Study Document
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Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and business. Basically, Valiant will work towards connecting business in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, … to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will … purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating a link between business and the LGBTQ community. There are five fundamental services that our company will render to our consumers:
1. Public relations
This will……
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
...Business environment The Telecoms Industry
In the study by Lai, Griffin and Babin (2009) entitled “How quality, value, image, and satisfaction create loyalty at a Chinese telecom,” the researchers used an integrative model to assess the relationship between multiple variables related to consumers’ experience of telecoms in China. The researchers conducted a survey of 118 Chinese telecommunications customers and found that service quality has a direct impact on value perception. Value and customer satisfaction, moreover, were found to determine the extent to which the customer would be loyal to the firm. Corporate image perceptions were also found to impact customer satisfaction. The researchers were able to conclude that customer satisfaction and service quality do make a substantial difference in determining whether customers will be retained or not.
Kim, Park and Jeong (2004) examined how a Korean telecommunications company focused on retaining customers in their article entitled “The effects of customer satisfaction and……
References
Angelova, B., & Zekiri, J. (2011). Measuring customer satisfaction with service quality using American Customer Satisfaction Model (ACSI Model). International journal of academic research in business and social sciences, 1(3), 232. Retrieved from http://hrmars.com/admin/pics/381.pdf
Boohene, R., & Agyapong, G. K. (2011). Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana). International Business Research, 4(1), 229-240. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.662.3208&rep=rep1&type=pdf
Chu, P. Y., Lee, G. Y., & Chao, Y. (2012). Service quality, customer satisfaction, customer trust, and loyalty in an e-banking context. Social Behavior and Personality: an international journal, 40(8), 1271-1283.
Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of business research, 62(10), 980-986. Retrieved from shorturl.at/BMTY7
Lee, H. S. (2013). Major moderators influencing the relationships of service quality, customer satisfaction and customer loyalty. Asian Social Science, 9(2), 1. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.428.6730&rep=rep1&type=pdf
Liu, C. T., Guo, Y. M., & Lee, C. H. (2011). The effects of relationship quality and switching barriers on customer loyalty. International Journal of Information Management, 31(1), 71-79.
Khatibi, A. A., Ismail, H., & Thyagarajan, V. (2002). What drives customer loyalty: An analysis from the telecommunications industry. Journal of Targeting, Measurement and Analysis for Marketing, 11(1), 34-44. Retrieved from https://link.springer.com/content/pdf/10.1057/palgrave.jt.5740065.pdf
Kim, M. K., Park, M. C., & Jeong, D. H. (2004). The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services. Telecommunications policy, 28(2), 145-159. Retrieved from shorturl.at/imDEX
Study Document
Home Depot and the Pandemic
The novel coronavirus (COVID 19) has affected business operations across the globe because of the health and safety risk it poses. As the virus continues to spread and affect many people … measures that seek to protect people’s lives and properties. Measures adopted by governments have not only affected people’s normal lives, but also disrupted business operations. Additionally, business have been forced to make a series of changes in their operations in order to enhance the health and safety of their customers, … their operations in order to enhance the health and safety of their customers, workers and associates. Home Depot is an example of a business that has transformed its operations in efforts to adjust to the impact of the global pandemic. This paper explores how Home Depot is … Home Depot is adjusting to the pandemic through changes in its operations. The exploration……
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Study Document
...Business environment A Systematic Review of Online Auctions for Fund Raising by Non-Profit Organizations
Background
Its origin dating back to Babylon in 500 BC auctions account as one of the oldest forms of price determination mechanism in the markets. Auction is negotiation protocols that entail simultaneous bidding with the price determined bidders and products or services allocated based on competition amongst potential buyers (McAfee, 2017).
Classifications of Auctions
There are four major classifications of auctions formats in the market based on the information asymmetry and the flow of prices. The auction types include English Auction, Dutch Auctions, sealed-bid first-price auctions, and Vickrey auctions (Klemperer, 2004).
English and Dutch auctions are both open auctions implying that they are orally implemented but entail distinguishing value setting features. According to Klemperer (2004), an English Auction also known as the oral ascending auction or first-price auction entails an ascending sequential price strategy where the auctioneer sets a……
References
Cachon, G. P., Daniels, K., & Lobel, R. (2015). The Role of Surge Pricing on a Service Platform with Self-Scheduling Capacity. https://ssrn.com/abstract=2698192
Connelly, A., & Winter, M. (2003). Going...Going...Gone!: Successful Auctions for Non-Profit Institutions (Second). Target Funding Group, Inc. All.
Fasli, M., Co, C., & Co, C. (2014). Designing and Implementing E-market Games. Designing and Implementing e-Market Games. January 2005.
Forbes Magazine. (2019). The 100 Largest U.S. Charities. Forbes Magazine. https://doi.org/10.1007/springerreference_75918
Hasker, K., & Sickles, R. (2010). eBay in the Economic Literature: Analysis of an Auction Marketplace. Review of Industrial Organization, 37(1), 3–42. https://doi.org/10.1007/s11151-010-9257-5
Kingston, K. (2015). A Higher Bid: How to Transform Special Event with Strategic Benefit Auctions. John Wiley & Sons, Inc., Hoboken, New Jersey.
Klemperer, P. (2004). Auctions: Theory and Practice. In Princeton University Press. https://doi.org/10.4337/9781839107429.00004
McAfee, P. (2017). The Ideal Auction - Numberphile. YouTube. https://www.youtube.com/watch?v=4kWuxfVbIaU
Study Document
… the trade secret. Our pursuit of a claim for breach would further be buttressed by proof that Greene’s Jewelry has indeed suffered some business damage or loss as a consequence of the said disclosure.
In as far as Jennifer’s countersuit is concerned, it would be prudent to … our defense. As the U.S. Department of Labor (2020) indicates, exceptions to WARN Act do indeed exist “when layoffs occur due to unforeseeable business circumstances, faltering companies, and natural disasters.” These are some of the facts that ought to be established on this front. Was the……
References
Bagley, C.E. (2012). Managers and the Legal Environment: Strategies for the 21st Century (7th ed.). Mason, OH: Cengage Learning.
Chociey, E.F. (2018). The Defend Trade Secrets Act of 2016: An Overview and Analysis of the Statute Establishing a Federal Civil Cause of Action for Trade Secret Misappropriation and Notable Case Law to Date. Retrieved from https://www.lexology.com/library/detail.aspx?g=a6c6cf8f-5d89-4cbd-9c64-82ca38e53006
Justia (2020). Chestnut v. Stone Forest Industries, Inc., 817 F. Supp. 932 (N.D. Fla. 1993). Retrieved from https://law.justia.com/cases/federal/district-courts/FSupp/817/932/1459432/
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
U.S. Department of Labor (2020). Plant Closings and Layoffs. Retrieved from https://www.dol.gov/general/topic/termination/plantclosings
Study Document
… building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both … it may make more sense to partner with a small existing brewer and expanding that operation into OPG so as to benefit both business and get a canning or bottling operation underway.
Another strategic partnership would be to partner with a local event organizer to help promote … get the event organizer more attention because OPG gets a ton of traffic, and it would help OPG to break into the catering business by getting its services acknowledged more widely by the public at events.
DoorDash would also be a good partner for OPG, as DoorDash … services acknowledged more widely by……
References
Gallardo-Echenique, E. E., Marqués-Molías, L., Bullen, M., & Strijbos, J. W. (2015). Let’s talk about digital learners in the digital era. International Review of Research in Open and Distributed Learning, 16(3), 156-187.
Gibson, C., & Homan, S. (2004). Urban redevelopment, live music and public space: Cultural performance and the re?making of Marrickville. International Journal of Cultural Policy, 10(1), 67-84.
Lawson, C. (2007). Victorian Young Planners: News and Views-Pot, Parma and Trivia Night. Planning News, 33(6), 12.
Queensland. (2020). Key components of a digital strategy. Retrieved from https://www.business.qld.gov.au/running-business/it/digital-strategy/key-components
Study Document
… gives Twitter the flexibility to raise debt capital, because its liquidity will attract investors, and furthermore Twitter’s increasing financial stability reflects a maturing business that implies long term cash flow stability.
Bond investors tend to also look at the debt-to-equity ratio, as a high debt-to-equity ratio is … R&D costs in particular in order to achieve profitability. The company will probably stay the course, now that it has a more mature business with stable advertising revenues. Twitter will likely increase in some investment areas to match the growth in the overall size of the company, … build its financial health.
However, the improved profitability does give Twitter the option to increase R&D investments, should it find another area of business with a solid ROI potential. It now has a health cash position that it can use for……
References
Statista (2019) Social networking ad revenue market share of LinkedIn in the United States from 2015 to 2018. Statista. Retrieved March 20, 2020 from https://www.statista.com/statistics/241815/market-share-of-linkedins-us-social-network-ad-revenue/
Yahoo! Finance, various pages (2020).
Study Document
… time should illustrate that. Starbucks’ growth since 1998 has mainly been in overseas markets, but the company has also branched out into other business lines, in an attempt to diversify its income streams. Today, Starbucks appears to have settled into more of a “cash cow” state, where … streams. Today, Starbucks appears to have settled into more of a “cash cow” state, where the company is earning healthy returns from its business, and focused on growth mainly in some of the overseas markets where the coffee market is maybe a bit more nascent, in other … is whether the company would make any changes to its capital structure, based not only on its strategy, but on the prevailing financing environment, which included a very long run of rock bottom interest rates. By 2005, liabilities were already up to 40% of total assets, and … in the quick service sector.……
References
Cannivet, M. (2019) Starbucks’ big stock buyback limits future upside. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/michaelcannivet/2019/08/29/starbucks-big-stock-buyback-limits-future-upside/#26c434067047
Hawley, J. (2019) Who are Starbucks’ main competitors? Investopedia. Retrieved October 4, 2019 from https://www.investopedia.com/articles/markets/101315/who-are-starbucks-main-competitors.asp
Macrotrends (2019) Starbucks. Macrotrends.com. Retrieved October 4, 2019 from https://www.macrotrends.net/stocks/charts/SBUX/starbucks/financial-statements
Marketwatch (2019) McDonalds Marketwatch. Retrieved October 4, 2019 from https://www.marketwatch.com/investing/stock/mcd/financials
Sharf, S. (2013) Starbucks ordered to pay Kraft $2.8 billion. Forbes. Retrieved October 4, 2019 from https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/#5516b7fa167d
Starbucks 1999 Annual Report. Retrieved October 4, 2019 from https://s22.q4cdn.com/869488222/files/doc_financials/annual/1999/102640_financials2_99.pdf
The Coffee Brewers (2008) With Starbucks closing 600 shops, is the coffee business still lucrative? The Coffee Brewers. Retrieved October 4, 2019 from https://www.thecoffeebrewers.com/starbucks.html
Study Document
… fronts. These are complex issues, and they receive some complexity in their treatment. Starbucks has four main areas of focus: community, ethical sourcing, environment, and diversity. Roughly, community and diversity would fall into the category of social responsibility, as these cover community service, youth action, the Starbucks … then translate into action. In that sense, Wal-Mart's focus is pretty narrow, relative to that of
Starbucks.
Milton Friedman (1970) responded to the environment movement of the 1960s and calls for greater levels of corporate social responsibility with the seminal counterpoint to the idea that corporations have … approach that they have, by examining the marketing impacts of their respective approaches.
Menon and Menon (1997) look at the marketing strategy behind environment activities of corporations. Their study looks at how corporate environment has emerged as a business strategy. They find that there is a marketing element to this corporate strategic approach,……
References
Aguilera, R, Rupp, D., Williams, C. & Ganapathi, J. (2005) Putting the S back in corporate social responsibility: A multi-level theory of social change in organizations. Academy of Management Review. (2005). Retrieved November 4, 2017 from https://www.ideals.illinois.edu/bitstream/handle/2142/1768/TS_Aguilera.pdf?sequence=2&isAllowed=y
Banerjee, S. (2008) Corporate social responsibility: the good, bad and the ugly. Critical Sociology. Vol. 34 (1)
Blowfield, M., Frynas, J. (2005) Editorial setting new agendas: Critical perspectives on corporate social responsibility in the developing world. International Affairs. Vol. 81 (3) 499-513.
Brammer, S., Jackson, G. & Matten, D. (2012). Corporate social responsibility and institutional theory: New perspectives on private governance. Socio-Economic Review. Vol. 10 (2012) 3-28.
Campbell, J. (2007) Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility The Academy of Management Review. Vol. 32 (3) 946-967.
Epstein, E. (1987) The corporate social policy process: Beyond business ethics, corporate social responsibility, and corporate social responsiveness. California Management Review. Vol. 29 (3) 99.
Friedman, M. (1970) The social responsibility of business is to increase its profits. New York Times Magazine. Retrieved November 4, 2017 from https://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
Heningway, C. & Maclagan, P. (2004) Managers' personal values as drivers of corporate social responsibility. Journal of Business Ethics. Vol. 50 (1) 33-44.
Study Document
...Business environment Quality Control of General Electric Appliance Company
Company background
General Electric Appliances is renowned for designing and building the best appliances across the globe. Ranging from the design process to production and further to service, the main endeavor of GE Appliances is to assist people in enhancing their lives at home. From self-cleaning varieties to ice and water dispensers, to speed cook rotisseries and fridges that make coffee, GE Appliances has electrified and simplified life for over 12 decades with our heritage of innovation (GE Appliances, 2020).
GE Appliances has its main center of operations situated in Louisville in the state of Kentucky, United States. The company has manufacturing facilities operating in Decatur in the state of Alabama. Moreover, GE Appliances has wholly-owned subsidiaries that are situated in Georgia and also in Tennessee (GE Appliances, 2020). Significantly, GE Appliances has ownership of FirstBuild, a multinational co-creation community, and an ultramodern……
References
General Electric. (2019). Annual Report, 2019. Retrieved from: https://www.ge.com/sites/default/files/GE_AR19_AnnualReport.pdf
GE Appliances. (2020). Our Community. Retrieved from: https://www.geappliances.com/our-company/
QIMA. (2020). What is the Product Inspection? Retrieved from: https://www.qima.com/quality-control-services/product-and-manufacturing-inspections
Goh, A., Sullivan, M. (2011). How To Conduct Quality Control With Chinese Manufacturers. Business Insider.
Weber, A. (2019). Assembly Plant of the Year: Refrigerator Production Heats Up at GE Appliances. Assembly. Retrieved from: https://www.assemblymag.com/articles/95217-assembly-plant-of-the-year-refrigerator-production-heats-up-at-ge-appliance s
Trebilcock, B. (2020). GE Appliance: Pulling the digital thread. Logistics Management. Retrieved from: https://www.logisticsmgmt.com/article/ge_appliance_pulling_the_digital_thread
Flannery, R. (January 15, 2016). Haier To Buy GE Appliances For $5.4B In China\\\\\\\\\\\\'s 2nd Big U.S. Acquisition This Week. Forbes. Retrieved from: https://www.forbes.com/sites/russellflannery/2016/01/15/haier-to-buy-ge-appliances-for-5-4b-in-chinas-2nd-big-u-s-acquisition-this-week/#2a6118503c24
Hayes, A. (July 28, 2020). Quality Control. Investopedia. Retrieved from: https://www.investopedia.com/terms/q/quality-control.asp
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