Product Review Essays (Examples)
Study Document
Fero Beauty Boutiques
… and chic clothing, shoes, and accessories for women in the market. The company will be situated in Manhattan, New York City. Specifically, the product offerings will include shoes, accessories such as bracelets and earrings, and clothing for women such as dresses, jeans, and blouses. The purpose of … to increase sales and consumer satisfaction
Appropriate Ways to Measure
The ways to measure the goals above include:
1. Using consumer feedback and review to determine consumer satisfaction and progression of the company
2. To check the monthly inventory turnover rate for clothing brands
3. To examine … consumers have to purchase clothing items and also the economy of the city. Secondly, since the company will be importing some of its product, the import and export levels of the company will also influence the company. This implies that if the importation rates are high, the … company will also influence the……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Logistical Support And Distribution Strategies
… Several organizations opt for several distribution techniques to cater to diverse end-customer bases. The approach of direct distribution involves manufacturing companies selling/sending their product directly to customers. This technique may be put into practice in multiple ways. Some firms might adopt a more contemporary approach, such as … their portfolios for effective independent goods distribution. While “middleman” is a termed viewed negatively, it is these middlemen that prove valuable in ensuring product reach customers within the context of distribution (Ma et al., 2011).
Indirect distribution approaches integrate…[break]…the competition as well. It induces companies to assess ……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
… are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included a literature review under chapter two, pages 8-25. In this paper, a critique of the literature review will be done.
1. Have a topic, aim, and scope of the literature been identified?
The literature review chapter begins with an introduction section that links the chapter to chapter one, which contains the topic, aim, and scope of the study. … contains the topic, aim, and scope of the study. The scope of the study is the Kenyan automobile industry and the researcher conducted review in Nairobi, and the neighboring towns of Rongai, Athi River, Kiambu, and Thika. The study focused on social media marketing, search engine marketing, … media marketing, search engine marketing, and email marketing. This notwithstanding, the author has included some of the crucial research questions in……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Change Management At Nike
… consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major product problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time … in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up product in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and … implemented, so Kotter’s 8-Step model should be used to address and prevent potential resistance.
Table of Contents
Executive Summary 1
Introduction 2
Literature review 3
Application of the Theory to the Organization in Question 4
Conclusions 6
Recommendations 7
Bibliography and References 9
Introduction
Change management is … use of Colin Kaepernick as……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Canadian Reciprocity Treaty Of 1854
… The treaty was a forerunner of the Canada-United States trade agreement of 1989. It was primarily intended to facilitate free trade in primary product such as coal, fish, timber, barley, oats, and wheat. The parties signed it on 5th June 1854, and it went into effect as … ores, marble, manures, all kinds of lumber, livestock, lard, skins, hides, hemp, unground gypsum, grindstones, grains, pelts, furs, fruits, flour, flax, seafood, seafood product, fish, fish product, firewood, eggs, dyestuff, coal, cheese, butter, and breadstuffs (Hinton, 2013; Gerriets & Gwyn, 1996). In other words, the treaty allowed Canadian Provinces to … In other words, the treaty allowed Canadian Provinces to export the above goods without paying American duties and allowed Americans to export their product to Canadian Provinces without also paying duties.
According to historians, the treaty was highly beneficial to both the United States and Canadian provinces … So they……
References
References
Ankli, R. E. (1971). The reciprocity treaty of 1854. The Canadian Journal of Economics/Revue canadienne d\\\\\\\\\\\\'Economique, 4(1), 1-20.
Gerriets, M., & Gwyn, J. (1996). Tariffs, trade, and reciprocity: Nova Scotia, 1830-1866. Acadiensis, 25(2), 62-81.
Haynes, F. E. (1892). The Reciprocity treaty with Canada of 1854 (Vol. 7, No. 6). Baltimore, Md.: American Economic Association.
Hinton, M. (2013). Canadian economic growth and the reciprocity treaty of 1854. Working Papers 13038, Economic History Society.
Masters, D. C. (1963). The reciprocity treaty of 1854: its history, its relation to British colonial and foreign policy, and to the development of Canadian fiscal autonomy (Vol. 9). McGill-Queen\\\\\\\\\\\\'s Press-MQUP.
Officer, L. H., & Smith, L. B. (1968). The Canadian-American reciprocity treaty of 1855 to 1866. Journal of Economic History, 598-623.
Porritt, E. (1908). Sixty Years of Protection in Canada, 1846-1907: Where Industry Leans on the Politician. London: Macmillan.
Saunders, S. A. (1934). The Maritime Provinces and the Reciprocity Treaty. The Dalhousie Review.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
… be the Lemon Thirst energy drink. The drink is targeting the rapidly expanding energy drinks segment and is different from other energy drink product in the sense that it is healthier. This paper outlines the strategic marketing plan for the drink in the United States energy drinks … the drink in the United States energy drinks market.
Mission Statement
The mission statement of the Lemon Thirst Beverage Company is to produce product that satisfy the needs of the consumer and enhance the community and the society at the same time via the use of eco-friendly … that satisfy the needs of the consumer and enhance the community and the society at the same time via the use of eco-friendly product and marketing methods.
Vision:
The vision of the Lemon Thirst Beverage Company is to become a leader in the manufacturing of healthy and … in the United States.
Values:……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… Worldwide (Rodrigues 2012). Today EBS Worldwide provides marketing tools and services and has offices in India, Europe, and the US. Some of its product are MarketBlox, CreditMax, and PeopleMax.
Changes the entrepreneur made
The entrepreneur made a complete transformation of the company, not only the name but … CreditMax, and PeopleMax.
Changes the entrepreneur made
The entrepreneur made a complete transformation of the company, not only the name but also the product offered. However, the company maintained the business model, which is e-commerce. The transition of the business was first in the business name. George … needed course to profitability, and thus, the CEO reinvented the company to Elite Business Solutions/Analysis Inc. The new business name reflected the new product the company dealt with, which include marketing and business management tools. This was the most radical change the entrepreneur made by shifting the … postal costs because after a……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Supply Chain Management In Canada
… general planning, short-term process decision-making, and day-to-day operations are planned and executed. This case study examines the supply chain issues of Krebbler-McCray Home product and provides recommendations together with an integration implementation and monitoring plan to address both the long and short term issues presented in the … the low costs of competition from China, the customer base has shifted to bulk buyers from custom design buyers, and competition in premium product comes from Germany and Italy.
3. The strategic issues to be addressed are: 1) integration of the two businesses so as to reduce … with the Krebbler Plant and Distribution Center, as can be seen in Appendix B. Both businesses use national retail chains to move their product, and there is overlap here as well.[footnoteRef:7] In terms of delivery rate, McCray bests Krebbler by 25% and delivers in half the time … put demand on the supply……
References
Bibliography
Channick, Robert. “Fallout from China Trade War,” Chicago Tribune, 2019. https://www.chicagotribune.com/business/ct-biz-china-tariffs-illinois-impact-20190510-story.html
Krebbler Furniture Case Study, Supply Chain Management Association. Digital File.
Study Document
Nike S Colin Kaepernick Ad Campaign
… Vision is to “to bring inspiration and innovation to every athlete in the world.” Its mission is to create “groundbreaking sport innovations, by making our product more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work” … are: performance, authenticity, innovation and sustainability. Creating iconic brand campaigns aligns with these values (Storey, 2019).
Corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. Its corporate strategy focuses on diversification, international appeal, and developing partnerships.
External Analysis
Industry/Competition—Five Forces
Current … a handful of brands to choose from.
Bargaining Power of Buyer Threats
· The Internet has allowed buyers to have more information about product than ever before. Influencers on social media have a big impact on who makes purchases according to Freberg, Graham, McGaughey and Freberg (2011).
… happening, major players in the……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Warehouse And Material Handling
… of Singapore. In addition, there is ready and accessible manpower for the distribution operations. The appropriate racking system for storage of the finished product will be a combination of block stacking and adjustable pallet racking storage. This will facilitate flexibility within the warehouse, increased cost effectiveness and … storage of goods in a safe manner (Buurman, 2002). Material handling encompasses the movement, safety, storage, as well as control of materials and product all the way through manufacturing, warehousing, distribution, end0user consumption and ultimately disposal. The main objective of material handling system and processes within a … service, decrease inventory levels, curtail the delivery time and also lower general handling costs within manufacturing, distributing and transporting activities. The handling of product is fundamental to the level of product within a warehouse. For instance, the comparative number of labor hours necessitated to undertake material handling generates a susceptibility to any decrease……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
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