Study Document
Appendix
External analysis
1. PESTEL analysis
1.1. Political
1.1.1.Global leaders use of social media impacts the political landscape and is able to influence operations. (C-142)
1.1.2. Several high-profile world … to sustain its profitability, and without the need for additional investment, or maybe even additional debt either.
2. Current Strategy
3. Value Chain analysis
3.1 Inbound Logistics and Operations
· It is the main primary activity that adds the most significant value to Twitter's customers.
· Twitter's … other platforms such as Instagram, Facebook, and WhatsApp because it is crucial for growth and helps in attracting new users and advertisers
2. swot analysis
2.1. Strengths
· Strong brand image - people are able to associate logo (blue bird) without a name (C-141)
· Global high profile ……
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
… the minds of the upcoming generations and with car prices soaring it is time for a genuinely new concept in transportation to emerge.
swot analysis as an Entrepreneur
My own strengths are that I can think outside the box. I have many creative ideas and solutions, and I ……
References
Andwari, A.M., Pesiridis, A., Rajoo, S., Martinez-Botas, R. and Esfahanian, V., 2017. A review of Battery Electric Vehicle technology and readiness levels. Renewable and Sustainable Energy Reviews, 78, pp.414-430.
Angerer, M., Brem, A., Kraus, S. and Peter, A., 2017. Start-up funding via equity crowdfunding in Germany: A qualitative analysis of success factors. The Journal of Entrepreneurial Finance (JEF), 19(1), pp.1-34.
Baron, R.A. and Tang, J., 2011. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26(1), pp.49-60.
Car, 2019. Best EVs 2019. Retrieved from https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/
Crum, R. 2018. Elon Musk says Tesla nearly died during Model 3 production ramp. Retrieved from https://www.mercurynews.com/2018/11/26/elon-musk-says-tesla-nearly-died-during-model-3-production-ramp/
Ewing, J. 2017. What Needs to Happen Before Electric Cars Take Over the World. Retrieved from https://www.nytimes.com/2017/12/18/business/electric-car-adoption.html
Fuentelsaz, L., Maicas, J.P. and Montero, J., 2018. Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), pp.686-711.
Inman, P., 2019. Is a global recession imminent? Retrieved from https://www.theguardian.com/uk-news/2019/aug/25/is-a-global-recession-coming-here-are-seven-warning-signs
Study Document
… competencies which differentiates the company from the competitors. The target audience is kept in mind to understand and direct the strategies towards them.
analysis of External Environment
Social, Legal, Economic, Political and Technological analysis of the company’s external environment shows that the environment is fast changing and with these strong external forces. Firstly, social forces are the … trends. There has been recent trends in consumer’s changing eating habits as the rise of junk food consumption and obesity is increasing (SLEPT analysis of McCain Foods, 2015). People are moving towards healthy eating and prefer healthy food for their loved ones.
Another factor that affects the … close check of, like Food Safety Law, Trade Descriptions Act etc. to ensure that the business can successfully operate in the country (SLEPT analysis of McCain Foods, 2015).
To respond to the economic factors, McCain has kept consumer profiles to understand their income……
References
(2019, September 17). Business Case Studies. Retrieved from https://businesscasestudies.co.uk/how-mccain-responds-to-changes-in-the-external-environment/#axzz2m8hClVBn
SLEPT Analysis of McCain Foods. (2015, April 03). PDF Slide. Retrieved from https://pdfslide.net/documents/slept-analysis-of-mccain-foods.html
Williamson, D. (2018, December 05). McCain Foods SWOT Analysis. Eassy 48. Retrieved from https://www.essay48.com/term-paper/13961-McCain-Foods-Swot-Analysis
Study Document
… service or fast casual businesses, it does offer a relatively unique value proposition in terms of the food and the in-store experience.
A swot analysis reveals that Panera does a lot of things well, and these competencies have allowed them to grow to be a very large player ……
References
MindTools (2019) Porter’s generic strategies. MindTools. Retrieved March 26, 2019 from https://www.mindtools.com/pages/article/newSTR_82.htm
Panera Bread 2015 Form 10K. Retrieved March 26, 2019 from https://www.sec.gov/Archives/edgar/data/724606/000072460616000042/a2015122910k.htm
Study Document
… increasing, the governments are moving towards more private data conservation due to which there are frameworks and laws protecting their countries’ data (Salesforce.com swot and Pestle Anlaysis, 2018) threatening the growth of the company.
There are some socio-economic threats and challenges as well as the people are … it like data hacking and data stealing. Since it’s a software company, it is prone to hacking and stealing of the data (Salesforce.com swot and Pestle Anlaysis, 2018) causing the core competencies of the company to be easily copied and taken advantage of.
Opportunities
There has been … the software company provides solutions to various companies, the economic factors are very much in favor of the growth of Salesforce (Pratap, PESTEL analysis OF CRM BRAND SALESFORCE, 2019). These are the factors that will help the company to reap more benefits from the external environment as ……
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
… market and each of these three options in order to determine the best choice of pricing strategy when entering the Brazilian market.
Concept/Theory: swot analysis
The swot analysis is a tool whereby the company analyzes its internal strengths and weaknesses, and its external threats and opportunities, in order to provide some ……
References
Chappelow, J. (2019) Monopolistic competition. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/m/monopolisticmarket.asp
CIA World Factbook. (2020) Brazil. Central Intelligence Agency. Retrieved March 28, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Decker, A. (2020) The ultimate guide to pricing strategies HubSpot. Retrieved March 28, 2020 from https://blog.hubspot.com/sales/pricing-strategy
Dourado, A., Canabrava, L, Spadano, L, Alvarenga, P., Salles, R., Advogados, F., Lourencao, M. & Trung, T. (2019) Doing business in Brazil: An overview. Thomson Reuters Practical Law. Retrieved March 28, 2020 from https://uk.practicallaw.thomsonreuters.com/0-503-8385?__lrTS=20180603124715781&transitionType=Default&contextData= (sc.Default)&firstPage=true&bhcp=1#co_anchor_a102539
Downey, L. (2019) Brazilian real. Investopedia. Retrieved March 28, 2020 from https://www.investopedia.com/terms/forex/a/brl-brazilian-real.asp
Furgison, L. (2019) SWOT analysis, step 5: developing actionable strategies. BPlans.com. Retrieved March 28, 2020 from https://articles.bplans.com/swot-analysis-challenge-day-5-turning-swot-analysis-actionable-strategies/
Kokemuller, N. (2020) Entry pricing strategy. Houston Chronicle. Retrieved March 28, 2020 from https://smallbusiness.chron.com/entry-pricing-strategy-61428.html
Riley, C. (2019) Jair Bolsinaro says Brazil is open for business. CNN Business. Retrieved March 28, 2020 from https://www.cnn.com/2019/01/22/business/bolsonaro-brazil-davos-foreign-investment/index.html
Study Document
… the company. The marketing plan will include the mission statement, short-term and long-term goals, and the suitable ways of measuring them, an environmental analysis, and swot analysis.
Mission Statement and Vision Statement
The mission statement of the company is \"To make every consumer feel stylish, chic and beautiful in every … rate for clothing brands
3. To examine employee retention and turnover per year
4. Examining the number of consumers entering the store.
Environmental analysis
PESTEL analysis
PESTLE analysis is a marketing tool that ascertains the external forces that influence the operations of a company. It helps to gain an understanding regarding ……
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
…
Management Team and Company Structure
The company structure of Valiant Marketing will be hierarchical comprising of different rakings using the top-down approach:
Industry analysis
Industry Trends
Consumers from the LGBTQ community are a demographic that is highly lucrative, as they are valued to be worth approximately $700 … and countries recognizing the rights and liberties of the LGBTQ community, the demographic is growing making it progressively valuable in conducting business.
Market analysis
Market Segmentation and Target Market Selection
From a demographic perspective, Valiant Marketing will lay emphasis on both individuals and businesses that endeavor to ……
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
… challenges and culture conflicts throughout the company.
Disney should manage a strategy for expansion by looking at its own value chain. Value chain analysis is a systematic way of looking at the company’s functional activities and seeing how well they lead to the creation of customer value. … in different cultures should be consistent with measures that will allow it to achieve that ROI. The company thus needs to conduct internal analysis to see how well its resources are being inbounded, how well operations are performing in processing resources into goods or services, how well…[break]…shifted ……
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
… ERM perspective the problem has to be approached comprehensively with risk understood at the macro level. This paper will provide 1) a critical analysis, including a comparison and contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic … and contrast of Enterprise Risk Management (ERM) vs. traditional risk management; 2) a discussion of hazard, financial, operational and strategic risks; 3) a swot analysis of Wells Fargo; 4) an examination of the relationship between organizational culture and ERM; 5) a discussion of risk in terms of current … a speculative tool; and 8) a discussion of the ways three leading companies (one domestic and two international) implement Enterprise Risk Management.
Critical analysis and Comparison of ERM with Traditional Risk Management
ERM is simply a plan-based business strategy, the purpose of which is to identify, evaluate, ……
References
Beasley, M. (2020). How to Leverage ERM Principles to Better Respond to COVID-19-Related Risks. ERM Professional Insights.
Derysh, I. (2020). Watchdog questions why Wells Fargo reported giving only one large PPP loan to a Black-owned business. Retrieved from https://www.salon.com/2020/07/22/watchdog-questions-why-wells-fargo-reported-giving-only-one-large-ppp-loan-to-a-black-owned-business/
English, C. (2020). Wells Fargo Forced to Cut Its Dividend After Fed Stress Test. Here’s What Other Banks Did. Retrieved from https://www.barrons.com/articles/wells-fargo-forced-to-cut-its-dividend-after-fed-stress-test-51593467664
Hall, J. (2007). Internal Auditing and ERM: Fitting in and Adding Value. Retrieved from https://global.theiia.org/about/about-the-iia/Public Documents/Sawyer_Award_2007.pdf
Kaplan, R. & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 3.
Lewis, M. (2010). The Big Short. NY: W. W. Norton.
Lundqvist, S. (2014). Abandoning Silos for Integration: Implementing Enterprise Risk Management and Risk Governance. Lund University.
Morgenson, G. (2020). More Wells Fargo customers say the bank decided to pause their mortgage payments without asking. Retrieved from https://www.nbcnews.com/business/personal-finance/more-wells-fargo-customers-say-bank-decided-pause-their-mortgage-n1234610
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