International Marketing Essays (Examples)
Study Document
Change Management At Nike
...International marketing Why Nike Needs to Cut Colin Kaepernick
Executive Summary
Nike’s decision to tap into “woke culture” and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up production in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to……
References
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project management—agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up... WE GOT NIKE'S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Study Document
Strengths And Weaknesses Of Various Organizational Behavior Theories
...International marketing A Review of Organizational Behavior Theories
Because organizations are the primary means by which capital is earned and job are created, it is not surprising that there has been a great deal of scholarship concerning how organizations actually “behave” in the real world. The purpose of this paper is to provide a current definition of organizational behavior together with a statement of three prominent theories of organizational behavior, French and Raven's Five Bases of Power, Complexity Theory and Resource Dependence Theory. An explanation concerning the fundamental concepts of each of these three theories is followed by an analysis of their respective importance to a business. In addition, an evaluation of the strengths and weaknesses of each of these three theories as well as the positive and negative ways that the theories impact the workforce behavior of organizations. Finally, in the context of Air India, the paper presents a critical analysis……
References
References
‘About Air India.’ Air India. [online] available: http://www.airindia.in/about-airindia.htm .
Arena, MJ ‘Understanding Large Group Intervention Processes: A Complexity Theory Perspective.’ Organization Development Journal, 27, no. 1 (Spring 2009): 49-53
Braunstein, JR and Zhang, JJ ‘Dimensions of Athletic Star Power Associated with Generation Y Sports Consumption.’ International Journal of Sports Marketing & Sponsorship, 6, no. 4 (July 2005): 242-245.
Buble, M and Juras, A ‘The Relationship between Managers\\' Leadership Styles and Motivation.’ Management: Journal of Contemporary Management Issues, 19, no. 1 (June 2014): 161-165.
French, JRP & Raven, B ‘Bases of power.’ In D. Cartwright (Ed.), Studies in Social Power (pp. 150-167). Ann Arbor, MI: University of Michigan, 1959.
Gruia, GC and Kavan, M ‘An Off-Line Dual Maximum Resource Bin Packing Model for Solving the Maintenance Problem in the Aviation Industry.’ Global Economic Observer, 1, no. 1 (January 1, 2013): 135-140.
Hillman, AJ, Withers, MC and Collins, BJ ‘Resource dependence theory: A Review.’ Journal of Management, 35, no. 6 (2009): 1404-1427.
Jain, AK ‘Organizational Citizenship Behaviour as a Potential Source of Social Power.’ Indian Journal of Industrial Relations, 45, no. 3 (January 2010): 396-401.
Study Document
EV Market Business Opportunity Analysis Report
...International marketing Overview
The electric vehicle (EV) market has received a considerable boost in recent years thanks in no small part to the rise of Tesla and its Model 3. However, while Tesla is basically a luxury EV manufacturer and most other automakers in the business are approaching the EV design with a tendency towards luxury over affordability, the idea behind this venture is to provide a cheap, high-quality EV to consumers that is practical, appealing, and safe. Considering that internal combustion engine (ICE) cars have reached a plateau in terms of how much further advanced they can get, and the EVs from Tesla, VW, Porsche and other firms are all going after the luxury consumer market, there is room for an innovate EV idea that will transform the entire industry just as the first car transformed the horse and buggy industry. This idea aims to be disruptive. The product will be……
References
References
Andwari, A.M., Pesiridis, A., Rajoo, S., Martinez-Botas, R. and Esfahanian, V., 2017. A review of Battery Electric Vehicle technology and readiness levels. Renewable and Sustainable Energy Reviews, 78, pp.414-430.
Angerer, M., Brem, A., Kraus, S. and Peter, A., 2017. Start-up funding via equity crowdfunding in Germany: A qualitative analysis of success factors. The Journal of Entrepreneurial Finance (JEF), 19(1), pp.1-34.
Baron, R.A. and Tang, J., 2011. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism. Journal of Business Venturing, 26(1), pp.49-60.
Car, 2019. Best EVs 2019. Retrieved from https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/
Crum, R. 2018. Elon Musk says Tesla nearly died during Model 3 production ramp. Retrieved from https://www.mercurynews.com/2018/11/26/elon-musk-says-tesla-nearly-died-during-model-3-production-ramp/
Ewing, J. 2017. What Needs to Happen Before Electric Cars Take Over the World. Retrieved from https://www.nytimes.com/2017/12/18/business/electric-car-adoption.html
Fuentelsaz, L., Maicas, J.P. and Montero, J., 2018. Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), pp.686-711.
Inman, P., 2019. Is a global recession imminent? Retrieved from https://www.theguardian.com/uk-news/2019/aug/25/is-a-global-recession-coming-here-are-seven-warning-signs
Study Document
Starbucks Corporation Operational Sustainability
Introduction
Starbucks Corporation was established in 1971 and it is headquartered in Seattle, Washington. The company specializes in roasting, marketing, and retailing specialty coffee all over the world and accounts for about 3% of coffee sourcing globally. Serving 78 unique markets, the company … supports various nonprofits in the communities it operates in by donating funds and opening its doors to host community events. Most of the international philanthropy engagements are done with the help of various partners and often put the interests of these partners first. Nonetheless, the company has ……
References
References
Bruhn-Hansen, S. (2012). Corporate Social Responsibility–A case study of Starbucks’ CSR: communication through its corporate website. Unpublished master’s thesis, Illinois State University. Retrieved from http://pure. au. dk/portal/files/45282206/ba_thesis. pdf.
Harnrungchalotorn, S., & Phayonlerd, Y. (2016). Starbucks with Corporate Social Responsibility (CSR):“How Starbucks succeeds in a business world with CSR” (Doctoral dissertation, Master Thesis. Faculty Board of Economic Sciences, Communication and IT Business Administration).
Juneja, P. (2018). PESTLE Analysis of Starbucks. Retrieved November 21, 2019, from https://www.managementstudyguide.com/swot-analysis-of-unilever.htm .
Khalamayzer, A. (2017, November 16). How Starbucks brewed a stronger sustainability bond. Retrieved November 21, 2019, from https://www.greenbiz.com/article/how-starbucks-brewed-stronger-sustainability-bond .
Steven Li. (2019, July 5). Is Starbucks actually serious about environmental sustainability? Retrieved November 21, 2019, from https://therising.co/2019/07/05/is-starbucks-actually-serious-about-environmental-sustainability/ .
Sustainalytics. (2019). Second-Party Opinion Starbucks Sustainability Bond. Sustainalytics Second-Party Opinion Review.
Study Document
Depression Among Adolescents
...International marketing The Social Issue
Depression is a significant social issue of interest to me as I have seen it affect numerous people in my own life and have even struggled with it at times myself. Depression has caused people to take their lives: Chester Bennington, lead singer of the group Linkin Park took his life following the suicide of his friend, and numerous other people who are less famous end up in similar situations—lost, without hope, unable to break a cycle of depression that has them gripped as though in a vice. Depression is an issue that can be treated, however, but in order for the right intervention to be applied, awareness about depression has to be raised so that the stigma and taboo of depression can be alleviated, allowing those who suffer from it to come forward. In recent years, major public figures, especially athletes, have come into the light……
References
References
Anderson, M. & Jiang, J. (2018). Teens, Social Media & Technology 2018. Retrieved from https://www.pewresearch.org/internet/2018/05/31/teens-social-media-technology-2018/
Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Chester, J., & Montgomery, K. (2008). No escape: Marketing to kids in the digital age. Multinational Monitor, 29(1), 11.
Greenberg, P. (2015). The Growing Economic Burden of Depression in the U.S. Retrieved from https://blogs.scientificamerican.com/mind-guest-blog/the-growing-economic-burden-of-depression-in-the-u-s/
Grover, S., Raju, V. V., Sharma, A., & Shah, R. (2019). Depression in children and adolescents: a review of Indian studies. Indian journal of psychological medicine, 41(3), 216.
Korry, E. (2015). California Moves To Stop Misuse Of Psychiatric Meds In Foster Care. Retrieved from https://www.npr.org/sections/health-shots/2015/09/02/436350334/california-moves-to-stop-misuse-of-psychiatric-meds-in-foster-care
Lim, X. J., Radzol, A. M., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
Lohmann, R. (2019). What\\\\\\'s Driving the Rise in Teen Depression? Retrieved from https://health.usnews.com/wellness/for-parents/articles/2019-04-22/teen-depression-is-on-the-rise
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
