Communication Strategy Essays (Examples)
Study Document
Project Management Plan To Upgrade Hospital Equipment
…
2. EXECUTIVE SUMMARY OF PROJECT CHARTER
Hospitals in the U.S. lose a total of $8.3 billion a year because of older and outdated communication methods and technology, according to a recent study published by the Ponemon Institute and Imperva (Healthcare Business, 2013). The primary cause for those … of care and speed up care delivery. Among the clinicians surveyed, each wastes an average of 45 minutes per day because of outdated communication technology. These were the biggest time wasters identified in the poll. This problem goes beyond only communication equipment and affects all kinds of outdated equipment used in the hospital. Outdated technology supposedly causes as much as 35% waste in healthcare. … Vincent, 2014). To this end, quality management will be handled by senior managers in the hospital and will be integrated into the existing strategy of the hospital. A clear alignment between control measures in place at……
References
References
Healthcare Business. (2013, May 15). Report: Hospitals waste billions using outdated technology. Retrieved from Health Care Business Tech: http://www.healthcarebusinesstech.com/outdated-technology-wastes-money/
Lee, J. (2016, April 14). Top five risks of using outdated technology. Retrieved from Meridian: http://www.whymeridian.com/blog/top-5-risks-of-using-outdated-technology
Moran, W. J. (2019). Hospital Fundraising Best Practices. Retrieved from The Moran Company: https://morancompany.com/hospital-fundraising-best-practices/
Parand, A., Dopson, S., A. R., & Vincent, C. (2014). The role of hospital managers in quality and patient safety: a systematic review. BMJ Open.
Pohjola, T., Suhonen, M., Mattila, K., & Meretoja, R. (2016). The work done in healthcare projects . Journal of Nursing.
Ponemon Institute. (2013). The Economic and Productivity Impact of IT Security on Healthcare. Imprivata.
Study Document
Healthcare Marketing
… has migrated from old media to new media to focus on targeted consumers. The Digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and communication purposes; more and more use social media to disseminate ideas about news and what brands to trust. As Hawn (2009) points out, social … be obtaining data that will influence their consumption choices.
Dolliver (2009) notes that the…[break]…new market, the healthcare company will want to use this strategy simply because it is an effective way to introduce the company’s brand, products and services to the population.
Differentiated marketing, also known as … way to introduce the company’s brand, products and services to the population.
Differentiated marketing, also known as multi-segment targeting, is a helpful marketing strategy that the healthcare company can use to target select demographics all at once and design marketing campaigns……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
Study Document
Developing Organizational Practices And Policies
… via the acquisition and implementation of new technology and the need to raise the minimum wage of employees as a motivation and retention strategy.
To begin with, it should be noted that technology is of great relevance in healthcare settings. As a matter of fact, Kruse and … technology could mean that less attention is apportioned to the need to raise the minimum wage of employees as a motivation and retention strategy. This is despite the latter move being equally important in the light of nurse shortages being experienced across the nation.
Littlejohn, Campbell, Collins-McNeil, … i.e. the acquisition and implementation of new technology and the need to raise the minimum wage of employees as a motivation and retention strategy – and how they operate individually that they can be integrated for the wellbeing of the entire organization and those that it serves. ……
References
References
Agah, A. (Ed.). (2013). Medical Applications of Artificial Intelligence. New York, NY: CRC Press.
Barlow, J. (2016). Managing Innovation in Healthcare. Hackensack, NJ: World Scientific Publishing Company.
Cherry, B. & Jacob, S.R. (2018). Contemporary Nursing: Issues, Trends, & Management (8th ed.). St Louis, MO: Elsevier Health.
Jones, C.B. & Gates, M. (2007). The Costs and Benefits of Nurse Turnover: A Business Case for Nurse Retention. Online Journal of Issues in Nursing, 12(3).
Littlejohn, L., Campbell, J., Collins-McNeil, J. & Khayile, T. (2012). Nursing Shortage: A Comparative Analysis. International Journal of Nursing, 1(1), 22-27.
Kruse, C.S. & Beane, A. (2018). Health Information Technology Continues to Show Positive Effect on Medical Outcomes: Systematic Review. J Med Internet Res, 20(2).
Study Document
Hurricane Katrina Military Response
… agencies to begin working together and acting coherently. Allen had the training, vision, understanding and experience to pull rank and communicate an effective strategy to the various civilian agencies that had no background, no experience and no real idea of what to do or how to do … relief that was otherwise not being provided by the DOD or by FEMA.
Conclusion
What the response of the military shows is that communication is essentially, pre-planning is even better, and a spirit of mission is a must. The U.S. Coast Guard had the training, expertise, leadership, … DOD was not communicating well. However, the National Guard, under Gen. Honore and Gen. Landreneau was able to develop a consistent and coherent strategy to help provide relief and support the Coast Guard in the effort to respond to the disaster that swept across New Orleans in ……
References
References
The Brookings Institution. (2007). 9/11, Katrina and the future of interagency disaster response. Retrieved from https://www.brookings.edu/wp-content/uploads/2012/10/20070529.pdf
E-PARCC Collaborative Governance Initiative. (2008). Collaboration Amid Crisis: The Department of Defense During Hurricane Katrina Teaching Note. Retrieved from https://www.maxwell.syr.edu/uploadedFiles/parcc/eparcc/cases/Moynihan-%20Teaching%20Notes.pdf
Lewis, D. E. (2009). Revisiting the administrative presidency: Policy, patronage, and agency competence. Presidential Studies Quarterly, 39(1), 60-73.
Philipps, D. (2017). Seven hard lessons responders to Harvey learned from Katrina. Retrieved from https://www.nytimes.com/2017/09/07/us/hurricane-harvey-katrina-federal-responders.html
Samaan, J. L., & Verneuil, L. (2009). Civil–Military Relations in Hurricane Katrina: a case study on crisis management in natural disaster response. Humanitarian Assistance: Improving US-European Cooperation, Center for Transatlantic Relations/Johns Hopkins University, Baltimore, MD/Global Public Policy Institute, Berlin, 413-432.
Select Bipartisan Committee to Investigate the Preparation for and Response to Hurricane Katrina. (2006). A failure of initiative. Retrieved from http://govinfo.library.unt.edu/a257.g.akamaitech.net/7/257/2422/15feb20061230/www.gpoaccess.gov/katrinareport/mainreport.pdf
Study Document
Learning Goals Real Life Experience And Personal Experience
… they are living crime-free lives and that they are truly reformed. Some of the ways include getting their telephone and mobile contacts for communication, visiting them at home, carrying out urine screens, referring them to substance abuse therapy or mental health counselling, and so on. During my ……
Study Document
Symbolic Frame Of Organizational Analysis Walt Disney Company
...Communication strategy The Symbolic Frame
A novel approach to organizational behavior, Bolman & Deal’s (2013) model includes the structural, the human resources, the political, and the symbolic frames. The symbolic frame refers to the organization’s use of signs, symbols, and stories to create a brand identity and organizational culture, as well as justify its behaviors. Symbols create and propagate meaning, and encapsulate an organization’s written codes of ethics and values.
Therefore, symbols become one of the most powerful means by which to create and control organizational culture. Bolman & Deal (2013) explain the five assumptions underlying the symbolic frame. The first involves the salience of meaning. What matters most to an organization is not what happens, but what it means on a deeper symbolic level—how actions or facts are interpreted in light of the overarching stories, myths, or symbols that guide the organization and its members.
Second, the symbolic frame allows for……
References
References
“About the Walt Disney Company,” (2020). Retrieved from: https://thewaltdisneycompany.com/about/
Boguszewicz-Kreft, M., Kreft, J. & Zurek, P. (2019). Myth and storytelling: The case of the Walt Disney Company. Myth in Modern Media Management and Marketing. DOI: 10.4018/978-1-5225-9100-9.ch002
Bohas, A. (2014). Transnational firms and the knowledge structure: The case of the Walt Disney Company. Global Society 29(1): 23-41.
Bolman, L.G. & Deal, T.E. (2013). Reframing organizations. John Wiley & Sons.
Di Giovanni, E. (2014). Cultural otherness and global communication in Walt Disney films at the turn of the century. The Translator 9(2): 207-223.
Forbes, W. & Watson, R. (n.d.). Destructive corporate leadership and board loyalty bias. Retrieved from: https://www.city.ac.uk/__data/assets/pdf_file/0005/56372/2A_Forbes.pdf
Wasko, J. (2001). Challenging Disney myths. Journal of Communication Inquiry 23(3): 237-257.
Study Document
Culturally Competent Patient Care Advanced Practice Nursing
… for familial and extra-familial social support and access to religious and spiritual practices. Cultural knowledge empowers the nurse to make recommendations and use communication styles conducive to patient satisfaction and…[break]…also individualized, the best strategy for assessing patient needs would be to ask direct questions, making note of conflicts between the patient’s religious and spiritual practices versus those ……
References
References
Coats, H., Crist, J. D., Berger, A., Sternberg, E., & Rosenfeld, A. G. (2016). African American Elders’ Serious Illness Experiences. Qualitative Health Research, 27(5), 634–648. doi:10.1177/1049732315620153
“Cultural Awareness and Influences on Health: NCLEX-RN,” (2020). Registered Nursing. Retrieved from: https://www.registerednursing.org/nclex/cultural-awareness-influences-health/
Marion, L., Douglas, M., Lavin, M., Barr, N., Gazaway, S., Thomas, L., Bickford, C., (November 18, 2016) \\\\\\\\\\\\"Implementing the New ANA Standard 8: Culturally Congruent Practice\\\\\\\\\\\\" OJIN: The Online Journal of Issues in Nursing Vol. 22 No. 1.
Smith, L.S. (2018). A nurse educator\\\\\\\\\\\\'s guide to cultural competence. Nursing Made Incredibly Easy 16(2): 19-23.
Spector, R.E. (2016). Cultural diversity in health and illness. 9th Edition
Wagner, J. (2019). Cultural competency. Medicine Libre Texts. Retrieved from: https://med.libretexts.org/Bookshelves/Nursing/Book%3A_Leadership_and_Influencing_Change_in_Nursing_(Wagner)/03%3A_Diversity_in_Health_Care_Organizations/3.04%3A_Cultural_Competency
Williams, M.T., Duque, G., Wetterneck, C.T., et al. (2018). Ethnic identity and regional differences in mental health in a national sample of African American young adults. Journal of Racial and Ethnic Health Disparities 5(2018): 312-321.
Young, S., & Guo, K. L. (2016). Cultural diversity training: the necessity of cultural competence for health care providers and in nursing practice. The health care manager, 35(2), 94-102.
Study Document
Assessment Of Clinical Practice
… about our goals in therapy. Let’s start…[break]…helping all three family members to engage in active listening and other mutually supportive styles of interpersonal communication during family engagement. The language counselors use in therapeutic sessions is of critical importance, setting the tone for therapy and also promoting empathy ……
References
References
American Psychological Association (2007). Record keeping guidelines. American Psychologist 62(9): 993-1004.
Fadus, M.C., Squeglia, L.M., Valadez, E.A., et al. (2019). Adolescent substance use disorder treatment. Current Psychiatry Reports 21(96).
Godley, M.D., Passetti, L.L. (2019). Behavioral interventions for substance use and relapse prevention. Treating Adolescent Substance Use. https://doi.org/10.1007/978-3-030-01893-1_6
Hogue, A., Bobek, M., MacLean, A., et al. (2020). Core elements of CBT for adolescent conduct and substance use problems. Cognitive and Behavioral Practice(2020): https://doi.org/10.1016/j.cbpra.2019.12.002
King, G. (2016). The Role of the Therapist in Therapeutic Change: How Knowledge From Mental Health Can Inform Pediatric Rehabilitation. Physical & Occupational Therapy In Pediatrics, 37(2), 121–138. doi:10.1080/01942638.2016.1185508
Oud, M., de Winter, L., Verimeulen-Smit, E., et al. (2019). Effectiveness of CBT for children and adolescents with depression: A systematic review and meta-regression analysis. European Psychiatry 57(2019): 33-45.
Rodriguez, M., Walters, S. T., Houck, J. M., Ortiz, J. A., & Taxman, F. S. (2017). The language of change among criminal justice clients: Counselor language, client language, and client substance use outcomes. Journal of Clinical Psychology, 74(4), 626–636. doi:10.1002/jclp.22534
Shulman, L. (2011). Dynamics and skills of group counseling. Belmont, CA: Brooks/Cole.
Study Document
Emotional Intelligence
… particularly emotions that correspond to those expressed by clients. Learning to read emotional cues in self and others is an essential emotional intelligence strategy I will incorporate into my work. Starting with myself, being aware of emotions means first tuning into the body. Emotions manifest first as … response represents and how I can manage that response effectively.
When working with others, I can pay attention to both verbal and nonverbal communication cues. Being aware of myself and others helps build my confidence as a professional, which in turn makes me more effective and competent … I will also talk with my counselors and friends about how I am feeling, asking them for tips on how to improve my communication style when I am in an aroused emotional state. For example, if I sense my heart is racing, I know that means I ……
References
References
Gutierrez, D., Mullen, P.R. & Fox, J. (2016). Exploring emotional intelligence among masters-level counseling trainees. Counselor Education & Supervision 56(2017): 19-32.
Martin, W.E., Easton, C., Wilson, S., et al. (2004). Salience of emotional intelligence as a core characteristic of being a counselor. Counselor Education and Supervision 44(2004): 17-30.
Prikhidko, A. & Swank, J.M. (2016). Emotion regulation for counselors. Journal of Counseling and Development 96(2018): 206-212.
Study Document
Qualitative Methods In Education Research
… on educational attainment, it may be difficult to ascertain what works best in each scenario. Moreover, parental and student attitudes towards power distance, communication, and towards parenting practices as a whole will also be factors that play into parental involvement.
Prior research on the determinants of parental … and formal factors like whether the school is perceived to have a “welcoming environment” for parents, whether the school and staff maintain “informative communication” with parents, and overall “parental satisfaction with the school,” (Park & Holloway, 2018, p. 9). Parental perceptions of the school itself are important … what works well for one family may not work as well for another. Individual differences in parenting style and cultural differences will impact communication style and type of involvement, and yet educators should never assume that cultural background is a positive and immutable determinant of parental involvement. … to show a successful outcome?……
References
References
Benner, A.D., Boyle, A.E. & Sadler, S. (2016). Parental Involvement and Adolescents’ Educational Success: The Roles of Prior Achievement and Socioeconomic Status. Journal of Youth and Adolescence 45(6): 1053-1064.
Castro, M., Esposito-Casas, E., Lopez-Martin, E., et al. (2015). Parental involvement on student academic achievement: A meta-analysis. Educational Research Review 14(2015): 33-46.
Creswell, J.W. & Poth, C.N. (2018). Qualitative Inquiry Research Design. Los Angeles: SAGE.
Hill, N.E., Witherspoon, D.P. & Bartz, D. (2016). Parental involvement in education during middle school: Perspectives of ethnically diverse parents, teachers, and students. The Journal of Educational Research 111(1): 12-27.
Ma, X., Shen, J., Krenn, HY., et al. (2016). A meta-analysis of the relationship between learning outcomes and parental involvement. Educational Psychology Review 28(4): 771-801.
Park, S. & Holloway, S. (2018). Parental Involvement in Adolescents\\' Education: An Examination of the Interplay among School Factors, Parental Role Construction, and Family Income. School Community Journal 28(1): 9-36.
Ule, M., Zivoder, A. & duBois-Reymond, M. (2015). ‘Simply the best for my children’: patterns of parental involvement in education. International Journal of Qualitative Studies in Education 28(3): 329-348.
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
