teas, natural juices, water, and so on. This has resulted in the steady growth of healthier non-carbonated drinks (Al-Shaar et al., 2017). Among the many alternative drinks recording, steady growth in energy drinks.
The energy drink market has seen steady growth since its launch in the United States in the year 1997. According to Kunst (2019), since energy drinks were launched in the United States in 1997, the market or segment has grown steadily at an annual rate of about 20 percent every year. The market is now valued at over 53……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Strategic
...Pricing strategy Marketing to a Target Population and Differentiating Services
The New Product
The new product is a spa that services mothers of young children. It is called Ma Spa and the innovative idea behind the service is that it provides care for her kids while she receives her spa treatment. Most moms with small kids do not have the opportunity to stop in at the spa because they have kids in tow—so the Ma Spa is designed for them: no appointments needed and no worries about what to do with the children. The Ma Spa has certified childcare professionals on staff who oversee the children as they play in their own play area while Mom relaxes and gets her hair or nails done. It is a business that caters specifically to women and lets them know how special and important they are to the community by making sure their beauty and……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Childrens Amusement Park
… that they are getting good value for their money. Marketers must also understand the target segment and be able to tailor the marketing strategy to the needs and behaviors of the target by using models like Maslow’s hierarchy of needs.
The value chain will be used to … segmentation of the paper, which provides a breakdown of the demographic, geographic and behavioral traits of the target customer. Third is the positioning strategy that the firm will adopt based on its approach to differentiation and low-cost services and products. Fourth will be the marketing mix that … $60,000 for salaried social media marketer employee
Improvements, Monitor, Control
Improvements will be made as needed and will be determined by implementing a strategy to obtain customer feedback through email surveys in which the customer will be incentivized to complete the survey with a free beverage or … and reevaluate the kinds of……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Enron Corporate Scandal And Microeconomics
… this process, the company drained the public millions of dollars by trading on price fluctuations. Once the company could no longer use this strategy, the employed another tactic. After making profits as an energy producer, Enron purchased several power plants in the State of California and operated … several power plants in the State of California and operated others for profits. These two strategies highlight the dangers of deregulation as a strategy for enhancing the operations and profitability of businesses in a particular industry. When employing deregulation, governments needs to provide support and more oversight ……
References
Works Cited
Amadeo, Kimberly. “Deregulation Pros, Cons, and Examples.” The Balance, The Balance, 16 Jan. 2020, https://www.thebalance.com/deregulation-definition-pros-cons-examples-3305921
Gibney, Alex, director. Enron: The Smartest Guys In the Room. YouTube, Magnolia Pictures, 20 Oct. 2009, https://www.youtube.com/watch?v=BIwFO4_SWQQ&has_verified=1
Kienitz, Paul M. “ENRON: THE SMARTEST GUYS IN THE ROOM (2005).” Paulkienitz.net, Paulkienitz.net, https://paulkienitz.net/enron/smartest-guys.html
Study Document
Lululemon Strategic Management
… personnel, and store ambience (Gamble, Peteraf & Thompson, 2019). This paper discusses strategic management for Lululemon Athletica Inc in relation to its business strategy and practices.
Competitive Forces Confronting Lululemon
Even though Lululemon has remained profitable over the years, the company is faced by various competitive forces … potential areas for cost savings and the reasons for increased costs. Insights from the analysis should be utilized to determine a new business strategy going into 2017.
Secondly, Lululemon should transform its business audience to incorporate a wider target audience to help improve profit margins. The company … people and seniors as part of the target market, which would require using a different competitive approach other than the current focused differentiation strategy. In this case, the firm should adopt a brand differentiation strategy in order to reach a wider target market.
Third, Lululemon’s CEO and management should capitalize on its constant……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Business Proposal For Coffee Shop And Restaurants
...Pricing strategy Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Quality Improvement Plan
...Pricing strategy Justification
The department would want to reduce customer complaints from the current 7% to at least 1%. For the department to achieve this goal, there is a need to have a quality improvement plan that will analyze the services offered by the department from the viewpoint of the customer. The service department must establish the root cause of the customer complaints and institute measures that are aimed at reducing complaints. By focusing on what is truly value-add to the customer, the department can manage to come up with meaningful and innovative outputs that will be suitable to the customer. Using the COPIS model, the department can transform the process by focusing on what the customer would be delighted with (Brown, 2019). This way the department will then consider the new outputs that may be more effective in reaching this goal. The quality improvement plan will allow the department to change……
References
References
Brown, C. (2019). Why and how to employ the SIPOC model. Journal of business continuity & emergency planning, 12(3), 198-210.
Carvalho, M. S., Magalhaes, D. S., Varela, M. L., Sa, J. O., & Gonçalves, I. (2016). Definition of a collaborative working model to the logistics area using design for Six Sigma. International Journal of Quality & Reliability Management, 33(4), 465-475.
Shojaie, A. A., Raissi, S., & Dogahe, R. A. (2016). Impact analysis of TQM\\\\\\'s hard aspects on sigma level in electronics and telecommunication production process. International Journal of Productivity and Quality Management, 18(4), 425-439.
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