Marketing Plan Essays (Examples)
Study Document
Nike S Colin Kaepernick Ad Campaign
… external analysis, internal analysis, and financial analysis before addressing the strategic issue. Alternatives are also discussed along with a recommendation and an implementation plan. Before beginning, background information on Nike is provided here below.
Company Vision/Mission
Nike’s Vision is to “to bring inspiration and innovation to every athlete in ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Employment Law
… the defendant (Murley) parted ways with the plaintiff (Hallmark Cards) and was paid a total of $735,000 as the severance package. As Hallmark’s marketing vice-president, Murley had come across and was indeed in possession of some confidential information regarding the operations of the company. The said information … confidential information regarding the operations of the company. The said information was inclusive of, but was not limited to, market research and business plan. Upon the payment of the severance highlighted above, Murley amongst other things agreed to dispose-off any confidential documents and ensure that the company’s … – hence not discriminatory in nature. However to be able to do this, the company would have to produce evidence of the said plan in the form of organizational minutes or other documentation.
E: Impact Assessment
i. The situation described herein would most likely have an impact … itself against a clear breach……
References
References
Frey, M.A. (2015). Essentials of Contract Law (2nd ed.). Mason, OH: Cengage Learning.
Gross, J.A. & Compa, L.A. (2009). Human Rights in Labor and Employment Relations International and Domestic Perspectives. Champaign, IL: Labor and Employment Relations Association.
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
Study Document
Change Management At Nike
… consumers can get back to doing what they do best, which is buying. There may be resistance to change within Nike if this plan were to be implemented, so Kotter’s 8-Step model should be used to address and prevent potential resistance.
Table of Contents
Executive Summary 1
… understandable that some changes needed to be made for the foreseeable future as nations go into lockdown. But this is not a sustainable plan or strategy for companies that need laborers and supply chains. To maintain the livelihood of the nation at the same time that people … Transportation may be halted altogether in the coming months and years, which means Nike will need to ask major questions about how it plan to provide its products. The old way of relying on overseas labor or goods made overseas may have to come to an end. ……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Starbucks Corporation Operational Sustainability
Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company … operating within this environment. Further, the company is looking to increase its investments in solar energy to make all their stores green. Other plan the company has developed include reducing waste, having a sustainable supply chain, and increasing community engagement. The company has a goal of ensuring … of ensuring that 100% of the coffee it sells is sourced ethically. To help farmers share in this path to sustainability, Starbucks has plan to provide farmers with 100 million coffee trees by 2025 (Sustainalytics, 2019).
Conclusion
Starbucks’ efforts so far show that it is committed to ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Logistical Support And Distribution Strategies
… results in a move from focusing on growth as such, to earnings quality, acquired using prudent cost control necessary for serving fairly slower-growing marketing/selling bases. Logistical factors are of considerable significance in initiatives aimed at improving earnings quality. For effective distribution strategy implementation, ensuring it is in … line with the company’s general business strategy is imperative. Even if the company is unable to carry out the extensive implementation, bringing the plan in line……
References
References
Heskett, J. L. (1977). Logistics-essential to strategy. Harvard Business Review, 55(6), 85-96.
Jenkins, L. (2018). Distribution strategy | Cutting edge distribution strategies 2020. Software Selection Tool | Software Selection Management | SelectHub. https://www.selecthub.com/enterprise-resource-planning/cutting-edge-distribution-strategies/
La Londe, B. J., & Masters, J. M. (1994). Emerging logistics strategies. International journal of physical distribution & logistics management.
Li, X. (2014). Operations management of logistics and supply chain: Issues and directions. Discrete Dynamics in Nature and Society, 2014.
Ma, X., Yin, Y., & Liu, T. (2011, August). The simulation and optimizing of different distribution strategies for the distribution centre based on Flexsim. In 2011 IEEE International Conference on Automation and Logistics (ICAL) (pp. 201-204). IEEE.
Partida, B. (2017, November 14). The right distribution strategy affects logistics performance. Supply Chain Management Review. https://www.scmr.com/article/the_right_distribution_strategy_affects_logistics_performance
Study Document
Warehouse And Material Handling
… the company on it might generate consumer perceptions of receptiveness, awareness and stability. At times, this sort of awareness gives a company a marketing advantage over other rivaling firms (Ross, 2015).
Description on warehouse location accessibility
Warehouses are very significant components within a supply chain network either ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Data Security Using RFID Bands At Music Festivals
… Twitter, Facebook, and credit/debit bank cards. The following sections would probe into its compliance issues and the related regulations that would impact the plan implementation.
Analysis
Description of the Chosen Use Case
RFID wrist bands would be used for managing adult attendees at a music festival at … all the processes at the event and integration of social media activities with the attendees' check-in function, enabling the event's enhanced promotion value-added marketing potential.
Description of Five or More Types of Personal/Private Information Data That Will Be Collected, Stored, Processed With the Use Case
The type ……
References
References
Event Tribe. (n.a.). The top 10 benefits of using RFID for events. Retrieved from https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/
ID&C. (n.a.). How to RFID wristbands work? Retrieved from https://www.idcband.com/blog/how-do-rfid-wristbands-work/
Kacicki, T. (2019, July 15). 4 commonly overlooked facts about RFID wristbands. Intellitix. Retrieved from https://intellitix.com/hub/four-commonly-overlooked-facts-rfid
OECD. (2008). OECD policy guideline on RFID. https://www.oecd.org/sti/ieconomy/40892347.pdf
Quirk, R.E. & Borrello, S.J. (2005). RFID: Rapid deployment and regulatory challenges. Retrieved from https://www.pharmamanufacturing.com/assets/Media/MediaManager/VenableRFIDpaper.pdf?SESSID=62935cf41f5a19909f5bb3ae3a598490
Williamson, A., Tsay, L., Kateeb, I.A. & Burton, L. (2013). Solutions for RFID smart tagged card security vulnerabilities. AASRI Procedia, 4, 282-287. DOI: 10.1016/j.aasri.2013.10.042
Study Document
Confidentiality Breach And Unfair Dismissal Law
...Marketing plan Milestone 1
I. Introduction
As an intern at the legal department of Greene’s Jewelry Wholesale, I am convinced that the company does indeed have significant strengths in as far as its legal claim is concerned. This is more so the case given that Jennifer Lawson did indeed sign a confidentiality agreement whereby she made a commitment to keep any information gathered relating to the creation of Ever-Gold secret. It is important to note that she never signed a ‘not to compete’ agreement. This, however, has no connection to the issue at hand because Jennifer has not necessarily established an enterprise that seeks to compete with Greene’s Jewelry. On the other hand, when it comes to the legal defense of the company, it would be prudent to note that Greene’s Jewelry position would be weak. The subsequent sections of this text not only analyze the facts and laws relevant to the……
References
References
Bagley, C.E. (2012). Managers and the Legal Environment: Strategies for the 21st Century (7th ed.). Mason, OH: Cengage Learning.
Chociey, E.F. (2018). The Defend Trade Secrets Act of 2016: An Overview and Analysis of the Statute Establishing a Federal Civil Cause of Action for Trade Secret Misappropriation and Notable Case Law to Date. Retrieved from https://www.lexology.com/library/detail.aspx?g=a6c6cf8f-5d89-4cbd-9c64-82ca38e53006
Justia (2020). Chestnut v. Stone Forest Industries, Inc., 817 F. Supp. 932 (N.D. Fla. 1993). Retrieved from https://law.justia.com/cases/federal/district-courts/FSupp/817/932/1459432/
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
U.S. Department of Labor (2020). Plant Closings and Layoffs. Retrieved from https://www.dol.gov/general/topic/termination/plantclosings
Study Document
Individuals Using Customary Practices In Times Of Crises
...Marketing plan Allen-Meares, P. & Garvin, C. (Eds.). (2000). The Handbook of Social Work Direct Practice. New York, SAGE. This is not a primary source, but the definition of crisis could be used in the proposal.
An assessment of the customary practices utilized by individuals in times of crisis would not be complete without a clear definition of ‘crisis’ in the context of the said practices. In seeking to define the term crisis, the cited authors of the relevant piece in the volume are definite that we must base our perspectives on subjective reality. This is more so the case given that “what precipitates a crisis episode in one individual might not generate such a response in another person” (327). This is true for communities as well. It, therefore, follows that this is an essential resource in the definition of what constitutes a crisis at both the individual and community levels. This……
References
Roberts. A.R. (Ed.). (2005). Crisis Intervention Handbook: Assessment, Treatment, and Research (3rd ed.). New York, NY: Oxford University Press.
Sama’ila, A. (2019). Economic crisis and the coping strategies of indigenous automobile entrepreneurs in northern Nigeria, 1983-2014. Sociology International Journal, 3(6), 437-442.
Study Document
Purchasing And Supply Management
… supply, service and materials. This tells you what you…[break]…shows that risk can be divided into categories based on assessment, mitigation, monitoring, and contingency plan. From there the tool for managing risk is basically just as Harland et al. (2003) described their own.
This shows that Harland et … play in the supply chain by developing a business strategy of “doing more with less” (p. xvii). However, the supply chain focused manufacturing plan model that Benton (2013) gives is fundamentally in line with the risk management tool given by Harland et al., (2003). Benton (2013) examines … be quite damaging to the bottom line. For that reason, it is evident that in order to properly manage supply chain focused manufacturing plan, the firm must have an adequate risk management tool in place like that conceived by Harland et al. (2003) but just with the ……
References
References
BDC. (2019). 6 ways the purchasing department can improve your business. Retrieved from https://www.bdc.ca/en/articles-tools/operations/purchasing/pages/purchasing-department-objectives.aspx
Benton, W. C. (2013). Supply chain focused manufacturing planning and control. Nelson Education.
Burt, D. N. (2010). Supply Management, 8th Edition. Devry.
Harland, C., Brenchley, R., & Walker, H. (2003). Risk in supply networks. Journal of Purchasing and Supply management, 9(2), 51-62. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.471.2910&rep=rep1&type=pdf
Holmlund, M. & Strandvik, T. (1999) Perception configuration in business relationship, Management Decision, 37(9), 686-696
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and thedirect sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login
Monczka, R. & Handfield, R. (2016). Purchasing and supply chain management. Boston, MA: Cengage.
NC State University. (2003). Negotiating for success. Retrieved from https://scm.ncsu.edu/scm-articles/article/negotiating-for-success
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