Target Corporation Essays (Examples)
Study Document
Starbucks Corporation Operational Sustainability
Introduction
Starbucks corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over … sustainability bond with the goal of financing coffee growing projects in various regions so as to promote environmental sustainability and socio-economic growth. Starbucks corporation followed the guidelines presented by the Green Bond Principles 2016 in issuing its Starbucks corporation Sustainability Bond Framework - also referred to simply as the “Framework”. The proceeds of the bond were directed at financing and refinancing existing … industry, Starbucks has open-sourced this framework and made it available to other industry players (Khalamayzer, 2017).
One of the goals of the Starbucks corporation is to positively impact the communities it operates in. Towards this end, the corporation has partnered with local nonprofits that work to address the needs of the communities. For every transaction at a Starbucks store, $0.05……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Logistical Support And Distribution Strategies
… like manufacturing unit location, customer service quality/standards, and raw material sourcing. Of late, business environmental evolution has coerced large as well as small corporation into focusing closely on the link between this function and others (Heskett, 1977).
Key factors in organizational strategy development include governmental regulation, technological … for organizational strategies, and adopt measures for guaranteeing ongoing, long-run opportunity assessment (Heskett, 1977).
Logistics-focused approaches are of significance as well, in large corporation. Consider the example of one among the biggest chemical producers in the world, which replaced its ships lately. The ships were tasked with … a more contemporary approach, such as creating a website for customers to buy their goods via the internet. This alternative works well for corporation having a customer base that is at least moderately tech-savvy, is brand loyal, or requires a particular solution for fulfilling its needs (Ma … for fulfilling its needs (Ma……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Effect Of Training And Re Education On Employee Performance
… day intensely competitive marketplace, businesses must incessantly enhance the level of quality of their products and services in order to gain competitive advantages. corporation have to attain and capitalize on their resources in an efficacious manner. As a result, it is of the best interest for the … have to attain and capitalize on their resources in an efficacious manner. As a result, it is of the best interest for the corporation to improve the job performances of their staff by carrying out training and education as one of the fundamental measures to increase productivity. … motivation and satisfaction knowing their worth to the company. It is recommended that management of organization should carry out scheduled trainings that are target to the improvement of employee’s weak sides and also that consider the feedback given by employees.
Introduction
Training and education is an endeavor … education does have an impact……
References
References
Becker, B. E., Huselid, M. A., & Beatty, R. W. (2009). The differentiated workforce: Translating talent into strategic impact. Harvard Business Press.
Brayfield, A.H. and Crockett, W.H. (1955). Employee attitudes and employee performance. Psychological bulletin, 52(5), p.396.
Dessler, G. and Varrkey, B. (2005). Human Resource Management, 15e. India: Pearson Education India.
Falola, H.O., Osibanjo, A.O. and Ojo, I.S. (2014). Effectiveness of training and development on employees' performance and organisation competitiveness in the nigerian banking industry. Bulletin of the Transilvania University of bra?ov, 7(1), p.161.
Halidu, S.G. (2015). The Impact of Training and Development on Workers’ Productivity. Review Public Administration Management, 3(160).
Keep, E. (2014). Corporate training strategies: the vital component? New Perspectives, pp.109-125.
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
Lussier, R. N. (2010). Human relations in organizations: Applications and skill building. McGraw-Hill.
Study Document
Nike S Colin Kaepernick Ad Campaign
… and move on from its woke culture experiment. The saying among consumers now is “go woke, go broke,” and many consumers are boycotting corporation like Disney that seek to promote progressive values that they do not appreciate.
Nike also could benefit from bringing production back to America. ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
How Interest Rates Compare Over The Last Decade Within The United
… inherent risk of a consumer, credit card rates determine how much an individual must pay on a month basis to the financial institution. corporation looking to borrow funds to expand their market share must consider the variable interest rates being changed and their ability to service the … primarily to their importance in key elements of human civilization, interest rates are a closely watched tool by individual investors, general consumers, and corporation. Banks in particular are heavily influenced by the change in interest rates as they operate as financial intermediaries between consumers and business. As ……
References
References
1. Goodhard, C and E Perotti, 2008 “Maturity mismatch stretching: Banking has taken a wrong turn”, CEPR Policy Insight 81, 6-July
2. Holston, Laubach, and Williams. 2017. “Measuring the Natural Rate of Interest: International Trends and Determinants,” Journal of International Economics 108, supplement 1 (May): S39–S75
3. Laubach and Williams. 2003. “Measuring the Natural Rate of Interest,” Review of Economics and Statistics 85, no.4 (November): 1063-70.
4. Rachel, L. and Smith, T.D., 2017. Are low real interest rates here to stay?. International Journal of Central Banking, 13(3), pp.1-42.
5. Schularick, M, and A M Taylor, (2009), “Credit Booms Gone Bust: Monetary Policy, Leverage Cycles and Financial Crises, 1870-2008”, NBER DP 15512
6. Stock, J.H. and Watson, M.W., 2007. Why has US inflation become harder to forecast?. Journal of Money, Credit and banking, 39, pp.3-33
Study Document
Fero Beauty
… on the positioning of a product in the market. It is essential for pricing to take into account fixed and variable expenses, competition, target market groups, organizational goals and objectives, and the willingness of the consumer to pay the price. When a suitable price is chosen, it … is chosen, it ought to help the organization in attaining its financial goals and objectives, be a genuine and convincing price for the target market, and be cohesive with other constituents of the marketing mix (Gould, n.d). Fero Beauty will apply value-based pricing. In delineation, this approach … sharing pictures, videos, and links associated with the product items being sold. Secondly, the company will employ Facebook Ads to reach a greater target market and social media reach for new consumers. Promoted posts and sponsored stories within the app will also be ideal for Fero Beauty … reach for new consumers. Promoted……
References
References
Al-Hadban, N., Hadeel, A. G., Al-Hassoun, T., & Hamdi, R. (2014). The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). International Journal of Management & Information Technology, 10(2), 1815-1827.
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.
Deepa, S., & Chitramani, P. (2015). CSR in retailing industry-a case of three retail stores. International Journal of Business and Administration Research Review, 3(9), 128.
Gould, M. (n.d). Pricing Strategies. Research Starters: Academic Topic Overviews.
Khan, S. (2018). Instagram as a marketing tool for luxury brand. International Journal of Management, Business, and Research, 8(2), 126.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Yau, O. (2009). Principles of marketing: A global perspective. Prentice-Hall.
Palma, A. P. (2016). Effectiveness of Facebook as a free marketing tool. University of Mindanao International Multidisciplinary Research Journal, 1(2), 21-26.
Smith, P. R., & Taylor, J. (2004). Marketing communications: an integrated approach. Kogan Page Publishers.
Study Document
Strategic
Marketing to a target Population and Differentiating Services
The New Product
The new product is a spa that services mothers of young children. It is called Ma … Marketing Objectives
The short term marketing objectives are:
1. To promote the new service—this will include advertising locally with ads online that use target marketing
2. To engage the audience—by developing a social media presence and describing what is available at the facility and inviting questions from … them or by other distributors, and all the spa will do is handle the sale and receive a premium for processing the sale.
target Market
The four basic target marketing strategies are: 1) undifferentiated marketing, 2) differentiated or multi-segment marketing, 3) focus or concentrated target, and 4) customized marketing. Undifferentiated marketing refers to the type of approach in marketing where the company looks to grow interest in the … be seen by various different……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Brazilian Market Entry Pricing Strategy
… they use intimately – their lives depend on them. As such, any misalignment between price and quality will immediately be identified by the target market. That said, the argument for skim pricing is that the market has low price elasticity of demand and this can be leveraged ……
References
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… is based in Ogden City in the State of Utah. Its flagship beverage will be the Lemon Thirst energy drink. The drink is target the rapidly expanding energy drinks segment and is different from other energy drink products in the sense that it is healthier. This paper … sugar, Lemon Thirst will appeal to health-conscious consumers, vegetarians, diabetics, convalescents, and others who do not want ordinary and unhealthy soft drink beverages.
target
Lemon Thirst intends to become a product for young people because young people are the majority of consumers of energy drink products. The … for young people because young people are the majority of consumers of energy drink products. The young people that Lemon Thirst wants to target are those between the ages of fifteen to thirty-five. Young people in this age group make up about a quarter of the United … about life doing energy-demanding things……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… 2009).
The outcomes
The outcomes of the changes the CEO made helped to turn around the company. First, the company entirely refocused its target customers. Initially, the company target music lovers who wanted to buy new albums and music CDs in India. After the change, the company now target corporates, organizations, and mostly all types of businesses, both small and medium, and in all types of the business sector (EBS Worldwide Inc. ……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
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