Marketing Analysis Essays (Examples)
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
… Power, Complexity Theory and Resource Dependence Theory. An explanation concerning the fundamental concepts of each of these three theories is followed by an analysis of their respective importance to a business. In addition, an evaluation of the strengths and weaknesses of each of these three theories as … negative ways that the theories impact the workforce behavior of organizations. Finally, in the context of Air India, the paper presents a critical analysis of the advantages and disadvantages of interrelationships between organizational functions and the impact that can have upon organizational structure, how structure, size and … is to its credit that it eventually succeeded in overcoming these constraints to become a competitive partner in the Star Alliance.
3. Critical analysis of the complexities of different types of business structures and interrelationships of different organizational functions
The corporate business structure used by Air India ……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
Starbucks Corporation Operational Sustainability
Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Data Security Using RFID Bands At Music Festivals
… and credit/debit bank cards. The following sections would probe into its compliance issues and the related regulations that would impact the planned implementation.
analysis
Description of the Chosen Use Case
RFID wrist bands would be used for managing adult attendees at a music festival at a hotel … all the processes at the event and integration of social media activities with the attendees' check-in function, enabling the event's enhanced promotion value-added marketing potential.
Description of Five or More Types of Personal/Private Information Data That Will Be Collected, Stored, Processed With the Use Case
The type ……
References
References
Event Tribe. (n.a.). The top 10 benefits of using RFID for events. Retrieved from https://www.eventbrite.com/blog/academy/the-top-10-benefits-of-using-rfid-for-events/
ID&C. (n.a.). How to RFID wristbands work? Retrieved from https://www.idcband.com/blog/how-do-rfid-wristbands-work/
Kacicki, T. (2019, July 15). 4 commonly overlooked facts about RFID wristbands. Intellitix. Retrieved from https://intellitix.com/hub/four-commonly-overlooked-facts-rfid
OECD. (2008). OECD policy guideline on RFID. https://www.oecd.org/sti/ieconomy/40892347.pdf
Quirk, R.E. & Borrello, S.J. (2005). RFID: Rapid deployment and regulatory challenges. Retrieved from https://www.pharmamanufacturing.com/assets/Media/MediaManager/VenableRFIDpaper.pdf?SESSID=62935cf41f5a19909f5bb3ae3a598490
Williamson, A., Tsay, L., Kateeb, I.A. & Burton, L. (2013). Solutions for RFID smart tagged card security vulnerabilities. AASRI Procedia, 4, 282-287. DOI: 10.1016/j.aasri.2013.10.042
Study Document
Individuals Using Customary Practices In Times Of Crises
...Marketing analysis Allen-Meares, P. & Garvin, C. (Eds.). (2000). The Handbook of Social Work Direct Practice. New York, SAGE. This is not a primary source, but the definition of crisis could be used in the proposal.
An assessment of the customary practices utilized by individuals in times of crisis would not be complete without a clear definition of ‘crisis’ in the context of the said practices. In seeking to define the term crisis, the cited authors of the relevant piece in the volume are definite that we must base our perspectives on subjective reality. This is more so the case given that “what precipitates a crisis episode in one individual might not generate such a response in another person” (327). This is true for communities as well. It, therefore, follows that this is an essential resource in the definition of what constitutes a crisis at both the individual and community levels. This……
References
Roberts. A.R. (Ed.). (2005). Crisis Intervention Handbook: Assessment, Treatment, and Research (3rd ed.). New York, NY: Oxford University Press.
Sama’ila, A. (2019). Economic crisis and the coping strategies of indigenous automobile entrepreneurs in northern Nigeria, 1983-2014. Sociology International Journal, 3(6), 437-442.
Study Document
Confidentiality Breach And Unfair Dismissal Law
...Marketing analysis Milestone 1
I. Introduction
As an intern at the legal department of Greene’s Jewelry Wholesale, I am convinced that the company does indeed have significant strengths in as far as its legal claim is concerned. This is more so the case given that Jennifer Lawson did indeed sign a confidentiality agreement whereby she made a commitment to keep any information gathered relating to the creation of Ever-Gold secret. It is important to note that she never signed a ‘not to compete’ agreement. This, however, has no connection to the issue at hand because Jennifer has not necessarily established an enterprise that seeks to compete with Greene’s Jewelry. On the other hand, when it comes to the legal defense of the company, it would be prudent to note that Greene’s Jewelry position would be weak. The subsequent sections of this text not only analyze the facts and laws relevant to the……
References
References
Bagley, C.E. (2012). Managers and the Legal Environment: Strategies for the 21st Century (7th ed.). Mason, OH: Cengage Learning.
Chociey, E.F. (2018). The Defend Trade Secrets Act of 2016: An Overview and Analysis of the Statute Establishing a Federal Civil Cause of Action for Trade Secret Misappropriation and Notable Case Law to Date. Retrieved from https://www.lexology.com/library/detail.aspx?g=a6c6cf8f-5d89-4cbd-9c64-82ca38e53006
Justia (2020). Chestnut v. Stone Forest Industries, Inc., 817 F. Supp. 932 (N.D. Fla. 1993). Retrieved from https://law.justia.com/cases/federal/district-courts/FSupp/817/932/1459432/
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
U.S. Department of Labor (2020). Plant Closings and Layoffs. Retrieved from https://www.dol.gov/general/topic/termination/plantclosings
Study Document
Warehouse And Material Handling
… the company on it might generate consumer perceptions of receptiveness, awareness and stability. At times, this sort of awareness gives a company a marketing advantage over other rivaling firms (Ross, 2015).
Description on warehouse location accessibility
Warehouses are very significant components within a supply chain network either ……
References
References
Adler, D. (Ed.). (2007). Metric handbook. Routledge.
Alberto, P. (2000). The logistics of industrial location decisions: An application of the analytic hierarchy process methodology. International Journal of Logistics, 3(3), 273-289.
Bhatnagar, A. (2010). Textbook of supply chain management. New Delhi: Sanbun Publishers.
Buurman, J. (2002). Supply chain logistics management. New York: McGraw-Hill.
Heizer, J., & Render, B. (2006). Additional Problems: Principles of Operations Management/Operations Management. Prentice Hall.
Interlake. (2019). Warehouse layout design. Retrieved from: https://www.interlakemecalux.com/warehouse-manual/warehouse-design/warehouse-layout
Mulcahy, D. E., & Sydow, J. (2008). A supply chain logistics program for warehouse management. Auerbach Publications.
Radaev, A., & Leventsov, V. (2018). THE METHODOLOGY FOR SUBSTANTIATING THE MATERIALS HANDLING EQUIPMENT OF A UNIT LOAD WAREHOUSING SYSTEM. International Journal for Quality Research, 12(4).
Study Document
Employment Law
… the defendant (Murley) parted ways with the plaintiff (Hallmark Cards) and was paid a total of $735,000 as the severance package. As Hallmark’s marketing vice-president, Murley had come across and was indeed in possession of some confidential information regarding the operations of the company. The said information ……
References
References
Frey, M.A. (2015). Essentials of Contract Law (2nd ed.). Mason, OH: Cengage Learning.
Gross, J.A. & Compa, L.A. (2009). Human Rights in Labor and Employment Relations International and Domestic Perspectives. Champaign, IL: Labor and Employment Relations Association.
Peacock, W. (2013). Breach of Contract, Confidential Info Leak Case: Hallmark Prevails. Retrieved from https://blogs.findlaw.com/eighth_circuit/2013/01/hallmark-prevails-in-breach-of-contract-confidential-info-leak-case.html
Study Document
Gun Violence Among African American Community
… violence and who is at the greatest risk of violence. This is a way of finding permanent solutions to the problem. The detailed analysis could help signal us to the networks and how to react when functions have been compromised.
Keys Traits
The characteristics of the policy ……
References
References
Armstrong, M., & Carlson, J. (2019). Speaking of trauma: The race talk, the gun violence talk, and the racialization of gun trauma. Palgrave Communications, 5(112). https://doi.org/10.1057/s41599-019-0320-z
Maxson, C. L., Hennigan, K, and D. C. Sloane. (2003). For the sake of the neighborhood? Civil gang injunctions as a gang intervention tool in Southern California. In Scott H. Decker, Ed. Policing Gangs and Youth Violence. Belmont, CA: Wadsworth/Thomson Learning
Morris, S. (2018). Mass shootings in the US: There have been 1,624 in 1,870 days. The Guardian. https://www.theguardian.com/us-news/ng-interactive/2017/oct/02/america-mass-shootings-gun-violence
Payne, B. K. (2006). Weapon bias: split-second decisions and unintended stereotyping. Curr Directions Psychological Sci, 15(6), 287–291.
Roman, J. K. (2013).Race, justifiable homicide, and stand your ground laws: Analysis of FBI supplementary homicide report data. Retrieved from http://www.ncjrs.gov/App/publications/abstract.aspx?ID=265405
Schopper, D., Lormand, J. D.,&Waxweiler, R (eds). (2006).Developing policies to prevent injuries and violence: guidelines for policy-makers and planners. Geneva, World Health Organization.
Tate, J., Jenkins, J., Rich, S., Muyskens, J., Elliott, K., Mellnik, T., &Williams, A. (2016).How the Washington Post is examining police shootings in the United States. The Washington Post.
Tita, G. E., Troshynski, E., & Graves, M. (2007). Strategies for reducing gun violence: The role of gangs, drugs, and firearm accessibility. Research Report: National Crime Prevention Centre (NCPC). Retrieved from https://www.publicsafety.gc.ca/cnt/rsrcs/pblctns/rdcng-gn-vlnc/rdcng-gn-vlnc-eng.pdf
Study Document
Culture And Nursing
… nurses with a framework for discerning these values. As Orr and Hauser (2008) note, “Hofstede’s seminal work has been the benchmark for cultural analysis for the last three decades” (p. 15). Hofstede showed that every culture has its own set of social values that can be broken ……
References
References
Bassert, J. M. (2017). McCurnin\\\\\\\\\\\\'s Clinical Textbook for Veterinary Technicians-E-Book. Elsevier Health Sciences.
Bovee, C.L., & Thill, J.V. (1992). Business Communication Today. NY, NY: McGraw- Hill.
Burnett, M.J., & Dollar, A. (1989). Business Communication: Strategies for Success. Houston, Texas: Dane.
Davidson, L., Tondora, J., Miller, R., O’Connell, M. (2015). Person-Centered Care. Person-Centered Care for Mental Illness. WA: American Psychological Association.
Hambrick, D.C., Davison, S.C., Snell, S.A. & Snow, C.C. (1998). When groups consist of multiple nationalities: Towards a new understanding of the implications. Organization studies, 19(2), 181-205.
Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and Culture, 2(1), 8.
Hofstede, G. (1980). Motivation, leadership, and organization: do American theories apply abroad?. Organizational Dynamics, 9(1), 42-63.
Hofstede Insights. (2019). Retrieved from https://www.hofstede-insights.com/country-comparison/china,the-usa/
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