Digital Media Essays (Examples)
Study Document
Effect Of Digital Marketing On Competitiveness Of Automobile Companies
Introduction
In the research article “Effect of digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and … analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. digital marketing strategies are mainly used in maintaining the current customer pool for the dealers. The research article is a standard-structured paper that included … and the researcher conducted review in Nairobi, and the neighboring towns of Rongai, Athi……
References
References
Evans, M.P., 2007. Analysing Google rankings through search engine optimization data. Internet research, 17(1), pp.21-37.
Galvan, J.L. and Galvan, M.C., 2017. Writing literature reviews: A guide for students of the social and behavioral sciences. Routledge.
Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), pp.59-68.
Kigunda, E. N. 2017. Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya (Doctoral dissertation, United States International University-Africa).
Kimani, B., 2012. When social media does the marketing. Management magazine, (36-37).
Machi, L.A. and McEvoy, B.T., 2016. The literature review: Six steps to success. Corwin Press.
Ngulube, P., Mathipa, E.R. and Gumbo, M.T., 2015. Theoretical and conceptual frameworks in the social and management sciences. Addressing research challenges: Making headway in developing researchers, pp.43-66.
Wong, L.L.C., 2016. Challenges and expectations: Preparing postgraduate students to write literature reviews. In International Conference of the Spanish Association of Applied Linguistics (AESLA), 2016. University of Alicante.
Study Document
Depression And Social Media
… that over the past decade, the number of adolescents who are depressed has more than doubled. This coincides with the rise of social media and the social media usage among adolescents, according to the Pew Research Center, which finds that 95% of teens have access to a smart phone and 45% … smart phone and 45% of teens say they are online “all the time” (Anderson & Jiang). The correlation between the rise of social media use among young people and the rise of depression and loneliness among the same demographic raises serious questions, such as: Is there a … people and the rise of depression and loneliness among the same demographic raises serious questions, such as: Is there a relationship between social media use and loneliness among young adults, ages 15-25?
Statement of Research Question and Significance
The research question for this proposal is: Does social … use……
References
Works Cited
Andreassen, Cecilie Schou, Ståle Pallesen, and Mark D. Griffiths. \\\\\\\\\\\\"The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey.\\\\\\\\\\\\" Addictive behaviors 64 (2017): 287-293.
Bandura, A. “Toward a psychology of human agency: Pathways and reflections.” Perspectives on Psychological Science 13.2 (2018): 130-136.
Chester, Jeff, and Kathryn Montgomery. \\\\\\\\\\\\"No escape: Marketing to kids in the digital age.\\\\\\\\\\\\" Multinational Monitor 29.1 (2008): 11.
Greenberg, P. The Growing Economic Burden of Depression in the U.S. 2015. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Klinenberg, Eric. \\\\\\\\\\\\"Is loneliness a health epidemic?.\\\\\\\\\\\\" New York Times (2018): SR8.
Lim, Xin Jean, et al. \\\\\\\\\\\\"The impact of social media influencers on purchase intention and the mediation effect of customer attitude.\\\\\\\\\\\\" Asian Journal of Business Research 7.2 (2017): 19-36.
Lohmann, R. What\\\\\\\\\\\\'s Driving the Rise in Teen Depression? 2019. https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Mayo Clinic. “Depression.” MayoClinic, 2019. https://www.mayoclinic.org/diseases-conditions/teen-depression/symptoms-causes/syc-20350985
Study Document
Social Media And Its Effects On Girls
Today, tens of millions of Americans are turning to various social media platforms to keep in touch with loved ones, friends and coworkers during the ongoing global coronavirus pandemic adding to the legions of users … have already used these services in the past. In fact, current estimates indicate that nearly 4 billion people use at least one social media service and experts predict that at least half of the world’s population will be using these services by mid-2021 (Kemp 2020). Although people … of the world’s population will be using these services by mid-2021 (Kemp 2020). Although people of all ages and genders are using social media, young people in particular have embraced these communication platforms in a major way, with a majority of these consumers using social media systems on daily basis. Against this backdrop, identifying and explicating the effects of social media usage on girls has assumed……
References
Works Cited
Ali, S. (2018). “Social Media Usage among Teenage Girls in Rawalpindi and Islamabad.” Global Media Journal, vol. 16, p. 31.
Chukwuere, Joshua Ebere and Chukwuere, Precious. (2017, December). Cyberbullying of female students: An exploration of literature study. Gender & Behaviour, vol. 13, no. 4, pp. 9983-9991.
Goodwin, Robin, Palgi,Yuval, Osnat, Lavenda, Yaira, Hamama-Raz and Ben-Ezra, Menachem. (2015), “Association between Media Use, Acute Stress Disorder and Psychological Distress.” Psychotherapy and Psychosomatics, vol. 84, no. 4, pp. 253-254
Granello, Paul F. and Zyromski, Brett. (2018, September-August). “Developing a Comprehensive School Suicide Prevention Program.” Professional School Counseling, vol. 22, no. 1, pp. 37-42.
Hutchinson, Tracy S. (2020, April 19). Ten things mentally strong people do during a pandemic. Psychology Today. [online] available: https://www.psychologytoday.com/us/blog/the-pulse-mental-health/202004/10-things-mentally-strong-people-do-during-pandemic.
Kemp. Simon. (2020, January). “Digital 2020.” We Are Social. [online] available: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media.
Redden, Crystal V. (2018, December). “The Media\\\\\\\\\\\\'s Influence on Female Relational Aggression and Its Implications for Schools.” Canadian Journal of Education, vol. 36, no. 4, pp. 374-381.
Reinberg, Steven. (2019, August 14). “Here\\\\\\\\\\\\'s How Too Much Social Media Can Harm Girls.” WebMD. [online] available: https://www.webmd.com/mental-health/news/20190814/ heres-how-too-much-social-media-can-harm-girls#1.
Study Document
Defending The Practice Of Social Media Marketing
How to Use Social media Influencers to Promote Products
Social media marketing has become an important marketing strategy for companies today, as many consumers turn to social media for information on products and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, … and for their peers’ opinions on products (Lou & Yuan, 2019). Through influencers, blogs, video-sharing platforms, and messaging apps, companies can use social media to gain followers, build brand equity, and answer questions and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence … and tease coming products (Ki & Kim, 2019). Thus, companies that want to influence the consumer’s intention to purchase are looking at social media as the best way to do this (Lim, Radzol, Cheah & Wong, 2017). This paper will describe the pros and cons of social … as the……
References
References
Ki, C. W. C., & Kim, Y. K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922.
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Study Document
Role And Purpose Of Advocacy In The Health Care Delivery System
...Digital media Introduction
Advocacy in health care refers to the action of promoting and fostering social, economical, political and educational changes that reduce the risk of suffering of individuals and communities by implementing preventive strategies, increasing health literacy, and boosting access to care and health equity (Earnest, Wong & Federico, 2010). Health care advocacy agents can thus address health outcomes by advocating for changes to the current practices, environments, awareness, and access to care that populations face. This paper will discuss health care advocacy at the local, regional and international levels, the challenges and opportunities that exists in international healthcare advocacy and the ways these challenges can be addressed.
How Health Care Advocacy Agents Address Health Outcomes
The role and purpose of advocacy in the health care delivery system is to help to better ensure that the patient receives the type of quality care he or she needs no matter where he……
References
References
Ahmadinejad, F., Abbaszadeh, A., & Davoodvand, S. (2016). Patient advocacy from the clinical nurses\\\\' viewpoint: a qualitative study. Journal of medical ethics and history of medicine, 9(5).
Benatar, S. R. (2013). Global Health and Justice: R e?examining our Values. Bioethics, 27(6), 297-304.
Earnest, M. A., Wong, S. L., & Federico, S. G. (2010). Perspective: physician advocacy: what is it and how do we do it?. Academic medicine, 85(1), 63-67.
World Health Organization (WHO). (2015). Global Health Ethics Key issues Global Network of WHO Collaborating Centres for Bioethics. Retrieved from: http://apps.who.int/iris/bitstream/handle/10665/164576/9789240694033_eng.pdf;jsessionid=BF56A5C93A3B735876DBBF060A0652FC?sequence=1
World Health Organization. (2016). Online public hearing to help inform the scope of the forthcoming WHO guidelines on health policy and system support to optimize community based health worker programs. Retrieved from: http://www.who.int/hrh/news/2016/pico_form/en/
Study Document
Feminism In Popular Culture
… Popular Culture
Search Terms
“feminism pop culture,” “post-feminism pop culture,” “feminist studies current,” and “feminist post-feminist popular culture”
Baer, H. (2016). Redoing feminism: digital activism, body politics, and neoliberalism. Feminist media Studies, 16(1), 17-34.
This study looks at the influence of digital platforms in projecting feminism in the 21st century. The author discusses subjects such as Pussy Riot and Twitter movements like #YesAllWomen. The point … the author makes is that neoliberal societies are still oppressive towards women and that feminism is both needed and alive on social and digital media. This source comes from a peer-reviewed journal and is relevant to my topic of interest because it discusses whether feminism is still possible … it seems so often taken for granted. The strength of the article is its case study focus with specific examples of feminism on digital platforms. The main weakness of the article is its lack of……
Study Document
Fake News Detection
… the online discourse of news events? Numerous researchers have been discussing this issue and identifying ways to detect fake news, whether on social media (Shu et al.) or by creating a benchmark dataset to facilitate the process (Wang). The topic of this study is fake news detection … the election of Donald Trump. Understanding how fake new proliferates and what can be done to stop its proliferation is something that the digital community can benefit from. The inquiry question for this review is: What are some of the ways that fake news detection can be … new, methods of detection, and the possibility of prevention of proliferation.
How Fake News is Characterized
Fake news has been linked with traditional media outlets—such as CNN and Fox News—but it has also been found to proliferate on social media (Shu et al.). For Conroy, Rubin and Chen, “Fake news detection” is defined……
References
References
Conroy, Niall J., Victoria L. Rubin, and Yimin Chen. "Automatic deception detection: Methods for finding fake news." Proceedings of the Association for Information Science and Technology 52.1 (2015): 1-4.
Rubin, Victoria L., Yimin Chen, and Niall J. Conroy. "Deception detection for news: three types of fakes." Proceedings of the 78th ASIS&T Annual Meeting: Information Science with Impact: Research in and for the Community. American Society for Information Science, 2015.
Ruchansky, Natali, Sungyong Seo, and Yan Liu. "Csi: A hybrid deep model for fake news detection." Proceedings of the 2017 ACM on Conference on Information and Knowledge Management. ACM, 2017.
Shu, Kai, et al. "Fake news detection on social media: A data mining perspective." ACM SIGKDD Explorations Newsletter19.1 (2017): 22-36.
Wang, William Yang. "" liar, liar pants on fire": A new benchmark dataset for fake news detection." arXiv preprint arXiv:1705.00648 (2017).
Study Document
Impacts Of Long Distance Relationships On Interpersonal Communication
… people involved, what they expect, need and are capable of delivering to the other person.
Stories and Statistics
With the advent of social media, long-distance relationships have become more possible than ever before. The digital age allows for communication to be instantaneous and for people to connect in the virtual world in a world that is much difference … connect in the virtual world in a world that is much difference from the real world of face-to-face interaction. In a way, social media interpersonal communication has replaced face-to-face contact for many people. As Dr. Paul Booth at the College of Communication at DePaul University of Chicago … of Chicago has pointed out, “There has been a shift in the way we communicate; rather than face-to-face interaction, we’re tending to prefer media communication…We’d rather e-mail than meet; we’d rather text than talk on the phone” (Keller, 2013, p. ). However,……
References
References
Etcheverry, P. E., & Le, B. (2005). Thinking about commitment: Accessibility of commitment and prediction of relationship persistence, accommodation, and willingness to sacrifice. Personal Relationships, 12(1), 103-123.
Farrell, J. E., Hook, J. N., Ramos, M., Davis, D. E., Van Tongeren, D. R., & Ruiz, J. M. (2015). Humility and relationship outcomes in couples: The mediating role of commitment. Couple and Family Psychology: Research and Practice, 4(1), 14.
Johnson, A. J. (2001). Examining the maintenance of friendships: Are there differences
between geographically close and long?distance friends?. Communication Quarterly, 49(4), 424-435.
Johnson, A. J., Haigh, M. M., Becker, J. A., Craig, E. A., & Wigley, S. (2008). College students’ use of relational management strategies in email in long-distance and geographically close relationships. Journal of Computer-mediated communication, 13(2), 381-404.
Keller, M. (2013). Social media and interpersonal communication. Social Work Today, 13(3), 10.
Maguire, K. C., & Kinney, T. A. (2010). When distance is problematic: Communication, coping, and relational satisfaction in female college students' long-distance dating relationships. Journal of Applied Communication Research, 38(1), 27-46.
Study Document
Social Support Networks For Mental Health
… feel self-motivated and self-empowered. Thus, having a social support system is truly important for one’s psychological health.
Part of the problem of today’s digital culture is that too many young persons are turning to social media for a support system but only finding instead a self-obsessed social media culture in which every person is trying to redirect attention to themselves and their own profiles. It is not a true community of … attention to themselves and their own profiles. It is not a true community of support but rather a platform upon which people erect digital shrines to themselves. It can create envy, self-doubt, and feelings of loneliness (Woods & Scott, 2016). Social media can be a place where too much rumination transpires, as stressful images, comments or ideas are placed permanently online for one to look … from https://content.ashford.edu/
Maslow, A. H. (1943). A theory of human motivation. Psychological……
References
References
Feenstra, J. (2013). Social psychology. Retrieved from https://content.ashford.edu/
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370.
Woods, H. C., & Scott, H. (2016). # Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of adolescence, 51, 41-49.
Study Document
Healthcare Marketing
… directly to consumers. Truth-in-advertising laws have to be complied with. Stark Law rules and HIPAA rules both determine the extent to which social media platforms can be used by medical companies, with respect to doctors gaining referrals and the potential for patient information to be spread publicly … nature of marketing has changed to such an extent within the last few decades that much of advertising itself has migrated from old media to new media to focus on targeted consumers. The digital Age has ushered in a new era of communication: more and more people turn to the Internet for information and communication purposes; more … a new era of communication: more and more people turn to the Internet for information and communication purposes; more and more use social media to disseminate ideas about news and what brands to trust. As Hawn (2009) points out, social media itself is……
References
References
Arnold, D. G., & Oakley, J. L. (2013). The politics and strategy of industry self-regulation: the pharmaceutical industry's principles for ethical direct-to-consumer advertising as a deceptive blocking strategy. Journal of Health Politics, Policy and Law, 38(3), 505-544.
Blythe, J. (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd.
Chand, S. (2019). Target Marketing: Four Generic Target Marketing Strategies. Retrieved from http://www.yourarticlelibrary.com/marketing/target-marketing-four-generic-target-marketing-strategies/13400
Dolliver, M. (2009). Take care when targeting the younger generations. Retrieved from https://www.adweek.com/digital/take-care-when-targeting-the younger generations-online-113643/
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
Hartley, K. & Rudelius, W. (2001). Marketing, The Core, 4th Ed., McGraw-Hill.
Hawn, C. (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health affairs, 28(2), 361-368.
Lane, T. (2019). Healthcare marketing laws. Retrieved from https://smallbusiness.chron.com/healthcare-marketing-laws-67307.html
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