Pricing Strategies Essays (Examples)
Study Document
Valiant
...Pricing strategies Company Description
Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant Marketing will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Strategic Marketing Plan For Lemon Thirst Energy Drink
...Pricing strategies Introduction
The American soft drink market has been gradually shrinking over the last two decades due to health concerns. Many health experts are warning against sugary and carbonated drinks, so the sales have naturally reduced. And several reports are showing that those who are no longer taking sugary and carbonated drinks are turning to alternative drinks such as teas, natural juices, water, and so on. This has resulted in the steady growth of healthier non-carbonated drinks (Al-Shaar et al., 2017). Among the many alternative drinks recording, steady growth in energy drinks.
The energy drink market has seen steady growth since its launch in the United States in the year 1997. According to Kunst (2019), since energy drinks were launched in the United States in 1997, the market or segment has grown steadily at an annual rate of about 20 percent every year. The market is now valued at over 53……
References
References
Ahmed, R. R., Vveinhardt, J., Streimikiene, D., & Awais, M. (2016). Mediating and Marketing factors influence the prescription behavior of Physicians: An Empirical Investigation. Amfiteatru Economic Journal, 18(41), 153-167.
Al-Shaar, L., Vercammen, K., Lu, C., Richardson, S., Tamez, M., & Mattei, J. (2017). Health effects and public health concerns of energy drink consumption in the United States: a mini-review. Frontiers in public health, 5, 225.
Barney, J. B., & Hesterly, W. S. (2010). Strategic management and competitive advantage: Concepts and cases (pp. 4-25). Upper Saddle River, NJ: Prentice-Hall.
Freeman, B., Kelly, B., Vandevijvere, S., & Baur, L. (2016). Young adults: beloved by food and drink marketers and forgotten by public health?. Health promotion international, 31(4), 954-961.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kunst, A. (2019). Energy drinks consumption: consumers of energy drinks in the United States in 2018. Statista.
Mahajan, S. (2020). Sports And Energy Drinks Market Size & Share Analysis Report, 2019-2026.
Study Document
Strategic
… the spa will do is handle the sale and receive a premium for processing the sale.
Target Market
The four basic target marketing strategies are: 1) undifferentiated marketing, 2) differentiated or multi-segment marketing, 3) focus or concentrated targeting, and 4) customized marketing. Undifferentiated marketing refers to the ……
References
References
Kim, W. & Mauborgne, R. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.
Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
Neely, M. E., Schallert, D. L., Mohammed, S. S., Roberts, R. M., & Chen, Y. J. (2009). Self-kindness when facing stress: The role of self-compassion, goal regulation, and support in college students’ well-being. Motivation and Emotion, 33(1), 88-97.
Study Document
Childrens Amusement Park
...Pricing strategies Marketing Plan for a Children’s Amusement Park
Executive Summary
The marketing objectives for this paper are to create a strategic marketing plan that considers the situational analysis, target segmentation, marketing mix, financials and controls needed to get the Park to the kids and get parents to buy an annual membership.
The vision for the Park is to be a safe place where all ethnicities and children are welcome and stimulated; where they can play games and have a snack zone with healthy but good-tasting treats. It is to be a place where parents are comfortable spending time as well while they allow their children to play on their own.
The mission is to reach this vision by adhering to the company’s main principles: 1) differentiate, 2) advocate, and 3) create. The first step is to make sure the Park is always offering something unique that sets it apart from other……
References
References
Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Appelbaum, S. H., Habashy, S., Malo, J. L., & Shafiq, H. (2012). Back to the future: revisiting Kotter's 1996 change model. Journal of Management Development, 31(8), 764-782.
Chyi, H. I. (2005). Willingness to pay for online news: An empirical study on the viability of the subscription model. Journal of Media Economics, 18(2), 131-142.
Douglas, E. (2019). Houston economy to grow bigger, slower than other Texas cities: analysis. Retrieved from https://www.houstonchronicle.com/business/economy/article/Houston-economy-to-grow-bigger-slower-than-other 13903941.php#targetText=The%20Austin%20metro%20area%2C%20which,pace%2C%20according%20to%20the%20projections.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
Lin, C. F. (2002). Segmenting customer brand preference: demographic or psychographic. Journal of Product & Brand Management, 11(4), 249-268.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Study Document
Enron Corporate Scandal And Microeconomics
… making profits as an energy producer, Enron purchased several power plants in the State of California and operated others for profits. These two strategies highlight the dangers of deregulation as a strategy for enhancing the operations and profitability of businesses in a particular industry. When employing deregulation, ……
References
Works Cited
Amadeo, Kimberly. “Deregulation Pros, Cons, and Examples.” The Balance, The Balance, 16 Jan. 2020, https://www.thebalance.com/deregulation-definition-pros-cons-examples-3305921
Gibney, Alex, director. Enron: The Smartest Guys In the Room. YouTube, Magnolia Pictures, 20 Oct. 2009, https://www.youtube.com/watch?v=BIwFO4_SWQQ&has_verified=1
Kienitz, Paul M. “ENRON: THE SMARTEST GUYS IN THE ROOM (2005).” Paulkienitz.net, Paulkienitz.net, https://paulkienitz.net/enron/smartest-guys.html
Study Document
Lululemon Strategic Management
… in this Market
In light of the intense rivalry in the performance-based yoga and fitness apparel, companies face the need to adopt suitable strategies to enhance their success. Based…[break]…incorporate conducting a comprehensive analysis of the supply chain to identify potential areas for cost savings and the reasons ……
References
Reference
Gamble, J.E., Peteraf, M.A. & Thompson, A.A. (2019). Essentials of strategic management: The quest for competitive advantage (6th ed.). New York, NY: McGraw-Hill Education.
Study Document
Business Proposal For Coffee Shop And Restaurants
...Pricing strategies Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre
History and Why the Business Fits
My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that now serves as her namesake. She developed and initiated plans for the building to be built and after her death in 1919 the completion of the project fell to her daughter A’Leila Walker. The building opened in 1927 and served as both the headquarters for the Madam C. J. Walker Manufacturing Company—one of the biggest and brightest examples of African-American ingenuity and industry in the 20th century (National Park Service, 2019)—and as an entertainment theatre for the African……
References
References
Benedict-Browne, T. (2019). The Icon of Indiana Avenue. Retrieved from http://nomeancity.com/walker-theater
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Hobbs, J. (2017). 15 of Africa's favorite dishes. Retrieved from https://www.cnn.com/travel/article/africa-food dishes/index.html#targetText=Pap%20en%20vleis%2FShisa%20nyama%2C%20South%20Africa&targetText=Chops%2C%20steak%2C%20chicken%2C%20kebabs,and%20suurpap%20(soured%20pap).
Madam Walker Legacy Center. (2019). Retrieved from https://madamwalkerlegacycenter.com/
National Park Service. (2019). Madame C. J. Walker Building. Retrieved from https://www.nps.gov/nr/travel/indianapolis/walkerbuilding.html
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
Study Document
Quality Improvement Plan
… current focus of the department on customer assumptions can be attributed to these customer complaints. the department needs to come up with new strategies that are aimed at uncovering and identifying customer desires and requirements. This would mean the department is working by looking at the inside ……
References
References
Brown, C. (2019). Why and how to employ the SIPOC model. Journal of business continuity & emergency planning, 12(3), 198-210.
Carvalho, M. S., Magalhaes, D. S., Varela, M. L., Sa, J. O., & Gonçalves, I. (2016). Definition of a collaborative working model to the logistics area using design for Six Sigma. International Journal of Quality & Reliability Management, 33(4), 465-475.
Shojaie, A. A., Raissi, S., & Dogahe, R. A. (2016). Impact analysis of TQM\\\\\\'s hard aspects on sigma level in electronics and telecommunication production process. International Journal of Productivity and Quality Management, 18(4), 425-439.
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