Pricing Strategies Essays (Examples)

Study Document

Brazilian Market Entry Pricing Strategy

Pages: 11 (3155 words) Sources: 11 Document Type:Reaction Paper Document #:56127693

Entering the Brazilian Market
Problem Statement
Peak must decide on a pricing strategy for entering the Brazilian market. It has narrowed its options down to three: penetration pricing, skim pricing and cost-plus pricing. This report will evaluate the company, the market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: SWOT Analysis
The SWOT analysis is a tool whereby the company analyzes its internal strengths and … place, they have the ability to approach their market entry in a few different ways. This provides built-in flexibility. They can do penetration pricing because they have the distribution to back up a volume sales approach, but they can also do premium pricing with this option.
A third strength is that the Brazilian market appears to be sophisticated, with many international competitions held in the country, … and this maturity……

References

References

Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp

CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html

Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from  https://blog.hubspot.com/sales/pricing-strategy 

Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from  https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539

Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp

Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from  https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/ 

Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from  https://smallbusiness.chron.com/entry-pricing-strategy-61428.html 

Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from  https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html

Study Document

Compare And Contrast Competitive Business Pricing Models

Pages: 1 (345 words) Sources: 2 Document Type:Essay Document #:67599610

Price skimming and penetration pricing are marketing strategies typically implemented when businesses commit to a launch of new services or products. Reliant on low upfront prices, penetration pricing attracts customers in a straight forward fashion. Skimming aims to make the most through short-term profits by offering high upfront prices to the … profits by offering high upfront prices to the most interested and eager consumers (Nagle, Hogan, & Zale, 2016). A good example of penetration pricing is Walmart. They offer the lowest price guaranteed on many of their products and will price match if customers find lower prices elsewhere. … their latest release iPhones to interested customers and then, over time, the same model’s price lowers due to decreased demand and popularity. Both pricing strategies aim to make profits, yet one is aiming for long-term profits versus short-term profits.
There are three pricing strategies that any business must consider. Customer……

References

References

Nagle, T. T., Hogan, J., & Zale, J. (2016). The Strategy and Tactics of Pricing: New International Edition. London, England: Routledge.

Schindler, R. M. (2011). Pricing Strategies: A Marketing Approach. Thousand Oaks, CA: SAGE Publications.

 

Study Document

McCain Foods Strategies

Pages: 6 (1913 words) Sources: 4 Document Type:Slept Analysis Document #:89531810

strategies of McCain Foods
There are several marketing and distribution strategies employed by McCain Foods in order to keep themselves up with the market. Marketing strategies are the core strategies that define how the product and service reaches to the customers. McCain foods comes under the highly competitive Food and Beverages Industry for … and product, are the most effective tools to ensure the brand loyalty and customer retention. Marketing mix ensures overall effectiveness of the company’s strategies as they are the building blocks of marketing strategy
First and foremost, McCain Food’s unique competency is ‘Calories in/ Calories out’ (how-mccain-responds-to-changes-in-the-external-environment, 2019) … food through its own potato seed development. This is again, another unique selling point for the company to increase their brand loyalty. The pricing strategy of the McCain Foods is in such a way that it supports customer centric approach where any one price model is not ………

References

References

(2019, September 17). Business Case Studies. Retrieved from  https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn 

SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from  https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html 

Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from  https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis 

Study Document

Logistical Support And Distribution Strategies

Pages: 5 (1607 words) Sources: 6 Document Type:Essay Document #:66969526

Logistical Support and Distribution strategies
Distribution strategies refer to techniques of services/goods dissemination to end customers. Adoption of the ideal distribution technique for one’s organization forms the key when it … differentiation, standardization, and consolidation. In such organizations, managers perform informal or formal logistical audits, reform their systems for offering better support for organizational strategies, and adopt measures for guaranteeing ongoing, long-run opportunity assessment (Heskett, 1977).
Logistics-focused approaches are of significance as well, in large corporations. Consider the … actions relative to the total organizational size where it is implemented. All this offers an edge over the competition, which, contrary to other strategies such as pricing, cannot easily be duplicated by rival firms (La Londe & Masters, 1994).
strategies
Distribution strategies denote techniques of services/goods dissemination to end customers. Adoption of the ideal distribution technique for one’s organization forms the key when it comes … well. It induces companies to……

References

References

Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.

Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub.  https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/ 

La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.

Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.

Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.

Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance

Study Document

Marketing Strategy Creation For OPG

Pages: 6 (1941 words) Sources: 4 Document Type:Essay Document #:63904043

… and who is liking posts or taking part in social media challenges.
Selling functions used by organizations to increase buyer response from marketing strategies include the 4 p’s of the marketing mix—product, price, place and promotion. The pub already has a great place: its location is superb. … has never been an issue because its prices are very competitive, almost to the point where they may be too low. However, low pricing is not an issue because the loss is made up for in sales volume, and low prices keep customers happy. Promotion is where ……

References

References

Dhar, V., & Chang, E. A. (2009). Does chatter matter? The impact of user-generated content on music sales. Journal of Interactive Marketing, 23(4), 300-307.

Lim, X. J., Radzol, A. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.

Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.

Trout, J. & Rivkin, S., (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.

Study Document

Online Auctions For Fund Raising By Non Profit Organizations

Pages: 8 (2322 words) Sources: 4 Document Type:Essay Document #:34213505

… at the true valuation of the item. eBay, Google, and Bing are some of the popular types of Vickrey auctions McAfee (2017).
Surge pricing and Congestion pricing Mechanisms
Surge and congestion pricing are both a dynamic pricing model that employs a price discrimination mechanism to set optimum prices based on the forces of demand. Surge pricing entails a temporary increase in price above the regular price when the market is experiencing high demand. The rationale for surge pricing is the continued supply of a product or service when the market is experiencing unprecedented high demand. Lower willingness to pay the surge … implies higher compensation for the service or product provider, hence sustained product or service availability, reducing the extent of a supply shortage. Surge pricing is popular on-demand service platforms, particularly ride-hailing platforms such as Uber,…[break]…improves the value for the non-profit organization charitable activities. Holding traditional charity auction,……

References

References

Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity.  https://ssrn.com/abstract=2698192 

Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.

Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.

Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine.  https://doi.org/10.1007/springerreference_75918 

Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42.  https://doi.org/10.1007/s11151-010-9257-5 

Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.

Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press.  https://doi.org/10.4337/9781839107429.00004 

McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube.  https://www.youtube.com/watch?v=4kWuxfVbIaU

Study Document

Using DoorDash To Promote A Restaurant Brand

Pages: 7 (2131 words) Sources: 4 Document Type:Research Paper Document #:85037477

… strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
Strategic … meat that made it a town favorite and that will help to restore the burger to its top spot in the city.
Existing pricing Strategy for Top Three Products
The pricing strategy for the OPG Burger, OPG pint, and OPG steak is to use competitive pricing. The pub has consistently sought to compete with every other pub in town by pricing its food and beer items at prices near to what others are offering and in many cases a little below so as to … what others are offering……

References

References

Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.

Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.

Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.

Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components

Study Document

How Amazon Hedges Its Forex Risk

Pages: 8 (2549 words) Sources: 5 Document Type:Essay Document #:96070504

… back to Amazon’s financial statements. This creates translational risk for the company. The operating offsets mean that Amazon doesn’t need to utilize hedging strategies, but tactics like offsetting costs and revenues, and diversification of international operations, help Amazon reduce the translational risk that it faces. This paper … online retail operations in 58 countries around the world, and these are typically priced in local currency. This has implications for the company’s strategies with respect to foreign exchange risk, and foreign exchange cash flows. The use of local pricing is aided, however, by the fact that Amazon sources a lot of its goods either at the global level, utilizes local sources, or … the goods that are on each national-level site. This paper will discuss the international aspect of Amazon’s business, in terms of foreign currency pricing and in terms of how the foreign currency policies Amazon utilizes impact on……

References

References

Amazon 2019 Annual Report. Retrieved April 29, 2020 from  https://s2.q4cdn.com/299287126/files/doc_financials/2020/ar/2019-Annual-Report.pdf 

HowMuch.net (2019) Charting the most powerful reserve currencies in the world. HowMuch.net. Retrieved April 29, 2020 from  https://howmuch.net/articles/worlds-top-reserve-currencies-2019 

Mehta, N., Detroja, P. & Agashe, A. (2018) Amazon changes prices on its products about every 10 minutes – here’s how and why they do it. Business Insider. Retrieved April 29, 2020 from  https://www.businessinsider.com/amazon-price-changes-2018-8 

Reiff, N. (2020) Hedge. Investopedia. Retrieved April 29, 2020 from  https://www.investopedia.com/terms/h/hedge.asp 

Roamy (2019) The consequences of Amazon’s pricing power. Medium.com. Retrieved April 29, 2020 from  https://medium.com/goods-services/https-medium-com-goods-services-amazons-pricing-power-797e28b63fbd 

Statista (2019) Annual net sales of Amazon in selected leading markets from 2014 to 2019. Statista. Retrieved April 29, 2020 from  https://www.statista.com/statistics/672782/net-sales-of-amazon-leading-markets/ 

Study Document

Fero Beauty

Pages: 7 (2143 words) Sources: 9 Document Type:Marketing Plan Document #:70961218

… earrings, and clothing for women such as dresses, jeans, and blouses.
In this section of the marketing plan, I will share the company’s pricing and distribution strategy, integrated marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and … marketing communications plan, public relations, sales promotion, and personal selling plan, competitive analysis, online and direct marketing plan, and social responsibility/cause-related marketing plan.
pricing and Distribution Strategy
pricing alludes to the practice of a business setting the price for retailing its products and services. Distribution channels encompass the course and path … products and services. Distribution channels encompass the course and path through which products move from production to end-user consumption. This section discusses the pricing and distribution strategy for Fero Beauty.
pricing Strategy
pricing is one of the components in the marketing mix, and it has a direct impact on……

References

References

Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.

Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.

Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.

Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.

Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.

Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.

Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.

Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.

Study Document

Customer Persona For Filshie Clip System

Pages: 12 (3656 words) Sources: 11 Document Type:Capstone Project Document #:94593472

… demands. Constant improvements to the product enhances quality and effectiveness through meeting customers’ needs and demands. 

Secondly, the company should utilize a premium pricing strategy for Filshie Clips because of their uniqueness, safety, and effectiveness. De Toni (2017) states that price policy definition is an important marketing … effectiveness. De Toni (2017) states that price policy definition is an important marketing decision that directly affects market competitiveness and organizational profitability. Premium pricing strategy is employed when customers perceive better value of a product than that offered by competitors. Filshie Clip has proven safe and effective … offered by competitors. Filshie Clip has proven safe and effective unlike any other alternative method of contraception. Therefore, the use of a premium pricing strategy would be ideal because of the product’s uniqueness, safety and effectiveness. Utah Medical Products should also provide cash discounts to first-time customers ……

References

References

Antoun, L., Smith, P., Gupta, J. K., & Clark, T. J 2017. The feasibility, safety, and effectiveness of hysteroscopic sterilization compared with laparoscopic sterilization. American journal of obstetrics and gynecology, vol. 217, no. 5, pp.e571-570. e576. 

Beerthuizen, R 2010. State-of-the-art of non-hormonal methods of contraception: V. Female sterilisation. The European Journal of Contraception & Reproductive Health Care, vol. 15, no. 2, pp.124-135.

De Toni, D., Milan, G.S., Saciloto, E.B., & Larentis, F 2017. Pricing strategies and levels and their impact on corporate profitability. Revista de Administracao, vol. 52, no. 2, pp.120-133.

Duran, A 2018. Sink or swim: how to create buyer personas to ensure marketing success. Forbes. Viewed 20 August 2019,

Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015. ‘Chapter 3 Personas: powerful tools for designers’, in Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken.

Johnson, S., Pion, C. & Jennings, V 2013. Current methods and attitudes of women towards contraception in Europe and America. Reproductive Health, vol. 10, no. 7, pp.1-9.

Kotler, P., & Keller, K. L. (2015). Marketing Management, Global Edition. Pearson Education Limited: Boston, MA.

Magrath, A.J 1986. When Marketing Services, 4Ps are not enough. Business Horizons, pp.4450.

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