Media Essays (Examples)
Study Document
Valiant
… individuals from the LGBTQ community have a preference of purchasing products or services from a brand that advertises and markets in the LGBT media or comprises of ad creatives that specifically target them. This indicates the massive business potential that can create a link between this community … advancement is on a high and more and more consumers are eager to embrace and make use of cutting-edge products and services. Social media platforms and online advertising is on the rise and progressively more businesses are seeking services to market their business operations online. Automated processes ……
References
References
NGLCC. (2019). About NGLCC. Retrieved from: https://www.nglcc.org/
Hill, C., & Jones, G. (2011). Essentials of strategic management. Nelson Education.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Study Document
Government Politics And Political Corruption Values
… ethical culture and political climate. Public perceptions of the reliability and accountability of government are also important factors, influenced in part by the media but also by social norms, ethics, and values. The importance of exposing corruption and uprooting it through effective dialogue and awareness cannot be …
Annotation 2
Lelkes, Y. (2016). Winners, losers, and the press. Political Communication 33(4): 523-543.
In this article, Lelkes addresses the relationship between the media—a presumably politically biased media—and public perceptions of legitimacy. Although the author starts off with a biased assumption, it is interesting to note the methods used in this … in the analysis. Methodology used includes public opinion survey data from 28 different countries. Also, the author uses qualitative data including interviews with media professionals, and country-level indicators from legitimate data sources. The findings of the mixed-methods research indicate that political parallelism is associated with larger gaps … between……
Study Document
Recruitment And Retention Human Resource Policies
… and the decisions made throughout the process
v. Determine which applicants you are targeting and choose the platform to advertise accordingly, e.g., social media, internet adverts, recruitment agencies, or referrals (Pritchard, 2007).
DON'Ts
i. While conducting an interview, do not ask questions related to age, marital status, ……
References
References
Arthur, D. (2012). Recruiting, interviewing, selecting & orienting new employees. AMACOM Div American Mgmt Assn.
Avery, D. R., McKay, P. F., & Volpone, S. D. (2013). \\\\\\"Diversity staffing: Inclusive personnel recruitment and selection practices.\\\\\\" In Q. M. Roberson (Ed.), Oxford library of psychology. The Oxford handbook of diversity and work (p. 282–299). Oxford University Press.
Becker, W. J., Connolly, T., & Slaughter, J. E. (2010). The effect of job offer timing on offer acceptance, performance, and turnover. Personnel Psychology, 63(1), 223-241.
Breaugh, J. (2016). Talent acquisition: A guide to understanding and managing the recruitment process. Society of Human Resource Management.
Compton, R. L. (2009). Effective recruitment and selection practices. CCH Australia Limited.
Flynn, W. J., Mathis, R. L., Jackson, J. H., & Valentine, S. R. (2016). Healthcare human resource management, 3rd Edition. Cengage Learning, U.S.
Garner, E. (2012). Recruitment and Selection. Bookboon.
Gusdorf, M. L. (2008). Recruitment and Selection: Hiring the right person. USA: Society for Human Resource Management.
Study Document
Walt Disney
… a better job of monitoring performance in this regard and one way to measure its performance is to assess the fallout on social media, where fans are voicing their opinions of Disney’s take on Star Wars in no uncertain terms. Disney has attempted to rectify the situation … that way is a recipe for disaster and the company will see it if it just monitors the reaction from fans on social media. That is where customer satisfaction is best read and understood. Output controls,……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Branding Study
… is changing and Nike needs to improve its image.
Its customer relationship management process could stand to improve through the use of social media, and by using sites like Instagram and YouTube, the company could ask consumers to upload inspirational pics of them with their Nikes during ……
References
Works Cited
“About Nike.” Nike, 2000. https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Nike S Colin Kaepernick Ad Campaign
…
Bargaining Power of Buyer Threats
· The Internet has allowed buyers to have more information about products than ever before. Influencers on social media have a big impact on who makes purchases according to Freberg, Graham, McGaughey and Freberg (2011).
Bargaining Power of Supplier Opportunities
· Suppliers … been associated with activism or politics. Choosing sides in a political controversy has cost Nike loyal consumers and many have taken to social media to voice their displeasure with the brand—some even burning their Nike gear and posting the videos of this anger online. This is bad ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/ " target="_blank" REL="NOFOLLOW">
Study Document
Fero Beauty Boutiques
… website, it will be easier for consumers to purchase the store products and also increase the scope of the store's consumers.
4. Social Media
Social media platforms have become an essential tool for any business. Fero Beauty will have the opportunity to market its products on different social media platforms, including Facebook and Instagram. This will increase the company's consumer base.
Threats
1. Changing consumer preferences
In the contemporary fashion world, consumer ……
References
References
Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.
Jeannet, J. P., & Hennessey, H. D. (2005). Global marketing strategies. New York: Dreamtech Press.
Menon, R. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye-tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008-5013.
Study Document
Promises Of Democracy Capitalism In Ukraine
… nature of the democracies of Eastern Europe in general in the post-Soviet era. For it was Berezovsky who vowed revenge against Putin and immediately began meddling in Ukraine politics as a way of getting back at the new head of Russia—with the help of various investors, politicos … politics. Then the West pushed back, unwilling to be left out of the power play. Then Ukraine, splintered into pieces and elected a comedian to be president, which shows the people there are not without a sense of irony.
Why So Many Problems?
The problems of the … a group of men who became…[break]…undermine the unpopular antics of the new status quo (Samuels, 2019). Kolomoisky played the hand perfectly and the comedian came to power. Zelensky knew Kolomoisky: the former had appeared on TV as an actor on the station owned by the latter. It … Zelensky to the highest office……
References
References
Alexievich, S. (2007). Secondhand Time: The Last of the Soviets. NY: Random House.
Alexievich, S. (2017). The Unwomanly Face of War: An Oral History of Women in World War II. NY: Random House.
BBC. (2012). Russian godfathers. Retrieved from https://www.documentary24.com/russian-godfathers-putin-and-the-oligarchs--848/
Forbes. (2020). Ihor Kolomoyskyy. Retrieved from https://nationalinterest.org/blog/buzz/how-russian-oligarchs-changed-country%E2%80%94and-not-better-97472
Klebnikov, P. (2000). Godfather of the Kremlin. New York, NY: Harcourt.
IMF. (2007). Report for Ukraine. Retrieved from https://www.imf.org/external/pubs/ft/weo/2007/02/weodata/weorept.aspx?sy=1992&ey=2008&scsm=1&ssd=1&sort=country&ds=.&br=1&c=926&s=PPPGDP&grp=0&a=&pr1.x=41&pr1.y=2
Mezrich, B. (2015). Once upon a time in Russia. New York, NY: Atria.
Risen, J. (2019). I Wrote About the Bidens and Ukraine Years Ago. Retrieved from https://theintercept.com/2019/09/25/i-wrote-about-the-bidens-and-ukraine-years-ago-then-the-right-wing-spin-machine-turned-the-story-upside-down/
Study Document
Change Management At Nike
… are acknowledged and the progress made discussed daily (Balaji & Murugaiyan, 2012; Boehm, 2002; Boehm, 2007; Fernandez & Fernandez, 2008). Progress among social media Influencers should also be taken into consideration by looking at followers, who is clicking, and where traffic is coming from as this will ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
How Different People And Countries Are Managing Coronavirus COVID 19
… seems to spread like wildfire?
4. There are some who feel that the coronavirus is just another form of flu and that the media blows the effects of the virus out of proportion. They feel that people are unnecessarily spreading fear and paranoia. As a medical doctor, … months?
5. Safety is obviously an issue that is relative…[break]…strength? A cautionary message? A message of prevention? A message to go get tested immediately? To self-quarantine? To calm down and chill and not to panic unnecessarily? What is your approach?
5. You are obviously in the spotlight ……
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
