International Marketing Essays (Examples)
Study Document
Walt Disney
… needs to invest in the right human capital, which means replacing Wells and Katzenberg with two heads of similar traits.
2
Expanding into international markets requires understanding what those markets are about. It requires cultural understanding of the people there and what they want. In France, for … This was shown by Mattel when it tried to sell Barbie in China—it was a cultural mismatch. If Disney wants to expand into international markets it has to be in a way that makes sense for the culture and for the company.
The expansion should be an … entertainment. However, the company moved to expand too hard and too fast in a direction that was better taken in moderation. At the international level the company needs to look to see how it can create customer value for consumers around the world. Since each culture is ……
References
References
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2010). Strategic management and business policy. Upper Saddle River, NJ: Prentice Hall.
Study Document
Elite Business Solutions EBS Worldwide Inc Field Report
… this paper analyses EBS Worldwide Inc., formerly known as EasyBuyMusic and the entrepreneur Chris George.
Overview of the Company
EBS Worldwide is an international full-service company that offers business development and general management consulting services for SME privately-held companies in North America. The company's mission is to … to change, and though the website had taught him invaluable lessons, the turned EasyBuyMusic to EBS Worldwide (Rodrigues 2012). Today EBS Worldwide provides marketing tools and services and has offices in India, Europe, and the US. Some of its products are MarketBlox, CreditMax, and PeopleMax.
Changes the … CEO reinvented the company to Elite Business Solutions/Analysis Inc. The new business name reflected the new products the company dealt with, which include marketing and business management tools. This was the most radical change the entrepreneur made by shifting the company from selling music to selling marketing and organizational management tools. Also, the……
References
References
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government, and civil society. Routledge.
EBS Worldwide Inc., 2009. Retrieved from http://www.ebsworldwide.biz/index.php
Financial Express, 2002. EasyBuyMusic renames itself, expands product range. Retrieved from https://www.financialexpress.com/archive/easybuymusic-renames-itself-expands-product-range/37717/
Rodrigues, M., 2012. Five entrepreneurs tell us how they reinvented themselves. India Today. Retrieved from https://www.indiatoday.in/magazine/supplement/story/20120813-business-entrepreneurs-stock-vinay-gupta-nikhil-velpanur-759294-2012-08-01
Shirey, M. R. (2013). Lewin\\\\\\\\\\\\'s theory of planned change as a strategic resource. JONA: The Journal of Nursing Administration, 43(2), 69-72.
Study Document
Advantages And Disadvantages Of Interrelationships Between Organizational
… Organisational Structure
Organizational Functions
The functions of an organization take into account the different aspects undertaken by the business including production or manufacturing, marketing, sales, accounting as well as research and development. In accordance to Sherman and Thompson (2019), the organizational structure delineates the relationship and interrelations … dissimilar lines of production, the department for every line of production has its own functional groups, for instance, accounting, research and development, and marketing (Jones, 2013). The advantage of this is that every division of the organization has the staff to undertake all the essential functions. Fundamentally, … 2008). Within a matrix organizational structure, the advantage is that every employee operates within a function-oriented department, for instance, finance or sales and marketing, but the employee can be apportioned to projects under various supervisors or managers and also placed into teams with other employees who have ……
References
References
Air India. (2019). Board of Directors. Retrieved from: http://www.airindia.in/board-of-directors.htm
Aquinas, P. G. (2008). Organization structure and design. India: Excel Books India.
Burns, T., & Stalker, G. M. (2005). Mechanistic and organic systems. Organizational Behavior, 2, 214-25.
Choo, S., & Bowley, C. (2007). Emerald Article: Using training and development to affect job satisfaction. Journal of Small Business and Enterprise Development, 14(2),339 - 352.
Cichocki, P., & Irwin, C. (2014). Organization design: A guide to building effective organizations. Kogan Page Publishers.
Civil Aviation. (2019). About Us: Organizational Setup. Retrieved from: http://www.civilaviation.gov.in/en/aboutus/orgsetup
Cunliffe, A. L. (2008). Organization theory. New York: Sage.
Cunliffe, A. L., & Luhman, J. T. (2012). Key concepts in organization theory. New York: Sage.
Study Document
The Cleveland Clinic Health
… the leadership of the Cleveland Clinic, there are a number of strategic and tactic options on the table, including those with respect to international expansion, operating structure and use of information technology. The choice of different options will reflect the broader strategic thrust of the organization, so … the things in the case like electronic health records and use of diagnostic tools, but for other things as well, like outpatient care, marketing and information gathering. More advanced use cases for IT technology include reducing cybercrime risk (i.e. breaches) and innovative AI uses beyond diagnostics. There … many years. However, this is also a known trend and should already be built into the asking price for US healthcare assets. The international option, on the other hand, probably has a lower level of price efficiency. Combine this with the expertise that the Cleveland Clinic has … on the other hand, probably……
Study Document
Twitter External Internal Analysis Report To CEO
… active monthly users, Facebook 461 million, and Instagram 400 million (C-138). Of that majority of revenue growth seen in the industry comes from international revenue. With that being said the growth is being seen from acquiring new users as the new users now have the ability to … users to instantly share real-time breaking news, clip opinions, and knowledge and can be accessed using desktop or mobile web browsers (C-142).
3.2 marketing and Sales
· It is the second major primary activity of Twitter.
· In 2017, sales and marketing accounted for 29.8% of Twitter total costs (C-139)
· Twitter has managed to build a strong brand image within a shorter time (six …
· Slow growth - competitors are growing at a much faster rate (C-138)
· High operational expenses - spending on technology infrastructure, sales, marketing and research and development (C-147)
2.3. Opportunities
· Collection……
References
References
Thompson, Arthur A.,. (2015). Crafting and Executing Strategy: Concepts and Readings..New York: McGraw-Hill Education, (pp. 138-148)
Study Document
External Environment Of Salesforce
… factors. Politically, the environment of catering to political factors is growing and due to uncertainties, it is affecting all the businesses especially the international business (Pratap, 2019). Salesforce and other software companies face political threats from countries which puts their companies (domestic business) over international services which makes it difficult and complex for the companies to enter into various countries because of these barriers (Pratap, 2019). It constricts … a customer centric approach and to have a strong business model that takes into account all the political uncertainties. Salesforce need to develop marketing strategy which is locally suited according their linguistic and culture so more and more companies can be attracted to it. Localized marketing strategy helps the company to understand its consumers more deeply and customize the services according to their needs. Salesforce also needs to expand … strategy helps the company to understand its consumers more deeply……
References
References
Pratap, A. (2019, November 18). PESTEL ANALYSIS OF CRM BRAND SALESFORCE. Notesmatic. Retrieved from https://notesmatic.com/2019/10/pestel-analysis-of-crm-brand-salesforce/
Pratap, A. (2019, March 2). SALESFORCE.COM SWOT ANALYSIS. Notesmatic. Retrieved from https://notesmatic.com/2018/09/salesforce-com-swot-analysis/
Salesforce.com SWOT Analysis, Competitors & USP. (n.d.). MBA Skool. Retrieved from https://www.mbaskool.com/brandguide/it-technology/2609-salesforcecom.html
Salesforce.com SWOT and Pestle Anlaysis. (2018, December). S & P Swot and Pestle.com. Retrieved from https://www.swotandpestle.com/salesforce/
Study Document
Best Buy Purchasing And Supply Management
… a wide array of other consumer products throughout its North America and Mexican markets in two main business segments: (1) domestic and (2) international (Company profile, 2019). Besides these retail outlets, Best Buy also offers and products through its Web sites using the Best Buy, bestbuy.com, GreatCall, … even thrive in a competitive environment that has driven many of its top competitors out of business in recent years. Complementing its stellar marketing efforts has been the company’s focus on developing a streamlined supply chain network and forging……
References
References
Chan, R. (2011, June 29). Best Buy. Marketing, 20.
Corporate responsibility and sustainability. (2019). Best Buy Co., Inc. Retrieved from https://corporate.bestbuy.com/sustainability/ .
Best Buy supply chain. (2019). Best Buy Co., Inc. Retrieved from https://www.bestbuy. com/site/help-topics/ca-transparency-act/pcmcat263000050003.c?id=pcmcat 263000050003.
Company profile. (2019). Yahoo! Finance. Retrieved from https://finance.yahoo.com/quote/ BBY/profile?p=BBY.
Mitchell, S. (2009, September-October). The big box swindle: The true cost of the mega-retailers. Multinational Monitor, 27(5), 34-39.
Ong, T. (2018, May 1). Best Buy is closing all 250 of its mobile stores in the U.S. The Verge. Retrieved from https://www.theverge.com/2018/3/1/17066232/best-buy-close-all-mobile-stores-may-us .
Thomas, L. (2019, August 28). Best Buy revs up supply chain ahead of the holiday season. CNBC. Retrieved from https://www.cnbc.com/2019/08/28/best-buy-revs-up-supply-chain-ahead-of-the-holiday-season.html .
Wack, K. (2017, June 29). Credit card issuers face peril from rise in store closures: American Banker, 182(124), 37-39.
Study Document
Individuals Using Customary Practices In Times Of Crises
… H.N., Miles, L.S. & Gordon, R.D. (2019). Disaster Risk Reduction in Cameroon: Are Contemporary Disaster Management Frameworks Accommodating the Sendai Framework Agenda 2030? international Journal of Disaster Risk Science, 10, 462-477.
According to the authors of this present study, most disasters in Africa have severe implications on ……
References
Roberts. A.R. (Ed.). (2005). Crisis Intervention Handbook: Assessment, Treatment, and Research (3rd ed.). New York, NY: Oxford University Press.
Sama’ila, A. (2019). Economic crisis and the coping strategies of indigenous automobile entrepreneurs in northern Nigeria, 1983-2014. Sociology International Journal, 3(6), 437-442.
Study Document
Nike S Colin Kaepernick Ad Campaign
…
Corporate and Competitive Strategies
Nike’s competitive strategies focus on product differentiation, market niche, and building customer loyalty. Its corporate strategy focuses on diversification, international appeal, and developing partnerships.
External Analysis
Industry/Competition—Five Forces
Current Rivalry Opportunities
· Online sales represent a great growth area, as the shift to … make shoes but the power is in the brand and only major competitors like Nike and Adidas are true brand players at the international level
Bargaining Power of Supplier Threats
· The suppliers in Asia are major inputs in the industry and if Asian markets collapse from ……
References
References
About Nike. (2020). Retrieved from https://about.nike.com/
Bartash, J. (2020). Apple’s Covid-19 warning. Retrieved from https://www.marketwatch.com/story/how-much-will-covid-19-hurt-the-us-economy-its-anyones-guess-right-now-2020-02-12
Delventhal, S. (2019). Nike facing challenging dynamics. Retrieved from https://www.investopedia.com/news/nike-facing-challenging-dynamics-goldman-sachs/
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Neikirk, T. (2019). Nike sales are again way up. Retrieved from https://hillreporter.com/nike-sales-are-again-way-up-following-conservative-boycott-40033
Nusser, S., Mahle, I., & Pätzmann, J. U. (2015). How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management. Markenbrand, (4/2015), 48-57.
Oyedele, A. (2018). Nike surges. Retrieved from https://markets.businessinsider.com/news/stocks/nike-earnings-q4-2018-2018-6-1027328545
Storey, G. (2019). Nike and the importance of meaningful brand values. Retrieved from https://polpeo.com/nike-and-the-importance-of-meaningful-brand-values/
Study Document
Home Depot Response To COVID 19
...International marketing Home Depot and the Pandemic
The novel coronavirus (COVID 19) has affected business operations across the globe because of the health and safety risk it poses. As the virus continues to spread and affect many people across the globe, governments have been forced to undertake measures that seek to protect people’s lives and properties. Measures adopted by governments have not only affected people’s normal lives, but also disrupted business operations. Additionally, businesses have been forced to make a series of changes in their operations in order to enhance the health and safety of their customers, workers and associates. Home Depot is an example of a business that has transformed its operations in efforts to adjust to the impact of the global pandemic. This paper explores how Home Depot is adjusting to the pandemic through changes in its operations. The exploration is based on application of relevant management theories and business……
References
References
Cheng, A. (2020, April 1). Walmart, Home Depot Implement Safety Measures Amid Coronavirus Pandemic. More Companies Should Follow Suit. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/andriacheng/2020/04/01/walmart-home-depot-did-the-right-thing-on-this-front-to-flatten-coronavirus-curve-more-companies-should-follow/#60e61a9a24d3
Home Depot Product Authority. (2020). COVID-19 Update: How Home Depot is Responding. Retrieved April 29, 2020, from https://corporate.homedepot.com/newsroom/covid-19-update-how-home-depot-preparing-and-responding
Kawshala, H. (2017, February). Theorizing the Concept of Core Competencies: An Integrative Model Beyond Identification. International Journal of Scientific and Research Publications, 7(2), 253-256.
Putra, Y.S., Sudarmiatin & Suharto. (2018, April 23). Analysis of Differentiation Strategies to Create Competitive Advantages in Facing Global Markets. In The first international research conference on economics and business, 254-269. DOI 10.18502/kss.v3i3.1888
Trefis Team. (2017, May 30). A Closer Look at Home Depot’s Growth Strategy. Forbes. Retrieved April 29, 2020, from https://www.forbes.com/sites/greatspeculations/2017/05/30/a-closer-look-at-home-depots-growth-strategy/#6c6e177b2e76
Improve your studying and writing skills
We have over 150,000+ study documents to help you.
Sign Up for FREE
