Success Essays (Examples)
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
...Success Introduction
In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and inferential and descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Homeless Population And Health Disparities
...Success Health Disparities and Homeless Population
The causes of homelessness are complex but its tragic consequences are very clear. Homelessness is a huge problem in many rural areas, towns, and cities across the world. It is also a public health problem. The homeless are a vulnerable population. They not only live a poor quality of life on the streets but they also face hunger and are at a high risk of getting preventable diseases, getting co-occurring diseases, and dying premature deaths. In developed countries like the United States and United Kingdom, the phenomenon of homelessness is closely interlinked with that of poverty. Most of the time, the working poor have to work so hard or to work multiple jobs or they will become homeless. Sometimes just one missed pay check results people being evicted and sent to the streets. Other times illnesses, unexpected retrenchments, accidents, lead to lack of money at……
References
References
Andaya, A. (2016). Understanding the Causes Health Disparities among the Homeless. UC Merced Undergraduate Research Journal, 9(1).
Fajardo-Bullón, F., Esnaola, I., Anderson, I., & Benjaminsen, L. (2019). Homelessness and self-rated health: evidence from a national survey of homeless people in Spain. BMC public health, 19(1), 1081.
Koh, H. K., & O’Connell, J. J. (2016). Improving health care for homeless people. Jama, 316(24), 2586-2587.
Plumb J. D. (2000). Homelessness: reducing health disparities. CMAJ : Canadian Medical Association journal = journal de l\\\\\\'Association medicale canadienne, 163(2), 172–173.
Study Document
Globalization Of Insurance
… changed the law regarding buybacks it changed the nature of the business and its duties. Businesses no longer had to be profitable or successful or even have a long-term plan to succeed—now all they had to do was have access to cheap credit (which they all have ……
References
References
Egan, M. (2018). Tax cut triggers $437 billion explosion of stock buybacks. Retrieved from https://money.cnn.com/2018/07/10/investing/stock-buybacks-record-tax-cuts/index.html
Flegm, E. H. (2008). The Need for Reliability in Accounting. Why historical cost is more reliable than fair value. Journal of Accountancy, 205(5), 34.
Healy, P. M., Palepu, K., & Serafeim, G. (2009). Subprime Crisis and Fair-Value Accounting. HBS Case, (109-031).
Laux, C., & Leuz, C. (2010). Did fair-value accounting contribute to the financial crisis?. Journal of economic perspectives, 24(1), 93-118.
Light, L. (2019). More than Half of All Stock Buybacks are Now Financed by Debt. Here’s Why That’s a Problem. Retrieved from https://fortune.com/2019/08/20/stock-buybacks-debt-financed/
Reda, J. (2018). How Stock Buybacks Can Affect Executive Compensation. Retrieved from http://clsbluesky.law.columbia.edu/2018/08/03/how-stock-buybacks-can-affect-executive-compensation/
Young, M. R., (2008). Both sides make good points. Journal of Accountancy, 205(5), 34.
Vaughan, E. J., & Vaughan T. M., (2013). Fundamentals of Risk and Insurance, 11th Edition.
Study Document
How Does Music And Live Music Affect Our Well Being
...Success Introduction
Music has the power to generate different kinds of emotions in human beings. Even in animals sometimes people see changes in mood when they play music. The type of emotion music evokes depends on the type of music. Feelings than can be generated by music include fear, sadness, and happiness (Goycoolea et al. 2013). Therefore, the mood-altering effect of music can either be positive (happiness) or negative (sadness). However, how music exactly affects emotion or mood is not so straightforward. While some music generally evokes same feelings in most people, many times individuals are affected differently by music (Rana et al. 2011). In the case of this paper, music refers to any singing, playing of musical instrument, pre-recorded music, and live music. Whether one chooses to play music, sing, or listen to music, there will always be mood altering and several other effects. And one of the most often……
References
References
Bottiroli, S., Rosi, A., Russo, R., Vecchi, T. and Cavallini, E., 2014. The cognitive effects of listening to background music on older adults: processing speed improves with upbeat music, while memory seems to benefit from both upbeat and downbeat music. Frontiers in aging neuroscience, 6, p.284.
Ferguson, Y.L. and Sheldon, K.M., 2013. Trying to be happier really can work: Two experimental studies. The Journal of Positive Psychology, 8(1), pp.23-33.
Gold, B.P., Frank, M.J., Bogert, B. and Brattico, E., 2013. Pleasurable music affects reinforcement learning according to the listener. Frontiers in psychology, 4, p.541.
Goycoolea, M., Levy, R. and Ramírez, C., 2013. Central auditory processing. Are the emotional perceptions of those listening to classical music inherent in the composition or acquired by the listeners?. Acta oto-laryngologica, 133(4), pp.390-393.
Harmat, L., Takács, J. and Bodizs, R., 2008. Music improves sleep quality in students. Journal of advanced nursing, 62(3), pp.327-335.
Hole, J., Hirsch, M., Ball, E. and Meads, C., 2015. Music as an aid for postoperative recovery in adults: a systematic review and meta-analysis. The Lancet, 386(10004), pp.1659-1671.
Ludke, K.M., Ferreira, F. and Overy, K., 2014. Singing can facilitate foreign language learning. Memory & cognition, 42(1), pp.41-52.
Onieva-Zafra, M.D., Castro-Sánchez, A.M., Matarán-Peñarrocha, G.A. and Moreno-Lorenzo, C., 2013. Effect of music as nursing intervention for people diagnosed with fibromyalgia. Pain Management Nursing, 14(2), pp.e39-e46.
Study Document
Depression And Social Media
...Success Introduction
Loneliness is defined as “a subjective, unwelcome feeling of lack or loss of companionship. It happens when we have a mismatch between the quantity and quality of social relationships that we have, and those that we want” (Office for National Satistics). As Horne notes, loneliness and depression play off one another. Loneliness is not necessarily isolation from people as it is the feeling of being alone (Horne). Van Winkel et al. show that loneliness often is both a predictor and symptom of depression. Depression in other words is typically an underlying current in loneliness.
In recent years there has been a significant increase in the rate of depression among young adults (National Institute of Mental Health). Twenge, Cooper, Joiner, Duffy and Binau show that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Klinenberg, Eric. \\\\\\\\\\\\"Is loneliness a health epidemic?.\\\\\\\\\\\\" New York Times (2018): SR8.
Lim, Xin Jean, et al. \\\\\\\\\\\\"The impact of social media influencers on purchase intention and the mediation effect of customer attitude.\\\\\\\\\\\\" Asian Journal of Business Research 7.2 (2017): 19-36.
Lohmann, R. What\\\\\\\\\\\\'s Driving the Rise in Teen Depression? 2019. https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Mayo Clinic. “Depression.” MayoClinic, 2019. https://www.mayoclinic.org/diseases-conditions/teen-depression/symptoms-causes/syc-20350985
Study Document
Iraq War
… the east, unaware of the impending attack on the west (Hardy, McIntyre III & Knight, 2009).
Question 6
Desert Storm operation was largely successful because of the elaborate planning by the coalition forces. In addition to the aforementioned tactics, they also made good use of effects and ……
References
References
Andrews, W. F. (1998). Airpower against an Army: Challenge and Response in CENTAF\\\\\\'s Duel with the Republican Guard. DIANE Publishing.
Bame, D. J. (2001). The Exit Strategy Myth and the End State Reality. Marine Corps Command and Staff College. Quantico VA.
Builder, C. H., Bankes, S. C., & Nordin, R. (1999). Command concepts: A theory derived from the practice of command and control. RAND NATIONAL DEFENSE RESEARCH INST SANTA MONICA CA.
Currie Jr, J. G. (1995). Operational Logistics, War and Operations Other Than War: What Applies?. Army Command and General Staff College. Fort Leavenworth Ks. School of Advanced Military Studies.
Joint Chiefs of Staff (2017). Joint Publication 5-0: Joint Planning. Washigton, DC, Aug.
Matsunaga, H. (2019). The Reconstruction of Iraq after 2003: Learning from Its Successes and Failures.
Study Document
Starbucks Use Of Wireless Technology
… unique features too but the tracking of location and giving out customized packages within the area of the customer has made it more successful in attracting the customers towards them. Also due to its built-in GPS system in the user Application, it can suggest a nearby Starbucks ……
References
References
Brewin, B. (2001, Jan 08). Starbucks takes wireless leap. Computer World .
Greenemeier, L. (2014, June 24). Starbucks to Offer Wireless Caffeine for Smartphones. Scientific American .
How Household Names Use GIS. (2019, October 9). USC Dornsife.
Torrington, M. (2016, April 12). Starbucks: A Case Study in Effective Mobile App Marketing. Digital Turbine.
Wheeler, C. (2014). Going BIG with GIS. Esri User Conference.
Study Document
Amazon S Code Of Ethics
...Success Amazon is a company that takes its social responsibility to stakeholders seriously. As it is a company that operates all over the world, it recognizes that it has a truly global role to play in making the world a better place. That is why it focuses on sustainability as one of its core corporate social responsibility (CSR) objectives (Amazon Sustainability, 2019). Its other CSR programs include working with Feeding America, Worldreader’s LEAP 2.0 program to promote education among underserved populations, and “Girls Who Code,” to help promote gender equality in the IT industry. Underlying these CSR programs is a Code of Ethics that seeks to promote compliance with all local, state and federal laws and to foster a strong ethical spirit among its workers.
The Code of Ethics for Amazon first focuses on compliance with all external lows of the city, state and federal government. Secondly, it focuses on removing……
References
References
Amazon Code of Ethics. (2019). Retrieved from https://ir.aboutamazon.com/corporate-governance/documents-charters/code-business-conduct-and-ethics?c=97664&p=irol-govConduct
Amazon Sustainability. (2019). Retrieved from https://www.aboutamazon.com/sustainability
Study Document
Harpers Ferry Raid
… about it. Others view it as an imprudent attempt to take action without thinking about the repercussions or the immediate likelihood even of success.
Conclusion
The raid on Harpers Ferry was planned and executed by a zealous abolitionist who had already killed multiple men in Kansas during ……
References
Works Cited
Barney, William L. "Brown, John". The Civil War and Reconstruction: A Student Companion. New York: Oxford University Press, Inc., 2001.
Furnas, J. C. The Road to Harpers Ferry. New York, William Sloane Associates, 1959.
Hoffer, Williamjames Hull. The Caning of Charles Sumner: Honor, Idealism, and the Origins of the Civil War. Johns Hopkins University Press, 2010.
Horwitz, Tony. Midnight Rising: John Brown and the Raid That Sparked the Civil War. Henry Holt and Company, 2011.
McGlone, Robert E. John Brown's War against Slavery. Cambridge, CUP, 2009.
Smith, Ted A., Weird John Brown: Divine Violence and the Limits of Ethics. Stanford, CA: Stanford University Press, 2015.
Study Document
Carrie Chapman And The Women S Movement
...Success
Introduction
The Women’s Rights Movement in the U.S. got going in the 19th century with the National Woman’s Rights Convention of 1850 in Worcester, Massachusetts, where the role of women in society was a major focal point (Siegel, 1994). Women were becoming more outspoken and many women like Sojourner Truth and Angelina Weld were traveling around and speaking out on the evils of slavery and so on. The Women’s Movement would continue on through the latter half of the 19th century into the 20th century. Women’s suffrage would become a major focal point in the early 20th century and women would finally win the right to vote in 1920. Carrie Chapman was a big leader in the Women’s Rights Movement at that time, campaigning hard for the 19th Amendment to be passed. However, there were other campaigns by women that had other outcomes—such as the campaign by Carrie Nation at……
References
References
Blackwell, E. (1850). Elizabeth Blackwell on the 1850 Women\\\\\\'s Rights Convention. Retrieved from http://www.wwhp.org/Resources/WomansRights/blackwell_comments.html
Griffith, E. (1984). In Her Own Right: The Life of Elizabeth Cady Stanton. New York: Oxford University Press.
History. (2019). Women’s suffrage. Retrieved from https://www.history.com/topics/womens-history/the-fight-for-womens-suffrage
Lawson, E. N. (2013). Smugglers, Bootleggers, and Scofflaws: Prohibition and New York City. SUNY Press.
Siegel, R. B. (1994). Home as Work: The First Woman\\\\\\'s Rights Claims Concerning
Wives\\\\\\' Household Labor, 1850-1880. The Yale Law Journal, 103(5), 1073-1217.
Van Voris, J. (1996). Carrie Chapman Catt: A Public Life. New York City: Feminist Press at CUNY.
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